myFirst Insta Wi myFirst Insta Wi


myFirst Insta Wi: For the love of labels, prints, and photographs

Here’s a camera and printer in one!



Kids nowadays are neck-deep into technology — smartphones, tablets, smartwatches, television, and other forms of tech in our day-to-day lives.

Being the legal guardian of my seven-year-old niece is tough, especially since my work involves the latest devices in the consumer technology industry. She has access to all the newest and coolest gadgets in the market more than her peers.

What worries me is that I’ll have a hard time encouraging her to be more present, disconnect, and have fun offline. So when Oaxis Singapore reached out for their Kickstarter campaign, I was ecstatic. An instant camera and printer in one could be the solution to my woes.

A bit of history

Before we dive in, let’s have a bit of a background about myFirst. It’s a kids technology brand under Oaxis, founded by a team of super dads who aim to bridge the gap between tech and the toys we used to love.

There are a lot of issues that almost every parent has when it comes to gadgets. These include security in using technology and against online risks, being a factor in a child’s learning process, possible addiction, and safety from hazardous materials. This is what myFirst has been trying to address ever since they launched the myFirst Camera. And it continues to do so with the newest Insta Wi.

So, what is this Insta Wi?

The Insta Wi is myFirst’s newest camera — an all-in-one device that lets you take photos and videos, and print pictures and labels.

It comes in an adorable, familiar shape with a yummy yellow colorway. Seems familiar? The color follows after the Pantone Color of the Year 2021.

It has little ears where you can hook some straps so you can bring the device wherever you go without worry.

On its front, you can find its 16-megapixel rear camera together with the printer.

Moving to its sides, the right part has a mouthpiece and a slot for the micro-USB port and memory card, covered by a yellow silicone flap.

The other side comes with its speaker grilles.

On the back, you can find its selfie camera above the 2.4-inch IPS LCD screen, surrounded by plenty of buttons for navigating the device and doing its function.

It also comes with a dock that doubles as its protective case and holder for kids to grip easily.

The case has two instant buttons on its back: a power button and a wireless print option.

Playing around

So let’s dive in on what this all-in-one device can do for you or your kid. You can boot the device by pressing the power button on the left side of the screen. When it’s opened, it will automatically use the selfie shooter. If you aim to use the rear camera, flip it through the same button you used to boot the device. You just need to click it to switch, since pressing long will shut it down.

On the right side of the screen are buttons that let you capture photos and videos. It’s the same process as the power button; the icon on top requires a single click while the icon below requires a long press for it to work.

The button below the power toggle is for the back option and settings. You can change the printing density, or switch the photo resolution between 6M (3280×1848), 9M (4000×2248), and 12M (4032×2880). Just make sure to use the plus and minus sign as the up and down buttons, and the camera button as a replacement to the usual “enter” sign.

myFirst Insta Wi

Other settings include video resolution options (VGA, 720P, and 1080P), language setting, sound, date and time, wireless connection, and format option. The other buttons below the screen let you access the gallery and print photos, assuming you have inserted a roll of paper.

Thermal printing!

myFirst Insta Wi

Let’s go back to the front and figure out how to print and insert a roll of paper. First, you need to open the yellow cover by pulling it from the side.

myFirst Insta Wi

Once opened, you’ll find a slot where you can insert the rolled thermal paper included in the box.

myFirst Insta Wi

Of course, you have to insert the rolled thermal paper so we can get things rolling. Remember to remove the sticker and put the edge to the opening so the printer can detect the paper.

myFirst Insta Wi

Once you’re set, you can check your gallery and click the print button. Printing doesn’t take long, ten seconds top. The results aren’t quite lovely, since we’ve covered thermal printers before that have clearer and firmer results.

Although, that’s only an inconvenience for adults. When my niece used the printer to make physical copies of her photos, she was astounded. The key here is making the kid indulge and have fun using technology.

myFirst Insta Wi

To make things more adorable, the package comes with colorful stickers to adorn your prints and labels.

Needing labels

myFirst Insta Wi

If you don’t have a label in your life, then that’s a problem. Kidding aside, the Insta Wi prints not just photos, but labels, too. You can download the myFirst Insta Wi app on the App Store and the Play Store.

myFirst Insta Wi

To make it work, remember to turn off the camera (if you have it on), and place it on the dock. Then, turn it on again through the power button and press the wireless print option.

