South Korean electronics giant LG announced it’ll be shutting down the smartphone division (LG Mobile) due to deepening losses. After six years of posting a consistent loss, it was time for the phone maker to give up and focus on products that promised growth.
If you’re closely following the smartphone industry, LG Mobile’s demise doesn’t feel surprising. It was always playing catch-up in the market while Samsung and Apple were the trendsetters. Its current global share is only about two percent. It shipped 23 million phones last year which pales in comparison to the 256 million shipped by Samsung, according to research provider Counterpoint.
The story of LG Mobile is quite the same as BlackBerry, Nokia, Motorola, and HTC. The four brands that were once considered legends in the smartphone market are now history. Even though most of these brand names are again active, they no longer have the legacy DNA that made them what they were.
Why did LG Mobile fail to get a stronghold while newcomers like Xiaomi, OnePlus, OPPO, and vivo prospered? It also had an established sales channel in the US and Europe, where the demand for premium phones is higher. So, what went wrong?
The classic Samsung vs LG conflict
In March 2015, Samsung launched the Galaxy S6 while LG showed off the G4 after a month. Around the same time, HTC had also unveiled the One M9. This was when the three companies would try their best to outbid the other, and the stakes were high. Unlike today, Samsung was new to multiple variants of the same phone and it wasn’t the standard practice. LG Mobile only had one flagship and it had to do all the heavy lifting. Hence the price was also an important factor.
Samsung was racing ahead with positive sales of the Galaxy S6 (and S6 edge) while LG Mobile wasn’t far behind. It had a solid reputation, and the G4 clocked an enthusiastic response in the American market. But the overall global sales were below expectations. HTC’s decline had started, and it was gradually sinking since it completely failed to take on Samsung’s marketing might and a more confident product offering.
Just like Samsung’s two flagships per year cycle, LG debuted its V10 in the second half of 2015. While Samsung always had the S-Pen to differentiate the Note series, other phone makers were struggling to find their niche. The V10 sported a tiny secondary display that added an always-on feature for notifications, music controls, quick settings, and more to bridge this gap.
Even though the V10 had top-of-the-line specs, dual-selfie cameras, and a few productivity-centric features, it couldn’t go up against Samsung. The S and Note-series now had curved screens, best-in-class cameras, improving UI (TouchWiz), and long-term software support. Even though Samsung was often late in pushing OTA updates, it maintained a far better roll-out history than LG Mobile.
And most importantly, Samsung was ready to splurge on marketing. While LG Mobile was playing catch-up with Samsung, the latter was trying to take on Apple. The ambitions of the South Korean companies were starkly different.
The experimenting phase
LG Mobile had spent a lot on ads in 2015, including getting Bollywood celebrity Amitabh Bachchan to endorse the G4. This was an ambitious campaign because it intended to capture India’s growing upper-middle class population, who usually aspire for an Apple or Samsung.
But after three years of chasing Samsung, LG was tired. The usual formula of creating a top-notch flagship just wasn’t enough. And with new smartphone trends like unibody design, dual-cameras, and larger screens, LG Mobile decided to experiment in 2016.
The LG G5 had a radical design — it was modular, and the user could swap parts. Around this time, the excitement around Google’s Project ARA was at an all-time high, and this seemed like a logical first step. Are you a power user? Here’s an extra battery that you can swap. Are you an audiophile? Here’s an external DAC. Love photography? Add manual DSLR-like buttons or a 360-degree camera!
It was a very futuristic approach, and it should’ve worked, but it didn’t. Samsung again stole the show with its Galaxy S7 series, and it helped the brand mint strongest profits in over two years. But even Samsung’s winning streak came to an end with the master-blaster Note 7. The second half of 2016 gave LG Mobile some breather, but it still wasn’t enough to celebrate.
So, why did a wonderful phone like the G5 fail?
It’s all about how you’re perceived as a brand. Samsung and LG are household names that make large appliances like refrigerators, televisions, and washing machines. These products are considered mass-market and are designed keeping a broader audience in mind. While LG still rules the heavy appliances market, it never focused on its phone division and had conflicting strategies.
Firstly, LG was a premium brand, but it frequently had to undercut its phones’ price to ensure an edge over the others. This meant that it wasn’t actually dictating a premium, and the other brands were perceived to be better. Apple never reduces the price of its products within months of launch. The losses and reducing revenues forced the company to cut costs. And this was easily visible through its software update history.
Secondly, a phone like the G5 is too confusing for the average Joe. An iPhone is marketed as a stand-alone device that can do everything. Samsung too followed the same track and ensured its phones are near-perfect. The display, camera, battery, performance, and longevity all had to be taken care of. By adding modules, LG Mobile definitely gave the nerds a hard boner, but it also repelled the wider audience.
