Entertainment

Lay Zhang is TECNO’s newest global ambassador

China’s rising tech brand partners up with the continuously rising Chinese superstar

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Graphics by Vincenz Lee | GadgetMatch

Any aging EXO-Ls out there like I am? Well, TECNO is proud to announce their newest Global Brand Ambassador, Lay Zhang!

Who’s Lay?

If you’re not following the K-Pop scene nor the Chinese entertainment industry, you might be questioning who is he even.

As early as 2012, I already knew Lay Zhang the moment he was unveiled as one of the members of the widely-popular 3rd generation K-Pop 12-member boy group ‘EXO‘ managed by SM Entertainment.

He was specifically meant for EXO-M, the group’s Mandarin-speaking/singing six-member sub-unit — not until member changes happened and later promoted wholly as nine.

But prior becoming a boy group member, Zhang Yixing (his real name) was already a prominent child actor in his hometown — Hunan, China. Several years and experiences passed by, he became an independent singer-songwriter, dancer, and even a fashion trendsetter. Eventually, Lay Zhang became a superstar to his motherland.

But that’s not all! He’s also well-known in Southeast Asia, especially with his very recent girl group survival show “Show It All” which featured several girl groups from various Southeast Asian countries such as ‘BINI’ and ‘G22′ from the Philippines, ‘4Eve’ from Thailand, and ‘DOLLA’ from Malaysia.

He earned several more recognitions not just in music and dancing, but also in more serious acting — specifically in his recent film “No More Bets” which was released just last year.

Why Lay?

Lay Zhang is deemed the perfect fit for TECNO’s brand mantra “Stop at Nothing”. Just like TECNO users’ relentless pursuit of excellence past the limits, Lay also never stopped pushing his boundaries in his career.

After his early calling as an actor later turned into an idol group member, he embarked on a new journey by being a soloist in 2016. This made him more popular not just in the K-Pop and Chinese entertainment scene, but also globally.

As told by TECNO’s Chief Marketing Officer, Laury Bai, “At TECNO, we are dedicated to igniting the spirit of relentless self-improvement among our consumers. Lay Zhang, a global star celebrated for his pursuit of excellence across diverse domains, exemplifies the ‘Stop at Nothing’ ethos we champion.”

And in Lay Zhang’s own words, he is very honored to be the new ambassador for TECNO and is much excited about the collaboration. He also stated that this brand mirrors his own journey of innovation and self-advancement.

The Perfect Synergy

This newly-formed alliance is of a perfect timing as Lay just released his latest album “STEP”.

STEP is a testament to Lay’s unwavering determination in continuous progression — “Every step, no matter how big or small, contributes to the journey toward progress and success”.

Moreover, the superstar is already gearing up for his upcoming world tour, GRANDLINE 4: STEP  with upcoming stops in Jakarta, Indonesia and Kuala Lumpur, Malaysia. This also makes the best opportunity for TECNO to bring out exciting activities for Xingmis and TECNO fans alike in order to engage and interact with Lay in more creative ways than one.

 

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A post shared by Lay Zhang (@layzhang)

Lay will also help showcase TECNO’s innovative technologies and participate in various brand activities and CSR programs. This not only shows the brand’s advancements in the tech scene, but also showcase creativity, style, and elegance along music and cultural engagements.

Fueled by both the rising tech brand and the top-tier Chinese icon’s commitment to “Stop at Nothing”, TECNO and Lay Zhang are dedicated to inspire and empower consumers globally to create a better life beyond one’s limits and creative imagination.

Entertainment

Crunchyroll: Sports anime to watch during the FIFA World Cup

Get pumped up even during World Cup downtime

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The FIFA World Cup has officially taken over the planet, causing chronic sleep deprivation, spontaneous living-room screaming matches, and an sudden urge to wear jerseys to formal events.

But what are you supposed to do during those agonizing hours between match kick-offs? Stare at a blank TV screen? Absolutely not.

While the world’s best footballers battle it out on the pitch, Crunchyroll has a bench full of elite sports anime ready to keep your adrenaline levels dangerously high.

