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Fall of LG Mobile: 5 years of experimenting gone wrong

A loss of $4.5 billion in six years

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South Korean electronics giant LG announced it’ll be shutting down the smartphone division (LG Mobile) due to deepening losses. After six years of posting a consistent loss, it was time for the phone maker to give up and focus on products that promised growth.

If you’re closely following the smartphone industry, LG Mobile’s demise doesn’t feel surprising. It was always playing catch-up in the market while Samsung and Apple were the trendsetters. Its current global share is only about two percent. It shipped 23 million phones last year which pales in comparison to the 256 million shipped by Samsung, according to research provider Counterpoint.

The story of LG Mobile is quite the same as BlackBerry, Nokia, Motorola, and HTC. The four brands that were once considered legends in the smartphone market are now history. Even though most of these brand names are again active, they no longer have the legacy DNA that made them what they were.

Why did LG Mobile fail to get a stronghold while newcomers like Xiaomi, OnePlus, OPPO, and vivo prospered? It also had an established sales channel in the US and Europe, where the demand for premium phones is higher. So, what went wrong?

The classic Samsung vs LG conflict

In March 2015, Samsung launched the Galaxy S6 while LG showed off the G4 after a month. Around the same time, HTC had also unveiled the One M9. This was when the three companies would try their best to outbid the other, and the stakes were high. Unlike today, Samsung was new to multiple variants of the same phone and it wasn’t the standard practice. LG Mobile only had one flagship and it had to do all the heavy lifting. Hence the price was also an important factor.

Samsung Galaxy Note 5, Samsung Galaxy S6 edge+, & Galaxy S6

Samsung was racing ahead with positive sales of the Galaxy S6 (and S6 edge) while LG Mobile wasn’t far behind. It had a solid reputation, and the G4 clocked an enthusiastic response in the American market. But the overall global sales were below expectations. HTC’s decline had started, and it was gradually sinking since it completely failed to take on Samsung’s marketing might and a more confident product offering.

Just like Samsung’s two flagships per year cycle, LG debuted its V10 in the second half of 2015. While Samsung always had the S-Pen to differentiate the Note series, other phone makers were struggling to find their niche. The V10 sported a tiny secondary display that added an always-on feature for notifications, music controls, quick settings, and more to bridge this gap.

LG V10

Even though the V10 had top-of-the-line specs, dual-selfie cameras, and a few productivity-centric features, it couldn’t go up against Samsung. The S and Note-series now had curved screens, best-in-class cameras, improving UI (TouchWiz), and long-term software support. Even though Samsung was often late in pushing OTA updates, it maintained a far better roll-out history than LG Mobile.

And most importantly, Samsung was ready to splurge on marketing. While LG Mobile was playing catch-up with Samsung, the latter was trying to take on Apple. The ambitions of the South Korean companies were starkly different.

The experimenting phase

LG Mobile had spent a lot on ads in 2015, including getting Bollywood celebrity Amitabh Bachchan to endorse the G4. This was an ambitious campaign because it intended to capture India’s growing upper-middle class population, who usually aspire for an Apple or Samsung.

But after three years of chasing Samsung, LG was tired. The usual formula of creating a top-notch flagship just wasn’t enough. And with new smartphone trends like unibody design, dual-cameras, and larger screens, LG Mobile decided to experiment in 2016.

The LG G5 had a radical design — it was modular, and the user could swap parts. Around this time, the excitement around Google’s Project ARA was at an all-time high, and this seemed like a logical first step. Are you a power user? Here’s an extra battery that you can swap. Are you an audiophile? Here’s an external DAC. Love photography? Add manual DSLR-like buttons or a 360-degree camera!

Samsung Galaxy S7

It was a very futuristic approach, and it should’ve worked, but it didn’t. Samsung again stole the show with its Galaxy S7 series, and it helped the brand mint strongest profits in over two years. But even Samsung’s winning streak came to an end with the master-blaster Note 7. The second half of 2016 gave LG Mobile some breather, but it still wasn’t enough to celebrate.

So, why did a wonderful phone like the G5 fail?

