realme ranks as no. 1 smartphone brand in the Philippines

An impressive showing for the brand



realme C12

It’s no secret that realme is really doing well in the Philippine market. But, just how well is the brand doing? Well, Canalys and Counterpoint Research just crowned realme as the no.1 smartphone brand in the country during Q3 2020.

There’s a broad amount of data to prove realme’s dominance. Global market intelligence firm IDC reported that the brand achieved a staggering  962.5% annual growth. and The brand also captured 25.4% of the local market share this third quarter according to the same report.

The brand’s performance is all the more commendable given that its closest competitor — vivo — only grabbed 14.3% of the total market share. It registered a 66.7% market growth, making it one of the only three brands to register positive annual growth along with realme and Huawei.

However, all the top five brands in the country — realme, vivo, OPPO, Huawei, and Samsung — all registered positive quarterly growth. IDC pinpoints this to the gradual reopening efforts of the country which saw these brands bounce back from a hard lockdown earlier this 2020.

A report from Canalys also paints the same picture. According to the firm, realme snagged a 25% market share. It also achieved a 531% year-on-year growth, which is the fastest quarterly growth a smartphone vendor has attained in the country this year. Counterpoint Research also came to the same conclusion, crowning realme as the top smartphone brand for Q3 2020.

These quarterly reports mean well for realme. The brand has technically gone from being nothing almost two years ago to a force to be reckoned with this year.

Aggressive marketing strategy, affordable smartphones

Two factors play a huge role in realme’s success in the country. Chief among them is the brand’s aggressive marketing strategy, targeting mostly the younger generation and today’s tech trends.

For example, realme partnered with Moonton, the publisher of the ever-famous Mobile Legends. The brand also boasts having the biggest smartphone online community.

On top of it all, the brand has firmly established itself in key market areas across the country. realme currently has 465 kiosks, 119 concept stores, and 5200+ partner stores in the country. It also commands a strong presence on e-commerce platforms Lazada and Shopee, consistently topping the platforms’ list of best-selling brands.

It also can’t be denied that realme offers bang-for-the-buck devices that offer more specs for less price. One good example of that is the recently-launched realme narzo 20. Then, there’s also the realme 7 series which continues to improve upon its predecessors in meaningful ways.

However, realme can’t rest its laurels yet on being the no.1 smartphone brand. Its competitors are also continuously innovating, ensuring a lively competition for the Philippine smartphone market. With the holiday season and a new year approaching, more and more smartphone brands are eager to bounce back from a slump year.

CES 2021

Kingston launches new NVMe SSDs, Workflow Station and Readers

Featuring blazing fast speeds and large storage capacities



For CES 2021, Kingston has launched new SSDs designed for content creators and everyday consumers. There are also brand-new Workflow Station and Readers introduced that should simplify data management and storage.

The biggest change to the upcoming SSDs is the switch to the faster NVMe interface. All of Kingston’s recently-launched SSDs will come with faster read and write speeds as a result of this change, greatly benefiting the users.

Headlining the new SSD portfolio is Kingston’s Ghost Tree SSD. It features a claimed read and write speed of 7GBs made possible by switching to the newer PCIe 4.0. It will come in different capacities ranging from 1TB to 4TB. Professional content creators should benefit greatly from the blazing-fast performance that this SSD affords.

Meanwhile, everyday consumers can also reap the benefits of NVMe with the NV series. Kingston touts it as an entry-level series utilizing PCIe 3.0 with storage capacities reaching up to 2TB.

There’s also a new external storage solution from Kingston — the X200 external drive. Like the newer external SSDs in the market, this one comes with USB Type-C that allows for transfer speeds of up to 2GB. It comes in different capacities ranging from 500GB to 2TB.

Finally, there’s an SSD designed for enterprise. The DC1500M is a substantial update to DC1000M, adding support for multi-namespaces. It also connects via U.2 interface, which is a newer interface designed primarily for the enterprise sector. Geared towards data-intensive workloads, Kingston touts its needs primarily in cloud computing, web hosting, and virtual infrastructures.

New Workflow Station and Readers

Rounding up Kingston’s CES 2021 announcements is the Workflow Station and Readers. One of its highlight features is the ability to customize the file offload setup allowing for greater flexibility in transferring files, audio, images, videos, and more from multiple sources. It can also simultaneously connect to USB hubs, SD, and microSD card readers.

Alternatively, users can use it as a standalone reader by connecting it to their laptops via a USB Type-C cable.

Price and availability

Kingston hasn’t announced the prices for the newly launched SSDs. However, all of these should come later in many markets globally. Interested users should follow Kingston for updates on prices and availability o their markets.

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Report says MacBook Pro 2021 won’t have the Touch Bar

But MagSafe will make a comeback!



Apple could be planning a major revamp of the MacBook Pro lineup, and it’s expected to go official in the third quarter of 2021. Interestingly, the redesign will include removing the Touch Bar and the return of the MagSafe charging port.

According to TF International Securities analyst Ming-chi Kuo, this will be the first major redesign of the MacBook Pro since 2016. Furthermore, it’ll have square-off sides like the iPhone 12, flatter top and bottom panels, and brighter screens.

It’ll be available in two sizes — 14-inch and 16-inch. And yes, they’ll feature Apple’s in-house processors that leverage Arm architecture. There will not be an Intel option, and Apple’s next-generation chipsets will power it. They’re expected to feature more cores and enhanced graphics.

At the end of November 2020, a MacBook Pro 16-inch with 12-core Apple M1X processor was tipped to be even more powerful than the M1 processor. Earlier that month, a MacBook Pro 14-ich model with Apple’s M1 processor was also tipped.

A report by TechRadar suggested that the 16-inch MacBook Pro model looks a bit slimmer. This could be due to the processor’s efficiency since it doesn’t need aggressive cooling like Intel-powered options.

Most importantly, though, Apple is going old-school and bringing some of the features we’ve always loved. The pill-shaped MagSafe charging connector could make a comeback, and physical function keys could replace the digital Touch Bar. Kuo has also hinted that Apple could provide ports generously to reduce dependence on dongles.

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Bravely Default II preorder final demo now available

A must-play!




Bravely Default II is a Japanese fantasy RPG with lovely art styles reminiscent of a refined version to early Final Fantasy releases. The series gameplay uses the usual turn-based battle system and job system. But, the series is more notable for integrating options to combine and customize job abilities, battle speed, and enemy encounter rates.

Bravely Default II is the newest addition to the Bravely series. So, what’s new? Bravely Default II lets you step into a brand-new world with four new heroes, new stories, and new job roles.

This iteration features a young sailor, Seth, who washes up the shores of one of the five mighty kingdoms of the continent. He encounters an escaped princess, Gloria of Musa, and they both venture out to meet more travellers seeking the truth to their world.

If you’re into RPGs or a fan of the Bravely series, this is the game release to look forward to. The game keeps its charming mechanics while piling on new features so if you want or need a taste of the game, the final demo is out now. Although, you won’t be waiting much longer for the game’s full release because it looking to be released on February 26 exclusively for the Nintendo Switch.

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