We’re nearing that time of year again, when Apple takes over the tech headlines with a new iPhone that promises to be better than ever.
We’re confident the launch event will happen sometime in September, as is usually the case, and although the Cupertino-based company has yet to give a firm date to focus on, that hasn’t stopped photos and videos of what is believed to be the iPhone 7 from circulating on the web.
The latest leak offers greater detail about what to expect a few months from now. And it seems Apple guru Ming-Chi Kuo of KGI Securities hit the nail in the head when he earlier predicted this year’s iPhone won’t be anything special.
A new video obtained by French site NowhereElse from China’s Weibo shows the iPhone 7 looking very much like the iPhone 6 and the iPhone 6S but with some minor design changes.
A bigger camera lens — and subsequently, a more noticeable camera bulge; refined antenna lines; dual speakers at the base; and a missing standard headphone jack — they are what differentiate this year’s model, at least in terms of outward appearance.
Which brings us to the question of whether or not Apple has done enough with the iPhone 7 to cement its dominance in a market brimming with up-and-comers from China and a Samsung juggernaut that had found its groove. In a recent report, industry analyst Kantar Worldpanel said Samsung’s S7 flagship phones outsold the iPhone 6S and 6S Plus in the U.S. in a three-month period ending in May 2016.
Previous rumors have indicated the iPhone 7 will feature two rear cameras, and as much as 3GB of RAM to go with a faster processor, and 32GB of flash storage on the base model, which many agree is long overdue. No company should get away with a 16GB premium smartphone in 2016 — not even Apple. A recycled design with nothing out of the ordinary? We’ll have to wait and see.
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