Ahead of the launch of its Robot Phone, HONOR has revealed a refreshed brand identity, including a new logo and the slogan “Dare to Be.”

The brand new logo represents breaking through an endless circle, as mentioned on the description in HONOR’s posts.

It’s about forging a path unlike any other, and continuously innovating instead of settling. This way, it also represents HONOR’s long-term vision for the AI era and its ambition to build an intelligent ecosystem that extends beyond smartphones.

The HONOR Robot Phone is set to launch in China on August 12. It will officially bring an entirely new form factor for smartphones, designed to redefine the relationship between AI and mobile devices.

More recently in Hengdian, China, HONOR hosted the HONOR Imaging Technology Launch where the company introduced its latest mobile imaging technologies.

During the event, HONOR introduced the Optics-Intelligence Evolution principle behind its imaging strategy.

It also showcased its HONOR AiMAGE chip-device-cloud imaging engine, and announced a joint imaging technology lab with ARRI.

New AiMAGE imaging engine

Instead of only focusing on camera specifications, HONOR is building a more complete mobile imaging technology system across professional image capture, AI-powered processing, cinematic color science, and creator-focused workflows.

To support such workflows, HONOR has built a chip-device-cloud AiMAGE imaging engine. This connects the full imaging chain from physical capture to intelligent creation.

HONOR is developing a self-developed Transformer-based native AI ISP to reconstruct the image processing pipeline from the ground up.

This works alongside a next-generation pixel array and EVS sensor technology, designed to improve original image capture.

On the device side, HONOR is combining physical imaging hardware with real-time algorithms. As with the upcoming HONOR Robot Phone, there’s a titanium alloy three-axis gimbal, precision sensing hardware optical technologies, and real-time image processing algorithms.

Lastly, on the cloud side, HONOR is expanding imaging capabilities through RAW-domain image enhancement, spatial imaging technologies, and Imaging Agent tools.

ARRI image science, professional workflows for mobile creation

Furthermore, the partnership with ARRI enables HONOR to integrate selected elements of professional cinema workflow into mobile imaging.

This includes ARRI LogC3, ARRI Wide Gamut 3, and ARRI Looks. These bring a more professional color and workflow foundation to the Robot Phone.

Unlike simple filters, LogC3 and Looks are part of a professional imaging workflow. The former is designed to preserve more brightness and color information for post-production.

Meanwhile, Wide Gamut 3 provides broader color space. ARRI Looks, on the other hand, helps creators apply controlled cinematic styles.

Together, these add-ons support a workflow that gives creators greater flexibility from capture to editing, while helping mobile footage retain more creative information.

To deepen the connection, HONOR and ARRI have also announced a joint imaging technology lab.

This will focus on three key areas:

• sensor-level optics and dynamic range;
• end-to-end cinema industry workflow from capture to post-production; and
• imaging realism and aesthetic standards in the AI era

For so small of a game, UNDERTALE quickly made it into the gaming world’s hall of fame. Despite being only a decade old, the small title has had a major influence for modern-day gamers because of its unique gameplay, its lo-fi art, and, of course, its catchy soundtrack. If you’re a fan of UNDERTALE’s soundtrack, a unique concert experience is headed your way.

On October 17, Film Concerts PH, in partnership with SOHO Live, is hosting UNDERTALE: The Determination Symphony at the Proscenium Theater in Rockwell, Makati.

The concert will be performed by the Filharmonika Orchestra and conducted by Thanapol Setabrahmana. Personally curated by creator Toby Fox and developed by Lambert Jackson with Materia Music, the concert experience showcases the game’s most recognizable tunes laid over gameplay footage playing simultaneously. Plus, for the world tour, the experience will have expanded scoring.

In the game, you play as a small child stuck in the mysterious Underground filled with interesting characters and monsters. Unlike traditional RPGs, UNDERTALE asks players to choose between building relationships and chasing after wins. It’s a unique experience that’s defined by whether you chose to make friends or fought your way to the top. It teaches players to value different ways to solve problems, all while showering them with its one-of-a-kind humor.

Pre-sales for the concert, exclusively for members of the Film Concerts PH community, start on August 4. Public sales, however, will start on August 11 via Ticketmelon.

SEE ALSO: The hunt begins: The Witcher in Concert hits Manila with surprises in tow

The price of technology isn’t fun these days. Because of the ongoing RAM shortage wrought by AI, companies across the industry are raising the prices of their products. Some, however, are still willing to shoulder the burden for their customers. Unfortunately, Qualcomm is soon leaving that list.

As reported by Bloomberg, Qualcomm will raise the prices of its products starting in September. Though the exact figure is unknown, the company did confirm that it’s in the double digits, percentage-wise. According to them, they can no longer shoulder the costs for its customers.

If you’re just a regular user, Qualcomm’s prices might not mean much for you. After all, the chipmaker doesn’t make phones of its own.

That said, Qualcomm is still one of the biggest suppliers for smartphone chipsets, including those that Samsung uses. Pushing the burden from chipsets to phone manufacturers reduces one more buffer against costs being ultimately pushed to consumers.

All things considered, Samsung managed to keep its prices hikes relatively low with the latest batch of foldables. However, with chips getting more price increases, it’s still within the realm of possibility that Samsung will also increase the price of its smartphones. The same can be said for any Qualcomm-powered smartphone available today.

SEE ALSO: Hands-on: Samsung Galaxy Z Fold8, Flip8, Ultra