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ASUS ZenFone 4 launches with Pro, Selfie, and Max models

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ASUS hasn’t shied away from teasing its next-generation ZenFone 4 lineup for the past few weeks, but all that build-up ends now. The ZenFone 4 series is finally here, bringing with it several variants for all sorts of markets.

We’re currently looking at a total of six officially named ZenFone 4 models: the midrange ZenFone 4, a high-end ZenFone 4 Pro, two selfie-centric phones in the ZenFone 4 Selfie and Selfie Pro, the ZenFone 4 Max that was quietly launched in Russia last month, and an additional ZenFone 4 Max Pro.

Those don’t include the minor variations some of these models possess. Already confused? Let’s break them down:

ASUS ZenFone 4

Despite being the torch bearer of the new lineup, the ZenFone 4 is in fact a midrange smartphone. That’s because it makes use of one of Qualcomm’s new efficiency-first processors — either the Snapdragon 660 or 630. So yes, there are two versions under its name, but the one equipped with the Snapdragon 660 will be slightly faster.

The rest of the specifications are what you’d expect from a phone of this caliber: a 5.5-inch Full HD LCD, up to 6GB of memory and 64GB of storage, and 3300mAh battery. What makes this special compared to the ZenFone 3 is its dual-camera system, wherein in the secondary 8-megapixel sensor delivers wider-angled shots compared to the primary’s 12-megapixel shooter. There’s another, single 8-megapixel camera on the front.

Pricing starts at US$ 399.

ASUS ZenFone 4 Pro

As the top-of-the-line model, the ZenFone 4 Pro has something the others don’t: Qualcomm’s best processor to date, the Snapdragon 835. That’s a big deal, because that puts this phone in line with the likes of the Sony Xperia XZ Premium, HTC U11, and OnePlus 5 — that’s seriously good company to be associated with.

Another special feature is the 16-megapixel secondary camera at the back that’s capable of 2X optical zoom. Combined with the optically stabilized 12-megapixel shooter and 8-megapixel selfie cam, we’ve got all bases covered. Sealing the deal are the 5.5-inch Full HD AMOLED, 6GB of memory, 128GB of storage, and 3600mAh battery.

As expected, it’s the costliest of the bunch. We’re looking at a price tag of US$ 599.

ASUS ZenFone 4 Selfie

ASUS has finally brought its Selfie series back after total absence from the ZenFone 3 line. Like the aforementioned models, the 5.5-inch ZenFone 4 Selfie has a pair of side-by-side cameras — except this time, they’re in front.

The main selfie shooter offers a large 20-megapixel resolution, while the secondary lens provides wide 120-degree photos to fit more people into a shot. There’s a front-facing LED flash, as well, and its 16-megapixel rear camera is on its own, but should be enough for daily grinds. A lower-end Snapdragon 430 chip powers the phone, along with 4GB of memory, 64GB of storage, and a 3000mAh battery.

You can purchase one for US$ 279.

ASUS ZenFone 4 Selfie Pro

If the ZenFone 4 Selfie isn’t enough to satisfy your vanity, you may opt for the more capable 5.5-inch Selfie Pro. It has a faster Snapdragon 625 processor and DuoPixel front-facing camera technology that combines two 12-megapixel images into a higher-resolution 24-megapixel photo. Wide-angled selfies with the second camera are also possible, and beside it is another LED flash.

Other than that, the Selfie Pro is similar to its non-Pro counterpart. You get the same 16-megapixel rear camera, 4GB of memory, 64GB storage, and 3000mAh battery. In addition, there’ll be a bright red color option available, while the ZenFone 4 Selfie will settle for more basic pink and teal choices.

It’ll retail for US$ 379.

ASUS ZenFone 4 Max and Max Pro

Finally, we have the most budget-friendly of the set, the ZenFone 4 Max. Like its super-popular predecessor, the ZenFone 3 Max, the newer model prioritizes battery life with a 5000mAh capacity. Different this time, however, is the inclusion of a dual-camera setup at the back, which is rare at this price point.

