Enterprise

Nokia touts an ‘asset-light’ approach to smartphone success

It’s actually working!

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A lifetime ago, Nokia dominated the entire smartphone industry. From tough-as-nails brick phones to flashy flip phones, everyone carried one of Nokia’s iconic lineup. Suffice to say, we wouldn’t have a flourishing smartphone market today without Nokia’s pioneering.

Sadly, Nokia’s exploits crashed and burned after Apple’s more aggressive marketing. Today, the market consists almost exclusively of thin slab phones. With that, Nokia bowed out to a thinner form factor. The company sold its mobile assets to Microsoft.

After several years, Nokia eventually regained rights to make new phones through a licensing deal with HMD Global. Now, the company is on track to make another killing in the market.

Talking to press in India, HMD Global VP and Country Head Ajey Mehta detailed Nokia’s roadmap for market dominance. Additionally, he explained how his brand got back to a respectable position today.

As opposed to hardware-driven brands like Samsung and Apple, HMD Global prides itself with success “built purely on partnerships.” Tagged as an asset-light approach, Nokia’s phones stand because of hardware from Foxconn and software from Google. Even now, Nokia’s new generation is a champion of Google’s Android One program. Going forward, Mehta sees this approach as a vital key to further success.

Additionally, Nokia’s current lineup runs the whole gamut. Initially, the company resurrected with a plethora of feature phones. Now, they offer a model for all market segments. Despite the free-flowing approach, HMD Global still chooses one or two models as champions for the Nokia brand. With this, Nokia can maintain a wide variety of products while specializing in a specific segment.

In terms of marketing, Nokia understands its distribution streams. Online, the brand sees more short-term spikes in sales because of the specs-dependent consumer. On the other hand, offline selling offers longer-term but slower growth.

Overall, Nokia’s strategy caused an unbelievable growth margin at a recent Counterpoint survey — growing by almost 800 percent. Based on trends alone, Nokia is on track to surpass several brands in the future. Indeed, Mehta claims that the brand will rise as a top three smartphone in the next three to five years. If anything, the company has proven that its asset-light strategy works.

Oh, and it doesn’t hurt that Nokia is the most nostalgic item in the smartphone industry today.

SEE ALSO: Nokia 3.1 Plus is a budget friendly phone with dual cameras

Enterprise

Dell taking concrete steps towards sustainability, inclusivity

With the help of digital data

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Once in a while, tech companies unveil their roadmaps to orient their mission, vision, and goals into the future. Peering into roadmaps, however, is not enough. Tech companies also need to fulfill their objectives and ensure progress at every step of the way.

Only then will they make progress a reality by ensuring concrete steps to the future.

For Dell, making progress a reality is a matter of listing down bold agenda. As part of its “Progress Made Real” campaign, the company has unveiled three innovative goals it will accomplish by 2030. The company hopes its moonshot goals will drive responsibility and innovation while making societal impact.

Here are Dell’s goals as part of its campaign.

Advancing sustainability

Dell is following the general trend of most companies in reducing carbon footprint and using recyclables with its products. Unlike most companies, however, the company stated concrete goals by 2030 that will make it accountable to the planet.

One of those is recycling an equivalent product for every Dell product a customer buys. Now that’s a bold goal — but necessary if the world will eliminate e-waste. Elsewhere, Dell is also announcing the start of a circular economy by making products from recycled or renewable materials.

That goal is not just an empty promise — after all, Dell already started using bamboo packaging on its XPS 13 laptops.

What remains to be seen, however, is the company’s commitment to 100 percent recycled or renewable materials in all its packaging.

Cultivating inclusion

Part of Dell’s goals for 2030 is ensuring gender inclusivity in its workplace. As such, the company wants 50 percent of its global workforce and 40 percent of global managers to be women.

According to Ronnie Latinazo — Dell’s country manager for the Philippines — the country comes ahead of this goal with 45 percent of the workplace comprised of women.

Country Manager Ronnie Latinazo discussing the future of Dell’s technologies

By 2030, Dell wants 95 percent of its workers educated yearly on issues regarding unconscious bias, harassment, micro-aggression, and privilege. Such a bold goal is sorely needed at a time when more cases of sexual abuse are being uncovered every year.

The company is not lagging on these goals as it already took the first steps with its annual women empowerment summit, which inspires women in the workplace to do more and go the extra mile.

Shaping an ethical company

Establishing a company with ethics at its core means transforming the lives of many people and respecting fundamental human rights. Dell hopes to achieve 75 percent worker participation in charitable giving and community volunteerism. With the help of digital data, the company will make it easier to measure and monitor sustainable living goals for more than a billion people on the planet.

