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Fall of LG Mobile: 5 years of experimenting gone wrong

A loss of $4.5 billion in six years

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South Korean electronics giant LG announced it’ll be shutting down the smartphone division (LG Mobile) due to deepening losses. After six years of posting a consistent loss, it was time for the phone maker to give up and focus on products that promised growth.

If you’re closely following the smartphone industry, LG Mobile’s demise doesn’t feel surprising. It was always playing catch-up in the market while Samsung and Apple were the trendsetters. Its current global share is only about two percent. It shipped 23 million phones last year which pales in comparison to the 256 million shipped by Samsung, according to research provider Counterpoint.

The story of LG Mobile is quite the same as BlackBerry, Nokia, Motorola, and HTC. The four brands that were once considered legends in the smartphone market are now history. Even though most of these brand names are again active, they no longer have the legacy DNA that made them what they were.

Why did LG Mobile fail to get a stronghold while newcomers like Xiaomi, OnePlus, OPPO, and vivo prospered? It also had an established sales channel in the US and Europe, where the demand for premium phones is higher. So, what went wrong?

The classic Samsung vs LG conflict

In March 2015, Samsung launched the Galaxy S6 while LG showed off the G4 after a month. Around the same time, HTC had also unveiled the One M9. This was when the three companies would try their best to outbid the other, and the stakes were high. Unlike today, Samsung was new to multiple variants of the same phone and it wasn’t the standard practice. LG Mobile only had one flagship and it had to do all the heavy lifting. Hence the price was also an important factor.

Samsung Galaxy Note 5, Samsung Galaxy S6 edge+, & Galaxy S6

Samsung was racing ahead with positive sales of the Galaxy S6 (and S6 edge) while LG Mobile wasn’t far behind. It had a solid reputation, and the G4 clocked an enthusiastic response in the American market. But the overall global sales were below expectations. HTC’s decline had started, and it was gradually sinking since it completely failed to take on Samsung’s marketing might and a more confident product offering.

Just like Samsung’s two flagships per year cycle, LG debuted its V10 in the second half of 2015. While Samsung always had the S-Pen to differentiate the Note series, other phone makers were struggling to find their niche. The V10 sported a tiny secondary display that added an always-on feature for notifications, music controls, quick settings, and more to bridge this gap.

LG V10

Even though the V10 had top-of-the-line specs, dual-selfie cameras, and a few productivity-centric features, it couldn’t go up against Samsung. The S and Note-series now had curved screens, best-in-class cameras, improving UI (TouchWiz), and long-term software support. Even though Samsung was often late in pushing OTA updates, it maintained a far better roll-out history than LG Mobile.

And most importantly, Samsung was ready to splurge on marketing. While LG Mobile was playing catch-up with Samsung, the latter was trying to take on Apple. The ambitions of the South Korean companies were starkly different.

The experimenting phase

LG Mobile had spent a lot on ads in 2015, including getting Bollywood celebrity Amitabh Bachchan to endorse the G4. This was an ambitious campaign because it intended to capture India’s growing upper-middle class population, who usually aspire for an Apple or Samsung.

But after three years of chasing Samsung, LG was tired. The usual formula of creating a top-notch flagship just wasn’t enough. And with new smartphone trends like unibody design, dual-cameras, and larger screens, LG Mobile decided to experiment in 2016.

The LG G5 had a radical design — it was modular, and the user could swap parts. Around this time, the excitement around Google’s Project ARA was at an all-time high, and this seemed like a logical first step. Are you a power user? Here’s an extra battery that you can swap. Are you an audiophile? Here’s an external DAC. Love photography? Add manual DSLR-like buttons or a 360-degree camera!

Samsung Galaxy S7

It was a very futuristic approach, and it should’ve worked, but it didn’t. Samsung again stole the show with its Galaxy S7 series, and it helped the brand mint strongest profits in over two years. But even Samsung’s winning streak came to an end with the master-blaster Note 7. The second half of 2016 gave LG Mobile some breather, but it still wasn’t enough to celebrate.

So, why did a wonderful phone like the G5 fail?

It’s all about how you’re perceived as a brand. Samsung and LG are household names that make large appliances like refrigerators, televisions, and washing machines. These products are considered mass-market and are designed keeping a broader audience in mind. While LG still rules the heavy appliances market, it never focused on its phone division and had conflicting strategies.

