All the single ladies, put your hands up!
Valentines day is also known as “single awareness day” (aka S.A.D.)
The holiday of hearts brings out the best and worst in people, and for those without a valentine’s date, it’s usually the latter.
One ride sharing app took notice of the predicament this one particular day of the year. So, they decided they’d do something about it. From Feb 13 to 14, Grab Philippines offered an extra service to its users. Instead of just booking rides, users could book a #GrabBae.
One date, coming up!
I experienced this one-of-a-kind service firsthand when our Creative Director, Chay Lazaro, saw me slumping around in the office (I was never one to celebrate this awful day), and decided she was having none of me being a Valentine’s Grinch. She got on her phone and proceeded to book me a Bae.
A few minutes later, there was a knock on the door:
#GrabBae’s to my (Valentine’s) rescue!
Chocolate, flowers, and a Valentine’s serenade
My new Bae’s weren’t only pretty on the eyes, they were pretty on the ears, too! The Valentine’s starter pack was complete: flowers, chocolate, a serenade, throw in a pick-up line or two, and two lovely dates.
My small heart grew three sizes that day.
And I lived happily ever after
At least until the next Valentine’s Day.