The long wait is now almost over. POCO India just revealed that the next Pocophone will launch on February 4, 2020.
Announced in a tweet, the next phone will be called POCO X2 and, according to the company, will make you go “Bruh, it’s Smooth AF.”
— POCO India (@IndiaPOCO) January 27, 2020
Why smooth? It’s likely referring to a high screen refresh rate — a feature that was introduced in 2019 by the likes of OnePlus and ASUS and will likely come to several phones in 2020. It’s possible the POCO X2 will have up to a 120hz screen refresh rate.
The phone’s dedicated website also highlighted the cameras, a Qualcomm Snapdragon chip, liquid cooling, and fast charging. If the POCO X2 will carry on the “flagship killer” tag that the Pocophone F1 carried, then it wouldn’t be a stretch to think that it will carry the latest Qualcomm SoC.
There’s still a lot that we don’t know, but we don’t have to wait too long to find out!
POCO X2 now official with 120Hz display, Snapdragon 730G
It has finally arrived!
After a long wait, POCO has officially unveiled the POCO X2 in India today. The brand used to be a sub-brand of Xiaomi but recently turned completely independent. The brand has also emphasized that the phone is not a successor of the POCO F1, but a completely new series.
On the front, it has a 6.67-inch screen with a ratio of 20:9 and a 120Hz refresh rate. The brand is calling the higher refresh rate “Reality Flow” and it has been incorporated via an LCD panel. Keep in mind, apps and games need to support a higher refresh rate to fully deliver a smooth experience.
It’s powered by a Snapdragon 730G processor along with an Adreno 618 GPU. Just like the POCO F1, it also gets liquid cooling for enhanced longer periods of gaming. The brand repeatedly compared its offering aginst the Realme X2, the opponent it intends to take on. For power backup, you get a 4,500 mAh battery that supports 27W fast charging. And, the fast charging brick is included with the phone by default.
It houses up to 8GB LPDDR4 RAM and 256GB internal storage. The phone is being targeted as a fast device that can handle any task you throw at it. The fingerprint scanner is now mounted on the side and the back is protected by Corning Gorilla Glass 5.
On the rear is a Sony IMX686 64-megapixel primary camera paired with a 2-megapixel portrait sensor, 2-megapixel macro lens, and an 8-megapixel wide-angle sensor. This is the first phone to sport the Sony IMX686 sensor in India. On the front is a 20-megapixel primary camera along with a 2-megapixel portrait sensor.
POCO continues to retain the headphone jack. Additionally, it’s splash-proof and also houses an IR blaster on the top.
Pricing and availability
It’ll be available in three colors — Atlantis Blue, Matrix Purple, and Phoenix Red. In India, the 6GB+64GB variant is priced at INR 15,999, the 6GB+128GB is priced at INR 16,999 while the 8GB+256GB option costs INR 19,999.
Vivo now second-most shipped smartphone brand in India
Their aggressive expansion strategies have paid off
Vivo continues to ride high from its expansion efforts in India. Just last quarter of 2019, it overtook Samsung to become the second most shipped smartphone brand in India.
In the latest findings from Counterpoint Research, Vivo composed 21% of the total smartphone shipped to Indian users. This figure is a sharp contrast to Q4 2018, wherein the company composed of just 10% for all smartphone shipments. As such, the year-on-year (YoY) growth of Vivo from Q4 2018 to Q4 2019 is an astounding 132%.
The growth of Vivo helped it overtake Samsung to become the second most shipped smartphone brand in India. Samsung’s position dropped from 20% in Q4 2018 to 19% in Q4 2019 – which is not that bad for the Korean company.
While Vivo’s expansion efforts in both online and offline realm propelled the company, it still can’t compete with Xiaomi’s growth for both quarters. Xiaomi posted a 7% YoY growth, composing 27% of all smartphone shipped in India.
The latest findings came from Counterpoint’s research regarding India’s smartphone market. The latest research showed the growing market for smartphones in the country. As a matter of fact, it finally surpassed the US to become the second-largest smartphone market in the world.
India now the world’s second-largest smartphone market
It finally surpassed the US
With a population of 1.3 billion, India is the second-most populated country in the world. The total number of population in India presents an opportunity for tech companies willing to break ground with their products. The proliferation of tech brands in the country testifies to the Indians’ demand for new tech products — particularly, smartphones.
Over the years, the smartphone market in India grew significantly. According to the latest statistics from Counterpoint Research, India finally surpassed the US to become the second-largest smartphone market in the world.
India’s growth remained while smartphone shipments remained flat globally.
The total smartphone shipment in India reached 158 million in 2019 with a 7% year-on-year growth. The bulk of this shipment came from Indian buyers looking for midrange smartphones with flagship capabilities. These buyers, as the research notes, are buying these devices as their first or second smartphone.
Xiaomi leads the way
Chinese tech companies saw a strong surge in India and drove the majority of smartphone shipments. Xiaomi, in particular, leads the pack with 28% of smartphones shipped coming from the company. The company now has to prioritize the Indian market, as the market finally became its largest last 2019.
Samsung (24%), Vivo (16%), and OPPO (9%) also did well last 2019. Interestingly, Realme’s growth in India has been staggering — from 3% in 2018 to 10% in 2019, the company registered a 255% year-on-year growth.
While budget devices remain popular among Indians, the market for midrange and flagship devices is also growing. One company to benefit from this growth is Apple, wherein the lowered entry price of iPhone 11 compared to iPhone XR made it a hit among Indians with deep pockets.
Feature phones are declining
While the Indian smartphone market grew significantly, the market for feature phones dropped significantly. The market saw a steep 38% year-on-year decline during the last quarter of 2019. Counterpoint Research blames this to a slow down in shipments from a leading feature phone maker, Reliance Jio.
Surely, the Indian smartphone continues to be a competitive market for most tech companies. The growing adoption of smartphones in India means that there is no slowing down for its market. Perhaps, there will come a time when smartphone shipments in India may even surpass that of China’s.
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