Your office is vulnerable to a cyber attack and you don’t even know about it. HP, which positions itself as an advocate of security, has pinpointed the vulnerability — printers.
It seems ludicrous to think an entire office could be in danger from a cyber attack through a printer, but HP has done its homework and with the Internet of Things (IoT) becoming more and more prevalent in offices worldwide, the connected printer has become some sort of a backdoor hackers can go through if they please.
Identifying the threat, HP launched a family of A3 printers built to withstand and guard against these attacks.
In case you’re unfamiliar, A3 printers are like all-in-ones. They function not just as printers, but also as copiers and scanners.
Secure the workspace
Security is at the forefront of what drives HP’s efforts. Every day, offices print details from the mundane to the most confidential. The company wants to make sure these files are secure with printers that have built-in security features.
The printers today, connected to the network, are just like computers. And like computers, they are susceptible to attacks. This isn’t something HP just made up. In the “Annual Global IT Security Benchmark Tracking Study,” released by privacy and security body Ponemon Institute back in 2015, it noted that 60 percent of attacks at that point had a printer data breach. Too high a number to ignore.
HP’s printers have four layers of protection. First is HP Sure Start: It validates the integrity of the BIOS code. If the BIOS is compromised, HP defaults to a safe copy of the BIOS.
Next is whitelisting. This ensures that only codes authenticated by HP — those that have not been tampered with — are loaded onto the memory. If the printer detects an anomaly, the device automatically reboots.
HP’s JetAdvantage Security follows it up by checking and fixing any affected device security settings. To round it up, HP has partnered with machine data company Splunk for continuous monitoring that will detect anomalies during complex firmware and memory operations. If there’s an attack, again, the device shuts down and automatically reboots.
The protected printers
All of HP’s Enterprise 600 Series devices are equipped with these security features. Other than the notable security, the printers all offer the latest of HP’s printing technologies. HP Inc.’s Printing Systems General Manager for Asia Pacific and Japan, Ng Tian-Chong, was excited to share how this new line of printers all of have the new JetIntelligence capabilities built in starting at the toner particle level. These devices can wake up out of sleep mode and start their full operation in as fast as nine seconds. Fast, safe, and efficient.
The new line of printers also come with a modern, tablet-like user interface making it easier to navigate the device’s functions.
The devices are also built with easy repair and maintenance in mind. The Enterprise 600 Series are all equipped with sensors and real-time monitoring from Splunk, enabling HP to determine which units actually need onsite repair and which do not, saving both them and their client valuable time and resources.
Extending their market share
Tian-Chong elaborated on HP’s aggressive approach on A3. He said there are two primary big printing segments — A3 and A4. Both have a market of around 55 billion. In A4, they already lead the market share that they built through the years. That is not the case with A3. Their value proposition as they try to gain ground in the market? You guessed it: Security.
Sure, it might cost more now, but Tian-Chong argues spending on security now can help make sure your company continues to exist and prevents a major hacking scandal. The value offered is more for the long term.
Nothing drives the point better than their web series entitled “The Wolf” starring award-winning actor Christian Slater. You’ll get major Mr. Robot feels watching, and HP studios has done a great job using this medium to explain how the vulnerabilities exist and why the printers have to be protected.
Reaching out to governments
From a security standpoint, it was clear that governments had the most to gain from this technology. After all, they hold the most confidential information there could possibly be.
We asked what HP is doing to reach out to governments to introduce this technology, and Managing Director for Southeast Asia, Koh Kong Meng, said they, together with their partners, have had “discussions with cyber security agencies here [Southeast Asia] to educate governments and discuss the risks.”
— GadgetMatch (@gadgetmatch) June 6, 2017
Security, security, security
The whole event for the new printers talked more about security than anything else. Rightfully so, it’s the most compelling selling point of this new line. A quick Google search on “printers hacked” will yield results of actual printer hacking cases. The threat is real and HP wants to address it.