This enables Wi-Fi connectivity so you can connect both your smartphone and the Insta Wi. It took me a few minutes connecting both, but when I succeeded — everything was just seamless.

myFirst Insta Wi

There are so many things you can do using the app. I even asked my niece to write something and use a layout so that the print looks cute.

myFirst Insta Wi

If you have a Galaxy Note or a tablet with pen support, it would be perfect to draw on the app and have it printed to give a handwritten and personal touch to your labels and prints. Nonetheless, fingers do well on any smartphone if you’re creative enough.

myFirst Insta Wi

There are options to make a label, layout a design, and even add filters to your existing photos through the app — and you can print it easily and continuously. I would advise cutting the rolls using a cutter or a pair of scissors since the thermal paper is tougher than it seems.

myFirst Insta Wi

For those who want to make things a little bit personal, you can print old photos from your phone. The thermal prints need a higher contrast so consider editing your photos to appear clear and visible when printed.

Taking snaps

I didn’t have any video samples with me but I took a stroll with the device while my cousins and I were out for a walk. And for the record, I was able to upload these photos because the device comes with a memory slot for a microSD card. And a microSD card reader in the box to ensure you can have a copy of your snaps!

Of course, the shots aren’t remarkable if you compare them to the latest cameras and smartphones we have today. However, it’s reminiscent of digital cameras of the past — grainy films, dates and tags, and colors that saturated our photo albums back in the 90s and early 2000s.

Lasts enough

The Insta Wi has a 1,500mAh battery capacity which can last up to five hours. Charging time is capped at 2.5 hours. If you ask me, the capacity is more than enough since we’re not going to spend the whole day using the device. When I went out, I turned it on and off in between chats and walks.

Just because you have cool and cute technology at your hands doesn’t mean you can’t enjoy the present. Remember: variety is key when it comes to recreational activities with our kids.

Price and availability

The myFirst Insta Wi retails for US$ 129. However, you can snag it for EUR 59/US$ 69 through its Kickstarter campaign which started last September 14, 2021, and will end on October 14, 2021.

myFirst Insta Wi

After the Kickstarter campaign, production will begin in October 2021 and will start shipping in November 2021 for early birds. Regular Kickstarters will have their Insta Wi shipped by December 2021.

Is this your Kid’s GadgetMatch?

I’d give a resounding yes — whether you snag the Insta Wi at an affordable rate through its Kickstarter campaign or if you have spare cash to buy it at retail price.

Most gadgets aren’t designed for kids. There’s a handful that does so, but it’s rare to see a product that considers the kids’ user experience,  safety, and security, as well as addressing a parent/guardian’s concerns.

And myFirst’s Insta Wi ticks all the boxes to make it a kid’s GadgetMatch. And possibly, a gift that parents and guardians can consider for birthdays and holidays.

myFirst Insta Wi

After all, it has an adorable design made of kid-friendly materials and an experience that helps kids unleash their creativity through prints, photographs, and a bit of video recording. More importantly, it encourages a balanced use of technology to help be more present.

My niece surely had a good time, and even I, as an adult, had a fun time playing around with the Insta Wi. Incidentally, it became a bonding moment for us, too. My high-end cameras, printers, and novelty devices are too difficult to grasp for kids under 12. At least with the Insta Wi, my love for prints and photographs lives on to a whole new generation.


Sony A7 IV: Price and availability in the Philippines

Pre-order period: Nov 19-Dec 5



Sony Alpha 7 IV

The Sony Alpha 7 IV or A7 IV is now officially coming to the Philippines. First announced in late October 2021, the new Sony full-frame camera is available in many different bundles.

The Alpha 7 IV (model ILCE-7M4) takes off from the Alpha 7 III while elevating what is expected of a “basic” camera with excellent image quality, performance, and advanced film-making features.

The new model features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR processing engine and advanced autofocus (AF).

The Alpha 7 IV’s features also include streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for both imaging enthusiasts and film-making professionals today.

The Alpha 7 IV is a hybrid still and movie camera with outstanding operability and reliability that easily allows the user to switch from photo to movie and back at their convenience.

It also has 5-axis optical in-body image stabilization for a 5.5-step shutter speed advantage, as well as an improved grip for greater comfort and a CFexpress Type A compatible media slot to support media with faster writing and clearance.

Pre-order, pricing, and availabilty

Pre-order period is from November 19 to December 5. The Sony A7 IV is priced at PhP 149,999 for the body only and PhP 159,999 for the kit package. It comes with a promo bundle of the 64GB Tough SD Card, extra NP-FZ100 battery, and a Sony Alpha Peak Design Cuff.

During the pre-order period, buyers get additional promo combos of PhP 10,000 discount on select Sony G Master Lenses and PhP 4,000 discount on select Sony flashes on top of the current promotion! Checkout the catalog below for discounted price details of the lenses and flashes.