Firstly, LG was a premium brand, but it frequently had to undercut its phones’ price to ensure an edge over the others. This meant that it wasn’t actually dictating a premium, and the other brands were perceived to be better. Apple never reduces the price of its products within months of launch. The losses and reducing revenues forced the company to cut costs. And this was easily visible through its software update history.

Samsung Galaxy Note 8 and Apple iPhone X

Secondly, a phone like the G5 is too confusing for the average Joe. An iPhone is marketed as a stand-alone device that can do everything. Samsung too followed the same track and ensured its phones are near-perfect. The display, camera, battery, performance, and longevity all had to be taken care of. By adding modules, LG Mobile definitely gave the nerds a hard boner, but it also repelled the wider audience.

Many other phone makers have tried to create a niche, but they usually fail. The smartphone business is about scaling as much as possible to reduce operational costs. A niche phone like the G5 has a lot of appeal, but it attracts only a small audience. Brands like Nextbit, Essential, and BlackBerry tried to please the niche audience for too long, in turn, losing the larger user base.

Not learning from its mistakes

One thing every LG Mobile user will agree with — the software is horrendous. The company never took it seriously, and it was a serious letdown since the beginning. It was average until the G4 and then consistently went downhill ever since. Samsung’s TouchWiz has been a viral meme target, and that’s actually because of the number of units the company has sold. LG never sold enough units to earn a condescending meme in the wider social network.

I vividly remember that the company decided to skip the app drawer from its UI before the G5 launched but hastily decided to put it back because users weren’t happy. It was considered a mimicry of iOS. Incidents like these tell you that LG Mobile was confused — proceed independently or start taking inspiration from those who are successfully selling?

The LG G6 was also an exciting phone that housed an amazing wide-angle lens, sleek design, and a gorgeous LCD display (yes, LCD). I remember wanting to buy the phone, but it just didn’t seem like a worth-it deal. Why spend so much on an LG phone when I can get the Galaxy S8? By this time, the trust in Samsung was higher than ever, iOS had its own bubble, and new Chinese entrants like OnePlus were gobbling the market.

Samsung Galaxy S8, Xiaomi Mi Mix, and LG G6

On the eastern side of the world, OnePlus and Xiaomi were among the first few to truly understand the potential of a perfect UI running on Android. OnePlus started with a niche, Cyanogen Mod, and soon migrated to Oxygen OS. MIUI was at the heart of all Xiaomi phones and was just getting started. OnePlus not only ate into Samsung’s pie but also sidelined LG completely. The troubled brand was now struggling in the developed as well as developing world.

Its brand name had taken a massive hit, it wasn’t able to sell enough phones, and the competition slowly pushed it out. It could neither undercut others via price cuts in the US nor command a premium in Asia. All the sweet spots it had, were gone.

In the affordable and midrange, LG stood no chance as it had to go up against multiple competitors with exceedingly aggressive pricing. It didn’t have a large supply chain to go up against the Chinese players and after burning billions, the need to invest more was unjustifiable.

The final years of surviving

The G and V-series continued to get successors until 2019. The G8X ThinQ marked the end of the classic lineup that started it all. The V-series was being updated, but it was almost like nobody cared. In the last two years, the company had almost given up. But there were a few takers who still found a lot of value in LG phones.

LG made a lot of mistakes, but it also made phones unlike any other. Despite loss-making quarters, the brand remained loyal to its experimenting philosophy and showed innovative concepts like the Dual Screen cover. Foldable phones have been around for quite some time, but they’re fragile and expensive. LG’s new form factor brought something new to the table, and many were happy with it.

LG’s phones shall always be synonymous with wide-angle cameras, Quad DAC, OLED screens, and sleek designs. In a world where camera bumps are getting larger than the phone itself, having a simple light slab of glass and metal in your hand is very satisfying.

As a final gesture of survival, LG announced a brand new strategy in mid of 2020 and unveiled the Velvet. The new strategy also brought along a swiveling phone — the LG Wing. But it was too late.

LG Mobile could either abandon its plans to be a niche player and go full steam like realme or close down the business. Even with a niche, it wasn’t selling enough to cover basic operational costs. The board members of LG chose the latter.

