News

LG patents a smartphone equipped with 16 cameras and complex software

What an advancement in mobile photography

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Image render by MJ Jucutan | GadgetMatch

How many cameras do we need on a smartphone? LG was actually among the first to have dual cameras on a smartphone in 2011, but it was for 3D photo and video capture. When Huawei introduced their dual camera system in 2016, many manufacturers followed and it became a trend. Now, we have up to four cameras at the back of phone courtesy of Samsung. Nokia is even prepping a phone with five rear cameras.

Pioneering another advancement in mobile photography, LG has filed a patent that shows a smartphone with 16 cameras. You read that right; the company has plans for a future smartphone with an array of 16 lenses. What’s more interesting about it is that it’ll not lie flat on the back.

Image credit: LetsGoDigital

The South Korean tech giant came up with an idea of having a 4 x 4 array of lenses arranged at an angle. This will let each camera see differently, then the captured photo will be stitched by software. It’s pretty much how a panorama photo works, but without the body twisting and moving.

Thankfully, the patent shows an example of how it’ll be applied in an actual scenario. LG’s patent can detect faces in a photo and replace them with the angle that looks best. It can even use a face from a photo taken previously.

Image credit: LetsGoDigital

Image credit: LetsGoDigital

Each of the 16 lenses has varying focal lengths and purposes. With a single tap, all 16 cameras will take a shot at the same time and users will be able to pick their chosen photo. From wide-angle to telephoto, users will have it all in their hands.

You can even take selfies with the 16-camera setup using a built-in mirror on the phone. Ain’t that fascinating? What we don’t know yet is when LG will have a working prototype that we can play with.

The company has a record for experimenting with new things, so this 16-camera idea is not far from reality. Then again, it might take a few years before we can get this on a phone.

Source: LetsGoDigital

SEE ALSO: Is this our first look at Nokia’s five-camera phone?

India

Amazon to invest $1 billion in India’s small businesses

Jeff Bezos is convinced it’s time to double down

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Jeff Bezos is visiting India and Amazon has organized a conference to announce their plans and goals for the regional market. Dubbed “Smbhav”, it’s a collaborative event for small and medium businesses and will see the participation of senior industry executives.

Bezos said the global online retailer will invest US$ 1 billion in digitising India’s small and medium businesses. He also said the company is eyeing scaling locally produced products from India — in line with the Make in India program — to be of US$ 10 billion size on Amazon platform by 2025.

“We are doing this now because it is working. And when something works you should double down on it,” Bezos said.

The news comes just after the Competition Commission of India (CCI), started an investigation into anti-competitive practices of Amazon and its Walmart-owned rival Flipkart earlier this week.

An Amazon executive said the company has amassed over 500,000 sellers in India and thousands of merchants in the country who are selling on 12 Amazon marketplaces around the world.

India is a lucrative market for internet companies because of extremely cheap data rates and easy availability of affordable smartphones. With a population of 1.3 billion people, the potential is unmatchable. Especially because China’s markets are closed by an internal firewall and the developed markets are highly saturated.

The country is Amazon’s largest bet outside its home market and currently at the cutting edge of digital payments. In India, Amazon is able to set up a highly scaled operations unit, ensuring lower costs and better reach.

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India

POCO is now officially an independent brand

No longer affiliated with Xiaomi

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Xiaomi has announced it’s spinning off POCO as an independent brand. This means the brand will now operate on its own. POCO started in 2018 as a sub-brand of Xiaomi and the parent company has decided to bring in structural changes.

POCO branding is active in India while all other markets get Pocophone. The brand is famous for its POCO F1, an affordable phone that packs a flagship-grade processor. The phone’s arrival created a completely new category of smartphones that are built to be inexpensive, yet offer unmatchable speed.

However, POCO took the backseat in 2019 while Xiaomi rained the markets with Redmi branded phones. Fans have been asking about POCO F1’s successor ever since and the parent company consistently stayed silent about the sub-brand’s future.

Rival brand Realme was also formed as an independent company but is able to leverage OPPO’s infrastructure as “partners”. Having complete independence, the company can operate on its own and decide its own strategy. This structural divide let Realme form a new identity and within no time, it reckoned with Xiaomi as India’s leading mobile vendor.

There were reports in the second half of 2019 that suggested Xiaomi might ditch the POCO brand completely. It’s safe to say that isn’t happening anymore. POCO’s social media handles have been actively announcing discounts and deals on the POCO F1, suggesting a new product could be on the way soon.

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News

Hisense partners with NBA icon Dwyane Wade

It’s a multi-year deal

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Image: Dario | GadgetMatch

Hisense has been one of the fast rising brands especially in the television department. The company is now partnering with three-time NBA Champion Dwyane Wade to attract the sports-consuming market.

Wade will serve the as the company’s US Ambassador and will be prominently featured in premium product launches, in-person event appearances, and other upcoming marketing campaigns. He will be joining Hisense’s list of sports partners that include NASCAR, FIFA (2018) and UEFA (2016 and 2020).

The retired NBA star says he sees the company’s dedication to producing quality products and he’s excited for the partnership.

Hisense offers several value-for-money products especially with televisions. In CES 2020, the company launched the L5 laser TV and XD9G — the first dual-cell technology TV on the market. They also offer various other products like home appliances including refrigerators, wine coolers, portable air conditioners, and more

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