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Sony Alpha 7 IV: Beyond ‘basic’ cameras

A hybrid photo and video full frame shooter



Sony Alpha 7 IV

Sony is taking “basic” to the next level by announcing the release of the interchangeable-lens camera Alpha 7 IV and two new flashes, the HVL-F60RM2 and HVL-F46RM.

The Alpha 7 IV (model ILCE-7M4) takes off from the Alpha 7 III while elevating what is expected of a “basic” camera with excellent image quality, performance, and advanced film-making features.

The new model features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced autofocus (AF).

The Alpha 7 IV’s features also include streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for both imaging enthusiasts and film-making professionals today.

Outstanding image quality

Sample image taken with the Sony Alpha 7 IV

The Alpha 7 IV comes with a newly developed 33MP full-frame back-illuminated Exmor R CMOS image sensor for superior image quality and wide ISO sensitivity range.

The high resolution leads to smooth gradation and finer details and textures for photo subjects, as well as reduced noise.

Its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help to create standout stills and videos.

Next level AF performance

Equipped with the processing engine BIONZ XR also used in the flagship Alpha 1, the Alpha 7 IV delivers high-speed and uninterrupted AF, allowing continuous shooting at 10fps for smooth shooting.

With Real-Time Tracking and a high-end focal plane phase-detection AF system, the camera manufactures images that are clearer than ever.

The Real-time Eye AF feature also accurately tracks subjects such as humans’ and animals’ eyes for both stills and movies, while approximately 94 percent of image area is covered.

Evolved movie technology

The Alpha 7 IV is also a suitable tool for vloggers and film makers alike with technologies inherited from real-world movie productions.

The features include S-Cinetone from Sony’s highly-regarded Cinema Line cameras used by film makers and content creators themselves—helping deliver a rich, cinematic look to videos.

High quality results can also be expected with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling in full-frame mode.

The new camera also features 10-bit depth 4:2:2 colour sampling to enable natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows and XAVC HS™ for doubled compression efficiency.

A perfect complement to Sony’s lens

The unique AF features can be highlighted in AF performance even further when using the Alpha 7 IV with a Sony E-mount lens.

This includes AF Assist that supports focus transitions when using AF and Focus Map that visualizes depth of field.

For the first time in the Alpha series, the new camera also combats focus breathing with its Breathing Compensation feature to maintain a consistent angle of view throughout changes in focus.

Advanced, genuine, efficient hybrid model 

Sample image taken with the Sony Alpha 7 IV

The Alpha 7 IV is a hybrid still and movie camera with outstanding operability and reliability that easily allows the user to switch from photo to movie and back at their convenience.

It has a dual layer mode dial that is new to Sony’s line-up of Alpha cameras to make it easy for users to switch between settings.

The lower layer is dedicated to easily select between still, movie, or S&Q modes while the top layer is for various photography modes (Auto/P/A/S/M).

It also has 5-axis optical in-body image stabilization for a 5.5-step shutter speed advantage, as well as an improved grip for greater comfort and a CFexpress Type A compatible media slot to support media with faster writing and clearance.

Additionally, its OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, allowing users to review captures through upgraded and high-quality live-view images with minimized false color and increased resolution.

A videographer’s reliable companion

Videographers can record 4K 60p video continuously for more than an hour, thanks to the camera’s heat-dissipating structure.

Optical Active Mode image stabilization helps optimum video shooting.

To make filming easier and more efficient, the camera also has a side-opening vari-angle touch-panel rear LCD monitor, a top-panel REC button and a high-capacity Z-series battery.

Active Mode stabilization

The Alpha 7 IV body is built with magnesium alloy to make the entire camera lighter and more comfortable to use on the fly.

In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistance.

Enhanced workflow capabilities

By offering a variety of connectivity options, the Alpha 7 IV enables on-the-spot streaming and sharing of high-quality content.

These came into play for users who need real-time remote use of photos or videos without sacrificing excellent image and sound quality.

Users simply have to connect the camera to the Imaging Edge Mobile app on their phones via Bluetooth, while fast data transfer is made on a 5 GHz/2.4 GHz Wi-Fi connection.

The camera also has a new feature called “Shot Mark” to enable easy access to the marked scenes in a video clip, within camera and on Sony’s Catalyst Browse/Prepare applications.

Shot Mark

The camera has a range of new features to support live streaming and remote communication without the need of dedicated software.

UVC (USB Video Class) and UAC (USB Audio Class) directly turn the Alpha 7 IV into a high-performance live streaming camera when connected to a computer or smartphone.

Users can stream high-quality and realistic videos up to 4K for 15p and 1080 FHD for 60p with high quality sound when paired with a great range of microphones and accessories.