The company that had once kickstarted webOS development was now leaving the mobile market for good. Although, this doesn’t mean we won’t be seeing LG around in the smartphone space. The giant is a lot like Samsung and makes class-leading displays, chips, and other components. You may not have an LG-branded phone in the future, but you’ll surely end up using its know-how passively.

From now on, the company will focus on divisions that have growth prospects–namely, electric vehicle components, artificial intelligence, connected devices, smart home solutions, and more.

A large company like LG, Nokia, BlackBerry, or HTC is harder to navigate. Due to the sheer size and distribution of the company, a turnaround becomes equally difficult. The irony is, these multiple channels of sales made them giants. And is the same reason why they got too heavy and can’t stay afloat.


WATCH: Remembering the best LG Phones

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How to spot scam emails and messages before they get you

Here are the telltale signs in a potential scam.

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Gmail

The brazenness of scammers often goes through fits and starts. Within the last few weeks, I’ve had three separate people in my immediate circle fall for three separate scams. I’ve received similar emails myself. With the Christmas season approaching, we’re living in a particularly brazen period, and it’s time for a very important PSA. Here’s how to spot a scam email today:

Check the contents of the message

Most scam or phishing attempts today will ask you to submit sensitive information like your log-in details or bank information to a seemingly innocuous platform. Obviously, these platforms are fake, and you’re surrendering your information to a malicious party. Unfortunately, these scams are getting much better with disguising their deception. If you put them side by side with a real email or message, you might find it hard to spot crucial differences. So, how do you clock them before it’s too late?

Start with the actual message. Companies will not ask you to submit your details on an email or on a message. It doesn’t matter if the message is claiming an issue (someone allegedly using your card) or a reward (your points are about to expire). If it’s not your usual way of logging in or submitting this information, then it’s likely fake.

Some might even include a highly suspicious link that leads to a log-in page. If that link is from a link shortener (like bit.ly) or looks nothing like the company’s real site, don’t click it. If you do click, check the URL for anomalies. In the below example, “Maya” claims that someone else tried to change the email on my account. Besides how unofficial the alert looks, the button does not lead to Maya’s website.

Now, on rarer occasions, the message itself has telltale signs of deception: typographical errors, missing words, extra spaces. A normal message should have already filtered these errors out, so there’s a good chance that it’s a fake message if it has any of these errors.

Basically, if something feels off straight from the get-go, cast doubt immediately and be vigilant.

Check the sender

Ensuring a fake message is clean should be easy stuff for scammers. A simple spell checker can trick a simple user into doing whatever the scammer wants. One aspect that’s way harder to change is the sender.

An email might have the cleanest copy, but one look at the sender dismantles all deception. In three of the four scam emails I’ve seen in the past two weeks, the sender was the ultimate telltale sign.

In the example below (the same one as above), the sender presents itself as “MayaPH.” If you weren’t paying attention, you would have been fooled into thinking that this is actually Maya. But, if you open the sender information, you’ll see that it’s coming from an unknown email, rather than an official Maya email address.

On a PC, this is easy to check because the email address automatically pops up beside the sender’s name when you open the email. On mobile, you’ll have to press the drop-down button below the sender’s name.

Verify the information yourself

Let’s move to the next level. What if the message looks official and seemingly comes from an official sender?

Unfortunately, scammers today can also spoof senders. Meaning, they are able to send official-looking messages and mask themselves as official senders. In the below example, “BPI” sent me an alert saying that someone tried to spend PhP 19,250 from my account. Take note: this is the same thread where I got real messages from the bank, which the scammer managed to hijack.

The message looks real. I can’t spot a single typo. Now, if you spotted this and thought it was real, you’d enter a state of panic and click the link out of instinct. The scammer is depending on your instinct to do so. Here’s why you shouldn’t click it: That’s not BPI’s official website. It looks like it, but it’s not.

Of course, you can’t be faulted for not memorizing official company websites. In fact, I had to Google the URL just to confirm that it was fake.

A surefire way to make sure, though, is checking the supposed information yourself. When I got the message, I checked my BPI app immediately. There was no trace of the transaction, so I knew it was fake. You can also call them yourself using their official numbers.

This isn’t limited to banks, either. Another example I’ve seen is one claiming that your Spotify subscription failed to renew. In this case, you can manually check your Spotify app to see if your subscription hasn’t been renewed.

Scammers are hopeful that you panic and run to them, rather than the official channels.