It’s all about how you’re perceived as a brand. Samsung and LG are household names that make large appliances like refrigerators, televisions, and washing machines. These products are considered mass-market and are designed keeping a broader audience in mind. While LG still rules the heavy appliances market, it never focused on its phone division and had conflicting strategies.

Firstly, LG was a premium brand, but it frequently had to undercut its phones’ price to ensure an edge over the others. This meant that it wasn’t actually dictating a premium, and the other brands were perceived to be better. Apple never reduces the price of its products within months of launch. The losses and reducing revenues forced the company to cut costs. And this was easily visible through its software update history.

Samsung Galaxy Note 8 and Apple iPhone X

Secondly, a phone like the G5 is too confusing for the average Joe. An iPhone is marketed as a stand-alone device that can do everything. Samsung too followed the same track and ensured its phones are near-perfect. The display, camera, battery, performance, and longevity all had to be taken care of. By adding modules, LG Mobile definitely gave the nerds a hard boner, but it also repelled the wider audience.

Many other phone makers have tried to create a niche, but they usually fail. The smartphone business is about scaling as much as possible to reduce operational costs. A niche phone like the G5 has a lot of appeal, but it attracts only a small audience. Brands like Nextbit, Essential, and BlackBerry tried to please the niche audience for too long, in turn, losing the larger user base.

Not learning from its mistakes

One thing every LG Mobile user will agree with — the software is horrendous. The company never took it seriously, and it was a serious letdown since the beginning. It was average until the G4 and then consistently went downhill ever since. Samsung’s TouchWiz has been a viral meme target, and that’s actually because of the number of units the company has sold. LG never sold enough units to earn a condescending meme in the wider social network.

I vividly remember that the company decided to skip the app drawer from its UI before the G5 launched but hastily decided to put it back because users weren’t happy. It was considered a mimicry of iOS. Incidents like these tell you that LG Mobile was confused — proceed independently or start taking inspiration from those who are successfully selling?

The LG G6 was also an exciting phone that housed an amazing wide-angle lens, sleek design, and a gorgeous LCD display (yes, LCD). I remember wanting to buy the phone, but it just didn’t seem like a worth-it deal. Why spend so much on an LG phone when I can get the Galaxy S8? By this time, the trust in Samsung was higher than ever, iOS had its own bubble, and new Chinese entrants like OnePlus were gobbling the market.

Samsung Galaxy S8, Xiaomi Mi Mix, and LG G6

On the eastern side of the world, OnePlus and Xiaomi were among the first few to truly understand the potential of a perfect UI running on Android. OnePlus started with a niche, Cyanogen Mod, and soon migrated to Oxygen OS. MIUI was at the heart of all Xiaomi phones and was just getting started. OnePlus not only ate into Samsung’s pie but also sidelined LG completely. The troubled brand was now struggling in the developed as well as developing world.

Its brand name had taken a massive hit, it wasn’t able to sell enough phones, and the competition slowly pushed it out. It could neither undercut others via price cuts in the US nor command a premium in Asia. All the sweet spots it had, were gone.

In the affordable and midrange, LG stood no chance as it had to go up against multiple competitors with exceedingly aggressive pricing. It didn’t have a large supply chain to go up against the Chinese players and after burning billions, the need to invest more was unjustifiable.

The final years of surviving

The G and V-series continued to get successors until 2019. The G8X ThinQ marked the end of the classic lineup that started it all. The V-series was being updated, but it was almost like nobody cared. In the last two years, the company had almost given up. But there were a few takers who still found a lot of value in LG phones.

LG made a lot of mistakes, but it also made phones unlike any other. Despite loss-making quarters, the brand remained loyal to its experimenting philosophy and showed innovative concepts like the Dual Screen cover. Foldable phones have been around for quite some time, but they’re fragile and expensive. LG’s new form factor brought something new to the table, and many were happy with it.

LG’s phones shall always be synonymous with wide-angle cameras, Quad DAC, OLED screens, and sleek designs. In a world where camera bumps are getting larger than the phone itself, having a simple light slab of glass and metal in your hand is very satisfying.