Sustainable innovation

Developing the Alpha 7 IV model came with the environment in mind, as Sony used original recycled plastic SORPLAS for the camera body and the packaging with recyclable materials and less plastic.

The camera is produced at sites which use renewable energy, such as solar power, while the product packaging also adopts recyclable plastic-reduced materials.

Powerful flashes to evolve Alpha Lighting System

Sony Alpha 7 IV

Included in Sony’s latest release of new products are the HVL-F60RM2 (GN 60 and 20-200mm coverage) and HVL-F46RM with (GN 46 and 24-105mm), a pair of powerful wireless flashes that offer high-speed precision and more operability.

They are designed to meet the needs of both professional and advanced content creators when shooting with a Sony Alpha camera, including the new Alpha 7 IV.

Upgraded flash speed and performance

Both flashes have upgraded continuous shooting flash performance, up to 200 times at 10 frames per second for the HVL-F60RM2 and 60 times for the HVL-F46RM.

With an optimized flash algorithm, both flashes are overheat-resistant. A set of four Nickel-metal hydride (Ni-MH) batteries power them to make 240 to 320 flashes with a recycle time from 1.7 to 2.0 seconds, depending on which flash you purchase.

When used in combination with an Alpha camera, they allow users to experience the unique communication and system benefits of the Alpha Lighting System.

For example, if paired with the Alpha 7 IV, P-TTL flash control metering for every frame is made available in Lo, Mid, and Hi continuous modes.

The flash release time lag is also shortened to capture momentary facial expressions and movements of the subject.

Alpha 1 with HVL-F46RM and SEL50F12GM

Sony Alpha 7 IV

With the Alpha 1, the HVL-F60RM2 reaches up to 20fps of continuous shooting and approximately 20 flashes per second can be produced for more than 10 seconds with the external flash battery adapter FA-EBA1.

When Alpha 1 is used with Sony’s flashes including HVL-F60RM2 and HVL-F46RM, users can sync even the fastest of shutter speeds to expand expressive capabilities when shooting in full-frame mode.

In addition, the silent electronic shutter of the camera allows for silent flash shooting when absolute silence is required.

Other system benefits of HVL-F60RM2 and HVL-F46RM with an Alpha camera include:

  • Flash parameters controlled directly from the menu of a compatible camera
  • Flash control linked to camera face detection
  • Automatic correction of white balance based on the color temperature information from the flash

Like the Alpha 7 IV, both flashes have better strength, reliability, and operability, thanks in part to Sony’s Multi Interface shoe with Sony’s unique metal shoe foot with rugged side frame which also make the flashes more dust and moisture resistant.

The HVL-F60RM2 has an original rotating mechanism called “Quick Shift Bounce” that enables flexible positioning and optimum lighting control, preventing changes in bounce angles.

Both are also capable of wireless radio communication and can control up to 15 flashes and/or receiver units in five groups via wireless radio communication for versatile lighting control.


The Alpha 7 IV will be available at selected retail shops and online shops from December 2021 in Singapore. For a full list of specs and information, please visit here.

The accessory (PCK-LG2) Screen Protect Glass Sheet for Alpha 7 IV will be available at the same time.

The camera is also compatible with the Camera Remote Software Development Kit (SDK).

The HVL-F60RM2 and HVL-F46RM flashes will be available at selected retail shops and online shops from late November 2021 in Singapore.

In the Philippines, it’ll be available soon.

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Sony releases lightest, next-generation AF camera lens

The FE 70-200mm F2.8 GM OSS II



FE 70-200mm

Sony Electronics announced the newest lens in their G Master lineup: the FE 70-200mm F2.8 GM OSS II, which takes autofocus (AF) to the most advanced level yet.

The camera lens is poised to deliver an extraordinary combination of resolution and bokeh, as well as unequalled AF performance in the company’s G Master design.

In a nutshell, the advanced features include:

  • Constant F2.8 70-200 mm telephoto zoom
  • Fast, precise and quiet autofocus (AF) continuous AF tracking capabilities
  • Advanced features for video creators
  • World’s lightest 200 mm large-aperture telephoto zoom lens (approximately 29% lighter than the previous model)
  • Up to approximately 4 times faster AF, with focus tracking while zooming improved by approximately 30% when compared to the previous model
  • Professional-level control and reliability

Designed to perfectly pair with Sony’s E-mount camera bodies, the FE 70-200mm F2.8 GM OSS II is also the lightest F2.8 70-200 mm zoom in the world to allow for more control amongst photographers.