Sometimes, friends cannot be trusted

Though we can avoid falling for traps ourselves, other people still can. After an account is hacked, the hacker’s usual play is to message the account’s contact list to get other people.

Because it’s seemingly coming from a loved one’s account, a user is more likely to follow whatever the hacker wants, including clicking suspicious links.

In my experience, this type of scam is rarer these days, but it’s not completely gone. I’ve had one experience wherein a contact from Discord messaged me and tried getting me to play a game with them. The game itself was non-existent. The goal was to have me click a suspicious link and install malware on my computer. The malware can then give the hacker complete access to my PC and every account it’s logged into.

It’s a very nasty malware, but it’s fairly easy to prevent. If you get a message from a friend that isn’t their typical behavior, contact them on a separate platform, preferably on one that doesn’t rely on the net like SMS. If that’s not possible, contact someone near to them.

Address a potential hack immediately

Even with all these precautions, sometimes we can’t prevent ourselves from falling into these scams. If you find yourself victimized by scammers, respond immediately.

First of all, secure the targeted platform first. If it’s an app or a service, change passwords immediately and add two-factor authentication. If it’s a bank, call and appraise them of the situation. You might have to spend some time with a frozen account or without a card, but it beats having all your money sucked dry.

Now, if you suspect that your entire device was compromised, disconnect from the internet immediately. A hacker is toothless if they can’t connect to their prey. Then, using another device, reset every account that the hacker might have access to. If you know how, manually disconnect your accounts from the affected device. Once clear, do a clean install/reset of the device to hopefully weed out the malware.

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How Samsung folds the Galaxy into people’s lives

Finding the right foldable match

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For years, the pitch for a foldable smartphone was remarkably simple: look, it folds.

That was enough when the category was new. Samsung had to prove that a smartphone could have a hinge, bend in half, and still work like a phone.

Eight years later, that is no longer the interesting part.

The question has shifted from can a smartphone fold? to what does folding actually let people do?

For Samsung, the answer increasingly seems to be about making the phone fit the person, rather than asking the person to adapt to the phone.

That shift is reflected in the latest Galaxy Z lineup. The Galaxy Z Fold8, Galaxy Z Fold8 Ultra, and Galaxy Z Flip8 don’t simply offer different specifications or screen sizes. Samsung sees them as different expressions of how people use their phones — whether that means watching, working, creating, communicating, or simply carrying the device around.

Jun Guevara, Head of Corporate Marketing at Samsung Philippines, says this reflects a broader change in how people think about smartphones.

“Before, it’s always about the specs — what the camera is like, how big or heavy it is, what’s the process, etc. But now with AI in the picture and it becomes more personal, contextual and action-oriented, people will expect their devices to adapt more closely to what they are trying to do.”

That makes the foldable form factor particularly interesting.

A foldable can be compact when portability matters, then become larger when more space is useful. It can change how you interact with the same device depending on the task at hand.

In other words, the screen doesn’t have to stay the same just because the phone does.

Eight years of listening

Samsung’s foldable journey began with a much more fundamental problem: convincing people that the concept was viable in the first place.

The company says it has spent more than seven years making thousands of engineering decisions across materials, displays, hinges, software, and overall design. But some of its most important lessons didn’t come from the lab.

They came from people actually using foldables.

Durability, in particular, became a major area of focus. Samsung says real-world usage helped inform improvements to display durability, crease visibility, the opening experience, materials, and overall device thickness and weight.

That accumulated experience has also changed what people expect from a foldable.

Consumers now judge them against the same fundamentals they expect from any flagship: can it hold up, can I carry it comfortably, is it powerful enough, and will it remain useful over time?

For Samsung, that means the foldable experience can’t be reduced to the hinge or the display. It has to work as a whole.

That sounds obvious. But it is also a meaningful shift.

The novelty of folding can get someone to try a device once. Making it a daily driver requires everything around the fold to work naturally.

That may be the biggest lesson from Samsung’s years of listening: people don’t use their phones in exactly the same way. So why should every foldable be designed to serve them the same way?

There isn’t one way to fold

Samsung isn’t trying to establish a single “best” foldable. Instead, its latest Galaxy Z lineup is built around different ways people want to use their phones.

The Galaxy Z Fold8 Ultra is positioned as the most capable option of the three. Samsung describes it as a device for people who need to do more, combining expansive multitasking and pro-level creation with its most advanced foldable design.

