Netflix aspires to entertain the world, but it requires a habitable world to entertain — with healthy life support systems. This is why Netflix is heeding the call of climate action advocates, just like Apple and Google.
In a blog post, Netflix’s Sustainability Officer Emma Stewart, Ph. D., detailed Net Zero + Nature, Netflix’s commitment to the environment. By the end of 2022 and for succeeding years, the company aims to achieve net zero greenhouse gas emissions.
But first, understanding the carbon footprint
In 2020, Netflix’s carbon footprint was 1,100,000 metric tons. Roughly half of the footprint was generated by the physical production of Netflix-branded films and series. This includes directly managed shows, licensed content, and shows produced through a third-party production company.
The remaining half came in corporate operations and purchased goods such as marketing spend. Moreover, a small portion of the footprint came from cloud providers like Amazon Web Services and the Open Connect content delivery network that helps stream the service.
So, what is Netflix going to do next?
Scientists around the world press on stabilizing the climate at no more than a 1.5ºC temperature rise. Aligning with the Paris Agreement’s goal to limit global warming to 1.5ºC, Netflix will start first by reducing internal emissions.
There are three scopes when it comes to emissions. Scope 1 covers direct emissions that are under an organization’s ownership and control. In Netflix’s case, it refers to the physical production of the films and series.
Meanwhile, Scope 2 covers indirect emissions — most of which are generated from purchased electricity and energy used by the organization. As mentioned, corporate operations and purchased goods take a huge chunk in the company’s footprint. Netflix already plans to reduce its Scope 1 and 2 emissions by 45% by 2030.
On the other hand, Scope 3 covers all other indirect emissions. This includes emissions from internet transmission and electronic devices from Netflix users — as part of the company’s overall value chain — which weren’t counted when the company conducted the analysis of their carbon footprint.
Although, researchers from the University of Bristol concluded that one hour of streaming on Netflix is calculated at under 100gCO2e, which is equivalent to a 400-meter drive of a gas-powered passenger vehicle. A White Paper will be published regarding the footprint of streaming, in order to help industries reduce it.
Retaining existing carbon storage
By the end of 2021, Netflix plans to fully neutralize emissions that can’t be avoided internally by investing in projects that prevent carbon from entering the atmosphere.
The company plans to conserve at-risk natural areas like tropical forests — critical to meeting global climate goals.
Removing carbon from the atmosphere
Lastly, Netflix plans to incorporate investment in the regeneration of critical natural ecosystems to achieve net zero. Projects will include restoring grasslands, mangroves, and healthy soils. Netflix will also join projects that capture and store carbon, and hopefully, execute this third step by the end of 2022.
Nature is at the heart of Netflix’s commitment
Environmental leaders like Christiana Figueres highlight the importance of protecting and regenerating natural ecosystems to achieve climate goals. The approach is to help buy time to decarbonize the economy while restoring the life support systems.
Nature is at the heart of Netflix’s commitment. In Oregon, Netflix invested in the Lightning Creek Ranch project which helps preserve North America’s largest bunchgrass prairie.
In Kenya, Netflix is supporting the Kasigau Corridor REDD+ Project which protects the dryland forest home to hundreds of endangered species. It also provides local residents alternative incomes to steer them away from unsustainable activities like poaching.
More people are trying to understand Sustainability
Sustainability has been an epic story that is trying to find its way to average consumers’ lives. In 2020, 160 million households around the world watched at least one Netflix film or show about sustainability that helped viewers understand climate issues.
For instance, 100 million households tuned in to Our Planet — a docuseries on the interdependency of Earth’s systems and living creatures — since its release in April 2019.
Google strengthens commitment to sustainability through renewable energy
While using art and data to raise awareness
Technology progresses, but the world we live in is hurt in the process. Like most technology giants, Google has a longstanding commitment to climate action and environmental stewardship, in hopes of prolonging the planet’s life.
Carbon-free energy by 2030
It’s not just Apple. Google plans to operate entirely on 24/7 carbon-free energy by 2030. Currently, five of Google’s data center sites — Denmark, Finland, Iowa, Oklahoma, and Oregon — are now operating near or at 90% carbon-free energy.