From ego-driven strikers to lightning-fast running backs, grab your snacks and settle in for a marathon of victories, setbacks, and comebacks worthy of the world stage.

Who knows, it might inspire you to begin your sports journey too.

BLUE LOCK

Following a disappointing World Cup exit, the Japanese Football Association decides they’ve had enough of “teamwork” and launches a brutal, hyper-isolated training camp called Blue Lock.

The goal? Throw 300 of the country’s best high school forwards into a cutthroat battle royale to breed the ultimate, entirely selfish, world-class striker.

Only one will survive to lead Japan to glory.

Haikyu!!

Shoyo Hinata is pint-sized but possesses an insane vertical leap. After his middle school team gets absolutely demolished by the genius “King of the Court” Tobio Kageyama, Hinata vows revenge.

He enrolls at Karasuno High School to finally crush his rival, only to walk into the gym and find out Kageyama just enrolled there, too.

Now, the sworn enemies have to weaponize their freakish chemistry to bring a fallen powerhouse school back to the national stage.

Shoot! Goal to the Future

Kakegawa High School used to be a legendary name in high school soccer. But these days, the team is a shell of its former self.

Enter Atsushi Kamiya, a former Kakegawa captain turned international soccer star, who returns to coach the struggling squad.

His biggest hurdle? Hideto Tsuji, a profoundly talented player who has completely given up on the sport.

It’s a race against the clock to spark the team’s passion before the whistle blows on their season.

Kuroko’s Basketball

Seirin High just recruited Taiga Kagami, a powerhouse player fresh out of America, alongside Tetsuya Kuroko, a boy so aggressively ordinary he practically blends into the background.

Kagami is horrified to find out Kuroko is terrible at shooting and dribbling until he sees him play. Kuroko’s utter lack of presence allows him to act as an invisible passing ghost, revealing himself as the secret “Sixth Man” of the legendary Middle School Generation of Miracles.

Together, they aim to take down Kuroko’s former teammates one by one.

Eyeshield 21

Sena Kobayakawa is a timid kid who has spent his entire life running away from bullies. Decades of acting as an errand boy have accidentally gifted him with superhuman speed and an uncanny ability to navigate tight spaces.

When the terrifying, submachine-gun-toting captain of the school’s American football team spots Sena’s agility, he forcefully drafts him into the squad.

To hide his identity from rival schools, Sena is forced to don a tinted visor and take the gridiron under the legendary alias: “Eyeshield 21.”

Yuri!!! on ICE

After a crushing, rock-bottom defeat at the Grand Prix Final, Japan’s top figure skater, Yuri Katsuki, heads home with zero confidence and every intention of retiring.

His career seems entirely iced over until a video of him mimicking a routine goes viral, catching the eye of five-time reigning world champion Victor Nikiforov.

In a shocking move, Victor flies to Japan and offers to become Yuri’s coach, sparking a beautiful, high-stakes journey back to the world stage.

MF GHOST

It’s the 202X decade, and Japan has fully embraced self-driving electric vehicles. Traditional cars are all but extinct.

However, internal combustion gets a roaring second life thanks to MFG, a dangerous street-racing circuit held on public motorways.

Kanata Rivington, a brilliant 19-year-old trained by a legendary racer in the UK, arrives in Japan to compete in the MFG with a humble Toyota 86. In the process, he tracks down clues about his missing father.

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Crunchyroll Anime Expo announcements: Solo Leveling, Ghost of Tsushima, more

Roundup of major reveals, surprise announcements, more

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Crunchyroll took the stage at the Peacock Theater in Los Angeles for Anime Expo 2026, dropping a massive slate of theatrical films, new series adaptations, and world premiere trailers.

Headlining the blockbuster showcase were the surprise announcements of a brand-new Solo Leveling theatrical feature and an early glimpse into the animated world of Ghost of Tsushima.

Solo Leveling: Beyond the System

In one of the biggest reactions of the night, English voice actor Aleks Le took the stage to announce that the story of Sung Jinwoo is far from over.

