Apple will shift its leadership structure later this year. John Ternus is its next chief executive officer (CEO). Meanwhile, Tim Cook steps into the role of executive chairman starting September 1, 2026.

Apple’s board unanimously approved the move as part of a long-term succession plan. Cook will continue to lead the company through the summer. He will work closely with Ternus to ensure a smooth transition before taking on his new responsibilities, including engaging with policymakers worldwide.

Cook closes a defining chapter

Cook joined Apple in 1998 and took over as CEO in 2011 after Steve Jobs stepped down. Over the past 15 years, he led Apple through a period of massive growth and expansion.

He grew Apple’s market value from around $350 billion to $4 trillion and pushed annual revenue to more than $416 billion in fiscal year 2025. Cook also expanded Apple’s presence to over 200 countries and territories. He helped grow its active installed base to more than 2.5 billion devices.

During his tenure, Cook introduced new product categories like Apple Watch and AirPods and expanded services such as iCloud, Apple Music, and Apple TV+. He also strengthened Apple’s focus on privacy, sustainability, and accessibility, embedding these values into the company’s products and operations.

Ternus steps up from hardware leadership

Ternus joined Apple in 2001 and built his career within the company’s hardware engineering teams. He now steps into the CEO role after serving as senior vice president of Hardware Engineering.

The incoming CEO led development efforts across key products including iPhone, iPad, Mac, and Apple Watch. He also drove Apple’s transition to its own silicon and pushed innovations in materials, durability, and repairability across multiple product lines.

Cook described Ternus as a “visionary” leader and expressed strong confidence in his ability to guide Apple into the future.

Leadership changes extend to the board

As part of the transition, Arthur Levinson will take on the role of lead independent director. Ternus will also join Apple’s board of directors effective September 1, 2026.

Ternus said he feels honored to take on the role and expressed optimism about Apple’s future, citing his experience working under both Jobs and Cook.

Apple now enters a new chapter, handing leadership to a product-focused executive while Cook continues to shape the company’s direction from the chairman role.

TCL is doubling down on premium TV tech with the launch of two new SQD-Mini LED series: the QM8L and QM7L.

Announced in New York, the new lineup builds on TCL’s push to make high-end picture quality more accessible. The company is positioning SQD-Mini LED as a “no-compromise” display technology. It’s tech that delivers both high color accuracy and deep contrast without forcing buyers to choose between the two.

At the center of this is TCL’s Deep Color System, which enables up to 100% BT2020 color coverage while minimizing issues like color crosstalk and inconsistent saturation. Combined with more precise local dimming zones, the result is deeper blacks, brighter highlights, and improved HDR performance across a wide range of content.

Flagship-level performance, broader reach

Leading the new additions is the QM8L, positioned as TCL’s “Ultimate Choice” just below its flagship X11L. It features a CSOT WHVA 2.0 Ultra panel, offering high contrast ratios, wider viewing angles, and an anti-reflective layer for better clarity in bright environments.

The QM8L also introduces TCL’s updated Halo Control System, which reduces blooming while improving shadow detail and overall picture accuracy. It supports up to 4,000 local dimming zones and reaches peak brightness levels of up to 6,000 nits. Like TCL’s higher-end models, it runs on the TSR AI Pro processor for scene-by-scene optimization.

Meanwhile, the QM7L targets a slightly more accessible segment without stripping away core visual upgrades. It still benefits from the Deep Color System and enhanced local dimming, offering up to 2,100 zones and peak brightness of up to 3,000 nits—figures TCL claims can outperform premium OLED brightness in certain scenarios.

Subheading: Smart features and audio upgrades

Both models come equipped with audio tuned by Bang & Olufsen and support expandable setups via Dolby Atmos FlexConnect, including optional wireless subwoofers and speakers.

On the software side, TCL continues its partnership with Google TV, now enhanced with Gemini integration. This enables more conversational voice controls, content discovery, and even upcoming features like AI-generated video clips through Veo on Google TV.

An over-the-air update will also bring support for Dolby Vision 2 Max. It introducea features like Content Intelligence and improved tone mapping for brighter HDR visuals that stay true to the creator’s intent.

Pricing and availability

The TCL QM8L series is available now, while the QM7L is up for pre-order:

QM8L pricing:

• 65-inch – $2,499.99
• 75-inch – $2,999.99
• 85-inch – $3,999.99
• 98-inch – $5,999.99

QM7L pricing:

• 55-inch – $1,199.99
• 65-inch – $1,499.99
• 75-inch – $1,999.99
• 85-inch – $2,499.99
• 98-inch – $3,999.99

With the QM8L and QM7L, TCL is widening its premium lineup. It’s offering more ways to get high-color, high-contrast performance without jumping straight to flagship pricing.

Last year, the highlight was all about the Pura 80 Ultra with its switchable telephoto lenses.

However, the Chinese super brand rewrites the script this time. HUAWEI ditches both the Pro+ and Ultra models in favor of the all-new Pura 90 Pro Max. That’s alongside a smaller Pro and vanilla models in tow.

Pro Max supremacy

Just like the iPhone 17 Pro Max and Xiaomi 17 Pro Max, the HUAWEI Pura 90 Pro Max also features a ginormous 6.9-inch screen.

It’s an LTPO OLED panel with an adaptive 1~120Hz refresh rate with support for 1.07 Billion Colors and DCI-P3 Wide Color Gamut.

After years of hiding the chipset used, HUAWEI has gotten transparent this time.

