Enterprise

Microsoft unveils new logos for Windows

It’s called Fluent Design

Published

on

Image source: Microsoft

It’s been a while since Microsoft updated its designs. The current flat logo has existed since 2012 when the company launched Windows 8. After seven years, the dated design needs an update.

Right on cue, Microsoft has officially announced a hundred new logos for both its operating system and its apps. The redesign — officially titled Fluent Design — introduces richer colors and dynamic motion.

In contrast, the incumbent logo design spins off from yesteryear’s flat design. At the time of its launch, the minimalist design philosophy incorporated a pleasing consistency across the entire Microsoft ecosystem. After years of colorful, three-dimensional, and dysfunctional designs, the world needed a more uniform design to latch on to.

Image source: Microsoft

Now, the cycle begins anew. After years of uniformity, the world is ready to take dynamism back. According to Microsoft’s new Medium post, the redesign is a fluid combination of both consistency and innovation. It combines the familiar with something new. Unlike the static tenets of flat design, Fluent Design brings gradients back into the fold. The new logos are bolder, sexier, and more attractive to the eye.

Though still officially in development, the redesign has already launched silently through Microsoft Edge’s new logo. As reported before, the new logo burst forth from the browser’s unfortunate association with the dated Internet Explorer. The other logos range from essential icons to more optional software; from Documents to Microsoft Office.

The unveiling also hints at a new look for Windows’s own logo (pictured in the ribbon above). Whereas the current one has only a single shade of blue, the new logo has three shades. Though only a slight change, it reflects the redesign’s overall theme: incorporate the old with the new.

The redesign’s official launch is still forthcoming. Regardless, it’s a good look for the software.

SEE ALSO: Microsoft’s Surface Duo is a foldable Android phone

Enterprise

TikTok is suing Trump

Citing violation of free speech and due process

Published

on

Late last week, President Donald Trump issued a final directive against TikTok’s Chinese operations in the United States. Starting late Sunday, Apple and Google will forcibly pull the popular platform out of their respective app stores. TikTok doesn’t have much recourse. To stave off the potential shutdown, TikTok is suing Trump.

Reported by The Wall Street Journal, ByteDance filed an eleventh-hour lawsuit against the administration for violating the right to free speech. Further, the company claims the lack of due process in the impending ban.

Over the past two months, Trump fired off a vicious crusade against TikTok. Back in August, his administration issued a deadline for the platform to either leave the country or find an American buyer.

Since then, Oracle has emerged as the winner for TikTok’s US operations. Over the weekend, Trump has also “given the deal [his] blessing,” as reported by Reuters. With the deal, Oracle will create a new corporation, named TikTok Global, for the platform’s US operations. The upcoming company will recruit American directors and a security consultant on the board.

That said, TikTok’s fate is still up in the air. Whereas TikTok’s strategy will delay the ban, Trump’s erratic moves will force the platform to quickly shift to American control. More news will likely surface after the weekend.

SEE ALSO: China would rather shut TikTok down than sell it

Continue Reading

Enterprise

Trump is now targeting Tencent Games

Investigating Epic Games and Riot Games

Published

on

Today, the Trump administration finally administered a coup de grâce against TikTok and WeChat. The government has effectively blocked the popular platforms from app stores nationwide. Now, they are setting their sights on another target. Trump is now targeting Tencent Games.

According to Bloomberg, the Trump administration has officially asked League of Legends’s Riot Studios and Fortnite’s Epic Games for their ties to Tencent Games. Notably, the Chinese Tencent Games owns Riot Games, plus a minority stake in Epic Games.

The Committee on Foreign Investment inquired “about their security protocols in handling Americans’ personal data.” Both League of Legends and Fortnite are still two of the most popular multiplayer games today. Naturally, millions of Americans play these games every day.

Of course, it’s no surprise that the American government is now pursuing Tencent Games for their alleged Chinese ties. WeChat’s ban, in fact, stems from its ties to Tencent. At the time of WeChat’s first involvement in the ongoing ban, pundits also speculated on the eventual attack against Tencent’s other properties. Now, it’s materializing.

At this point, no one knows if Trump’s latest attack will go anywhere. The administration is likely still handling the successful attack against TikTok and WeChat.

SEE ALSO: Oracle wins bid for TikTok’s US operations

Continue Reading

Enterprise

XTREME to launch new appliances and open more stores

Also plans to open 20 stores by end of 2020

Published

on

XTREME — a Philippine home appliance brand — is going big this year. For 2020, the brand is expanding its portfolio of appliances. To mark the expansion, the brand also aims to open 20 more stores nationwide before the year ends.

Aggressive expansion plans

With the COVID-19 pandemic in full swing, most businesses are slowing down with their plans to expand. However, that is not the case for XTREME. The brand has been aggressively marketing its appliances through a series of promos on Lazada and Shopee.

Now, the brand is planning to expand even further by opening new stores nationwide. By the end of 2020, 20 concept stores will serve more buyers looking for affordable appliances. That is a huge jump from today’s five stores nationwide. However, it doesn’t stop there. The brand is actually targeting to open 50 to 60 stores by the end of Q1 2021.

With store expansion comes brand-new products from the brand. These new products will solidify the brand’s lineup of affordable home appliances. These include Android TVs, tower fans, baking ovens, rangehood, dishwashers, air fryers, pressure cookers, and air coolers. Some of XTREME’s product lineup has also received meaningful updates.

Appliances for everyone

XTREME really has a wide range of appliances for every Filipino buyer. The brand has managed to build on their products by selling them at affordable prices. Their product portfolio ranges from LED TVs to speakers, air conditioners, refrigerators, gas ranges, microwave ovens, multi-cookers, and electric fans.

All these appliances are available on all XTREME concept stores nationwide. For those who prefer to shop online, the brand has a Lazada and Shopee store as well. All product information is easily accessible from their website, so buyers have a clear idea of what they’re buying.

Continue Reading
Advertisement

Gadget Reviews

Trending