Within a decade, the company aims to run on clean electricity every hour of every day, on every Google data center, cloud region, and office campus.
To honor the commitment, Google purchased clean energy from more than 50 wind and solar projects sourced around the globe. The company has pledged approximately $4 billion to take on the projects until 2034.
It’s not all talk though. In 2020, hundreds of new wind turbines and hundreds of thousands of solar panels came online ready, supplying carbon-free energy at several Google data centers.
Using art to raise awareness
The act of creating a sustainable future isn’t solely reliant on these technology giants. The people have to participate, too. Google knows this, which is why they launched “Heartbeat of the Earth”. It’s a series of online artworks created in collaboration with artists, the Google Arts & Culture Lab, and the United Nations Framework Convention on Climate Change (UNFCCC).
The project responds and interprets scientific climate data, and presents it as interactive art through creative data visualizations to make it easily understandable. People can learn about the challenges we’re facing such as air pollution, rising sea levels, and rising temperatures among others.
One of the climate experiments worth noticing is The Lagoon by Felicity Hammond. Depicted through 8 minutes of durational video collage, it lets you watch a fictional coastal city slowly submerging in water for over 80 years.
You can also explore the fictional city through a series of photographs, a reminder that beautiful sceneries will be erased by water when the whole city is completely submerged.
Celebrating Earth Day
Any celebration wouldn’t be complete without a Doodle on Google Search. It has been etched as a tradition, used to raise awareness on important occasions and historical moments. For Earth Day, Google is raising awareness on sustainability through an animated video that encourages everyone to take part in taking care of the planet.
It tells a story of reforestation and the importance of planting trees across generations, and how a small part can lead to a positive impact. The Doodle links to a page showing a brief description of the concept, a highlight for the Sustainability Collections page, and a personal write-up from Sophie Diao, the artist behind the Doodle.
Lenovo M2 Electric Scooter: Price and availability in the Philippines
Gear up and go places!
Lenovo brings the M2 Electric Scooter to the Philippines — the solution for short-distance travels and commutes.
It’s the company’s first-generation electric scooter offering top-notch performance with a focus on rider safety and protection while staying stylish and smart.
The Lenovo M2 Electric Scooter is equipped with a powerful 350W motor and 7.5Ah high-capacity battery, moving up to 25 km/h and travels up to 30km in a single charge. It has an intelligent battery management system installed, protecting the battery against short-circuiting, overcurrent, overcharge, over-discharge, and extreme temperatures.
It has a cruise control function so you can maintain and control acceleration and speed. It also supports speed shifting so you can quickly change gears. The electric scooter houses an LED screen where you can preview vital information and track parameters such as speed, mileage, gear used, and battery capacity. Stats are also available on Lenovo’s mobile app, wherein you can connect the electric scooter via Bluetooth support.
Furthermore, it comes with a triple-brake and triple-damping system for added protection and comfort on the road. It’s designed with the user in mind, utilizing strong yet light components like magnesium and aluminum alloy for durability and portability.
It’s stable enough to support a load up to 120kg, and handle steep roads with a max incline of 15-degrees. Additionally, it comes with an IP54 rating, making it suitable for riding under light rain and on dusty terrain.
Price and availability
The Lenovo M2 Electric Scooter retails for PhP 19,995, and will be available at official resellers and exclusive stores nationwide starting March 27.
Celebrating its arrival, Lenovo is holding two special promos for the M2 Electric Scooter. From March 18 to 27, you can pre-order the electric scooter from the official Lenovo Mobile Flagship Store via the Lazada app, at a reduced price of PhP 16,995. It is bundled together with a free Herschel backpack and Lenovo Trackpods.
Simultaneously, Lenovo hosts an online promo where the winning participant can get one unit of the e-scooter for free. For more details, visit Lenovo Philippines’ official Facebook page.
Lenovo M2 Electric Scooter review: Your new, city best friend
Also a smart, sustainable solution
Technology has been progressing as fast as ever, and presently, it has propelled us to a new and smarter way of living. The global pandemic ushered a barrage of changes on countless fronts, and right now, the future is uncertain. Only one thing is certain: we’re all affected.
