Amid the ongoing Coronavirus pandemic, everyone is practicing social distancing and isolating themselves at home. This has led to higher usage of Netflix and even though that’s good for business, it isn’t exactly working out that well for them.
Demand for streaming has increased, forcing the video-streaming provider to lower the picture quality and reduce data consumption by 25 percent. But it said viewers would still find the picture quality good.
That’s practically true if you’re streaming on a Full HD+ phone. The difference in quality won’t be considerable. This applies only to European countries and the step-down has been limited to 30 days for now.
The announcement came after appeals from EU officials for Netflix and individual users to ditch high definition video to prevent the internet from “breaking”. An hour of standard definition video uses about 1GB of data, while HD can use up to 3GB an hour.
What do you do when you’re home and just want to chill for some time? For our generation, the answer is Netflix. The video streaming service is popular for its huge collection of movies, shows, and even documentaries. There are a plethora of other streaming services out there who’ll also be consuming precious bandwidth.
“Work from home” is being widely encouraged and that’s adding further pressure on the internet’s physical infrastructure. If too much data starts flowing, outages or slower connection speeds will become a norm. This is similar to apps like WhatsApp crashing during New Year’s eve because there’s just too much data flowing at a given point of time.
Netflix has not yet said whether the streaming quality reduction will be applied to other areas such as North America and Asia.
As general rules, the CDC or The Centers for Disease Control and Prevention listed these to help with preventing the spread of COVID-19:
- Stay home when sick
- Cover coughs and sneezes
- Frequently wash hands with soap and water
- Clean frequently touched surfaces
What you need to know about the new Starbucks Rewards
Collect more stars with a few sips
Out with the old, in with the new! Starbucks Philippines freshened up its existing Rewards program to make it even more delightful to its customers.
With the new Starbucks Rewards, you can get one star with every PhP 25 spent on everything you buy — food, beverages, merchandise — in stores using your registered card or app.
When you accumulate 100 stars, it will be converted to a reward voucher. You can then choose to redeem a reward befitting your taste: a handcrafted beverage, any pastry, or even a slice of cake!
More benefits await
Starbucks’ new Rewards program brims with exciting benefits that anyone can enjoy. For starters, there’s a Double Star Registration Treat where new members can collect two stars for every PhP 25 spent on all eligible purchases for the first seven days upon successful registration.
The Double Star Days benefit is also back, but it’s not limited to the frantic holiday season. Moreover, Starbucks will offer Bonus Stars so you can collect two stars on their featured and promotional drinks.
Lastly, the Free Birthday Reward is still here and you can now choose between redeeming a food from their bakery/cafe or a complimentary handcrafted beverage.
How to be a member
The new Rewards program is exclusive for registered members only, so you have to join if you want to enjoy this exciting loyalty program. All you need to do is activate and register a Starbucks Card to Starbucks Rewards.
For existing members of My Starbucks Rewards, simply update your old password and add a new Starbucks Card to your account through the website or the updated Starbucks app, which is available on Google Play Store and the App Store.
Unlike before, you can now enjoy cashless payments and new features like automatic reloading through the Starbucks app. No more lining up to load your Starbucks card!
Say goodbye to your old Starbucks cards
FYI! Your previous Starbucks cards will stop working after July 15, 2020. This is to pave the way to the new Starbucks cards linked to the new program.
If you have an existing balance of PhP 100 or more, you can have it transferred to a free, new card. If it’s less than PhP 100, you can get a cash refund. Simply present your cards or your account on your mobile app to display the remaining balance.
The new Starbucks Rewards and Starbucks cards will be available starting July 17, 2020.
Amazon bans TikTok for employees, reverses decision in a few hours
Everyone’s worried about using TikTok now
Amazon sent an internal memo to its employees, asking them to remove the TikTok from any mobile device that can access their company email. The memo was picked up by the mainstream media almost immediately and it served as an indication of how American companies are losing trust in the Chinese-backed app.
However, the company soon backtracked and an Amazon spokesperson said the request had been sent out in error and that there was no change to the company’s policies at the moment.
Company spokeswoman Jaci Anderson declined to answer questions about what caused the confounding turnaround or error. The original memo cited “security risks” as the reason for avoiding TikTok.
In response, TikTok failed to understand Amazon’s concerns. It did not receive any communication from Amazon before the email went out.
However, the social media app has received a lot of backlash from authorities due to its poor data privacy history. TikTok is banned in India and recently, the US suggested it’s considering a similar ban on the app.
Furthermore, US lawmakers have been concerned about the app for months now. The US army and navy instructed soldiers to delete the app from military devices in December. The biggest concern regarding TikTok is that its parent company, based in China, is required to share information collected on users with the Chinese government.
“We still do not understand their concerns, we welcome a dialogue so we can address any issues they may have and enable their team to continue participating in our community,” TikTok said.
4K streaming could be cheaper soon
Thanks to the H.266 format
Watching 4K videos on YouTube or Netflix is taxing on mobile data, consuming about a gigabyte or more. But a new compression method could change 4K streaming soon.
Developed by Fraunhofer Heinrich Hertz Institute, the H.266 / Versatile Video Coding format aims to bring a more efficient way of compressing and streaming videos digitally. This new standard is meant to replace two existing standards — the H.264/AVC and H.265 HEVC.
Compared to the two, H.266 can transmit 4K videos at a much lower file size. The institute says H.266 can transmit a 10-minute UHD video at only 5GB of data.
This is almost 50 percent more efficient than the most advanced video format in the market, H.265 HEVC. Right now, HEVC requires 10GB of data to transmit the same 10-minute UHD video. As such, consumers can expect cheaper 4K streams with the H.266 format.
For example, a 25-minute 4K video that clocks in at 4GB can be streamed at a much lower 2GB with the new format. This will drastically reduce data and bandwidth consumption for consumers and companies.
The new video format also tries to solve the patent royalty system that has long plagued H.264 and H.265. Right now, companies have to deal with the messy system of paying licenses and royalties just to include these formats to their apps and websites. H.266 does away with these licenses, promising a better deal than the old formats.
Support and availability
As of right now, support for H.266 is being worked on both the software and hardware level. According to the institute that developed the format, Media Coding Industry Format is working on chip designs that support the new format on a hardware level.
Meanwhile, the institute is working on an encoder and decoder software which will be released this autumn.
It is worth noting, however, that H.266/VVC is not the only format that promises to improve 4K streaming on devices. Most tech companies today are adopting AV1 alongside VP9. These two formats are developed by separate organizations.
Right now, these formats — along with the H.266 — promise a better way of streaming 4K that will ultimately benefit everyone.
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