One rear camera is 13 megapixels, while the other handles 120-degree wide-angle shots. The front-facing camera is less special with a single 8-megapixel shooter, but interestingly, there’s a LED flash beside it, as well. Keeping the electronics going is a Snapdragon 430 chipset with 3GB of memory and 32GB of storage under a 5.5-inch HD 720p LCD.

Take note that there’s also a ZenFone 4 Max Pro with a slightly higher-resolution 16-megapixel rear camera. Aside from that, it’s nearly identical to the regular ZenFone 4 Max.

Pricing and availability for all handsets will be added as soon as we get them.

SEE ALSO: ASUS ZenFone AR review

[irp posts=”15440″ name=”ASUS ZenFone AR review”]

Accessories

G-DRAGON is CASETiFY’s first ever Global Brand Ambassador

Right on time with the brand’s 15th-year milestone

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Graphics by Vincenz Lee | GadgetMatch

One of K-Pop’s most iconic soloists of all time has finally partnered up with the globally-renowned case maker.

And this isn’t like any other CASETiFY’s K-Pop Collab, this is much grander than that.

i-naugural Brand iCON

You heard that right! CASETiFY reveals their first ever Global Brand Ambassador.

Amassing 25 million Instagram followers, over 1.2 Billion YouTube views, and hitting almost 4 Million Spotify listeners, G-DRAGON has truly marked his footprint as the “King of K-Pop” — more than just being the iconic member of the global hit group BIGBANG.

His long overdue comeback (and world tour) with Übermensch’ last 2025 further proves how massive the VIP (and FAM) community is.

That said, GD’s influence isn’t limited to the music industry alone. Art and fashion have also witnessed his legendary artistry through his PEACEMINUSONE label. That pretty daisy with a fallen petal is the brand’s most iconic emblem you can see around.

The introduction of his fashion line was connected to music as well. It was introduced way back in 2013 during his ‘COUP D’ETAT’ solo promotions which was a true hit. It was totally evident in the album art’s peace symbol minus that one line.

Wesley Ng, CASETiFY’s CEO and Co-Founder (who’s also fashion-savvy), said that “welcoming G-DRAGON as the brand’s first Global iCON is a powerful statement.” This will not only amplify the reach of the already-popular case maker, it will also influence the brand’s creative direction.

After all, one’s artistic expression can be seen easily with the cases we rock out and about.

i-conic CHROMATIC

In line with this milestone also lies a new collection of cases and accessories.

The all-new CHROMATIC Collection is built around two concepts: FORMS & HUES. First, the CHROMATIC: FORMS set is headlined by the premium-made Alloy Ripple Case with an upgraded aluminum material.

Graphics by Vincenz Lee | GadgetMatch

Speaking of aluminum, the accompanying accessories are all metallic — from the 2-in-1 cross-body chain to custom cube charms for bespoke personalization.

Graphics by Vincenz Lee | GadgetMatch

Meanwhile, the CHROMATIC: HUES adds five new vibrant shades to CASETiFY’s ever-popular Ripple Collection through the Neon Ripple Case. These bold range of colors not only embody users’ creativity and self-expression, it also showcases an individual’s overall aesthetics.

Graphics by Vincenz Lee | GadgetMatch

While this isn’t the PEACEMINUSONE collab some of us have initially thought, crossing fingers that will be the next official CASETiFY collab in line.

Pricing and Availability

The brand new CHROMATIC COLLECTION is expected to hit shelves real soon with prices ranging between US$ 10 to US$ 85,

They will be available for purchase on CASETiFY.com and in select CASETiFY Studio retail stores around the world starting on January 26 (Monday).

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Accessories

Razer fully unwraps these limited BLACKPINK Edition gaming gear

They are finally coming in your area!

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Initially teased a month ago, the much-awaited BLACKPINK x Razer collab has finally been revealed for all the BLINKs to see (and purchase).

