Philippines

The Loop PH rebrands as lifestyle-tech destination

From devices to everyday experiences

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The Loop

The Loop PH is entering a new phase. The retailer has unveiled a refreshed brand identity that shifts its focus from being device-first to becoming a lifestyle-tech partner for everyday life.

The move reflects how technology now blends into daily routines. Instead of simply selling gadgets, The Loop wants to position itself as a place where consumers discover how tech fits into work, travel, wellness, and downtime.

“People use technology very differently now, and we felt it was time for The Loop to evolve, too,” said Marketing Director Francis Warren Chua. “More than just a tech retailer, we want The Loop PH to be the first curated lifestyle brand and a trusted partner in everyday Filipino life.”

A shift beyond devices

The rebrand signals a broader approach. The Loop is moving away from purely product-driven retail and leaning into experience-driven categories such as productivity, mobility, self-care, and entertainment.

Instead of asking “what’s the latest device,” the brand now centers on “what does this enable in your life.”

This positions The Loop as a curated space where customers can explore tech based on lifestyle needs rather than specifications alone.

Expanding beyond Apple

While The Loop continues to be a key destination for Apple products, the refreshed direction also highlights a wider mix of brands and categories.

The lineup now includes Android devices and accessories, alongside brands such as ADAM elements and Rokid for personal tech, Polaroid for travel, Shokz for audio, and Activfit for health and wellness.

This expanded offering supports the brand’s goal of giving customers more flexibility in choosing tech that aligns with their lifestyle.

A more distinct identity

Alongside the product shift, The Loop is also refining its voice and visual identity. The updated branding leans more expressive, modern, and human—aimed at younger consumers who value relevance and self-expression.

“Today’s customers want more than just access to devices—they want relevance,” Chua added.

The company sees this transformation as both visual and strategic. It reflects a broader view of retail—not just as a place to buy products, but as a space to explore how technology fits into everyday life.

What’s next for The Loop

Customers can check out The Loop PH’s updated offerings through its social media channels and physical stores nationwide, as well as its official stores on Shopee and Lazada.

Founded in 2014, The Loop now operates 48 stores across the Philippines. With this rebrand, it is positioning itself not just as a retailer, but as a lifestyle-tech destination for students, young professionals, and everyday users.

News

vivo V70 FE pre-orders now open, starts at PhP 25,999

Offers, perks available throughout pre-order period

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vivo has officially opened pre-orders for the vivo V70 FE, the more affordable follow-up to the vivo V70 launched last February.

The pre-order period is until April 24 and the midrange smartphone is available in two memory configurations:

  • 8GB+256GB: PhP 25,999
  • 12GB+256GB: PhP 29,999

Customers who place pre-orders at vivo stores nationwide will receive:

  • limited-time vivo VIP Card with a 6-month extended warranty and 6-month broken screen insurance
  • limited edition vivo Buds Air3
  • PhP 1,000 discount

Customers can also bring home the vivo V70 FE for as low as PhP 37/day with 0% interest installment plans up to 18 months via Home Credit.

In addition, Globe has been tapped as the official network partner for a free prepaid SIM with 1-year unli 5G.

The vivo V70 FE has a POP MART Zsiga Exclusive Photo Border, thanks to its partnership with the IP. You may recall that the vivo V70 also released an exclusive Golden Hour colorway earlier.

The device is built for creators with a 200MP main camera, which can deliver portraits at different focal lengths, including an 85mm zoom.

In front is a 32MP camera and a 6.81-inch 120Hz 1.5K AMOLED display.

The phone is powered by a MediaTek Dimensity 7360-Turbo processor. It houses a 7,000mAh battery with support for 90W fast charging.

Customers can choose from three colorways: Muse Purple, Ocean Blue, and Urban Silver.

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Accessories

Bellroy expands in the Philippines with retailer partnerships

Products now available at Beyond the Box, Digital Walker

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Australian carry brand Bellroy has expanded its footprint in the Philippines, striking partnerships with retailers Beyond the Box and Digital Walker.

This shall enable Filipino customers to experience the brand’s award-winning, protective tech kits firsthand at select physical stores and even online.

Bellroy has befome a global favorite since its inception in 2010 for its design-led minimalism and commitment to sustainability.

Some of the brand’s featured products readily available in-store include MagSafe-compatible phone cases and the best-selling Desk Caddy and Tech kit.

The latter is designed to organize chargers and cables seamlessly.

Meanwhile, the Venture and Lite series bags are also available. These are crafted from durable, water-resistant fabrics made from 100% recycled PET plastic bottles.

Furthermore, exclusive editions featuring INNOVERA, a high-performance plant-based leather alternative with 80% renewable carbon content, are also on display.

Customers can visit select Digital Walker and Beyond the Box branches nationwide to check Bellroy’s offerings.

They are present at flagship locations in Bonifacio High Street, Uptown Mall, and Glorietta. Alternatively, customers can also shop online via digitalwalker.ph and beyondthebox.ph.

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Deals

MSI AI Summer Upgrade campaign: Big discounts until April 30

On select laptops, MSI Claw 8 AI+

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MSI is encouraging customers to take advantage of discounts of up to PhP 30,000 as part of their AI Summer Upgrade campaign.

The promo has been extended until April 30, and customers can also get PhP 5,000 worth of SM e-vouchers.

Some of MSI’s most popular models are part of the sale, including the Modern, Cyborg, Titan HX, Vector HX, and even the MSI Claw 8 AI+.

The flagship MSI Titan 18 HX AI is powered by an Intel Core Ultra 9 285HX processor and NVIDIA GeForce RTX 5090 laptop GPU.

It comes with an 18-inch 120Hz UHD+ Mini LED display, and up to 64GB of DDR5 memory and up to 4TB of SSD storage.

During the promo period, it is offered at PhP 359,995 (30,000 off), along with MSI freebies and an SM e-voucher.

Meanwhile, the Vector 16 HX AI has an Intel Core Ultra 9 HX series processor as well, along with RTX 50 series graphics.

It is priced at PHP 159,995 with a complimentary SM e-voucher worth PhP 3,000.

For more affordable options, there’s the MSI Modern 15 with an Intel Core i5 processor and 15.6-inch HD display. It retails for PhP 36,995.

The MSI Cyborg 15, on the other hand, is an entry-level, RTX 50 gaming laptop priced at PhP 59,995 to make gaming more accessible without compromising performance.

Lastly, the MSI Claw 8 AI+ also comes at a discounted price of PhP 59,995 during the sale period. It has an Intel Core Ultra processor and integrated Intel Arc graphics for optimized handheld gaming.

Avail of the discounts on MSI products during the promo period at MSI concept stores, authorized retailers, and even online via Lazada and Shopee.

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