News

realme ranks as no. 1 smartphone brand in the Philippines

An impressive showing for the brand

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realme C12

It’s no secret that realme is really doing well in the Philippine market. But, just how well is the brand doing? Well, Canalys and Counterpoint Research just crowned realme as the no.1 smartphone brand in the country during Q3 2020.

There’s a broad amount of data to prove realme’s dominance. Global market intelligence firm IDC reported that the brand achieved a staggering  962.5% annual growth. and The brand also captured 25.4% of the local market share this third quarter according to the same report.

The brand’s performance is all the more commendable given that its closest competitor — vivo — only grabbed 14.3% of the total market share. It registered a 66.7% market growth, making it one of the only three brands to register positive annual growth along with realme and Huawei.

However, all the top five brands in the country — realme, vivo, OPPO, Huawei, and Samsung — all registered positive quarterly growth. IDC pinpoints this to the gradual reopening efforts of the country which saw these brands bounce back from a hard lockdown earlier this 2020.

A report from Canalys also paints the same picture. According to the firm, realme snagged a 25% market share. It also achieved a 531% year-on-year growth, which is the fastest quarterly growth a smartphone vendor has attained in the country this year. Counterpoint Research also came to the same conclusion, crowning realme as the top smartphone brand for Q3 2020.

These quarterly reports mean well for realme. The brand has technically gone from being nothing almost two years ago to a force to be reckoned with this year.

Aggressive marketing strategy, affordable smartphones

Two factors play a huge role in realme’s success in the country. Chief among them is the brand’s aggressive marketing strategy, targeting mostly the younger generation and today’s tech trends.

For example, realme partnered with Moonton, the publisher of the ever-famous Mobile Legends. The brand also boasts having the biggest smartphone online community.

On top of it all, the brand has firmly established itself in key market areas across the country. realme currently has 465 kiosks, 119 concept stores, and 5200+ partner stores in the country. It also commands a strong presence on e-commerce platforms Lazada and Shopee, consistently topping the platforms’ list of best-selling brands.

It also can’t be denied that realme offers bang-for-the-buck devices that offer more specs for less price. One good example of that is the recently-launched realme narzo 20. Then, there’s also the realme 7 series which continues to improve upon its predecessors in meaningful ways.

However, realme can’t rest its laurels yet on being the no.1 smartphone brand. Its competitors are also continuously innovating, ensuring a lively competition for the Philippine smartphone market. With the holiday season and a new year approaching, more and more smartphone brands are eager to bounce back from a slump year.

News

iPhone 13 pre-orders in Singapore begin today

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Are you ready? Pre-orders for the iPhone 13 lineup begin today in Singapore! Specifically, it starts at 8PM.

Apple’s latest and greatest set of iPhones are coming to Singapore and you can secure one for yourself by heading to the Apple Singapore website. This year’s lineup is pretty much an iteration of last year’s. That means we get upgrades for all four models: iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max.

iPhone 13 and iPhone 13 mini

New to this pair of iPhones is the A15 Bionic chip which, you already know, boosts the performance of the iPhone. You’re also getting Cinematic Mode which automatically adds background blur to your videos. It does this through an algorithm. It’s the first of its kind on smartphones.

Read more on the iPhone 13 and iPhone 13 mini.

iPhone 13 Pro and iPhone 13 Pro Max

This year’s pair of Pro iPhones are even more Pro than ever. It shares the same A15 Bionic chip as the other iPhone 13s, but it boosts performance thanks to a different, more powerful GPU. You also get the ability to shoot in Apple ProRes format. A boon for professional mobile filmmakers.

Read more on the iPhone 13 and iPhone 13 Pro Max.

Pricing

The iPhone 13 starts at SG$ 1,299. Meanwhile, the iPhone 13 mini starts at SG $ 1,149.

The iPhone 13 Pro starts at SG$ 1649 (SG$ 69 a month for 24 months) and SG$ 1799 (SG$ 75 a month/24 months) for the iPhone 13 Pro Max variant. The base storage still starts at 128GB but goes all the way to 1TB — also a first on any iPhone.

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Accessories

The Pulse 3D Wireless Headset now sports Midnight Black

Nicely paired with the DualSense controller and your “Midnight Black” PS5

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Pulse 3D Wireless

Back in June, Sony announced two additional colorways for its next-generation DualSense controller. Apart from the classic white, the PlayStation 5’s newest controller also received a Midnight Black and Cosmic Red. This time around, they’ve extended the invitation to another PS5 peripheral, the Pulse 3D Wireless Headset.

Much like the DualSense controller, the headset will also come in Midnight Black. Other than this, everything else is pretty much the same for the Pulse 3D Headset. In essence, it still gives you deeper, more immersive 3D sounds to games that fully take advantage of this. It’s just that now, you have other color options to choose from. Whether or not this also comes in Cosmic Red, Sony has yet to announce that.

It’s worth noting that included in the PS5’s second major update is an equalizer for the 3D Pulse. It adds another layer of control for players. This lets them enjoy the game precisely the way they want to. But if tweaking isn’t your thing, there are also three presets: Standard, Bass Boost, or Shooter.

The Pulse 3D Wireless Headset in Midnight Black will be available on October 29 for PhP 5,590/ SG$ 149 / MYR 469/ DR1,699,000 / THB3,490 / VND2,699,000.

SEE ALSO: How to use the DualSense controller with PC, Mac

 

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Entertainment

Shopee’s 10.10 K-Pop performer is ITZY

Following sister group TWICE’s footsteps

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ITZY
Image from @ITZYofficial on Twitter

Shopee is on a roll. After securing performances from K-Pop supergroup TWICE, the online shopping company has also secured performances from K-Pop 4th Gen superstars ITZY. The group is set to perform on their 10.10 Brand Festival Shopee live.

Shopee has yet to reveal what else they have in store for 10.10. But what we can expect for sure is another generous round of vouchers and giveaways.

ITZY is a five-member girl group featuring Yeji, Lia, Ryujin, Chaeryeong, and Yuna. The group debuted with the song “Dalla Dalla”. In 2020, they launched the shoulder dance craze with their comeback “Wannabe”. On September 24, the group will release their first full album called Crazy In-Love with the title track “Loco”.

Early Shopee Christmas

In the Philippines, Shopee is already kickstarting its Christmas campaign. They are welcoming the holidays essentially the voice and face of Christmas in the country — Jose Mari Chan.  Shoppers can catch the singer-songwriter on holiday-themed in-app games such as Shopee Catch and Shopee Collectibles from  September to December.

The singer-songwriter will also give out treats via ShopeePay come December. He’s doing it along with other celebrities and influencers. Look for ShopeePay Celebrity Pamasko on your homepage and play the game to receive ShopeePay credits.

You can activate your ShopeePay wallet by clicking on the ShopeePay wallet bar, entering your personal information and OTP, and creating and confirming your ShopeePay PIN.

SEE ALSO: ShopeePay: 6 reasons why you need to switch now

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