Many other phone makers have tried to create a niche, but they usually fail. The smartphone business is about scaling as much as possible to reduce operational costs. A niche phone like the G5 has a lot of appeal, but it attracts only a small audience. Brands like Nextbit, Essential, and BlackBerry tried to please the niche audience for too long, in turn, losing the larger user base.
Not learning from its mistakes
One thing every LG Mobile user will agree with — the software is horrendous. The company never took it seriously, and it was a serious letdown since the beginning. It was average until the G4 and then consistently went downhill ever since. Samsung’s TouchWiz has been a viral meme target, and that’s actually because of the number of units the company has sold. LG never sold enough units to earn a condescending meme in the wider social network.
I vividly remember that the company decided to skip the app drawer from its UI before the G5 launched but hastily decided to put it back because users weren’t happy. It was considered a mimicry of iOS. Incidents like these tell you that LG Mobile was confused — proceed independently or start taking inspiration from those who are successfully selling?
The LG G6 was also an exciting phone that housed an amazing wide-angle lens, sleek design, and a gorgeous LCD display (yes, LCD). I remember wanting to buy the phone, but it just didn’t seem like a worth-it deal. Why spend so much on an LG phone when I can get the Galaxy S8? By this time, the trust in Samsung was higher than ever, iOS had its own bubble, and new Chinese entrants like OnePlus were gobbling the market.
On the eastern side of the world, OnePlus and Xiaomi were among the first few to truly understand the potential of a perfect UI running on Android. OnePlus started with a niche, Cyanogen Mod, and soon migrated to Oxygen OS. MIUI was at the heart of all Xiaomi phones and was just getting started. OnePlus not only ate into Samsung’s pie but also sidelined LG completely. The troubled brand was now struggling in the developed as well as developing world.
Its brand name had taken a massive hit, it wasn’t able to sell enough phones, and the competition slowly pushed it out. It could neither undercut others via price cuts in the US nor command a premium in Asia. All the sweet spots it had, were gone.
In the affordable and midrange, LG stood no chance as it had to go up against multiple competitors with exceedingly aggressive pricing. It didn’t have a large supply chain to go up against the Chinese players and after burning billions, the need to invest more was unjustifiable.
The final years of surviving
The G and V-series continued to get successors until 2019. The G8X ThinQ marked the end of the classic lineup that started it all. The V-series was being updated, but it was almost like nobody cared. In the last two years, the company had almost given up. But there were a few takers who still found a lot of value in LG phones.
LG made a lot of mistakes, but it also made phones unlike any other. Despite loss-making quarters, the brand remained loyal to its experimenting philosophy and showed innovative concepts like the Dual Screen cover. Foldable phones have been around for quite some time, but they’re fragile and expensive. LG’s new form factor brought something new to the table, and many were happy with it.
LG’s phones shall always be synonymous with wide-angle cameras, Quad DAC, OLED screens, and sleek designs. In a world where camera bumps are getting larger than the phone itself, having a simple light slab of glass and metal in your hand is very satisfying.
As a final gesture of survival, LG announced a brand new strategy in mid of 2020 and unveiled the Velvet. The new strategy also brought along a swiveling phone — the LG Wing. But it was too late.
LG Mobile could either abandon its plans to be a niche player and go full steam like realme or close down the business. Even with a niche, it wasn’t selling enough to cover basic operational costs. The board members of LG chose the latter.
The company that had once kickstarted webOS development was now leaving the mobile market for good. Although, this doesn’t mean we won’t be seeing LG around in the smartphone space. The giant is a lot like Samsung and makes class-leading displays, chips, and other components. You may not have an LG-branded phone in the future, but you’ll surely end up using its know-how passively.
From now on, the company will focus on divisions that have growth prospects–namely, electric vehicle components, artificial intelligence, connected devices, smart home solutions, and more.
A large company like LG, Nokia, BlackBerry, or HTC is harder to navigate. Due to the sheer size and distribution of the company, a turnaround becomes equally difficult. The irony is, these multiple channels of sales made them giants. And is the same reason why they got too heavy and can’t stay afloat.
Features
Inside Infinix’s first global concept store in Bali
Infinix’s first global concept store pairs gadgets with a coffee bar and a robotic arm.
Bali is an island people visit to slow down. It makes sense that Infinix picked it for a store that wants you to stay awhile.
The brand unveiled its first global Flagship Concept Store there. It’s also the first store of this format within parent company Transsion Holdings’ brand portfolio.
