Entertainment
Cinemalaya 2023 best film is a win for Filipino animators
‘Iti Mapukpukaw’ deserves to be shown nationwide
Note: This review contains minor spoilers from the film
It’s been a week since the Cinemalaya Film Festival 2023. However, the impact of this year’s film roster still lingers up to this day.
After watching almost all films from the line-up, I can say that the best film, Iti Mapukpukaw (The Missing) is well-deserved of the award. With a powerful storyline, brilliant execution, and the creative animation — the film needs to be seen by more people.
A feat for Philippine animators
Cinemalaya is not new to animation entries, especially in the Short Film category. However, Iti Mapukpukaw is the first full-length entry to ever grace the premier independent film fest. That’s a huge win for Filipino animators.
Over 90 local animators worked on the film’s animation, which took around six months to complete. Iti Mapukpukaw features two art styles: rotoscope and traditional 2D hand drawing. Each one was used to narrate different but interconnected stories of the film.
As someone who uses Photoshop at work, it’s impressive how the filmmakers included graphic design elements in telling the story. It features Eric, a mouthless graphic designer in Makati whose past and present begin to unfold with the arrival of a “familiar alien.”
The film used several Photoshop references, which I think a lot of creatives will appreciate.
Powerful storyline
Iti Mapukpukaw is a visual feast for the audience. But the story is also well-written and rightfully weaved into the animation.
The first parts of the film give off a sci-fi vibe — with some fictional elements like alien, spaceship, planets and the like. As the film progressed, I was impressed with how everything is stitched together to tell a more complicated and powerful narrative.
It’s a story about losing parts of yourself after experiencing a traumatic phenomenon. It’s also about the hard, yet important process to eventually claiming those parts back.
Despite the difficult subject matter, Iti Mapukpukaw is told in a gentle, loving way without trying too hard.
A friend also commended how the film touched the LGBTQA+ topic very subtly, and without forcing it. In the first part of the film, Rosalinda (Eric’s mom, portrayed by Dolly de Leon) teased her son about Carlo (portrayed by Gio Gahol) as his potential suitor. As a member of the community, my friend says she appreciates this progressive portrayal of LGBTQA+ relationships in a Filipino film — that they are normal and accepted, no other explanations needed.
Brilliant actors
Iti Mapukpukaw cast is, hands-down, a brilliant ensemble.
Carlo Aquino, despite having no mouth (plus ears and eyes, eventually) in the film, portrayed Eric’s character so, so well. I was so intrigued of his back story even before it unfolded. He tells his story so well even without any lines (almost!) throughout the film.
Gio Gahol’s character, I believe, is the kind of person we all need, and we hope to become. He plays Carlo, Eric’s patient and lovable officemate who listens, stays, and tries to understand even through the toughest of times.
He is a huge contribution to the film’s charm, in my opinion. We all deserve a Carlo in our lives. Not to mention, Gio Gahol is a really great actor. I have seen him act in theatre plays as well, and he is very convincing every single time.
And of course, Golden Globe Nominee and Academy member Dolly de Leon’s role as Eric’s mom is such a delight. Her fun antics in the film proved she’s a natural. That’s why she won the Best Supporting Actress award for this film.
During Dolly de Leon and Gio Gahol’s guesting in one episode of Ang Walang Podcast, one of the film’s producer Antoinette Jadaone mentioned that the actors were especially handpicked by Iti Mapukpukaw director Carl Joseph Papa to portray the three leading stars in the film.
According to them, it is rare to get your first choice because of multiple reasons like scheduling conflicts. Somehow, the universe aligned to cast them all together. It was meant to be.
Apart from the brilliant acting, it’s refreshing to watch an animated film with the actors using local languages: Ilocano and Tagalog.
A testament to Filipino values
Perhaps one of the overlooked elements of Iti Mapukpukaw that proves its charm is how Filipino it is — from the subtle gestures during the scenes to the big life problems in the story. It doesn’t try to follow any Western style. Instead, it is deeply grounded in Filipino roots and values which makes it more relatable to the Filipino audience.
As someone who has Ilocano roots myself, I believe more Ilocanos would be delighted to hear the language in the big screen.
Iti Mapukpukaw is overall an excellent film that deserves to be shown nationwide, and we hope it would be released in mainstream (especially regional) cinemas soon.
