Lenovo has officially launched “Maximum David”, its latest global campaign featuring football icon David Beckham. Just two months ago, the electronics month announced its partnership with the Inter Miami CF co-owner.

The campaign showcases AI-driven technology, and how it elevates the creativity, performance, and impact of one of the most influential figures in sports and entertainment.

The timing couldn’t have been better, as it is just one month before the FIFA World Cup 2026. Lenovo, of course, is also the Official Technology Partner of both the men’s World Cup this year and the FIFA Women’s World Cup 2027.

The campaign will roll out across global markets in a mix of film, digital, social, retail, experiential, and event-based activations.

It will show how Lenovo technology supports Beckham’s initiatives across sport, business, travel, creativity, and everyday productivity.

Those stories will also be connected to the broader impact of AI across consumers, small businesses, enterprises, creators, and gamers.

Xiaomi has officially launched its Mi.com online store in the Philippines. This standalone website offers a more direct and centralized shopping experience, as Xiaomi has shifted away from third-party marketplaces.

The dedicated platform serves as a one-stop destination for the entire Xiaomi ecosystem. This includes the brand’s smartphones, smart home devices, and even the POCO lineup.

For instance, there’s the REDMI Note 15 Pro 5G, Xiaomi Smart Band 10, and Xiaomi Sound Party, among others.

The move marks a significant transition for Xiaomi’s consumers in the market. The brand mentioned wanting to deliver a smarter, more rewarding digital shopping experience tailored for Filipino consumers.

Moreover, customers do not have to worry about the presence of discount vouchers or a reward system, as the Mi.com website has these integrated. That way, customers will still find a great value for direct purchases.

Here’s a quick rundown of Xiaomi’s exclusive offers to celebrate the announcement of a standalone site:

• Launch-Exclusive Vouchers: 10% off coupons on selected inventory, tiered discounts based on total purchase value
• Daily Flash Sales: Two high-traffic windows are scheduled daily from 10:00 AM to 12:00 NN and 6:00 PM to 8:00 PM
• Enhanced Loyalty Rewards: new Xiaomi Account sign-ups receive 50 Mi Points (1 Mi Point = PhP 1); during launch window, all purchases earn double points, which can be redeemed for future cashbacks

If you don’t care about seeing a deluge of ads on your platforms, you’re an incredibly rare breed these days. That same skill will come in handy for those nicely priced subscription tiers that comes with ads. Netflix, for one, has one of those tiers, and it’s now coming out in more countries.

As is prevalent in other platforms today, an ad-supported subscription tier lowers the price you have to pay every month. The catch, however, is that there will be an occasional sprinkling of ads here and there.

Netflix offers this service, which allows subscribers to get the service for cheap at the expense of their time. Currently, it is limited to only a few major markets in the world. However, the platform is expanding the tier’s reach to more countries in Europe, South America, and Southeast Asia.

Starting in 2027, Netflix’s ad-supported tier will expand to 15 countries: Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland, and Thailand.

Netflix says that the ad-supported tier is a popular option for subscribers. Currently, the tier has around 250 million subscribers worldwide. Since some of the new countries have a more budget-conscious attitude when it comes to purchasing services, this number will likely go up after the expansion in 2027.

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