Enterprise

Google is interested in acquiring Fitbit

Offer is on the table

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The smartwatch market is slowly evaporating into a few players. Formerly a populated playing field, the industry is now composed primarily of the Apple Watch, Fitbit’s wide catalog of products, and a few smaller brands. Now, it’s about to get a lot smaller.

Reported by Reuters, Google’s parent company, Alphabet, is interested in purchasing smartwatch giant Fitbit. Alphabet has already made an offer for the company. Though still uncertain, the potential deal is a huge move for both parties.

Outpaced by its competitors, Google still does not have a strong entry in the wearables market. The company’s presence relies entirely on software. The acquisition will likely change this lack for the better.

On the other hand, Fitbit does not have the same market presence that it enjoyed in the past. Once upon a time, Fitbit knocked off growing players before. Most notoriously, the company purchased the up-and-coming Pebble, ensuring the former’s continued success in the long run. However, the situation has already changed. Fitbit is already shopping around for potential buyers. With an offer on the table, Google is a good choice for a buyer, potentially ensuring the company’s survival in the future. Currently, the offering is still in the process; no inked deal yet.

Even in the midst of an acquisition, Fitbit is still very active in the industry. Recently, the company launched the Versa 2, a brilliant combination of lifestyle and fitness.

SEE ALSO: The Fitbit Versa 2: Stylish smartwatch, helps you sleep better

Enterprise

Essential shuts down, ending the Essential Phone

Rest in peace

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Years ago, the Essential Phone earned its bit of the limelight. Going up against a downpour of identical phones, Andy Rubin’s smartphone promised a refreshing change for a disenchanted market. On launch, it delivered on its grand promise, outing a powerful, edge-to-edge display for a workable price.

Unfortunately, Essential, the company, never developed a promising follow-up for the Essential Phone. In fact, Essential’s history has been tumultuous since the Essential Phone’s launch. Since then, Essential has downsized the company, repeatedly reduced the original phone’s price, and failed to deliver on promised devices. Most recently, the company stopped further production of the Essential Phone.

Now, the inevitable has finally happened. In an official blog post, Essential is closing shop, ending operations as a company.

In its final exit, Essential is leaving behind an unfinished Project GEM. After shutting the Essential Phone 2 down, the company hinted at an extra-long smartphone, a new mobile experience unlike any other. Because of today’s announcement, Project GEM will never see the light of day. “Despite our best efforts, we’ve now taken Gem as far as we can and regrettably have no clear path to deliver it to customers,” Essential said.

Further, Essential has also released its final update for the Essential Phone, rolled out on February 3. Though still functional indefinitely, Essential Phone users will not receive any support from the company anymore. When it was still operation, the company outed consistent updates for its fans, including one of the earliest accesses to Android Pie. If anything, Essential will provide development resources to the public, ensuring crowd-sourced support, at the very least.

Regardless, Essential is officially dead. For real this time.

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Enterprise

Google Station winds down, bids goodbye to free Wi-Fi

Passing the torch to Smart Communications

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More than 400 venues offering free Wi-Fi will wind down through 2020, as Google Station bids goodbye. In a report by Manila Bulletin, an anonymous source stated how partners are losing money due to a lack of sustaining advertising revenue ultimately leading to Google shutting down the service.

Google responds

However, Google denied the claims that Google has not provided support to partners resulting in revenue loss. In a statement, Google expounds on how the change in landscape and scalability is the reason why Google Station is winding down.

“4G is getting prevalent in a number of markets and data prices are dropping globally. This, combined with the complex and varying technical requirements across partners and countries, makes it a challenge to scale and sustain Station.”

“This has made us re-evaluate our plans and we have decided to wind down the program through 2020. We are working with our partners to support our users and them to gradually transition. We remain committed to look for ways to make the internet more accessible for users around the world,” a representative from Google added.

Passing the torch

Google’s current installations for the Google Station project will be taken over by Smart Communications, its local partner. Passing the torch, Smart Communications will be rebranding the current project, continuing Google’s promise of fast, free, and reliable connectivity in its current locations — only with Smart on its name.

Google Station will wind down through 2020 in the Philippines, alongside India, Indonesia, Thailand, Mexico, Nigeria, Brazil, and Vietnam.

Source: Manila Bulletin

 

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Enterprise

France punishes Apple for slowing down iPhones

Specifically for not notifying users

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Apple’s planned obsolescence is a well-known controversy by now. The iPhone maker notoriously slows down old phones after their respective life cycles. In Apple’s defense, the obsolescence apparently prolongs the device’s life. Consumers, however, are angry over being forced to upgrade.

Since then, lawmakers have tried to sue companies for purposefully slowing down their phones. For example, the Italian government successfully challenged Samsung for similarly doing the same thing.

Now, France is suing Apple for the same controversy. Sort of.

France’s case doesn’t explicitly deal with Apple’s practice. Instead, the French are suing Apple for not notifying users of the practice. According to the case, Apple did not do wrong by slowing down phones. Apple did wrong through “deceptive commercial practice by omission.”

Regardless, Apple’s fine is quite hefty, even for a global corporation. Because of the case, Apple must pay EUR 25 million in fines (or around US$ 27 million).

Of course, the fine is ultimately just a minor fender bender in Apple’s cash-making machine. However, it is still enough to institute some form of change, especially in France. As part of the punishment, Apple is required to display notices on its French website.

Since the initial controversy, Apple has practiced better transparency in explaining the need for the slowdown. Still, no one likes slow phones. Even in 2020, Apple’s planned obsolescence is still a hot topic.

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