Coffee break, Infinix style
The experience begins before you step inside. The store’s futuristic design and digital visuals are meant to catch your eye from the outside.
Once you’re in, a robotic-arm installation anchors the space, which looks like a technological imagination turned into a bold visual statement.
The store’s other signature element is n_x, Infinix’s locally developed coffee brand. For Infinix, a simple coffee break here is an invitation to slow down and enjoy a laid-back moment in the middle of a busy day.
You can catch up with a friend over a cup or take a few minutes for yourself. Together with the robotic arm, n_x gives the store a more relaxed and imaginative side.
The tech hasn’t gone anywhere, though. The smartphone lineup includes the NOTE 60 and HOT 70 series along with the GT 50 Pro.
Infinix’s broader AIoT ecosystem is on display as well, with recent products like the ZCLIP 2 Pro clip-on earbuds and SPACE Max wireless headphones.
The XEnergy portable power stations are also part of the lineup.
Making Sense of “1+2+X”
Infinix calls the format its “1+2+X” retail concept. The “1” is the full technology experience, and the “2” refers to the two signature elements, n_x and the robotic arm.
The “X” is the open-ended part. Infinix plans on bringing gaming, music, sports, creative partnerships, interactive content, and community activities over time.
The brand wants to work with artists, musicians, and other creative talents on original content and experiences, rather than only featuring established names or one-off partnerships.
Visitors can also take part through shared experiences, content creation, and feedback. The plan is for the store to keep introducing new collaborations, creative displays, and lifestyle activities after opening, so regulars have fresh reasons to return.
Beyond Bali
Looking ahead, Infinix hopes the Bali store develops a recognizable identity of its own and becomes a destination people return to for its atmosphere and community as much as its products.
The brand also says this opening is the start of a broader retail push, with five more flagship stores planned across Indonesia this year.
Similar concept-led stores are also being explored in other markets. Infinix states that future locations won’t copy the Bali format and will be adapted to local cultures and lifestyles.
Apple just unveiled their brand spanking new MacBook Pro, now with a touchscreen. That’s fine and all, but something about it lacks… imagination.
Apple broke tech and cultural barriers with the iPhone and the iPad. The MacBook, meanwhile, has been a standard-bearer of personal computing for years. Yet Apple’s latest attempt at innovation doesn’t inspire the same sense of possibility.
Tech creators and publications present at the event have shared their thoughts. While they didn’t necessarily say it verbatim, there’s a “Who asked for this?” or “Who needs this?” energy going around.
The argument for the company in Cupertino has always been that while it might join the party late, it arrives with something refined and ready for the spotlight. That feels less certain in 2026.
I digress.
That’s a whole other topic to unpack, so before I go any further, let me shift back to what I wanted to write about in the first place: the innovations I want to see from Apple. Ones that capture the imagination and inspire possibilities.
MacPad or MacPad Pro
Yes, I’m starting with a haymaker.
For years, users have been asking Apple to make the iPad run some hybrid of iPadOS and macOS.
The MacBook Neo and iPad Pro are proof that this isn’t too farfetched. The former runs macOS on an iPhone/iPad chip (A-series) while the latter runs iPadOS on a MacBook chip (M-series). Computing power doesn’t seem to be the issue. Apple is just likely afraid that one device category will cannibalize the other. That’s pure speculation on my part so let’s just continue with the thought exercise.
Assuming we get that macOS and iPadOS hybrid, what will the hardware look like?
Some disclaimer before the fun part. This whole article is a thought exercise and I am inviting all of you to imagine with me. But to make things feel a little more grounded, I will name models from other brands that Apple can take some inspiration from. Just, you know, Apple-fy it.
For the MacPad or MacPad Pro, I’m thinking something like a 2-in-1. The main body is a slab with a display and kickstand. Think Nintendo Switch 2. But instead of provisions for Joycons on the side, you get some form of cooling and the ports.
Let it have an M-series chip for maximum computing power. But to differentiate it from the iPad, have it come with a foldable keyboard and trackpad folio of some sort.
The ROG Flow Z13 but Apple-fied
Now that I think about it, what I’m describing is likely closer to the ROG Flow Z13. But instead of a gaming aesthetic, make it closer to how sleek and streamlined the look of MacBooks and iPads.
Having spent time with the ROG Flow Z13 (2025), I know there’s something genuinely compelling about this form factor. It’s a tablet with the brains of a full-fledged PC, with the keyboard becoming an accessory rather than a permanent fixture.