HP’s A3 multifunction printers (MFPs), as well as the 600 Series MFPs that include up to 17 SKUs with 26 available bundles ranging from 50ppm to 75ppm, are now available through qualified channel partners or directly from HP.
An increasingly connected environment also means an environment hackers can exploit. One unprotected device could spell disaster, and this latest effort from HP wants to prevent that disaster.
[irp posts=”11673″ name=”HP’s new line puts premium on office productivity”]
Netflix co-founder Reed Hastings steps down as CEO
Names new successor
Netflix’s 2022 was rocky, to say the least. After dropping long-time subscribers for the first time in a while, the streaming platform has resorted to a variety of strategies to entice users to stay. While only a few of the new initiatives have resulted in positive change, the company is still on its uphill climb to regain its position atop other streaming giants. Now, Netflix is moving towards more drastic changes.
As revealed by the platform’s quarterly earnings, Netflix co-founder Reed Hastings has stepped down as co-CEO of the company. However, Hastings will not completely leave the company. Instead, the co-founder will assume the role of executive chairman, leaving Ted Sarandos and the newly appointed Greg Peters as co-CEOs.
Currently, neither Hastings nor Netflix has revealed why the former is stepping down from the position. Of note, the platform even posted a growth in subscriber count for the past quarter. Netflix added 7.7 million new subscribers, eclipsing a projected growth of only 4.5 million subscribers. At the very least, Hastings has confirmed that he wants to work on share value and philanthropy going forward.
Last year, Netflix added new ways for users to engage with the platform. Now, besides watching movies and series, subscribers can play a gallery of mobile games. Users can also avail themselves of cheaper subscription plans supported by ads.
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Apple is preparing to open its first stores in India
Based on new job listings
For one of the largest smartphone markets in the world, India is one of the rarer countries where Apple does not outright dominate. Undoubtedly, the company is trying to change that. Ongoing job listings in India are suggesting that Apple is ready to open its first brick-and-mortar store in the country.
First reported by Financial Times, Apple has posted job openings in India for several retail roles including for the iconic Genius Bar. Another clue even indicates that some spots have already been filled ahead of time. A few employees in the country have reportedly posted about their new jobs on LinkedIn.
Unfortunately, none of the job listings show how many stores are planned and where they will be. Narrowing things down by a bit, a few of the confirmed employees are from Mumbai and New Delhi. The report also does not indicate when the stores will open. However, since a few have already been hired, a grand opening might be coming soon.
Apple has a lot to gain by strengthening its foothold in India. The country is an important stronghold for smartphone companies. However, the company might find things harder as time goes by. The country recently dictated that brands must switch to USB-C if they want to sell their devices in India. All over the world, Apple remains the last stalwart against adopting the more universal standard.
Samsung hires Mercedes-Benz alum to head design team
Will handle Galaxy S, Galaxy Z, among others
Outside of the arms race of maximizing hardware, another important battle is the persistent evolution of design. A friendly and approachable design just adds the necessary pizzaz to make an otherwise bland device pop off the shelves. Pushing the next evolution of design for the brand, Samsung has hired a Mercedes-Benz alum to head its Mobile eXperience Design Team.
Today, Samsung has announced the hiring of Hubert H. Lee as the head of the MX team, which handles Samsung’s most popular designs. Formerly, Lee was the chief design officer of Mercedes-Benz China. During his tenure as the carmaker’s designer, Lee spearheaded several projects in both China and the United States. He also bagged awards at his former position.
Now, as part of the Samsung MX team, Lee is in charge of the designs of the Galaxy S, Galaxy Z, and Galaxy Watch series. Given the timing of Samsung’s usual product cycles, Lee’s contributions will likely affect the Galaxy S24 series, rather than the upcoming Galaxy S23 series. Samsung is already pegged to launch the next flagship series sometime in early February.
Still, a new design head sparks some optimism for the South Korean brand. The effect of brilliant design is remarkably palpable for tech companies. For example, Samsung’s primary rival Apple still relies heavily on the contributions of its former design chief, Jony Ive.
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