Enterprise

Samsung: ‘We’re more secure than any other brand’

Your data is safe

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The digital age ushered in an era where cybersecurity issues pose a threat to our personal safety and big risks in businesses and the economy. As if the world isn’t cruel, violent, and scary enough, we’re all forced to stay on our toes and double up our guard.

Several data breaches and news about tech companies spying on us have been alarming, to say the least. “Is our data still safe?” is the common question among concerned individuals.

Recently, the CxO Innovation Summit 2019 — a data and security conference held by VST-ECS Philippines — was mounted in Boracay. GadgetMatch had an exclusive interview with executives from Samsung Global and Samsung Philippines.

Samsung’s series of unfortunate events

In a press conference, Samsung discussed its attempts to protect its consumers’ data. Samsung recently faced a series of unfortunate mishaps concerning security and privacy, causing concerns among its loyal customers.

Samsung Mobile B2B Asia’s Corporate VP and Chief Revenue Officer David Kim stated how Samsung isn’t the only one that suffered from malicious attacks. He reiterated how the company uses Knox as a security measure along with its authentication factor. Kim explained, “You can only control the hardware, software, and who access the phones.”

The executive added, “There are also Wi-Fi and networks. If someone can sneak in your network, they can sneak in your email.”

Samsung believes they’re more secure than any other brand. Kim confidently claimed to GadgetMatch, “We don’t have a perfect security rating, but we are well received. That’s why the White House is comfortable with us.”

Amidst the issues surrounding the company, Samsung also took pride in how they’re one of the few companies that organically make their hardware components and develop their software.

Knox makes the difference

Samsung’s Product Manager Anton Andres supported the claims, stating how Samsung’s Knox sets them apart. “The main difference is the Knox platform. It has two components: Platform security and the solutions we offer in the market like Knox Manage and Knox Configure.”

The young executive demonstrated, “Knox Platform is embedded on a smartphone. At first, it was just a security platform that automatically encrypts and decrypts information every time you boot up the device.”

Andres further explained how the Knox Platform has multi-layers of security. “First is the hardware chip. If a device — like a Samsung Galaxy S8 — was compromised and reset, Knox automatically blows the fuse.”

“If you have corporate or personal info, your data is automatically wiped, preventing any data leakage and security risks.”

Be careful of what you download

Similar to Huawei’s warnings, Andres warned about downloading third-party apps and keyboards. Though it may customize your keyboard to your liking, it can compromise your security. Andres believes the challenge is the keyboard loggers, which sends your credentials to third-party servers every time you put your credentials.

“If you access your mobile banking credentials on a third-party keyboard, they can phish your information,” Andres said. “With Samsung Knox, we identify specific applications and URLs. Once identified, Knox automatically hides your information to prevent potential threats.”

Currently, Samsung is constantly updating the Knox Platform and its security solutions. Recently, the Samsung Galaxy A50s highlighted Knox. The Korean company is also looking for more ways to make Knox easily understandable for everyday consumers. Presently, the Knox Platform is limited to Samsung devices while Knox Solutions are compatible with Android, Windows, and iOS.

SEE ALSO: Huawei: ‘We do not touch data’

Enterprise

Apple: Leaks are causing wrongly sized iPhone cases

Issues cease-and-desist order

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Leaks have always been an important part of the smartphone cycle. Before a huge smartphone launch, leakers have always found a way to release information before the actual company. Premature information normally doesn’t affect the actual release. However, some companies certainly want to clamp down on leaks. Apple, for one, has always despised leaks. However, the company now has a different purpose for doing so: to prevent wrongly sized phone cases.

Reported by Vice, Apple has issued a cease-and-desist order against a Chinese citizen caught leaking info about upcoming iPhones. The leaker supposedly released prototypes for the devices to the public.

According to Apple, leaks ruin the surprise for consumers especially since they spoil the company’s plans. Additionally, the company says that releasing information outside of Apple’s purview will dupe case manufacturers into making cases of the wrong size especially if the actual products are of a different size.

Historically, Apple has been antagonistic against people leaking company secrets. The company has even filed lawsuits against employees caught smuggling out company secrets. Despite how much hype that leaks can generate for the company, Apple really doesn’t like its leaks.

Currently, there have already been a substantial amount of leaks surrounding the upcoming iPhone 13 series. There have also been hints for next year’s iPhone 14 series.

SEE ALSO: iPhone 14 series might use titanium chassis

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Enterprise

Samsung promises to make foldable phones more mainstream

According to new earnings report

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Ahead of its highly anticipated Galaxy Unpacked event this August 11, Samsung has released its earnings report for the previous quarter. Though the reported figures show some impressive progress for the company, Samsung surprised even more by detailing what it’s planning to improve for the future: making foldable phones mainstream.

The recent earnings report tells two sides of a story. On the one hand, the company declined from the previous quarter by making only US$ 2.8 billion in profit, compared to the previous quarter’s US$ 3.83 billion. Though it’s a considerable decline, it’s not that much of a surprise. The smartphone market has certainly gotten over the hype from the Galaxy S21 series’ launch earlier this year. It’s still quite a sharp decline, though.

On the other hand, the quarter’s figures are an impressive improvement from last year’s earnings from the same quarter. The company only made US$ 1.7 billion in profit this time in 2020, marking a 66 percent YoY increase. Samsung’s bounce back from the horrendous pandemic era is apparent.

The company is attributing the success to its several branches including semiconductors and smartphones. However, to bolster its hold in the smartphone industry, Samsung’s goal is to “mainstream the foldable category.”

Given the company’s plans for the near future, this is indeed true. Samsung’s TM Roh has already confirmed that the upcoming Galaxy Unpacked event will launch more foldables in the Galaxy Fold series, rather than a new Galaxy Note series. Samsung is looking for stronger players in the fairly new market segment.

SEE ALSO: Samsung Galaxy Z Fold 3: Could these be the specs?

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Huawei plummets from top 5 smartphone brands in China

vivo is now the top dog

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Though 2020 was bad for all smartphone makers, it was especially troublesome for Huawei. For years, the American government issued, back away from, and reissued bans that prevented the Chinese company from doing business on the former’s soil. Naturally, the bans were going to affect Huawei. Now, according to a recent smartphone ranking, Huawei isn’t even on the top 5 list in China anymore.

As released by the International Data Corporation, the Chinese smartphone rankings no longer include the once-proud leader of the pack, Huawei. The company has now dropped below the top 5 and lumped together with the “Others” category listed on the rankings.

vivo currently hold the top spot, capturing 23.8 percent of the market share. OPPO isn’t far behind with 21.1 percent of the market. Xiaomi holds the third spot with 17.2 percent of the market, echoing its rise in other rankings. Finally, Apple and newly emancipated Honor round out the pack with 10.9 percent and 8.9 percent, respectively.

All of the top 4 have increased their sales from the previous year, potentially owing to the vacuum left behind by its competitor Huawei. On a similar note, Honor sold considerably less compared its performance last year. The former Huawei sub-brand is potentially still reeling from its time under Huawei’s bans.

Though the company is still planning to release new smartphones soon, Huawei is definitely feeling the crunch from the American bans, resorting to alternatives and in-house solutions to component shortages.

In the meantime, Huawei’s Chinese rivals have moved to fill up the gap left behind by the former leader of the Chinese smartphone race.

SEE ALSO: Huawei P50 series to debut on July 29

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