As a final gesture of survival, LG announced a brand new strategy in mid of 2020 and unveiled the Velvet. The new strategy also brought along a swiveling phone — the LG Wing. But it was too late.

LG Mobile could either abandon its plans to be a niche player and go full steam like realme or close down the business. Even with a niche, it wasn’t selling enough to cover basic operational costs. The board members of LG chose the latter.

The company that had once kickstarted webOS development was now leaving the mobile market for good. Although, this doesn’t mean we won’t be seeing LG around in the smartphone space. The giant is a lot like Samsung and makes class-leading displays, chips, and other components. You may not have an LG-branded phone in the future, but you’ll surely end up using its know-how passively.

From now on, the company will focus on divisions that have growth prospects–namely, electric vehicle components, artificial intelligence, connected devices, smart home solutions, and more.

A large company like LG, Nokia, BlackBerry, or HTC is harder to navigate. Due to the sheer size and distribution of the company, a turnaround becomes equally difficult. The irony is, these multiple channels of sales made them giants. And is the same reason why they got too heavy and can’t stay afloat.


WATCH: Remembering the best LG Phones

Features

A Galaxy summer to remember

The last ‘awesome’ summer of my twenties unfolds through the lens of the Samsung Galaxy A57.

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They say we only have ten truly vibrant summers in our twenties.

I’m not entirely certain who authored that pressure or if I simply internalized it while scrolling through a Pinterest mood board of how I wanted my life to look when I finally hit my prime. That idea sparked a specific kind of FOMO that if we aren’t living at our absolute peak during these ten fleeting orbits around the sun, we are somehow failing the decade.

I’d be lying if I said I hadn’t let that ideology steer my ship. I spent my twenties accumulating milestones like they were limited-edition accessories. I chased the grand and “successful,” often reaching markers of achievement that most expect in their thirties. Back then, everything had to be monumental for my life to feel awesome.

Maybe because I didn’t come from privilege. I grew up with the odds stacked against me, and started working for my dreams as soon as I turned 18. So I turned into a professional opportunist, grabbing every chance I could get.

I was never sure when the universe might stop offering them.

Because of that drive, my life eventually looked meticulously curated on paper. It’s even more glamorous when viewed on a 120Hz Super AMOLED+ display.

However, as Taylor Swift so astutely noted, familiarity breeds contempt. As a lifestyle journalist, that contempt often manifests as a weary cynicism toward the very tools of my trade. In a world of iterative design, the novelty of a new smartphone often feels like a ghost.

When I packed the Samsung Galaxy A57 5G to experience a summer to remember in Boracay Island, I didn’t expect to be surprised. I expected a standard device and a beautiful island, but what I actually found was a paradigm shift in how I view my own life.

Sparkle of new beginnings

Arriving at Discovery Boracay, the scenery felt like a familiar embrace.

I had stayed at this resort years ago, yet as I walked toward the shore, the sensation of the Galaxy A57 in my hand felt distinctly different.

Shot on the Samsung Galaxy A57 | Photo by MJ Jucutan

The device is unapologetically slim at 6.9mm, which is a feat of engineering that feels more like a piece of jewelry than a piece of technology.

Shot on the Samsung Galaxy A57 | Photo by MJ Jucutan

The Awesome Blue finish captures the shifting hues of the sea and features the new Ambient Island translucent camera bump. This design choice mirrored the soft pastels of the morning sky I used to watch, proving that even a tool for work can possess an aesthetic that resonates with a creative soul.

Watching the sun rise while eating Tahô, those warm pearls of sweetened silken tofu, I realized that my personal form of touching grass is actually touching sand and watching the ocean sparkle.

This realization helped me put things into perspective, which is the defining lesson of the final summer of my twenties. Along the way, I had been taking the awesome for granted because I was looking for it in all the wrong places.

Shot on the Samsung Galaxy A57 | Photo by MJ Jucutan

I was busy waiting for a grand, sweeping crescendo when I should have been looking at the way the light hits the salt spray on the horizon.

Finding awesome in the everyday

Life is truly awesome if you possess the courage to look at it without the heavy filter of expectation.

In between Boracay sunsets, shared mojitos, and crisp white linen shirts, I’ve met new people and realized that I’m standing at the precipice of a new chapter.

