Enterprise
CMF by Nothing is Nothing’s first sub-brand
Will release earbuds and a smartwatch first
Launching your own smartphone company takes guts. Now, creating a sub-brand so soon after launching a new company takes a more enormous amount of confidence. However, if it’s confidence we’re talking about, OnePlus co-founder Carl Pei has that in spades. Only a few years since launching Nothing, the entrepreneur is now building a sub-brand called “CMF by Nothing.”
After announcing his departure from OnePlus, Pei quickly created his next venture called Nothing. Despite the name, Nothing offers something a lot more unique than standard smartphone fare. The company thrives on releasing devices with notable designs and hardware. The company already offers a fairly healthy lineup of smartphones and earbuds.
Now, Nothing has its sights set on another segment. Today, Pei has announced that CMF by Nothing will cater to a different market. It means “Color, Material, and Finish.” Color is certainly something different for Nothing, which releases products using more monochromatic profiles.
Instead of design innovation, CMF by Nothing will focus on “clean design.” It will also focus on accessibility and trusted quality. Given the scant descriptions, the sub-brand will likely offer more traditional devices.
Pei hasn’t announced much else about the new brand itself. However, he did reveal that the first products from the brand will be a pair of earbuds and a smartwatch coming later this year.
SEE ALSO: Nothing Phone (2) Review
For the longest time, Google kept Pixel and Android behind two different teams. While the Pixel team dealt with devices made by and for the brand, the Android team ships a product meant for brands outside of the company’s purview. However, the days of separation are at an end. Google is officially merging its Pixel and Android teams together.
In a shocking announcement, the company has confirmed that the teams handling hardware and software will fall under a single team headed by Rick Osterloh. Prior to the merge, Osterloh was the senior vice president of devices and service, which was Google’s hardware branch. He will now oversee both hardware and software.
Because of the new leadership change, Hiroshi Lockheimer, former head of Android, will now move on to other projects within Alphabet. Of note, the change is not harsh for Lockheimer. He and Osterloh had been contemplating on the merge for a while.
Now, why the change? As is the case with everything today, it’s all because of AI. Speaking to The Verge, Osterloh explains that the merge will help with “full-stack innovation.” With how technology is these days, it’s now impossible to develop AI without having a close eye on hardware, such as in Google’s AI developments for the Pixel camera. Merging the teams will help streamline development, especially when hardware is involved.
Despite the change, outside brands, like Qualcomm’s Cristiano Amon, remains confident of Android’s capabilities outside of Google. Just expect more AI coming out in the near future.
The ongoing trade war between the United States and China is putting a lot of companies out of business in one country. While all eyes are currently on America’s crusade against TikTok, China has launched a salvo of its own. The country has started banning AMD and Intel, starting with government devices.
Recently, as reported by the Financial Times, China has introduced a new rule that bans American chipsets and servers from government agencies. The new ban includes AMD, Intel, and Microsoft Windows.
In lieu of the now-banned brands, Chinese government agencies must use approved brands from a list of 18 Chinese manufacturers. Unsurprisingly, the list includes Huawei, another brand involved in the ongoing trade war. (Huawei is still banned on American soil.)
As with bans from America, China’s latest rules stem from a desire to implement national security. Both countries allege that using brands from the opposing side will open a potential avenue for transferring classified information.
Currently, the ban against the American chipsets are only affecting government devices. However, if it follows the same trajectory as Huawei and TikTok in the United States, a government-only ban might soon lead to an all-out ban on consumer devices. As TikTok is currently hanging in the balance, it’s unlikely that the trade wars will cool down anytime soon.
So far, Apple’s greatest enemy has been the European Union. Months and months of claiming that the company engages in anti-competitive practices, the region has successfully caused Apple to drastically change a lot of things about the iPhone including the Lightning cable. Now, a new challenger wants Apple to answer for its supposed grip on the industry: the United States government.
Today, the Department of Justice is officially suing Apple for supposedly monopolizing the smartphone industry and stifling competition. The lawsuit alleges that Apple’s lineup of products prevent users from trying out other brands. For example, Apple limits how well a third-party smartwatch works on an iPhone, pushing users to go for an Apple Watch instead.
The lawsuit also includes an important pain point in Apple’s fight in Europe. It says that the company makes it difficult for iPhone users to communicate with Android users (and vice versa). Late last year, the company already committed to supporting RCS as a messaging standard, finally easing communication between the two systems. Their adoption has yet to arrive, though.
Though not as stringent as Europe, the American government is no slouch when it comes to questioning its own companies for pursuing anti-competitive practices. In the past, it went through Google and Spotify to protect the interests of its citizens. The lawsuit against Apple is no different, gathering signatures from sixteen states.
For Apple’s part, the company aims to get the case dismissed, alleging the lawsuit’s unfair scope of just the American people when it targets the entire world.
SEE ALSO: Apple opens first Developer Center in Southeast Asia
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