The Galaxy Z Fold8 takes a slightly different approach. Samsung sees it as the next evolution of the traditional Fold, balancing flagship performance with greater everyday usability and an immersive viewing experience.

Then there’s the Galaxy Z Flip8, which goes in the opposite direction. It is about portability, quick interactions, personal expression, and bringing AI experiences closer to the moments when you actually need them.

The distinction is important because Samsung isn’t arguing that everyone needs the biggest screen or the most powerful foldable.

Instead, it is arguing that there should be a foldable that makes sense for you. Your foldable match, if you will.

“We do not believe a single foldable form factor can meet the needs of every user,” Guevara says.

That idea runs through Samsung’s broader approach to the category. When evaluating new form factors, the company says it starts with real-world user value — whether a design meaningfully improves portability, productivity, content consumption, multitasking, or AI experiences.

The hardware, in that sense, is becoming a means to an end.

The right screen for the right moment

This is where Samsung’s vision for foldables starts to extend beyond simply having more screen.

Guevara describes a future where the mobile experience becomes less about having one fixed screen and more about having the right screen for the right moment.

Need something pocketable? Keep it compact.

Need more room to work? Open it up.

Want a more immersive viewing experience? Give yourself a larger canvas.

Want a quick interaction? Use the screen that’s already available.

The physical flexibility of a foldable gives AI more ways to respond to those situations, too. Samsung sees larger displays enabling deeper multitasking and content experiences, while cover screens can make interactions more glanceable and immediate.

“The mobile experience will become less about one fixed screen and more about giving users the right screen for the right moment.”

That also explains why Samsung isn’t predicting that foldables will replace traditional smartphones altogether.

Bar-type phones will remain important because they’re familiar, powerful, and portable. The point isn’t necessarily to eliminate one form factor in favor of another.

It’s to give people more choice.

And, perhaps more importantly, to make that choice feel right.

Technology in action

Samsung’s partnership with Spider-Man fits into that idea in an interesting way.

Rather than treating the devices purely as technology products, Samsung describes its cultural collaborations as “Technology in Action.” The goal is to place its products inside stories and narratives where their different capabilities can be demonstrated in context.

In the Spider-Man partnership, that means seeing a Galaxy Z Flip used for portability, a Galaxy Z Fold used for seeing the Spider-tracker map bigger, and a Galaxy Watch notifying Ned Leeds that Spider-Man is in the vicinity.

It’s a very literal demonstration of Samsung’s argument: the form factor matters because of what it lets people do.

A Flip can disappear into a pocket. A Fold can give you more room to work. A Watch can help you stay connected without reaching for your phone.

In that sense, Spider-Man becomes more than a backdrop for the latest Galaxy Z devices. It’s a way for Samsung to show its technology in action, inside a story about connection, community, and self-expression.

Making the foldable fit

There is still a perception that foldables are niche products.

Samsung doesn’t see it that way anymore.

Guevara points to repurchase rates for the previous generation — 32 percent for Fold7 and 37 percent for Flip7 — as evidence that once people adopt foldables, many choose to stay with the category. He also points to Fold7 attracting more former Ultra users, suggesting the category is expanding beyond its traditional early adopters.

Whether foldables eventually become the default smartphone remains to be seen.

Samsung isn’t betting on that, either.

Instead, it is betting on something more flexible: that people will choose devices that match how they actually live.

That’s a different proposition from the one Samsung made when the first Galaxy Fold arrived.

Back then, the company had to prove that a smartphone could fold.

Now it has to prove that a foldable can belong in everyday life.

And after eight years of engineering refinement and listening to how people actually use these devices, Samsung believes the next step isn’t making people adapt to the foldable.

“Our goal is not to make users adapt to foldables. It’s to make foldables fit more naturally into how people work, watch, create and communicate.”

It’s making the foldable match them.

Perhaps that’s where the Galaxy foldable story is heading next.

Not toward a phone that can do everything.

But toward a phone that knows when to become what you need.

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The designated photographer’s new favorite phone: OPPO Reno16 Series 5G

Built for the moments you’ll want to remember

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Every friend group has a designated photographer.

The one who reminds everyone to take a group photo before leaving, asks for one more shot “just in case,” and somehow ends up with a camera roll full of memories while appearing in very few of them.

