Enterprise

Nokia touts an ‘asset-light’ approach to smartphone success

It’s actually working!

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A lifetime ago, Nokia dominated the entire smartphone industry. From tough-as-nails brick phones to flashy flip phones, everyone carried one of Nokia’s iconic lineup. Suffice to say, we wouldn’t have a flourishing smartphone market today without Nokia’s pioneering.

Sadly, Nokia’s exploits crashed and burned after Apple’s more aggressive marketing. Today, the market consists almost exclusively of thin slab phones. With that, Nokia bowed out to a thinner form factor. The company sold its mobile assets to Microsoft.

After several years, Nokia eventually regained rights to make new phones through a licensing deal with HMD Global. Now, the company is on track to make another killing in the market.

Talking to press in India, HMD Global VP and Country Head Ajey Mehta detailed Nokia’s roadmap for market dominance. Additionally, he explained how his brand got back to a respectable position today.

As opposed to hardware-driven brands like Samsung and Apple, HMD Global prides itself with success “built purely on partnerships.” Tagged as an asset-light approach, Nokia’s phones stand because of hardware from Foxconn and software from Google. Even now, Nokia’s new generation is a champion of Google’s Android One program. Going forward, Mehta sees this approach as a vital key to further success.

Additionally, Nokia’s current lineup runs the whole gamut. Initially, the company resurrected with a plethora of feature phones. Now, they offer a model for all market segments. Despite the free-flowing approach, HMD Global still chooses one or two models as champions for the Nokia brand. With this, Nokia can maintain a wide variety of products while specializing in a specific segment.

In terms of marketing, Nokia understands its distribution streams. Online, the brand sees more short-term spikes in sales because of the specs-dependent consumer. On the other hand, offline selling offers longer-term but slower growth.

Overall, Nokia’s strategy caused an unbelievable growth margin at a recent Counterpoint survey — growing by almost 800 percent. Based on trends alone, Nokia is on track to surpass several brands in the future. Indeed, Mehta claims that the brand will rise as a top three smartphone in the next three to five years. If anything, the company has proven that its asset-light strategy works.

Oh, and it doesn’t hurt that Nokia is the most nostalgic item in the smartphone industry today.

SEE ALSO: Nokia 3.1 Plus is a budget friendly phone with dual cameras

Enterprise

Apple donates 20M masks, will make 1M face shields a week

Also teaming up with 3D printing companies

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Apple, considered to be one of the most valuable brands in the world, is taking the lead in fighting the global Coronavirus pandemic. The company has already donated 20 million face masks across the globe. CEO Tim Cook says they’ve also started manufacturing face shields with the capacity of churning out 1 million every week.

The announcement comes amid reports of massive equipment shortage for healthcare staff. Most countries were not prepared to tackle the virus-backed pandemic and essential resources like masks, gloves, protection suites, and more. To bridge this gap, the company said its working with governments to distribute supplies where they are most needed.

Cook further explained that each box has 100 face shields that are fully adjustable and can be assembled in a couple of minutes. Currently, their looking at a target of shipping 1 million face shields, and will slowly ramp up production in the near future. These shall be distributed within the U.S. Cook confirmed that the first batch of face shields was delivered last week to a few hospitals in Silicon Valley.

With an ongoing company-wide effort, product designers, engineers, and suppliers are working together to ensure a seamless flow of equipment.

Apple is also joining hands with 3D printing based startups and companies to leverage the technology and utilize it in a constructive way for the crisis. These companies have also succeeded in 3D printing face shields and backing of a giant like Apple could help them massively as far as management and distribution chain is concerned.

SEE ALSO: How to disinfect your tech from the coronavirus | Coronavirus porn is trending on Pornhub | Here’s where you can donate to the COVID-19 outbreak efforts | 4 ways you can use TikTok to help during the COVID-19 crisis


As general rules, the CDC or The Centers for Disease Control and Prevention listed these to help with preventing the spread of COVID-19:

  • Stay home when sick
  • Cover coughs and sneezes
  • Frequently wash hands with soap and water
  • Clean frequently touched surfaces

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Enterprise

Xiaomi’s 2019 revenue exceeds CNY 200 Billion

A good year for Xiaomi!

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Xiaomi Corporation is an internet, smartphone, and smart hardware company. Their products are fundamentally connected by their Internet of Things(“IoT”) platform. And, they’ve just hit the jackpot with their audited consolidated results for the year 2019.

Their Founder, Chairman, and CEO, Mr. Lei Jun says: “Despite headwinds from the Sino-US trade war and global economic downturn, Xiaomi stood out in 2019 with a commendable set of results as our revenue exceeded RMB200 billion for the first time.”

2019 was a good year for Xiaomi. They’ve managed to achieve significant growth across all of their business segments. They’ve earned themselves a total revenue of over CNY 200 billion for the first time (reaching CNY 205.8 billion).

Xiaomi managed to celebrate several key milestones. From successfully launching their independently operated dual-brand, Xiaomi and Redmi, focusing on ‘5G+AIoT’ as a strategic roadmap, to their inaugural entries into the prestigious ranks of not just the Fortune Global 500 but also, BrandZ’s Top 100 Most Valuable Global Brands.

Mr. Lei Jun says, “while the entire world is still under the dark shadows of COVID-19, we have maintained our keen focus on efficiency to tide over this economic ‘black swan’ with everyone. At Xiaomi, we firmly believe that our long-term business success is underpinned by technological innovations… Overall, we remain committed to using technology to connect and improve lives everywhere in future.”

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Enterprise

Huawei acknowledges the US ban is hindering its sales

But the US government isn’t ready to negotiate

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For the first time since the U.S. imposed trade sanctions on Huawei, the company has acknowledged that its sales have been affected. Even though the company’s revenue grew by almost 20 percent to nearly US$ 121 billion, it says the numbers could’ve been higher had the sanctions not been imposed.

Last year, Huawei was added on a U.S. blacklist known as the Entity List. It restricted American firms from doing business with the Chinese telecom giant. For the end-user, it meant that Huawei phones won’t have Google apps pre-installed out-of-the-box. Two of its most recent flagships — the Mate 30 and the P40, were released without licensed Google apps.

Eric Xu, Huawei’s rotating chairman, told CNBC that they’re projecting a revenue loss of US$ 10 billion due to the ban. The ban hasn’t come to full effect yet, but it’ll be extremely damaging for their international expansion plans in the future. The company wants to transact with Google, but the U.S. administration has left no choice for either of them.

The ban has not only sealed off the American market for the company, but it also can’t source components and other software technologies from American counterparts. Google is just one of these examples. Huawei can’t even acquire Intel processors for its laptops.

Huawei never had a considerable smartphone market presence in the North American country. This is not a big deal for the company in its home market China because Google apps have been banned there for years now.

As a mitigation plan, the company accelerated the development of its own operating system called Harmony OS, but it’s restricted to TVs for now. To bridge the gap of missing Google apps, the company has also been actively pushing its own suite of apps via Huawei Mobile Services.

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