The popularity of Chinese smartphones is not only evident in Asia as the latest report from Canalys proves. With a total of 15.6 million shipments, the Central and Eastern Europe smartphone market is dominated by three Chinese brands.
The smartphone market in Central and Eastern Europe in the second quarter of the year was led by no other than Samsung with its 4.9 million shipments and a year-on-year increase of 14 percent. Most of the shipments are for the strong demand of Samsung’s midrange Galaxy A and J series. Of course, the Galaxy S8 is also a strong seller, but the company is reported to have overestimated the demand.
Huawei is back in the number two spot with 1.8 million smartphone shipments or 12 percent market share. Like Samsung, their strength was driven by low and midrange products with the P10 Lite as its best-seller for Central and Eastern Europe.
Slipping back in third place is Apple with 50,000 units less than Huawei. This comes after the slight advantage of the Cupertino company during the first quarter due to increased sales of the iPhone 7 Plus. With a new iPhone coming out soon, Apple’s sale could rise again depending on how Huawei will respond to the competition.
In just over a year, Xiaomi rocketed to fourth place. The company shipped 1.1 million devices to the region, owning seven percent of the market share. Xiaomi has been bringing its bang-for-buck smartphones from Asian markets to Europe, with the Redmi 4A being the best-seller. That model alone accounts for 350,000 shipments in the second quarter.
And lastly, we have Lenovo in the fifth spot. The Chinese company owns five percent of the Central and Eastern Europe market.