I traveled with the Flow Z13 and loved how it could serve as my work machine, gaming console, and entertainment device. Detach the keyboard and you have a screen for watching videos. Prop it up and you have a surprisingly capable gaming machine. Connect it to a TV and you have another way to play. It simplified my travel loadout in ways I didn’t expect.
Now imagine that same flexibility with macOS. A MacPad Pro could be a tablet when you want to browse, read, or watch something, then become a proper Mac when it’s time to get serious about work. You wouldn’t need to choose between carrying a MacBook and an iPad because one device could cover both roles.
A detachable design, done right
There’s already a precedent for this, too. The Lenovo Yoga Duet 7i showed how a detachable tablet and keyboard could work together without either feeling like an afterthought. Its Bluetooth keyboard meant you weren’t necessarily tied to the tablet in the same way you would be with a conventional laptop.
That’s the part I’d want Apple to get right. Give the MacPad Pro a proper kickstand, a keyboard that doesn’t feel like a compromise, and enough ports to make it useful beyond the desk. Let people use it as a tablet, a laptop, or a makeshift desktop without having to fight the hardware.
And because this is Apple, I’d expect the accessories to be ridiculously good. If the company can make the Magic Keyboard for iPad feel like a convincing laptop keyboard, imagine what it could do if it built the entire experience around macOS from the start.
Heck, they can even go full Apple and do away with the kickstand and just include a flimsy folio in the original packaging. And then sell a Magic Keyboard and Trackpad folio separately for maximum profit. Now that’s truly the Apple way.
Refined MacBook Pro
Look, I love the MacBook Pro. And I’ll take macOS over Windows any day. But every now and again I come upon a Windows machine that has immaculate hardware.
This year, to me, that’s the ASUS ExpertBook Ultra. In terms of overall build, materials, display, and size it’s my favorite work machine that I personally spent significant time with.
Premium finish
It already has that sleek MacBook look. But on top of that, the Nano Ceramic finish elevates it in a way that only experiencing it firsthand can make you understand.
I wrote about this in my original review, but it’s worth repeating: the Nano Ceramic finish is one of those things that sounds like marketing fluff until you actually touch it. It gives the laptop a distinct texture that makes picking it up feel like an experience in itself.
What’s more surprising is that the feeling doesn’t wear off. I got the ExpertBook Ultra back for another stretch of use after ASUS had already collected it, and I still found myself running my hand across the lid before opening it. Thirty days later, I hadn’t outgrown the novelty.
That might sound trivial, but I don’t think it is. We interact with our laptops for hours every day. The materials, textures, weight, and little physical details all contribute to how much we enjoy using them. If a manufacturer can make something as ordinary as opening a laptop feel special, that’s a kind of refinement worth pursuing.
OLED all day
The OLED display with matte coating is a feast for the eyes. I regularly worked in cafés beside large windows, and the matte coating helped keep the OLED panel looking magnificent even with all that ambient light.
Deep blacks, crisp colors, and fewer distracting reflections made it a pleasure to work on and an even bigger pleasure to take breaks with.
Tantalizing typing
And the chiclet-style feeling keyboard will have you waxing poetic about an intimate connection found and faded. The spacing is excellent, the travel feels satisfying, and I found myself typing without that awkward adjustment period you sometimes get with a new machine.
Neither feature is revolutionary on its own. That’s precisely the point. The ExpertBook Ultra brings together a collection of thoughtful hardware decisions that make the whole experience feel a little more special. I want that same attention to detail from Apple, even if the MacBook Pro is already one of my favorite laptops.
Imagine that hardware running macOS. One can dream.
Yoga MacBook
I don’t know how Apple will do this without Lenovo suing but for the love of the game, please indulge me.
Imagine the aforementioned macOS and iPadOS hybrid running on a machine that morphs from a regular laptop to one that’s display-facing. That’d make a touchscreen MacBook more compelling to more users.
They’re definitely gonna have to call it something else, but a flexible MacBook is more appealing than the same old clamshell but now with a touchscreen. It has more practical uses that extend beyond developers and heavy-duty multimedia professionals and creatives.
Bend it like Lenovo
Lenovo has been doing this for years with its Yoga series, and there’s a reason it has stuck around for ten generations. A good convertible isn’t just a laptop with a screen that folds backward. It’s a device that can adapt to what you’re doing without requiring you to change devices.
In laptop mode, you have a proper keyboard for writing and getting work done. Fold the display into tent mode and you have a convenient screen for watching videos or following a presentation. Flip it into stand mode and you can use it for video calls or put it in front of you while working with someone else. Fold it all the way back and you have a tablet for reading, browsing, or sketching.