Kyle Vergara holding the Samsung Galaxy A57, while Mikee Bernabe holds a glass of Mojito

I’m leaving certain things behind, yet I no longer feel the sting of sadness regarding these endings. I’ve come to understand that they are merely setting the stage for new beginnings. This sentiment may feel like a cliché, but I’ve learned that truths often become clichés because they are universal.

People we meet on vacation, friendship version featuring Jo Serrano, Mikee Bernabe, and Kyle Vergara

With a group of new friends, I boarded a yacht to watch the sunset from the open water. I had done this same activity for my birthday two years ago. At that time, I couldn’t fully appreciate the beauty or the joy of the moment. I was carrying an immense emotional weight in my heart that kept me anchored to the past.

This time, I simply allowed myself to let go. I felt a profound sense of gratitude as I found myself laughing and dancing with abandon. The people I have met on this journey have made me realize that there was never anything wrong with me to begin with, and that is a realization I intend to keep.

Stabilizing the blur of my 20s

Out on the open water, where the movements are frantic and the wind is unpredictable, the 50MP OIS Main Camera on the Galaxy A57 became my most reliable companion. I wanted to capture these fleeting moments with precision. I recorded the clinking of canned beers and the sound of laughter being lost to the sea breeze while the sun dipped below the horizon.

Shot on the Samsung Galaxy A57 | Photo by Jayson Dionisio (Left) and MJ Jucutan (Right)

These moments were transformed into stabilized, high-definition memories that I know I will carry for the rest of my life.

To celebrate this internal change, I even began asking others to take my photo. In my early twenties, I would have hovered over the photographer, consumed by worry regarding the angle and the light.

Shot on the Samsung Galaxy A57 | Photo by Mikee Bernabe (Left) and MJ Jucutan (Right)

I was obsessed with achieving a hollow version of perfection. Now, I have learned to trust the process.

The Best Face through Galaxy AI on the Galaxy A57 creates a promise that even if I blink or the boat lurches unexpectedly, the device will select the ideal facial expressions for everyone in the frame. It allows the final result to capture the actual essence of my joy rather than just a curated pose.

Trading milestones for moments

We spend a significant portion of our twenties waiting for the world to show us something amazing. We wait for the next professional promotion or that one grand vacation we booked months in advance.

Shot on the Samsung Galaxy A57 | Photo by MJ Jucutan

As I sat on the sand, I realized I was already in the middle of everything I had been searching for. The Galaxy A57 didn’t just document a beautiful summer trip filled with new people I have come to love.

It taught me to notice the finer details of the world around me. I guess life unfolds beautifully if you simply allow it to be. Maybe, we don’t actually require ten perfect summers to feel whole.

Shot on the Samsung Galaxy A57

We just need to realize that every single day is an opportunity to step up our A-Game. As I head toward thirty, I am intentionally leaving the milestone-chasing behind me. I’m trading the monumental for the authentic.

Now, I am keeping my eyes open and my heart ready. That, and a reliable smartphone like the Samsung Galaxy A57 in my pocket to make sure I do not miss a single second of the ‘awesome’ that was there all along.

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Match Pulse: HONOR Pad X8b

A first step into tablet life

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HONOR Pad X8b

Not every tablet needs to win you over in the first five minutes.

Some are just meant to ease you in—to see if having a bigger screen actually changes how you use your tech day to day.

Instead, it feels like it’s asking a quieter question: Do you even need a tablet?

That’s the space the HONOR Pad X8b seems to occupy. Not a productivity machine. Not a performance-first device. But something that lets you test the waters—see if a tablet fits into your everyday routine at all.

And for a lot of people, that might be exactly the point.

HONOR Pad X8b

It’s positioned as a “Tablet Made Tough,” and that framing makes a lot of sense here. Because if you’re just starting out, or buying for someone who’s still getting used to tech, you don’t want something fragile. You want something you can be a little careless with—throw in a bag, hand to a kid, leave on a table—and not worry too much about it.

And that’s exactly the kind of role this tablet is trying to fill.

