The year 2019 has to be one of the busiest for everyone in the mobile technology industry. A decade back, it was dominated by the likes of Nokia, BlackBerry, and Motorola. Samsung was just gaining momentum and Huawei simply existed in the consumer electronics space.
Back then, we saw one-year refresh cycles for phones. Apple would release a new iPhone every year, Samsung’s S and Note series were a huge hit and each got an upgrade every year, and all other brands started following a similar format. Then came a time when HTC, LG, and Samsung would compete to build the perfect flagship.
With the introduction of new players like Xiaomi, Vivo, OPPO, and Realme, strategies and product launches have drastically changed. These new players rule the affordable and midrange segments and have managed to dethrone Samsung in terms of market share.
But this quick rise to fame has been on the back of repetitive launches. Earlier, a year-long cycle was maintained for each series and this was slowly brought down to six months. Now, we see a new phone launching every one to three months. And each new offering undercuts the previous product. Basically, even if they belong to a different lineup, they end up killing the previous one.
In an attempt to cover every possible price bracket, each of these new launches is also accompanied by a host of configuration options and limited editions. While there is no doubt that this has made the buyer a king in terms of choices, the market is headed in stormy waters from a long-term point of view.
Each of the new offerings come with incremental upgrades. It’s something you can definitely live without for a long time, but your purchase is bound to age quickly. And this brings to an even more important question, are smartphone makers blindly chasing numbers?
Should smartphone makers give up or should they just keep chasing numbers?
A couple of years back, every brand wanted to offer as much RAM as possible. We’ve reached a point where a full-fledged Windows 10 laptop comes with 8GB RAM and a “mobile” operating system like Android needs 12GB.
2018 was all about chasing the screen-to-body ratio figure. Just to get a few more points, brands tested out pop-up cameras, water-drop notches, and even cut-outs. Now, thanks to the rise in popularity of mobile gaming, the processor is a crucial part of the phone.
Recently, Realme’s CEO, Madhav Seth had an interview with the folks over at GSMArena and when asked about the quick update cycle between the Realme 3 and Realme 5 Pro, this is what he had to add:
Now if I say for 3 Pro and between 5 Pro, what would be the difference, mainly? I’d say there are two differences: the performance doesn’t compromise much because I don’t play this game of this processor – the 710 and 712. There isn’t much of a difference between your day-to-day usage. Even while you are gaming, there’s not much of a difference. There is a difference, but not that drastic.
Yes, the executive agrees there’s “not much difference”, but there is a difference. And the brands are able to cash-in on this. A difference of just two digits between the 710 and 712 has given brands an opportunity to launch a brand new product within just four months.
How many megapixels do we really need?
Similarly, another department where brands are going nuts is the camera. How many megapixels do you need? Apparently, as many as possible. You’ll always end up clicking a 12-megapixel picture with a 48-megapixel sensor on a normal basis unless you start the dedicated mode. But, on-paper, 48 is a larger value than 12. We’ll also ignore the fact that pixel size or software processing also matters. There’s a reason why Pixel 3 is the best camera phone with just a single 12-megapixel sensor.
While this thought process of amping up numbers has been fairly common in the Android ecosystem, OnePlus has been able to carve out a different niche for itself. Sure, it packs all the latest hardware. However, this doesn’t force it to focus just on specs and launch a new phone every now and then. They have a fixed six-month cycle for years and a secret weapon — their Android skin.
What sets a phone apart from the pack?
OxygenOS is a well-carved product that perfectly compliments the hardware. This is assuring for the user because they know a T-series phone will not practically affect them and the brand won’t forget about software updates after a few months.
Similarly, even Apple relies on a year-long refresh cycle. Their weapon is iOS. This single piece of software lets them completely omit figures like RAM, battery size, and even camera lens details. They don’t reveal the nitty-gritty details because the end-user doesn’t care. It’s an iPhone.
On the other end, even Android players are proud of their software. Xiaomi has MIUI, Realme has ColorOS, and Vivo has Funtouch OS. But the main question is, how long do they last? Software updates are quite often delayed, the UI is bug-ridden, and simply lacks a polishing touch. Not to forget, a few brands like Honor literally forget they’ve launched quite expensive phones and should ideally provide support.
From a long-term perspective, this confidence in products is what makes Apple a “brand”. Even OnePlus and Samsung have achieved a similar status among the masses and consistency and commitment should be the key focus. Samsung has transformed itself from being a TouchWiz meme master to deploying OneUI on every possible new phone.
In the affordable segment, Nokia-branded phones have done a fairly good job. They stick to stock Android and deliver on their promise of consistently supporting older phones. A reputation is formed, something that’ll last.
Don’t get me wrong, I’m not favoring stock Android. I’m personally not a big fan. However, I’m stressing that brands keep aside the numbers game and focus on delivering an experience. If you’re just going to assemble hardware, there’s no difference between you and defunct players like Micromax and Karbonn.
What we want to see on the Samsung Galaxy Fold 2
It can only get better
By now you’ve all probably heard or read everything that people have to say about the Samsung Galaxy Fold. It certainly made several headlines in 2019 for various reasons.
While we do think it is a step in the right direction, we also believe it needed a bit more time in the oven. After spending roughly two weeks with the Galaxy Fold, here are a few things I wish would happen with the inevitable Galaxy Fold 2.
