Xiaomi is celebrating five years in India and they’ve announced a special sale across a huge selection of products. In the last five years, the brand has grabbed the number one spot in terms of market share, dethroning legacy giants like Samsung. How did a young brand like Xiaomi start from nothing and go on to lead the market?
The Chinese-brand entered India in 2014 and has always maintained a consistent track record of launching near-perfect phones that don’t cost a bomb. The Redmi brand in India slowly developed on the back of successful series like the Note. This one series helped the brand in establishing market supremacy in the budget midrange collection.
Then the brand cautiously went into the entry-level smartphone segment and started dominating that as well. Not only did the brand offer exceedingly competitive prices, but also flooded the market with options that covered every possible price point. We can safely call this a blitzkrieg-style strategy that overwhelmed the competitors as well as the users with products.
Xiaomi did try to launch a few flagship phones like the Mi 5, but they received a lukewarm response. The Redmi brand is synonymous with affordable phones in India, how do you break the threshold limit of INR 20,000 (US$ 290) and launch a flagship?
The importance of POCO
POCO (Pocophone in international markets) was the answer. A new sub-brand let them create a new ideology around the products and consumer expectations could be gauged. The POCO F1 started at just INR 19,999 (US$ 290) and boasted a flagship-grade Snapdragon 845 processor. This was a deal-breaker for everyone.
A new report by the Economic Times says Xiaomi could soon kill the POCO brand. It cites a few top-level exits as contributing factors, along with the recent Redmi K20 launch. It emphasizes how Redmi and Mi are now a definite position from Xiaomi and POCO was overlapping.
This is where I tend to disagree. The Redmi K20 and K20 Pro have received a lot of backlash from consumers because they feel the phones are overpriced. A constant comparison is drawn between the K20 and Realme X. The K20 starts at INR 21,999 (US$ 319) and the K20 Pro starts at INR 27,999 (US$ 406).
Let’s get one thing straight, the phones aren’t overpriced. In fact, considering what they offer, the price is on point and continues Xiaomi’s legacy of offering competitive rates. Things went wrong on the marketing front.
Users have been expecting a POCO F1 successor soon, and Xiaomi has been teasing the K20 Pro for months. The company intended the K20 Pro to be a OnePlus 7 killer, but the buyers expected a POCO-like offering.
Considering the amount of bad press Xiaomi has received, killing off the POCO brand will only add fuel to the fire. And on the flip side, a POCO F2 launch will actually douse the fire and help Xiaomi in maintaining control over all price points. The company has raised everyone’s expectations so high, it’s finding it hard to keep up with them.
India might force Apple to adopt USB-C soon
Exploratory talks have started
It’s the world versus Apple. After years and years of proprietary hardware, Apple is finally facing a deluge of pressure to abandon the Lightning cable. The entire European Union have already decided to force device markers, particularly Apple, to adopt the universal standard, USB-C. Now, another country is joining in: India.
As reported by Mint, the Indian government has started holding exploratory talks with manufacturers to discuss the possibility of a common charging standard. While the talks aren’t decisive yet, it’s the first step towards legislation moving in favor of a standard.
Though the wording remains vague, a lot of pressure is on Apple. The iPhone maker is still one of the biggest opponents against adopting USB-C worldwide. Amid the company’s growing gallery of USB-C devices, the Lightning cable is still alive and well. A lot of other manufacturers have already moved on to the standard for its their ports.
Soon, the company might not have a choice. If a decisive law is passed, India will join the European Union and Brazil in potentially forcing Apple into the standard. It’s not an insignificant ally for the pro-USB-C camp, either. India is one of the biggest smartphone markets in the world.
Apple is unlikely to launch a USB-C iPhone series this year. The company is already expected to launch the next series in a few weeks’ time. If such a phone is coming, it might debut as soon as next year.