Lenovo hopped in with a golden opportunity to propose a smarter way to commute. Befitting the age of physical distancing; this solution doesn’t need anyone else but you when going for a ride.
Meet the Lenovo M2 Electric Scooter — mankind’s new best friend probably in 2021 and beyond.
Come, ride with us
The Lenovo M2 Electric Scooter, M2 or e-scooter for brevity, is the company’s first-generation flagship electric scooter. Launched in 2020, the electric scooter is the ideal solution to short-distance travel. It mixes convenience, comfortability, reliability, and security while crowding the device with smart features essential for a long lifespan.
Forget cars and motorcycles for a while, this electric scooter rightfully ticks all the right boxes for it to become your next road partner, especially for your quick errands.
Your big step towards building a sustainable future
First things first, an electric scooter is a sustainable form of mobility. E-scooters, like electric vehicles, are constructed without a tailpipe.
You don’t need to use gasoline and fossil fuels, therefore, you won’t be adding to pollution with carbon emissions. Except for iron particles and brake dust caused by braking. But that’s for another story.
As someone who dreams of a green, sustainable future and living in a smart city, riding the M2 felt like a step forward towards that dream. Going electric is possibly one of the greenest decisions we can make to save the environment. But will it last for a long time? It just might.
Constructed with you in mind
The M2 was engineered with a portable foldable design using strong yet light components, such as magnesium and aluminum alloy which were commonly used in aeronautics.
It employs a folding shackle that’s stable and durable, but easy to open and fold. You just need to apply pressure upwards to open the shackle.
When you successfully open the shackle, hold the vertical rod and fold it gently lest the wheel rolls and you end up dropping the e-scooter.
Make sure to lock the shackle before carrying the folded M2 for safety purposes. In one of my brain-not-engaged moments, I forgot to lock the shackle and lifted the e-scooter, only to find it hitting my legs. It hurt like hell.
The M2 weighs only 15kg, which would’ve been a piece of cake if you’re a serious lifter. My current threshold for both arms ranges from 25kg to 30kg when lifting plates.
Carrying the electric scooter at first wasn’t challenging, that is if you’re just standing. When I brought it home while taking the stairs, I found myself huffing and puffing which signified two things: either I need to build more strength or the e-scooter was just too heavy for me to lift.
You’re guaranteed not to fall
Aside from assembling strong components for its frames, Lenovo devised a system to secure the safety of its users. First, it has a triple braking system — electronic brake, disc brake, and pedal-braking system — ensuring a safe ride.
During my test drives, I had too many dumb moments where the braking system saved me from crashing into a wall, a lamppost, and from flying after riding a slope.
I don’t want to get into any more details since I’m too embarrassed but here’s a little secret: the e-scooter almost flew from my sudden use of the disc and pedal brake when I was riding it too fast. Special thanks to all the engineers that helped save my life and my wallet.
Anyhoo, this e-scooter also comes with a triple-shock absorber design: a front-fork hydraulic shock absorber, a rear-wheel independent suspension shock absorber, and a thickness tire absorber. I was able to ride it smoothly even on rough surfaces and small speed bumps.
However, given that it has a low deck and small wheels, it isn’t advisable to ride the e-scooter on sunken, uneven, and muddy roads.
Nonetheless, the M2 assembled Honeycomb tires, providing stronger defense and prolonged wear life. It’s like a solid tire with air pockets, so you don’t have to worry about unknown debris puncturing your wheels. It won’t go flat. Think: Michelin’s airless (non-pneumatic) tires.
Unlike solid tires, Honeycomb tires aim to deliver a smoother experience. All without the hassle of changing them frequently, just like what you do with pneumatic tires.
It’s also more resilient and robust compared to other tires, supporting the M2’s strength and stability, and bearing weight up to 120KG of load capacity. Balancing yourself on the Lenovo M2 electric scooter can be a child’s play. But it also requires proper coordination.
Engineered for the adventurous and highly-independent (singles?)
Navigating the e-scooter at first was dumbfounding. I’m not the type who reads manuals and instead, proceeds with trying something and figuring it out along the way. And learning after making a mistake.
For the most part, I figured things out easily until I had questions in my mind that needed some answers. That’s when I had to pull the manual to make sure I’m doing it right.