Fans at the event were the first to learn that an all-new anime theatrical feature film, titled Solo Leveling: Beyond the System, is officially in production.

The movie will serve as a direct continuation of the series. It picks up immediately following the events of Season 2.

Animated by the acclaimed studio A-1 Pictures, the film is a joint production involving Aniplex, Netmarble, D&C MEDIA, Kakao Piccoma, and Crunchyroll.

Attendees were also treated to an exclusive teaser key visual and a promotional concept video:

‘Ghost of Tsushima Legends’ character designs

Following last year’s announcement of an anime adaptation of PlayStation’s beloved action-adventure game, Crunchyroll debuted an exclusive first look at the character designs for Ghost of Tsushima Legends.

The upcoming series, which follows one of the last remaining samurai defending his homeland against the Mongol Empire, is being produced by KAMIKAZE DOUGA under the direction of Takanobu Mizuno.

Legendary creators Gen Urobuchi and Satoshi Maejima of NITRO PLUS are handling the script, with Urobuchi overseeing story composition.

Finally, Takashi Okazaki providing the character designs to translate the game’s iconic samurai aesthetic into animation.

Other major reveals, more announcements

  • The Guy She Was Interested in Wasn’t a Guy At All: In a shocking surprise video message, rock icon Dave Grohl revealed that Nirvana’s track “Breed” will serve as the official opening theme song for the anime.

  • Kagurabachi: Following news that the highly anticipated adaptation is coming to Crunchyroll next year, the panel showcased an exclusive Q&A with Japanese voice actor Taihi Kimura alongside a first look at the provisional character design sheet for protagonist Chihiro Rokuhira.

Crunchyroll rounded out the Anime Expo showcase by locking down release windows and trailers for several highly anticipated fantasy and sci-fi adaptations:

  • The Rising of the Shield Hero Season 5: Naofumi’s perilous journey against the waves of danger will officially return to the platform next year.

  • Dengeki Daisy: A world premiere trailer was unveiled for this romance-espionage comedy, which is officially heading to Crunchyroll in 2027.

  • Magical Buffs – The Support Caster is Stronger Than He Realized!: This new guild-focused fantasy series is locked in for a January 2027 premiere.

  • The Vermilion Mask: Fans got another look at the dark, mask-destroying journey of Peru, which is set to premiere in October 2026.

  • Overgeared: The virtual reality gaming anime following the S-Rank blacksmith quest of “Grid” will officially debut on the platform later this year.

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Demon Slayer: Kimetsu no Yaiba Infinity Castle I coming to Crunchyroll

Record-breaking anime film available to stream on July 28

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Copyright: Koyoharu Gotoge / SHUEISHA, Aniplex, ufotable

Anime sensation Demon Slayer: Kimetsu no Yaiba Infinity Castle I is coming to Crunchyroll later this month.

The record-breaking blockbuster will be available on the streaming platform on July 28, excluding Japan and mainland China.

And for fans looking to permanently add the film to their digital collections, it will simultaneously drop for purchase on major storefronts on the same day. Digital pre-orders are already live across select platforms.

Infinity Castle I marks the first entry in an ambitious, anticipated feature-film trilogy that chronicles the final battle of the critically acclaimed dark fantasy franchise.

The narrative picks up with protagonist Tanjiro Kamado, who dedicated his life to the Demon Slayer Corps after a tragic attack that left his younger sister Nezuko transformed into a demon.

The announcement follows an extraordinary theatrical run that solidified the film’s status as a global entertainment juggernaut.

Demon Slayer: Kimetsu no Yaiba Infinity Castle I became the highest grossing anime film of all time last year.

Meanwhile, all episodes of Demon Slayer: Kimetsu no Yaiba and Demon Slayer -Kimetsu no Yaiba- The Movie: Mugen Train are available to stream on Crunchyroll.

Moreover, these special performances are likewise available on the platform:

  • Demon Slayer: Kimetsu no Yaiba -Orchestra Concert-
  • Demon Slayer: Kimetsu no Yaiba ON STAGE
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