Samsung Galaxy F22 goes official with 48MP camera, 6000mAh battery
Also gets an AMOLED display with 90Hz refresh rate
The affordable segment has been a very competitive price segment for the last few years, and its demand is never-ending in the developing markets. Samsung has launched the Galaxy F22 in India, and its unique selling point is a massive battery, quad cameras, and an AMOLED display.
It has a signature Samsung design that we’ve seen on a lot of other F-branded phones. While the looks are conventional, it aims to cover up by offering as many features as possible. Despite intense competition from players like Xiaomi, realme, and vivo, Samsung has managed to hold onto its fort, unbudged.
On the front is a 6.4-inch AMOLED screen with HD+ resolution, a 90Hz refresh rate, and a waterdrop notch. The Galaxy F22 is powered by a MediaTek Helio G80 SoC with up to 6GB RAM and 128GB internal storage. There’s a microSD card slot for storage expansion.
The rear sports a 48-megapixel primary camera, an 8-megapixel wide-angle lens, a 2-megapixel macro sensor, and a 2-megapixel depth sensor. The front features a 13-megapixel selfie camera.
Backing these internals is a 6000mAh battery with 25W fast charging. Although the charging brick included with the phone is rated for 15W only, so you’ll have to buy a faster charger adapter separately. The fingerprint scanner is located on the side for authentication. It ships with Android 11-based One UI 3.1 out-of-the-box.
The Samsung Galaxy F22 is priced at INR 12,499 (US$ 167) for the 64GB+4GB storage and INR 14,499 (US$ 195) for the 128GB+6GB option. It’ll be available in Denim Blue and Denim Black color options, and sales start from July 13. Online sale partner includes Flipkart and Samsung’s in-house online website.
Mi Watch Revolve Active is a premium fitness tracker with 14 days battery
Has more than 100 workout modes
The Mi Watch Revolve was launched last year, and it sits in a comfortable spot — not too expensive, but loaded. Now, the brand’s expanding its offering and bringing in a much more fitness-oriented product dubbed the Mi Watch Revolve Active.
As the name suggests, the watch is designed to keep you outdoors as much as possible. Or in the new normal, as active and fit as possible. It has a far more sturdy build and continues the premium design language.
It has a 1.4-inch AMOLED display with an always-on display, eliminating the need to touch the screen just to view the time or other essential details. In addition, the screen is protected by Gorilla Glass 3 and weighs just 32 grams.
The fitness front comes equipped with LifeQ Health algorithm, which analyzes more than 30 key data points like blood oxygen, stress, heart rate, sleep quality, energy levels, calories burned, and more. All these data points are leveraged to process your lifestyle, fitness regime, and overall performance.
Together, these data points deliver more accurate blood oxygen levels (SpO2), sleep cycles, real-time heart rate, stress levels, body’s oxygen consumption (Vo2 Max), and calories burned. In addition, more than 117 workout modes are supported, including triathlons, swimming, HIIT, Boxing, Water sports, and Yoga.
GPS tracking features an Airoha GPS chip that supports GPS, GLONASS, Galileo, and BDS navigation systems. Simple operations will be far simpler when you summon Alexa, as the watch supports the voice assistant for reminders, alarms, and other instructions.
The Mi Watch Revolve Active is water-resistant up to 50 meters and comes pre-installed with basic apps like alarm, timer, stopwatch, weather, find my phone, flashlight. It connects to the phone via Xiaomi’s Wear App and has a mini-store for watch faces, which has more than 100 options right now.
Lastly, Xiaomi says the watch can deliver up to 14 days of battery life on a single charge. If you toggle the long battery mode, it can stretch up to 22 days. While these numbers may seem inflated, Xiaomi has an irrefutable history of delivering solid numbers in the real world.
Price and availability:
The Mi Watch Revolve Active is priced at INR 9,999, and sales start from June 25. It’ll be up for purchase via Amazon, Mi.com, and other partner stores. It comes in Beige, Black, and Navy Blue watch case options, with six strap color options, including Black, Blue, Green, White, and Purple.
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