Malaysia

OPPO going after 5G, IoT with new central hub in Malaysia

Promises smart devices, “intelligent connectivity”

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OPPO is positioning itself as more than a smartphone maker. The company kicked off this initiative when they introduced the OPPO AR Glasses in China and is now further strengthened by the introduction of more smart devices at their new Asia Pacific Hub located in Kuala Lumpur, Malaysia.

With the region accouting for 50 percent of the company’s global smartphone sales, it makes sense for its new central hub to be in the rising tech space of the region. This move is also part of OPPO’s “Think Globally, Act Locally” strategy — a move that many other companies have also been slowly adopting.

The company says its investing over US$ 7 billion to its research and development initiatives that involve 5G, 6G, AI, AR, and big data. A huge amount of resources will be poured into developing both software and hardware to go beyond the Internet of Things (IoT) and into “Intelligent Connectivity.”

Speaking of 5G, the company has already made it known that the OPPO Reno3 Pro will be equipped with the Qualcomm Snapdragon 765. That’s Qualcomm’s latest chip that comes with 5G integration.

The company also promised that its next flagship will also feature the more powerful Snapdragon 865 which also has support for 5G. The company’s primary 5G partner is telecommunications company Maxis.

New devices launched

To further show their commitment to 5G, OPPO launched the OPPO 5G CPE T1. It’s a connection hub built for both the home and the office. Equipped with the Qualcomm Snapdragon X55 modem, it is one of OPPO’s first devices that will help shore up its 5G efforts.

Also announced during the event is the OPPO Enco Free true wireless headphones. This, alongside the OPPO Enco Q1, means the company is broadening its product portfolio way beyond smartphones which is what they have been primarily known for in recent years.

Events

Stellar Blade: PlayStation taps cosplayers to play Eve for game’s launch

Exclusive items up for grabs too

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Stellar Blade Eve
L-R: @larissarochefort, @rurusama9, @lejosette_

PlayStation Asia has tapped different cosplayers to dress-up as Eve in anticipation of sci-fi action adventure title Stellar Blade. Larissa Rochefort, Le Josette, and Rurusama will grace a one-of-a-kind meet and greet event on April 27. That’s the same weekend of the game’s launch.

There will be three simultaneous meet and greets across Indonesia, Malaysia, and Singapore. Since slots are limited, fans are encouraged to register via PlayStation Asia’s link here.

The venue and time details are as follows:

  • Indonesia: GSSHOP, Gandaria City Lt. 2, Jakarta, 1:00 PM to 4:00 PM
  • Malaysia: Anime Fest+ 2024 booth A25 and A26, Tropicana Gardens Mall Convention Centre, Kuala Lumpur, 2:00 PM to 4:00 PM
  • Singapore: 313@Somerset, 3:00 PM to 5:00 PM

Aside from seeing the cosplayers as the title’s main character, fans will also get a chance to redeem exclusive merchandise and try the game on PlayStation 5. Based from PlayStation Asia’s posts, prizes include exclusive vinyl and USB flash drives.

Here’s a glimpse of the cosplayers.

Rurusama

Larissa Rochefort

Le Josette

GadgetMatch was already able to try Stellar Blade‘s demo preview. For a quick refresher, here’s the link where you’ll find more details about the game’s visuals, character designs, gameplay, and more: Stellar Blade First Impressions

It’s fitting that PlayStation Asia thought of this idea for a launch event. We already know for a fact that players can customize Eve with various outfits. Seeing the cosplayers in the flesh is like seeing different versions of Eve. And that’s just a glimpse of the entire sci-fi world Shift Up’s platformer is about to offer.

Stellar Blade will be accessible by April 26.

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Gaming

Pizza Hut Malaysia, Genshin Impact collaborate

For unique dining experience

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Pizza Hut Genshin

Genshin Impact is among the most popular mobile games in Southeast Asia. Establishing its presence further in Malaysia, HoYoverse’s hit open-world RPG has collaborated with equally renowned pizza chain Pizza Hut for a six-week promotional campaign with the official slogan “A Tasty Adventure with Pizza Hut.”

The two brands are bringing the unique experience to Malaysia this time. This, following the success of familiar campaigns in China, Taiwan, and Japan.

There will be a lot of physical manifestation of the collaboration at Pizza Hut Malaysia stores; three flagship stores will be transformed into Genshin Impact-themed scenery to become the perfect haven for fans.

Exclusive fan events will be held at these three stores on the following dates:

  • Pizza Hut Sunway Pyramid: July 8
  • Pizza Hut Queensbay Mall (Penang): July 15
  • Pizza Hut Midvalley Southkey (Johor Bahru): July 22

Tickets to the event are priced at MYR 60, inclusive of a MyBox Melts Genshin Impact Premium meal set worth MYR 47.90, a limited-edition merchandise, and in-game inspired beverage.

The Pizza Hut x Genshin Impact merchandise will release in three phases to allow players to collect items featuring specific characters:

  • July 5 to 18: Ningguang
  • July 19 to August 1: Yelan
  • August 2 to 15: Xiangling

Fans may choose from two MyBox Melts collaboration combo packages:

  • Standard Meal Set: MYR 27.90 + photocards + sticker packs
  • Premium Meal Set: MYR 47.90 + photocard + sticker pack + notebook
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Malaysia

Study: Smartphones least affordable in Philippines, Vietnam

About two months’ worth of salary

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Xiaomi 12 Pro

With inflation rates skyrocketing everywhere lately, consumers wonder how much spending power has been generally affected.

Well, a recent iPrice study, “Highly Connected, But Highly Priced: Smartphones Out of Reach for Many in SEA”, revealed that when it comes to smartphone affordability, the Philippines, Vietnam, and Indonesia lag behind considerably.

The study took into account the salaries of workers in the three countries, and found out that mid-range smartphones cost twice an employee’s monthly salary on average.

In the same countries, high-end smartphones come as expensive investments, as they cost anywhere between about three to six times the monthly average salary of workers.

Study Smartphone

And as if adding insult to injury, the prices of phones top brands like Apple, OPPO, vivo, and Samsung are generally higher in the Philippines and Indonesia compared to other countries in the region.

This leads to consumers opting for postpaid plans from telecom providers, capitalizing on the free device in exchange of a two-year lock-in period.

The finding is a stark contrast to the same smartphones’ affordability in Singapore and Malaysia. In those two peninsular countries, phones cost only about a third of an employee’s monthly average salary.

The main takeaway from the study is: average monthly salaries do not only differ from one ASEAN country to another; for some reason, products and services in countries with less spending power also cost more. Life is unfair, isn’t it?

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