News

Apple has developed their own face masks

Specially designed for their employees

Published

on

Image credit: @deirdre.at.apple

While Apple is slowly gearing towards the September 15th event, several photos have surfaced online, showing their in-house face masks specifically-made for their employees.

In Mark Gurman’s latest set of photos, it shows Apple’s face masks in the flesh. From the packaging, and as close as revealing the final product itself.

While it may not look as advanced as LG’s recently launched PuriCare Wearable Air Purifier, Apple’s special masks feature a three-layer design that filters out particles.  Apple’s engineering and industrial team says the final product went through thorough research and material testing.

The Apple Face Mask can be washed and reused up to five times. The rounded bottom part carves around the chin and the strings are adjustable to your liking. Other than that, it has a triangular design to securely fit the nose without fogging up the glasses of people who use them.

Image credit: @deirdre.at.apple

Apple was originally handing out standard cloth and surgical masks to its employees prior to this mask’s development. Other than that, there are also transparent masks outsourced from a company called ClearMask meant for the deaf and staff with hearing problems. Apple also said they’re trying to come up with their own transparent face mask soon.

In the course of two weeks, these specialized face masks will be delivered to Apple’s employees. Apple didn’t reveal any plans whether to make them commercially available or not. Customers that visit Apple Stores will still be offered a regular face mask.

Gaming

Could we be getting a Sony Xperia Play 2?

Why did they cancel it?

Published

on

Xperia Play

Sony never launched a successor to the Xperia Play. However, we’re in for a shot of nostalgia. User JerryYin shared a few pictures of an Xperia Play 2 prototype with the XDA Developers team. According to him, the unit is a prototype and he has put it up for sale on a Chinese marketplace.

The Xperia Play was a gaming phone running Android and was released in 2011. Back then, the company was called Sony Ericcson. Unlike today’s all-touch phones, it featured a D-pad, two touchpads as a joystick, and PlayStation buttons. Today, the design looks relatable to a Nintendo Switch.

Gaming phones have taken over the market and every brand is trying to offer maximum gaming-oriented features. Pretty much all of them have also created dedicated gaming phones to cater to the rapidly growing demand. But, did you know gaming phones aren’t a new concept and have existed for a decade?

It also sports a 3D button that suggests the company considered porting 3D technology. Back then, 3D movies and games were available on the PS3 and the glass-free application has been seen on Nintendo 3DS as well as HTC Evo 3D.

The authenticity of the phone cannot be verified right now, hence these pictures should be taken with a pinch of salt. It’s possible that this may be a fake, but the amount of detail visible helps in building some confidence.

If we consider the Nintendo Switch sales, it can be assumed that this form factor hasn’t gone out of fashion. When the Xperia Play was launched, mobile gaming was in a nascent stage and limited to smaller games like Angry Birds. The development of larger games with new genres like battle royale has widely increased the capability of mobile gaming.

Continue Reading

India

realme launches narzo 20 Pro with Helio G95, 65W fast charging

Xiaomi should be worried

Published

on

realme started the narzo series earlier this year and it’s all set to launch a successor. The narzo 20 series consists of the narzo 20A, narzo 20, and narzo 20 Pro. These phones are made for the affordable segment and will be directly competing against the Redmi Note 9 series and POCO X2.

The phone features a reflective design that creates a multi-layer downward arrow pattern. Continuing realme’s design language, it features a vertical quad-camera setup with the narzo branding in focus. The fingerprint scanner is located on the side.

On the front is a 6.5-inch LCD display with Full HD+ resolution, 90Hz refresh rate, Gorilla Glass protection, and a punch-hole cut-out for the front camera.

Powering the phone is an octa-core MediaTek Helio G95 processor with Mali-G76 MC4 GPU. Storage is expandable via a dedicated microSD card slot. It has a new carbon fiber cooling system that ensures consistent performance during extended usage.

The rear features a quad-camera setup consisting of a 48-megapixel primary sensor, an 8-megapixel wide-angle lens, a 2-megapixel macro lens, and a 2-megapixel depth sensor. On the front is a 16-megapixel camera for selfies. The software supports night filters, AI enhancement, and improved low-light performance.