Who this is really for

HONOR Pad X8b

You can feel pretty quickly who this tablet is designed for.

Kids are an obvious fit. Something they can use in short bursts—for watching videos, light learning, or just getting familiar with tech without handing them a more expensive device. The durability angle plays a big role here too. It’s the kind of tablet you won’t panic over every time it slips or gets handled a bit roughly.

But it’s not just for kids.

This also makes sense for first-time tablet users in general. If you’ve never owned one, or you’ve always wondered if a tablet fits somewhere between your phone and laptop, this feels like a low-commitment way to find out.

Not a big investment. Not a big adjustment. Just something to try.

Built for watching, not pushing

Julie freaking Han

Most of that experience revolves around media consumption.

The display is… nice enough. It gets the job done. Colors are decent, viewing is comfortable, and for videos, it holds up better than expected.

Case in point: I watched KISS OF LIFE’s “Who is She” music video on this—mostly for miss freaking Julie Han, if we’re being honest—and it looked good.

That may not be what you want your kids watching. But for actual use, it gives you a good sense of what this screen can deliver.

This has been on consistent rotation lately

Audio is also decent. Not groundbreaking, but not thin either. I ran AMBULANCE by Jesse Barrera and EJEAN through it, and it had enough body to feel enjoyable without immediately reaching for headphones.

Put those together, and you get a tablet that’s easy to pick up for Netflix, YouTube, or Spotify. The kind of device that lives on a coffee table or bedside, ready when you just want a bigger screen for casual viewing.

Where you feel the limits

But it doesn’t take long before you notice where things slow down.

Even just swiping around the interface, there’s a certain lack of fluidity. Nothing completely breaks, but it’s not the kind of experience that disappears into the background either. You feel it.

Apps open fine. Navigation works. But everything carries a slight hesitation that reminds you this isn’t built for speed.

And that’s really the trade-off.

This tablet leans heavily into light use—watching, browsing, maybe some casual apps. The moment you expect more responsiveness or try to push it harder, the limits start to show.

What you’re actually getting

Before we get into pricing, here’s a quick look at what the HONOR Pad X8b brings on paper:

  • 11-inch HONOR Eye Comfort FullView display
  • 10100mAh battery (up to multiple days of light use)
  • Qualcomm Snapdragon 680 processor
  • Quad-speaker system
  • Storage options up to 256GB with RAM expansion
  • Metal body with drop and crush resistance focus
  • MagicOS 10 (Android-based)
  • HONOR Kids Edition with parental controls

It’s a spec sheet that prioritizes the basics—big screen, long battery, and durability—over outright performance.

So where does it land?

At PhP 9,999 (special TikTok shop price in the Philippines, the HONOR Pad X8b lands exactly where it needs to. Not cheap enough to ignore—but accessible enough to try.

At the end of the day, this isn’t trying to be more than it is. It’s a starting point. A way to figure out if a tablet fits into your routine.

If you’re curious about tablets, this tells you real quick if it’s for you.

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GadgetSnaps: Osaka

Shot on the OPPO Reno15 Pro 5G

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Graphics by Vincenz Lee | GadgetMatch

It might be an exaggeration but, never have I ever dreamt of stepping onto the Land of the Rising Sun anytime soon.

Financial instability is one. Tedious visa application process for another. Don’t even get me started with all the daunting stories of denied applicants.

But, as luck would have it, I was still granted a single-entry visa. A year’s worth of preparation didn’t go into waste.

It’s not because I’m an anime fan (because I ain’t one). As much as everyone else, Japan (日本) is a legitimate dream destination for all the sights and wonders it offers.

After all, being able to experience the rich nation from the Far East has been dumped in my travel bucket for more than two decades — way before this trip became a reality.

While coincidental, the OPPO Reno15 Pro 5G was lent to me just a day before our departure. This made the perfect opportunity to showcase both Osaka (大阪) and the phone’s prowess with its cameras.

The Kitchen of Japan

Let’s start with what the city is best known for.

Osaka isn’t called the kitchen of Japan” or the nation’s “food capital” without any meaningful reason.