New levels of performance

The new FE 70-200mm F2.8 GM OSS II delivers outstanding image quality with high resolution and clarity throughout its zoom range, thanks to its two aspherical lens elements which focus on precision.

The FE 70-200mm F2.8 GM OSS II effectively controls distance-related aberration variations to ensure outstanding resolution throughout the image area.

To avoid color bleeding while reducing chromatic aberration significantly, the FE 70-200mm F2.8 GM OSS II also employs two extra-low dispersion (ED) spherical glass elements and two Super ED spherical glass elements.

Meanwhile, an ED aspherical element, which is a first in the Alpha system lens is driven to simultaneously suppress chromatic and spherical aberration, and other common issues in telephoto lenses.

Smooth, beautiful bokeh shots

With its large F2.8 maximum aperture and a newly developed 11-blade circular aperture unit, smooth and beautiful bokeh is made seamless.

The lens’ advanced optical design including XA elements thoroughly cancels out the unwanted “onion ring” effect, further enhancing the bokeh.

The FE 70-200mm F2.8 GM OSS II also offers excellent close-up performance with deep bokeh. The minimum focusing distance is 15.7 inches (0.4 meters) at 70 mm and 32.3 inches (0.82 meters) at 200 mm. Maximum magnification achieves 0.3x.

Users may even want to pair the new lens with a high-performance 1.4x or 2.0x teleconverter to extend the lens’ focal length to 400 mm at an F5.6 aperture, all while maintaining its G Master quality.

Sony’s original Nano AR Coating II, meanwhile, comes in play to avoid any unwanted flare and ghosting in tricky lighting conditions as it produces a uniform anti-reflection coating on the surface of the lens.

In addition, the FE 70-200mm F2.8 GM OSS II’s optical design also effectively suppresses internal reflections to improve clarity.

Industry-leading autofocus

The FE 70-200mm F2.8 GM OSS II’s state-of-the-art lens technology brings out the best in the advanced camera body it is paired with.

The new lens uses four Sony-original extreme dynamic (XD) Linear Motors for extraordinary fast and precise AF, making it up to approximately 4 times faster and focus tracking improved by 30 percent when compared to the previous model.

When paired with Sony’s flagship Alpha 1, the FE 70-200mm F2.8 GM OSS II is capable of high-speed continuous shooting at up to 30 fps.

Fast-moving subjects aren’t a problem too, even in videos, as the lens offers smooth AF to lock and focus on such objects. The AF tracking is also available even when using teleconverters.

Advanced features for video

With its maximum aperture of F2.8 combined with its impressive AF performance and versatile controls, the FE 70-200mm F2.8 GM OSS II is an exceptional choice for video too.

The new lens was designed to dramatically reduce focus breathing, focus shift, and axis shift when zooming so that there is minimal unwanted image movement and angle of view variations.

For easy video-use operation, the FE 70-200mm F2.8 GM OSS II features independent control rings for focus, zoom, and aperture (iris), allowing precise manual operation. The aperture ring also has a click ON/OFF switch.

Additionally, Sony’s Linear Response MF ensures a responsive, low-lag manual focus control, while the lens hood features an opening that allows convenient operation of circular polarizing filters or variable ND filters for more creativity.

Designed for professionals

The FE 70-200mm F2.8 GM OSS II is the world’s lightest F2.8 telephoto zoom lens and is approximately 29 percent lighter than previous model, weighing just under 37 oz (1,045g).

Aside from being lightweight, the lens is designed to offer professionals ideal balance without much front-heaviness, ensuring the center of gravity falls directly above the tripod mount.

The new lens includes focus functions such as the Full-time DMF, natural and linear manual focus response and a focus-range limiter switch primarily supports professional needs.

The FE 70-200mm F2.8 GM OSS II also includes three customizable focus hold buttons placed 90 degrees apart for easy access and convenient control when shooting in horizontal, vertical, or just about any angle.

Easy control switches

The lens features a click ON/OFF switch and an iris lock switch for quick and flexible aperture control.

The aperture ring click stops can be turned ON to provide more emphasis to shooting stills, or OFF for smooth and silent aperture control filming.

In addition, the zoom ring torque is optimized and now includes image stabilization with MODE 3 for moving subjects.

Durable in tough environments

The FE 70-200mm F2.8 GM OSS II is designed to be reliable in even the most challenging environments.

It features dust and moisture resistance equal to the FE 400 mm F2.8 GM OSS and FE 600 mm F4 GM OSS, based on initial feedback from professionals.

The front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.

Pricing and availability

In Singapore, The FE 70-200mm F2.8 GM OSS II will be available at selected retail shops and online shops from November 2021  For a full list of specs and information,

In the Philippines, it’ll be available soon.

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