The Pura 90 Pro Max uses their in-house Kirin 9030S chipset which promises 25% increase in overall performance compared to previous generation. Memory configuration can either be 12/16GB with storage choices between 256/512GB or 1TB.

Battery capacity also got some boost. From last year’s 5700mAh to a bigger 6000mAh capacity this time. HUAWEI SuperCharge speeds remain the same at 100W wired / 80W wireless.

Graphics by Vincenz Lee | GadgetMatch

Ultimately, the cameras are definitely on the “Pro Max” level. Still, sticking with the brand’s unique “Forward Symbol” camera design.

There’s a 50MP main (wide) camera with a variable aperture between f/1.4 to f/4.0. While HUAWEI’s switchable telephoto lenses aren’t present, its bottom telephoto camera is still very capable at 200MP with a f/2.6 lens opening.

That zoom module is capable of optically zooming in to 4x and as far as 100x digitally.

Ultra-wide shooting is neither compromised at 50MP f/2.2. HUAWEI has also included the RedMaple camera — or a spectral sensor that measures light surroundings for the most accurate image output possible.

As for selfies, it was the same ol’ 13MP f/2.0 front shooter.

HUAWEI joins in the trend by offering this Professional Photography Set with a grip case, lanyard, camera mount and holder, plus that much-needed telephoto lens converter.

The base and the lesser Pro

As mentioned, there’s the HUAWEI Pura 90 Pro which borrows most features found on its bigger brother. Albeit, the camera differences are noticeable (which are all RYYB sensors, BTW).

The base Pura 90 offers the best selfie shooter on paper. Meanwhile, the variable aperture main camera is the only thing the smaller Pro borrowed from its Pro Max brother.

Unlike the Pro Max model, the Pura 90 Pro offers the smallest screen size at 6.6 inches. Whereas the base Pura 90 serves as the middle-ground for having a 6.8-inch display.

GIF by Vincenz Lee | GadgetMatch

Moreover, the vanilla variant relies on Kirin 9010S instead — a slightly configured chipset used by the Pura 70 Ultra and Mate 70 series last year. It promises 15% performance improvements nevertheless.

Also, the regular Pura 90 model rocks the biggest smartphone battery in the series at 6500mAh. It also has a dual-punch hole cutout instead of one. It houses an extra ToF 3D sensor for a more secure face unlocking that its Pro siblings do not have.

However, max storage is limited to 512GB, wireless charging is capped at 50W, and front glass protection uses the first iteration of Kunlun glass (vs 2nd gen in Pro models).

All models though are IP68 and IP69 rated and run the updated HarmonyOS 6.1 along its AI magic out of the box.

Pricing and Availability

It seems like HUAWEI is bringing back the beloved iridescence of the ever-popular P20 and P30 series.

The HUAWEI Pura 90 Pro Max are available in five nature-inspired colorways: Sea of Oranges, Purple Glow, Emerald Lake, Golden Dawn, Obsidian Black.

On the other hand, the Pura 90 Pro leans more into the fruity side: Pink Guava, Orange Soda, Coconut Green White, Mulberry Black.

GIF by Vincenz Lee | GadgetMatch

Lastly, the base Pura 90 has the least and most generic shades: Roland Purple, Velvet Black, and Snowy White.

Pura 90 Pro Max

• 12+256GB = CNY 6499 (US$ 910 / EUR 780 / GBP 670 / SG$ 1165 / MYR 3765 / PhP 51,650 / INR 78,850)
• 12+512GB = CNY 6999 (US$ 980 / EUR 835 / GBP 730 / SG$ 1260 / MYR 4130 / PhP 56,440 / INR 87,110)
• 16+512GB = CNY 7499 (US$ 1100 / EUR 900 / GBP 780 / SG$ 1345 / MYR 4355 / PhP 59,590 / INR 90,980)
• 16+1TB = CNY 8499 (US$ 1185 / EUR 1020 / GBP 870 / SG$ 1520 / MYR 4930 / PhP 67,670 / INR 101,930)

Pura 90 Pro

• 12+256GB = CNY 5499 (US$ 770 / EUR 660 / GBP 570 / SG$ 985 / MYR 3190 / PhP 43,700 / INR 66,720)
• 12+512GB = CNY 5999 (US$ 845 / EUR 730 / GBP 635 / SG$ 1095 / MYR 3560 / PhP 49,085 / INR 74,715)
• 16+512GB = CNY 6499 (US$ 910 / EUR 780 / GBP 670 / SG$ 1165 / MYR 3765 / PhP 51,650 / INR 78,850)
• 16+1TB = CNY 7499 (US$ 1100 / EUR 900 / GBP 780 / SG$ 1345 / MYR 4355 / PhP 59,590 / INR 90,980)

Pura 90

• 12+256GB = CNY 4699 (US$ 660 / EUR 570 / GBP 495 / SG$ 860 / MYR 2780 / PhP 38,400 / INR 58,300)
• 12+512GB = CNY 5199 (US$ 730 / EUR 630 / GBP 550 / SG$ 950 / MYR 3075 / PhP 42,485 / INR 64,500)
• 16+512GB = CNY 5699 (US$ 795 / EUR 700 / GBP 590 / SG$ 1020 / MYR 3300 / PhP 43,970 / INR 67,670)

* These are only rough conversion estimates

Pre-orders and availability are currently limited to China. We have to wait if HUAWEI decides to bring these to global markets.