I’ve been slipping into that role for a while now, and lately, I’ve been doing it without a camera.

I’ve relied entirely on the OPPO Reno16 Series 5G and its Pocket Studio experience to document coffee runs, hangouts, and everything in between.

Capturing the moments between the milestones

When people think about documenting their lives, they often focus on the headline moments. Like the ones worth posting for the ‘gram.

What often gets overlooked is everything around them, like the early morning coffee run before everyone’s fully awake, or the laughter that breaks out during a random conversation.

So is the roadside stop that turns into an impromptu photo session. These are the moments that tell the real story of an experience.

Pocket Studio, the OPPO Reno16 Series 5G’s signature content creation experience, feels built for exactly this kind of moment.

Instead of treating photography and videography as separate tasks, it creates a seamless workflow that lets users capture, create, edit, and share content directly from their smartphone.

The feature makes it easier to preserve moments that matter, even the small, unplanned ones with people who may or may not stay in my life. Either way, I’ve got a memory I can cherish.

Finally, the designated photographer gets to be in the photo

One of the biggest challenges of being the group’s unofficial photographer is that you’re usually the one left out of the shot.

The OPPO Reno16 Series 5G addresses this through its integration with the OPPO Bubble and the Camera Remote View feature.

Instead of relying solely on the front camera, Camera Remote View lets users preview and control shots while using the smartphone’s rear camera system. The result is a sharper, more detailed image, especially for group photos and selfies.

This has become one of the most useful features for gathering everyone together. Camera Remote View made it easy to capture higher-quality photos while making sure nobody had to stay behind the camera.

For someone who is usually responsible for documenting everyone else’s memories, that small change makes a surprisingly big difference.

Flagship-quality results without carrying extra gear

There was a time when documenting properly meant bringing multiple devices.

I used to carry a camera for photos and a separate device for video, then edit everything later on a laptop. Now, the experience feels remarkably different.

The OPPO Reno16 Series 5G delivers pro-level photo and video quality, good enough to leave the extra gear behind for most everyday moments.

From detailed landscapes and vibrant food photography to candid portraits and dynamic action shots, the Reno16 Series consistently produces content that feels polished and social-ready straight from the device.

This is particularly valuable for the moments that happen without warning. The ability to instantly capture high-quality content without switching between devices meant fewer missed opportunities and more authentic memories preserved.

Telling richer stories from multiple perspectives

The best content pulls viewers into the experience itself.

This is where the combination of premium camera hardware, multiple shooting perspectives, and AI-powered creative tools like the AI Portrait Glow from the AI Editor improves the Pocket Studio experience.

Wide shots help establish the atmosphere of a place. Close-up details bring viewers into the moment. Some video clips add movement and energy, and some portraits capture emotion. Together, these elements create a more complete story.

Over the past few weeks, that’s meant capturing everything from scenic views to candid conversations over coffee.

Rather than spending hours moving files between devices or navigating complicated editing workflows, Pocket Studio makes it easy to transform those moments into polished content ready for social media.

For anyone who enjoys documenting life as it happens, that simplicity is part of the appeal.

The moments you’ll actually want to remember

The moments that weren’t planned end up becoming the ones worth keeping. Those are the experiences that stay with us long after they’ve happened.

With Pocket Studio, the OPPO Reno16 Series 5G transforms those moments into memories that look every bit as good as they felt in real life.

Through flagship-quality photos and videos, AI-powered creative tools, and features like Camera Remote View with the OPPO BUBBLE, the Reno16 Series makes capturing, creating, and sharing life’s most memorable experiences remarkably effortless.

For the designated photographer, it might just be the easiest way yet to make sure every moment, and everyone in it, gets remembered.

Price, availability

The OPPO Reno16 Series 5G is now available nationwide across all OPPO stores, official e-commerce platforms, and partner telco providers:

OPPO Reno16 F 5G

  • 8GB+128GB: PhP 44,999
  • 8GB+256GB: PhP 49,999

OPPO Reno16 5G

  • 12GB+256GB: PhP 59,999

OPPO Reno16 Pro 5G

  • 12GB+256GB: PhP 74,999

Flexible payment options at up to 24 months 0% interest are likewise available through Home Credit and select credit cards.


This feature was produced in collaboration between GadgetMatch and OPPO Philippines.

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