Backing these internal is a 4500mAh battery that supports 65W fast charging. realme claims it can fully charge the battery in 38 minutes. Lastly, the phone ships with realme IU out-of-the-box.

The narzo 20 Pro costs INR 14,999 for 6GB+64GB and INR 16,999 for 8GB+128GB. It’ll be available in Black Ninja and White Knight color options and shall go on sale from September 25 via Flipkart, realme.com, and offline stores.

Continue Reading

News

YouTube reaches over 40M Philippine adult viewers

This opens up opportunities for local marketers

Published

on

Photo by Kon Karampelas on Unsplash

As marketers in the Philippines received their Brandcast Delivered experience, YouTube’s annual event for brands which pivoted into an online moment this year, the video platform announced that more than 40 million unique viewers in the Philippines are watching on YouTube every month over the past year. Watch time across content genres and the number of channels with more than 100k subscribers continue to grow, bringing opportunities to creators and businesses in the country.

YouTube shared that more than 50% of the 40 million unique local viewers are aged 18-34 years old. Watch time grew by over 50% where Filipinos used the platform to fuel their passion points and expand their knowledge to cope with the extended periods of the quarantine.

Watch time logged for gardening contents grew by more than 4x, while that for art videos doubled. Time spent watching strategy game videos and fitness contents grew by more than thrice respectively. Meanwhile, watch time for knowledge videos saw more than 90% increase.

As the home of Filipino creators, YouTube now has over 1,750 channels that have 100k+ subscribers. Their profile continues to diversify as more creators coming from various backgrounds go to YouTube to share their inspiring stories like: Dwight Tamayo, a NextUp Finalist and a poultry farmer from Masbate, uses YouTube to share his knowledge about his expertise to help his co-farmers and those interested in poultry farming; EduCreator Team Lyqa, who just reached the 1M-subscriber mark, demonstrates the capability of YouTube for learning; and Mimiyuuuh, the most recent YouTube Philippines’ Emerging Creator of the Year, who has been bringing joy to millions of Filipino viewers.

“YouTube continues to bring opportunities for creators and local businesses in the Philippines,” said Bernadette Nacario, Google Philippines Country Director.

“As watch time and audiences on YouTube grow, creators can expand their reach and diversify their content storytelling. Over the last few years, we’ve also launched a number of products such as YouTube Video Builder to help MSMEs, which form the majority of our economy, leverage the power of YouTube as part of their digital strategy. Any small business can use YouTube as long as they have a clear objective, a creative idea, and a target audience to engage.”

Creative effectiveness in the time of COVID-19 with YouTube

Marketers use YouTube to tell great brand stories. With most target audiences consuming content online, brands are crafting authentic, emotional, and insightful videos that offer deep and personal experiences for their consumers.

The most effective brands ads are those that move the emotions of the viewers, making them laugh, cry, or feel inspired. An example is the Ads Leaderboard winner for the month of May–Lactum’s Mother’s Day campaign: Alagang Ramdam ng Bawat Pilipino (A Care that is Felt by Every Filipino).

The video narrates a compelling and relevant story about a mother’s love and highlights the heroic roles that moms, who are also COVID-19 frontliners, are taking on in these challenging times.  The ad was successful as it struck a chord with the viewers’ hearts, especially since the Philippines is a family-oriented market.

“On YouTube, we are seeing advertisers that are starting to make ads that anticipate and embrace this new reality. As many businesses continue to think about how to navigate these uncertain times, creatives are experimenting with different storytelling styles,” said Ben Jones, Global Creative Director for Google’s Unskippable Labs.

“From reimagining existing assets, reinvigorating animation to miracles of editing that take our breath away, we are seeing ads that are both effective and distinctive despite the constraints.”

To harness the creative effectiveness of YouTube and deliver a personalized experience, marketers should:

  • Tap into a growing digital population
  • Reach out to every category of consumer now that brands can leverage a single platform to reach audiences based on their interests and passions
  • Explore different content formats as multiple categories grow in popularity
  • Stay engaged as consumers keep looking for a steady stream of fresh content

This is a press release from YouTube Philippines.

Continue Reading
Advertisement

Gadget Reviews

Trending