Enterprise

Nokia touts an ‘asset-light’ approach to smartphone success

It’s actually working!

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A lifetime ago, Nokia dominated the entire smartphone industry. From tough-as-nails brick phones to flashy flip phones, everyone carried one of Nokia’s iconic lineup. Suffice to say, we wouldn’t have a flourishing smartphone market today without Nokia’s pioneering.

Sadly, Nokia’s exploits crashed and burned after Apple’s more aggressive marketing. Today, the market consists almost exclusively of thin slab phones. With that, Nokia bowed out to a thinner form factor. The company sold its mobile assets to Microsoft.

After several years, Nokia eventually regained rights to make new phones through a licensing deal with HMD Global. Now, the company is on track to make another killing in the market.

Talking to press in India, HMD Global VP and Country Head Ajey Mehta detailed Nokia’s roadmap for market dominance. Additionally, he explained how his brand got back to a respectable position today.

As opposed to hardware-driven brands like Samsung and Apple, HMD Global prides itself with success “built purely on partnerships.” Tagged as an asset-light approach, Nokia’s phones stand because of hardware from Foxconn and software from Google. Even now, Nokia’s new generation is a champion of Google’s Android One program. Going forward, Mehta sees this approach as a vital key to further success.

Additionally, Nokia’s current lineup runs the whole gamut. Initially, the company resurrected with a plethora of feature phones. Now, they offer a model for all market segments. Despite the free-flowing approach, HMD Global still chooses one or two models as champions for the Nokia brand. With this, Nokia can maintain a wide variety of products while specializing in a specific segment.

In terms of marketing, Nokia understands its distribution streams. Online, the brand sees more short-term spikes in sales because of the specs-dependent consumer. On the other hand, offline selling offers longer-term but slower growth.

Overall, Nokia’s strategy caused an unbelievable growth margin at a recent Counterpoint survey — growing by almost 800 percent. Based on trends alone, Nokia is on track to surpass several brands in the future. Indeed, Mehta claims that the brand will rise as a top three smartphone in the next three to five years. If anything, the company has proven that its asset-light strategy works.

Oh, and it doesn’t hurt that Nokia is the most nostalgic item in the smartphone industry today.

SEE ALSO: Nokia 3.1 Plus is a budget friendly phone with dual cameras

Enterprise

Intel can legally supply Huawei with chips

Application approved

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Since last week, Huawei can no longer legally work with American companies or companies using American technologies. As such, the Chinese company is in total survival mode, stockpiling supplies to mitigate the losses. However, outside of their control, other companies are also working to restore balance to Huawei’s businesses. For one, Intel can legally supply Huawei with chips starting today.

Since the start of the Huawei debacle, barred companies can continue operations with Huawei through a government-sanctioned operating license. To get one, the companies must still apply for one. And the government hasn’t exactly rushed to approve applications.

Now, Intel’s application has officially passed approval from the government, according to a Reuters report. With the license, the chipmaking company can legally ship components for Huawei. The approval might help Huawei fill its stockpile for near-future smartphones or even find a permanent supplier for the long run.

Besides Intel, other component companies have also applied for similar licenses. Currently, China’s Semiconductor Manufacturing International Corporation is pending approval to continue business with Huawei. According to another report, Qualcomm has also applied for such a license.

Without a doubt, component companies are also feeling the sting of Huawei’s ban. Though Intel received its approval, the successes of other companies are still shrouded in mystery. At this point, no one knows how the Huawei debacle will finally end.

SEE ALSO: Huawei Store is your one-stop shop for everything Huawei

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Enterprise

Facebook took down pro-China, pro-Duterte accounts

Reportedly China-sponsored and inauthentic accounts

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With the American presidential elections fast approaching, Facebook is taking an active approach against potential election interference. For one, the social media platform is moderating its content more stringently for misinformation. Now, erring accounts are on the chopping block. Today, Facebook took down pro-China, pro-Duterte accounts in the Philippines.

If you’re worried about a potential violation of the right to free speech, the platform claims that the ban affects “inauthentic Chinese accounts,” according to a new security report. In a list containing more than 200 accounts, most were potentially interfering in Asian and American politics. Facebook also included more than 40 pages, nine groups, and more than 20 Instagram accounts.

Most of the accounts were based in the Philippines, commenting (and supporting) China’s claims on the West Philippine Sea and President Rodrigo Duterte’s actions. They also criticized Rappler. Posts were in English, Filipino, and Chinese.

On the flip side, the smaller chunk of suspended accounts is in the United States, showing support for both Democrats and Republicans.

Whereas the American-based accounts have only around 3,000 followers, the Philippines-based accounts have amassed more than 376,000 followers at the time of suspension. Meanwhile, the implicated groups drew in more than 60,000 followers. The accounts spent US$ 60 on ad spending in Chinese yuan. They also spent a whopping US$ 1,100 in Philippine peso.

Undoubtedly, Facebook is taking a more active approach against political interference. It marks a renewed approach compared to its efforts in 2016. Back then, the platform received a lot of flak for affecting the elections in both the United States and in Southeast Asia.

SEE ALSO: Facebook is paying users to delete their accounts

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PeopleCount by Bosch is made for social distancing

Another smart solution to the challenges of the pandemic

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Tech has played a key role in the battle against the Coronavirus pandemic. While we wait with bated breath for a vaccine, tech companies have given us ways to detect the virus, properly contact trace, and limit its spread. Now, Bosch, in partnership with Globaltronics and Philips, launches PeopleCount for social distancing.

PeopleCount is a customizable security system. It lets facility managers track, control, and manage the number of people entering a particular area. This lets them operate efficiently while guiding people to follow and maintain social distancing measures.

What is it exactly?

It uses Bosch’s intelligent camera solution and Philips’ Android System on Chip (SoC) display that allows real-time monitoring  and analysis of people flow with minimal human intervention.

The system can be used for single entrance or multiple entrances simultaneously and displays the data through a simple traffic light system. PeopleCount also keeps customers informed and engaged through both promotional and safety messaging displayed on its system.

Bosch and Philips believe this system can be an effective tool for enforcing social distancing protocols. They see it as a solution that requires minimum investment, is quick and easy to deploy, can be operated remotely, is customer-friendly, and has the ability to record data and statistics.

How does it work?

It functions with three main components: a standalone application as the main control, a camera to track and analyze movements, and a monitor that displays communication for customers.

Bosch’s intelligent camera counts the number of people entering and exiting the facility using its video analytics features. Meanwwhile, the Philips Android SoC display keeps the customers informed with visual alerts prior to entering a facility.

Users can install single or multiple cameras and monitors across different entries or individual stores. The cameras can process information and able to generate the status of occupancy real-time.

This, then will be displayed in any browser-enabled display such as tablet or an android TV. This gives users the advantage of controlling access to various points of a building.

When using multiple cameras, the system can also aggregate the counts from different cameras to monitor the occupancy of individual shops, floors, and even areas covered by multiple entries and exits.

Comes with an alert system

When the occupancy has reached its maximum number, the system can alert or trigger the facility’s building access control system to secure the entrance until the occupancy is reduced.

The system also delivers real time information to the display for customer queue communications, alerting visitors whether they must wait or if they can enter.

The screen display can be used in three formats:

  • The entire screen can be used to signal individuals to wait or enter.
  • It can also be divided 50/50, where one part is used for entry instructions and the other may include promotional or instructional videos and even special products on discount.
  • The third option is the use of a traffic light display for entry management while having a large area of the monitor to display other content.

Bosch and Philips are actively marketing this to private companies. During the launch, they also said they have projects lined up with the Philippine government to rollout this tech.

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