Hitting the ‘DEADLINE’

ICYMI, BLACKPINK (or K-Pop’s biggest female quartet composed of Jennie, Lisa, Rosé, and Jisoo) started their highly-anticipated ‘DEADLINE’ World Tour just last year.

With Razer’s signature dark black styling paired with BLACKPINK’s bold and iconic pink scheme, this collaboration felt like the perfect match.

Now, if you’re the type of BLINK who still has a severe sepanx (like yours truly), all these limited BLACKPINK-themed gaming gear by Razer might just be the cure.

That said, here are all the BLACKPINK Edition gaming accessories you should expect from the Singaporean-American gaming giant.

Ornata V3 Tenkeyless – BLACKPINK Edition

A low-profile RGB keyboard with clicky Mecha-Membrane switches.

DeathAdder Essential – BLACKPINK Edition

Gaming mouse with ergonic comfort and precision alongside mechanical switches and programmable buttons.

Gigantus V2 – Medium – BLACKPINK Edition

Razer’s smooth and durable mouse mat with that BLACKPINK flair

Enki X – BLACKPINK Edition

Badly-needed gaming chair for all-day comfort combined with BLACKPINK’s aesthetics — made for your marathon gaming sessions.

Pricing and Availability

Here are the SRP of the special Razer x BLACKPINK Edition gaming essentials:

  • Ornata V3 Tenkeyless – BLACKPINK Edition = US$ 119.99
  • DeathAdder Essential – BLACKPINK Edition = US$ 49.99
  • Gigantus V2 – Medium – BLACKPINK Edition = US$ 29.99
  • Enki X – BLACKPINK Edition = US$ 499.99

These will all be released worldwide (excluding Canada and Japan) by the 2nd quarter of 2026.

Currently, Razer has set-up a pop-up store in Hong Kong. BLINKs in the area can experience all the special gaming gear with dedicated photo zones in the scene.

 

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A post shared by Richard Lai (@richardlaihk)

This popped right in time as BLACKPINK will hold the Hong Kong stop of their ‘DEADLINE’  tour for three straight days — from January 24 (Saturday) until January 26, 2026 (Monday).

Moreover, these might just be the perfect complement to the quatro’s upcoming ‘DEADLINE’ EP by February 27, 2026.

Might as well, an advanced 10th year anniversary gift this August 2026.

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Gaming

Ubisoft cancels Prince of Persia remake, five other games

The company restructured into five different studios.

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Prince of Persia: Sands of Time

One to two decades ago, Ubisoft was one of my favorite game developers. From Assassin’s Creed to Splinter Cell to Prince of Persia, the company was a bastion for unique roleplaying experiences. Now, it feels like they’re tapping into old wells too many times. To try and rekindle the magic, Ubisoft has just restructured the company and, unfortunately, dropped or delayed some titles in development.

One of those canceled titles is the ill-fated Prince of Persia: The Sands of Time remake. The classic game was a bright spot for the studio prior to the rise of the Assassin’s Creed franchise. Back in 2020, Ubisoft announced a remake of the title. Sadly, it’s been in development hell with nary a peep from the studio. Now, it’s gone for good.

Besides Prince of Persia, Ubisoft also canceled five other titles but refused to name any of them. Plus, seven games were delayed. Though unnamed, one of those titles might be the rumored remake of Assassin’s Creed: Black Flag.

The restructuring itself sees Ubisoft split the work among five development teams (via VGC). Vantage Studios, one of those “creative houses,” will oversee Ubisoft’s tentpole franchises including Assassin’s Creed and Far Cry.

The second and third houses will work on competitive games (such as Rainbow Six Siege) and live-service games (such as For Honor), respectively. Meanwhile, the fourth house will handle narrative-driven titles such as Anno and Prince of Persia. Finally, the fifth will work on family-friendly titles such as Just Dance and Monopoly.

SEE ALSO: Ubisoft cancelled an Assassin’s Creed game about the Civil War

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