Other than its culinary delights alongside that rich cuisine presence and history, the city is also popular for the kuidaore (食い倒れ) expression, or eating ’til it fills your heart and stomach’s desires and empties your pockets all at once.

Although I haven’t tried each and every Osaka delicacy available, I still enjoyed all the great delectables during the course of the trip.

From the Okonomiyaki and sushi from a konbini, all the way to that Karaage and Naporitan combo near Tsutenkaku area. They all taste shockingly delicious for such value.

Of course, not everything is specific to Osaka, such as the much-raved ramen by Ichiran or the tender meat cuts in Yakiniku Like.

On slow days where I felt not spending a lot, all I ever craved for were these fast food delights — such as this Japanized combo meal from KFC or the simple ol’ Chinese lunch at Universal Studios Japan.

Lastly, it would be a huge miss not to try out the Osaka-blend Iced Americano by the home-grown brand MUJI as well as those big yet affordable pastries found inside R Baker — with a popular branch located beside the Osaka Castle Park.

Leaving marks in these landmarks

Now that we’re at it, I must say it is mandatory to see Osaka Castle (大阪城) by the time you visit the city. It’s a key landmark for Japan’s unification during the 16th century.

 

Although it has been destroyed several times since 1583, the excellence and perseverance of the Japanese actually made a perfect reproduction of the majestic castle.

Admittedly, we didn’t go inside and up. Still, it’s a beautiful sight to see so you have a glance of Osaka’s history.

Another popular must-visit spot in Osaka? None other than the Glico Man billboard along the Dotonbori (道頓堀) area.

For everyone else, it’s just like any other regular digital billboard. However, something that’s only shown here makes it uniquely Osaka.

And now that we’re here, it’s a real heaven for any shopaholic — my friends included in that narrative.

That’s a long, loooong strip of hundreds of shops ever imaginable with items being sold at slashed prices. Be it gadgets, watches, clothes, sneakers, bags, luggages, chocolates. Gashapons even!

If you want to see the Osaka Bay Area up and above, going on top of the Umeda Sky Building should be in your itinerary.

The best thing here is that, you can still buy souvenirs and see parts of the Osaka Bay coastline through its windows even if you don’t pay for the entrance going to the rooftop — just like how we did.

As mentioned, here’s the Osaka Bay from the ground — captured in a place found at the latter part.

Maybe we got lost in translation

This write-up seems too smooth to be true. But, I have to be realistic and break it in the middle. Traveling, especially in a foreign country, isn’t always an easy-breezy ride.

Unlike most of my international trips where I go and enjoy being solo, I went here with my long-time high school buddies.

Back in our Taipei and Hong Kong trips, I was the tour guide of the gang. This time, Osaka was a first for all of us.

The moment we landed at KIX / Kansai International Airport (or the world’s first airport built above a man-made island), there were already struggles — even if we did our research months prior this trip.

ICYMI, Osaka has two separate train systems managed by two different companies.

Underground relies on Osaka Metro. Ground and above is where JR-West prevails.

The former is more welcoming for tourists as the machines accept foreign credit/debit card payments. The latter only works with Japan’s smart cards: namely ICOCA and Suica.

To make things more complicated, buying an ICOCA card for the first time (and reloading it) only accepts cash and coins. That’s a huge bummer for a tech-driven nation.

While the smart card dispenser wasn’t hard to find once you go out of the airport, looking for a tourist-friendly ATM machine (with minimal to no foreign fees) was.

It took us some back and forth moment just to realize it was inside the airport all along. Third floor to be very specific, not the ground floor.

Problems don’t end once you figure out how to enter the train station. Japan has a lot of trains. Emphasis on A LOT.

Now, if you’re like my three friends who usually grasp for the right directions when roaming around with Google Maps, confusing station exits plus various train sets can still make one lost.

It’s just a good thing that two of us are map-proficient.

During those times when I wanted to explore parts of the city all by myself, another one could lead the circle without me sorting out how to meet them afterwards.

Exciting and exhilarating

Now back to regular programming.

For a die-hard theme park fan like yours truly, it’s mandatory to see what Universal Studios Japan (USJ) has to offer.