Entertainment
Box office: Brand New Day set to surpass US$ 2 billion, drives Marvel’s Spider-Man 2 resurgence
Sony Pictures’ fourth Tom Holland feature film sets records
The box office performance of Spider-Man: Brand New Day has been nothing short of spectacular.
Sony Pictures’ fourth feature film featuring Tom Holland as the titular protagonist broke the domestic opening day record.
This feat narrowly beat the previous record set by another Marvel Cinematic Universe (MCU) film in Avengers Endgame.
That strong opening continued in the next few weeks as Brand New Day became became the fastest to reach the US$ 500 million mark, breaching the milestone in just seven days, per LA Times.
The movie is already the highest grossing film of 2026, beating Toy Story 5.
Which such massive success so far, Spider-Man: Brand New Day is on pace to beat Avengers: Infinity War for worldwide total gross.
With over US$ 1.7 billion grossed in just two weeks, the film is projected to surpass any point between the US$ 2.1 billion to US$ 2.3 billion mark.
It will become only the eighth ever film to surpass that mark once it reaches at least US$ 2 billion.
The others are: Avatar (2009), Endgame (2019), Avatar: The Way of Water (2022), Ne Zha (2025), Titanic (1997), Star Wars: The Force Awakens (2015), and Infinity War (2018).
However, Endgame still holds an advantage, thanks to its international launch in major markets. The epic conclusion to the MCU’s Infinity Saga grossed US$ 2.79 billion during its 2019 run. And you will have to adjust that value slightly due to inflation.
In the Philippines, a strong market, Brand New Day has just eclipsed the PhP 1 billion mark, which is roughly about US$ 17.2 billion.
For comparison, it will definitely surpass Infinity War at some point, while Endgame grossed PhP 1.8 billion total or about US$ 34.56 billion at the time.
Marvel’s Spider-Man 2 experiences resurgence
Moreover, the film’s success also triggered a transmedia halo effect with Insomniac Games’ Marvel’s Spider-Man 2 also experiencing a resurgence in sales and player engagement.
Per IGN citing Alinea Analytics, since the film’s release, the game sold over 300,000 more copies across PlayStation 5 and Steam within a two-week span.
This is the equivalent to over US$ 11 million in revenue for Sony and Insomniac Games.
Plus, for the first time since the title’s launch in 2023, it experienced more than one million daily active users.
A combination of movie hype plus some timely discounts contributed to the game’s resurgence, also proving that the Spider-Man franchise has always been one of the biggest and most relevant IPs of all time.
Entertainment
Netflix: Kris Aquino makes on-screen comeback with fictional role
Long-time TV icon named “C.H.I.K.A.” of Netflix
Long-time popular Philippine TV icon Kris Aquino has made her on-screen comeback as Netflix’s fictional C.H.I.K.A., or “Chief Head of Insights and Kontent Analysis.”
Netflix initially teased the campaign through a post mentioning that they were “hiring” for the said position.
The post also contained a bullet list of descriptions that served as clues. Not long after, the streaming giant bared the former presidential daughter and presidential sister has made her comeback.
A teaser has likewise been released. The fun skit features Aquino in this new fictional role, giving her signature witty commentary inside the Netflix editing room to ensure that the production of local entertainment content is of topnotch quality.
Two more episodes will be rolled out on August 14 and 20.
Entertainment
New Yorkers compete in Ted Lasso lookalike contest at Apple Fifth Avenue
Futbol is life!
Apple Fifth Avenue or Nelson Road? New Yorkers gathered at the iconic flagship store as it transformed into a slice of AFC Richmond for a Ted Lasso lookalike contest celebrating the return of the hit Apple TV+ series.
Dozens of fans arrived in Ted’s signature look, complete with mustaches, visors, blue sweaters, and khakis. Inside the store, the AFC Richmond takeover continued with themed photo opportunities and hidden Easter eggs for longtime fans to discover.
The celebration continued across Midtown and Central Park, where brand ambassadors spread kindness with “Believe” signs, complimentary coffee and tea, a tunnel of cheering Teds for runners, and the Goldfish Zone, where visitors symbolically let go of worries by dropping paper fish into a fishbowl.
The takeover marked the return of Ted Lasso, which premiered its fourth season on Apple TV+ on Aug. 5, which arrives more than three years after Season 3 concluded in 2023.
Jason Sudeikis returns as the relentlessly optimistic coach, this time leading AFC Richmond’s newly formed women’s team while reuniting with familiar faces.
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