Our Managing Editor even tried navigating the e-scooter and found himself struggling to balance and maneuver it. He was able to adapt quickly after a few tries, but he proclaimed he would rather use a bike.
(Editor’s Note: “Adapt Quickly” is a stretch. The editor has terrible balance).
Even so, the e-scooter astounded people like me, a highly-independent single lad wanting to head over a destination without relying on anyone else to drive from Point A to Point B.
— MJ (매커스재) (@hemjhae) March 18, 2021
It was from that moment I realized, I loved my singlehood terribly. I have the ability to decide wherever I want to go, without considering anyone else’s thoughts and opinions. And I can decide whether to move forward at my own pace, or as fast as I could.
Ride it for as long as you like
Lenovo crowded the M2 with intelligent and innovative technology. You can shift gears and monitor your speed which you can preview on the LED display found on the bar.
You can also connect the e-scooter via Bluetooth on Lenovo’s mobile app for connectivity and additional security.
When paired, you can use it to adjust and control your e-scooter through various functions, as well as check the power available to ensure you won’t run out of battery.
And if you run out of juice, you can charge it fairly quickly for three to four hours — faster than competing scooters which takes at least five hours to fully charge.
If you’re afraid of fast-charging technology, fret not. The M2 is equipped with an intelligent battery management system so it has protection against short circuits, over-currents, overcharges, over-discharges, and temperature anomalies.
Although, the distance I traveled wasn’t enough to fully consume its 18,650 lithium battery. The M2 has a powerful 350W motor and a 7.5Ah high-capacity battery and can reach up to 25km/h (supposedly) and travels up to 30km.
If you’re asking if that is the battery’s mileage, yes it is. That power alone is enough to give you a 30km ride, which means you can travel back and forth to your office from your home easily.
Forward… always forward
As mentioned, it can reach up to 25km/h supposedly. Since I live on the far east side of the Metro, I had the opportunity to test the e-scooter on slopes and open roads without distractions.
In my experience, the maximum speed for the first gear was 7km/h; 18km/h for the second gear; and 28km/h for the third gear. I was speeding and I didn’t have trouble maneuvering the e-scooter even on slopes and asphalt roads. I just enjoyed the cool breeze hitting my face. Thank heavens, I really didn’t fly.
I also used it while there was a drizzle. I wasn’t afraid to test it out in the rain since it has an IP54 rating. In other words, it has decent protection against dust and water spray. My only warning: never ride when the roads are slippery to avoid any accidents. I tried using it down on a 60-degree slope and I sped up uncontrollably.
— MJ (매커스재) (@hemjhae) March 18, 2021
I’m not an Aries nor a Sagittarius, but I was really impulsive, daring, and reckless at that time. Not gonna lie, “I live my life on the edge” was my motto a few years ago and it seemed like the daredevil awakened that day.
Speaking of angles, the e-scooter won’t have any trouble riding and turning on a 15-degree slope. My mistake last time was hastily sliding down a 60-degree slope and having a hard time building momentum to go up.
Apparently, the e-scooter wasn’t supposed to be able to handle anything beyond a 15-degree slope. It was the maximum climbing angle and I tried to push it beyond its limits. Well, you’ll never know if you never try, right?
Is this your GadgetMatch?
If you’re looking for a smarter way to commute, lessen carbon emissions, and travel without adding up to the never-ending bumper-to-bumper traffic, the Lenovo M2 E-Scooter is the way to go. It has everything you need for your short-distance travels within your neighborhood, going to work, or for your errands in the city.
This e-scooter might be a first-generation product, but it doesn’t disappoint. It can be the first step you can take towards a sustainable, greener future, and the first step towards living a smart, connected lifestyle. Just remember: Wear your helmet when riding the e-scooter for safety and security. The Lenovo M2 Electric Scooter is available in black and retails for PhP 19,995.
From March 18 to 27, 2021, the Lenovo M2 E-Scooter is available for pre-order for only PhP 16,995 as part of its launch promotion. You can also get a free bundle of a Herschel Gibson Messenger bag and a Lenovo Trackpods exclusively on the Lazada app.
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