Ain’t even a Potterhead but, trying out that signature Butterbeer from Harry Potter shouldn’t be left out.

The cold 9ºC temperature never stopped me from ordering the iced version — and I prefer it over the hot ones that my friends ordered.

For all the Potterheads out there, it’s truly a remarkable sight to see the Hogwarts Castle. It was also a great example to justify the ultra-wide power of the OPPO Reno15 Pro.

Whether you’re a millennial, Gen Z, or a sandwiched MZ like me, these characters don’t need any introduction.

And, even though I’m born between the two aforementioned generations, I’m still glad I grew up watching Despicable Me.

I’ve gushed over these cute Minions during my adolescence — even if it’s more relevant to Gen Alphas now.

Gen MZ yappin’ thru

As I already told a glimpse of my childhood (and puberty), I also wanted to come clean against the stereotypical millennials who made ’90s their whole personality.

Despite being part of the Gen Z, I grew up knowing diskettes, Walkmans, VHS tapes, and not-so-surprisingly, Nintendo’s Game Boy.

It so happened that my cousin had the first-gen console with Super Mario in it. It’s been an integral part of my childhood alongside the classic Sony PlayStation x Crash Bandicoot.

It might not show on my face but, witnessing the Super Nintendo World IRL was a huge achievement.

As fortunate as it was, I was able to visit without applying for a special pass. It even looked like I was in the actual video game when I entered the area even after the sun has already set.

Love at First Night

Osaka during the winter day was already a breath of fresh air. How much more during the night?

Nostalgia aside, the theme park doesn’t only revolve in the mentioned characters above as there’s so much more to see.

I want to end my USJ photo dump with Jurassic Park’s The Flying Dinosaur — a.k.a the best rollercoaster ride I’ve ridden so far.

The only proof I can provide as phones were not allowed the moment you queue up to the stairs 😭

That’s in comparison to Universal Studio Singapore’s Battlestar Galactica: Cylon, Everland Korea’s T Express, and Shanghai Disneyland’s TRON Lightcycle Power Run — which I all fully enjoyed riding for more than thrice.

A segment of the ride can actually be seen the moment you enter (and exit) the theme park.

Now, to cap off this portion, there are two more highlights that truly show off Osaka’s night life.

Other than the Dotonbori area, Shinsekai (新世界) is gleaming. It was inspired by Paris and Coney Island to make Osaka a “New World” in 1912.

From the neon signs and vibrant night light displays, such retro vibe will make your visit truly warm and cozy. Even if it was freezing cold.

At the heart of the district is where the Tsutenkaku (通天閣) stands high. That now translates to a “tower reaching heaven.” Albeit, it’s nowhere near that achievement in today’s standards.

And even when it can’t even go against Eiffel nor Tokyo Tower, it’s still a center piece of its own.

Now, if we’re talking about Osaka’s tallest, the Abeno Harukas 300 holds that title.

From the building name itself, it’s exactly 300 meters tall. It also holds the record for being Japan’s second tallest structure after Azabudai Hills Mori JP Tower in, you guessed it, Tokyo.

While you can go inside for free as there’s a mall below it, you can see Osaka’s breathtaking night sky only if you pay for the entrance fee. Honestly, the price is worth the sight.

Much awe in Osaka

Although Tokyo comes first when you think about Japan, Osaka has its own distinct charm.

The same thing can be said with the OPPO Reno15 Pro in a sea of very-capable midrangers. While it’s just another camera-centric smartphone for most, its cameras have that irresistible, special sauce in it.

Personally, I enjoyed my time more in Osaka. People are warmer and more welcoming. More so, that pretty chill vibes and laid-back nature kept me attached against the stricter plus fast-paced life in Tokyo.

With all that said, I’m not trying to pit two cities against one another as both are truly worth visiting. However, I regret having a shorter trip duration here. I’m just wishfully thinking (and manifesting) that I can re-visit the city sooner than later.

If you haven’t seen the other side of my Japan journey — from Tokyo, Kyoto, all the way to Mt. Fuji — the rest can be found in my in-depth camera analysis of the OPPO Reno15 Pro.

READ MORE: OPPO Reno15 Pro: Camera Review

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