Privacy, as one of the fundamental human rights, remains a top priority for the company’s 2030 goals. By fully automating data control processes and making it easier to access customer’s data, Dell hopes to lead the way when it comes to digital privacy in the 21st century and beyond.

To ensure fulfillment of these goals, the company partnered with its workers, customers, and third-parties in fine-tuning and making progress towards these a reality.

Unveiling a streamlined PowerOne system

Along with making progress in sustainability and inclusivity, Dell is pushing ahead with the expansion of its cloud products designed for business managing dedicated data centers.

Dell recently launched its PowerOne infrastructure, which automates every step in creating and managing a data server for cloud deployment. As such, IT professionals will spend lesser time figuring out how to make software work to ensure smooth operations.

PowerOne is fully automated and uses Kubernetes and Ansible as its back-end technology. It is made up of other singular components such as PowerEdge, PowerMax, PowerSwitch, and PowerProtect. Gone are the days when businesses need to purchase these components individually since they can buy PowerOne to take care of everything.

“We believe that PowerOne would be a game-changer in the industry because it is the first autonomous infrastructure in the market,” said Ronnie Latinazo.

To know more about PowerOne, head to Dell EMC’s site for more information.

Making progress a reality

Dell is facing a challenging decade ahead as it unveils its goals towards a sustainable and inclusive future. With a plethora of options to choose from, the company is ensuring it will be the customers’ go-to brand for everyday computing and professional needs.

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Enterprise

Samsung’s phones are sending information to a Chinese company

But it’s not all bad, according to Samsung

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More than a week into 2020, the Chinese cybersecurity issue still proliferates. Today, the target is Samsung. A few days ago, Reddit presented a comprehensive thread on a concerning issue involving all Samsung smartphones.

Apparently, Samsung’s utility app — called Device Care — obtains one of its features from “a super shady Chinese data-mining/antivirus company called Qihoo 360.” As the name suggests, Qihoo 360 provides the app’s storage scanner. Further, as with most utility apps, Device Care is a mandatory, pre-installed app; you couldn’t delete it, even if you wanted to.

Allegedly, the antivirus provider has a less-than-stellar reputation, even in its own home turf. Among other things, it peddles obnoxious adware and actively hunts down other antivirus software in a device. Similarly, it has also been implicated in spyware cases in the past — including a controversy wherein the company sends user data to the Chinese government.

More than just Chinese fear, the Reddit user also tested the app for any communication with outside servers. Surprisingly enough, Device Care does establish communication with several Chinese servers. Unfortunately, the thread does not detail what information was transferred in the process.

Regardless, the information was enough to spark discussion especially among Western users who remain wary about Chinese involvement in their technology.

However, according to a statement from Samsung Members Korea, Device Care sends only information regarding suspected junk files to Qihoo 360. The app merely cross-references its information with Qihoo 360’s databases to confirm whether a file should be deleted or not.

Additionally, in a statement addressed to The Verge, the sent data includes only generic information such as phone model and OS version. “The storage optimization process, including the scanning and removal of junk files, is fully managed by Samsung’s device care solution,” the statement said.

Put simply, there’s nothing to be worried about. Unfortunately, Samsung’s statement will not quell the world’s fears against Chinese technology. Currently, China’s technology sector is still waging a defensive war against all front all over the world.

SEE ALSO: Samsung copies Apple’s logos for CES keynote

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Samsung copies Apple’s logos for CES keynote

Almost identical to FaceID and TouchID logos

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Image source: Samsung

These days, every smartphone maker has a feature that everyone else has. Everyone has bezel-less designs, multi-camera setups, and facial recognition software, for example. However, despite the industry’s tendency to share features with one another, every company has their own take or branding. It’s an unwritten rule that companies can have the same features as another, only if the branding is different.

Oddly enough, Samsung breached this rule recently. At a CES 2020 press conference, the company copied one of Apple’s most prized technologies in recent history. During the company’s talk on cybersecurity, the keynote presented its latest investments in the industry, including facial recognition software. However, in presenting the new information, Samsung used an all-too-familiar image: Apple’s FaceID logo.

More precisely, Samsung’s weird facsimile has thicker lines and tighter spacing. Regardless, the resemblance is damning. Of course, Samsung did not advertise or claim any involvement with Apple’s products. That said, the blunder is a big one, especially considering that both companies have engaged in copyright spats in the past.

Similarly, Samsung’s included graphic for fingerprint recognition is also remarkably similar to Apple’s TouchID.

Samsung has not clarified the blunder. On the other hand, Apple has also remained silent. If anything, Samsung’s mistake is a source of lighthearted amusement in this year’s CES event.

SEE ALSO: Samsung QLED 8K TV: Future-proof your TV viewing

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