I’ve seen how useful these different configurations can be in practice. They’re not just party tricks for product demonstrations. They offer different ways to use the same machine throughout the day, depending on what you’re doing and where you’re doing it.
Software that adapts
Of course, the hardware is only half the equation. macOS would need to adapt to these different configurations, too. Touch targets should be easier to hit when the laptop is folded into tablet mode, while creative applications should make better use of direct interaction with the display. The interface shouldn’t feel like a desktop operating system that reluctantly tolerates fingers.
This is where a hybrid of macOS and iPadOS could become particularly interesting. Apple wouldn’t have to abandon what makes the Mac good at getting work done. It would simply need to make that experience more adaptable when the keyboard and trackpad aren’t the most convenient ways to interact with the machine.
That’s the kind of touchscreen MacBook I’d get excited about. Not just a MacBook that lets me poke at the screen, but one that gives me a reason to use it differently.
Dream bigger, refine better
To be clear, I’m not asking Apple to reinvent every product in its lineup every year. That would be ridiculous, and not every new idea needs to become a commercial product. But I’d love to see the company take more chances on what its products could become, rather than simply adding another feature to what already exists.
I just miss the Apple that truly turns heads when it enters a room. Right now, it feels to me like the company is banking on the cultural cachet it earned decades ago.
The iPhone Duo and touchscreen MacBook show that Apple is still willing to experiment. Now I’d love to see it push those experiments further. It might as well go all in and Think Different.
Accessories
CASETiFY Match: Finding the right case for your Galaxy Z8 Series phone
Cases that match your personality
A phone case can be more than protection. It can also be a way to show off your interests, personality, and the little things that make you, well, you.
For our CASETiFY Match for the Galaxy Z8 Series, we asked the team one question: Why was this CASETiFY design your Match?
From Spider-Man fandom and capybara obsession to feline-inspired art and snake motifs, here are the designs that found their way into our team’s everyday carry, plus a couple of bonus picks worth checking out.
Rodneil: A little New York energy for a certified web-head
If it wasn’t obvious enough, I’m a certified web-head. I love anything and everything Spider-Man, especially the iconic red-and-blue motif. Though, if we’re being honest, I’m more partial to the red.
I had my eyes on the Spider-Man suit design for the Galaxy Z Fold8 Ultra and the Spider-Man Mask Snappy Grip Stand. Unfortunately, those designs aren’t available for the Galaxy Z Fold8.
So, I went with a design that gives off a bit of New York energy instead. It still pairs nicely with the Spidey Snappy Grip Stand, letting me bring a little of that Spider-Man vibe to my everyday setup.
V: Keeping it cool with capybaras
I’ve been a capybara stan since 2020, long before the world finally caught up with just how cute and chill these animals are. Seeing them get the recognition they deserve has been a source of much excitement.
Finding cool and cute capybara cases and accessories for the phones I use every day, however, hasn’t always been easy.
That’s where Deville Dewil’s capybara collection comes in. It fills that gap while making my Galaxy Z Fold8 feel like an even more personal accessory.
At this point, I’d like to identify as a capy/bara.
Luigi: A cat design that’s playful without being too loud
There’s no shortage of cat-themed cases out there. If you’re a cat lover like me, chances are you’ve considered one at some point.
The tricky part is finding a design that isn’t too whimsical or loud. I love the little furballs, but I still want something sleek and clean.
CASETiFY’s cat collection speaks to that balance. In particular, this design by Catwheezie blends artistry with a touch of whimsy. It lets me show off my personality without being too flashy.
MJ: A little reputation energy
I’ve always had a soft spot for snake motifs, and CASETiFY’s Transparent Kingsnake case gives me Taylor Swift’s reputation era energy.
I love how snakes symbolize transformation. As someone who’s always evolving and never afraid to reinvent himself, that meaning feels personal.
The black-and-white design also brings a sleek, rebellious edge. Paired with my Galaxy Z Flip8, it’s giving statement accessory with a little bite.
Bonus Match: Sunglasses at Night
Sometimes, keeping it simple is the way to go. The Sunglasses at Night design is tasteful and understated, letting me show off the actual color of my phone without competing with it.
Bonus Match: Pink Weekly Planner
For the girls (and gaes) who plan their days–and life–ahead. And of course, for when they need to keep their Wednesdays pink.
Find your Match
There’s no single way to find a phone case that feels right. It might be a favorite character, an animal you’ve loved for years, a piece of art, or a symbol that means something to you.
For our team, the right CASETiFY design is the one that brings a little more personality to a device we carry every day.
So, which design would be your Match?
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