A form factor that makes more sense
As it is now, when folded, the Galaxy Fold’s screen feels like it’s half a phone, and when unfolded it feels like it’s three-fourths of a tablet. This current form factor just isn’t it.
I don’t think that’s the only thing Samsung is doing. Best believe the direction is still to have something that’s a fully functioning smartphone when folded, and a full-sized tablet when unfolded.
Better app support
If they can figure out how to do this properly, that might solve many of the Fold’s shortcomings. For instance, as of writing, the Galaxy Fold doesn’t support the latest version of Netflix.
I was so excited to binge on this thing only to find out that, unfortunately, I can’t.
Because of the form-factor, some games also just do not look right. The controls on NBA 2K20 take up nearly half the screen. It’s nearly impossible to see what’s going on, making the whole experience just unenjoyable.
I guess it doesn’t make sense to have regular app updates for a device that only a handful of people own. That’s one of the major hurdles of foldables.
Take away that ugly notch
Whatever you’re watching, whatever you’re playing, it’s impossible to not notice the eyesore that is the front-facing camera. I also dread the punch-hole solution but that would have been way better than what we got.
Make it thinner and lighter
The Galaxy Fold is just unwieldy. Sure, you can grip it with one hand when it’s folded but it’s a little too thick than what I’d like.
The tablet form is pretty much what you’d expect from other tablets when it comes to weight and thickness. Which might be an indication that the Galaxy Fold was first a tablet before a phone.
Whatever the case is, a thinner and lighter version will be more than welcome.
Race to be the best
Everything I mentioned here are pretty much expected growing pains from a first-generation device. We don’t always get it right the first time and that’s okay.
Samsung can now claim they are the first to market this new device category. But will they also be the first one to perfect it? If they are the innovators they claim to be, then I wouldn’t be surprised if they completely re-imagine their approach to foldable devices.
Our data shouldn’t be used as currency for technology to move forward
Companies shouldn’t mine it like gold and oil
Security and privacy have become the issues we’re concerned about in this generation. Technology has cemented itself as a commodity; a constant in our lifestyle and in everything we do.
For the past year, we’ve seen data breaches from Facebook particularly the Cambridge Analytica scandal, hackers attacking big tech companies, voice assistants listening to our conversations, and technology being used to further one’s political agenda.
Right now, we all fear for our personal data. The world isn’t safe anymore, and here we are, being more afraid of cybersecurity posing a threat to our safety.
Is data the most important thing right now?
When I was in Hong Kong, my friend and I stayed in Tuen Mun, a 20-minute drive away from Shenzhen, China. Due to proximity, my browser and location have geo-tagged China instead of Hong Kong. Websites have been translated to Mandarin, too.
My friend and I laughed, whispering to ourselves “Welcome to China.” Amidst the jokes and frantic laughing, I was fearful about my personal security. Throwing away the naivety, we all know the issue surrounding this country relating to data and privacy. For years, we’ve accused China of harvesting our information that we became cautious about visiting the country or when using a Chinese-branded smartphone like Huawei, Xiaomi, Vivo, and OPPO.
Data has become the new currency that people are trading off; the new gold and oil, where people fight to mine and own it.
Of course, I’m afraid of my data being stolen for unknown purposes. There was an added fear during my stay since I was in the midst of rallies. But what scared me isn’t the chances of me getting caught in the crossfire, it was all the stuff I have on the internet.
What if the government caught wind of my political statements in my social media accounts and private messages? What if they knew I was siding with Hong Kong and their fight for democracy? Will I be deported? Jailed? I spiraled in anxiety and fear.
Gratefully, I left Hong Kong safe and sound. On a series of flights bound for Manila and Boracay, I pondered about the fear I had: Was data the most important thing right now?
Finding the answer
It seems the stars aligned because my thoughts happened right before the annual CxO Innovation Summit. Held by VST-ECS Philippines, the conference discussed the future and importance of data in today’s technology.
“There is no doubt that in today’s digital economy, most companies — if not all — are aware of the importance of data and the value it provides,” said Jimmy Go, President/CEO of VST-ECS Philippines. Of course, this conference was meant for enterprises to tackle how they can utilize data to improve their businesses.
Technology is here to stay and we can’t hinder progress because we’re scared.
Go further explained how big companies like Netflix and Amazon use data analytics to track users’ pattern based on their searches and activity, then recommends content and product for you, which are mostly things you don’t like (or do you?).
But it wasn’t Go who only shared insights and industry trends. The summit is joined by leaders in the cybersecurity, computers and electronics, and information technology industries. Among the top players with key representatives are Cisco, Lenovo, Fortinet, Hewlett-Packard, Dell Technologies, IBM, Schneider Electric, Samsung, Huawei, Aruba, and Oracle.
Data mining is a circular economy
Throughout the sessions, most companies discussed how to harness data and utilize available technology to further an enterprise’s progress. Channeling my self-obsessed personality, I asked: “Where am I in this narrative?”
Consumers don’t realize that companies use their data for research and marketing purposes. Some use it for noble goals like improving one’s life through technology, and some do it for the sake of expanding and future-proofing their businesses.
It’s like a cycle: Your data was acquired, analyzed, shared, translated, received and find its way back. Data has become the new currency that people are trading off; the new gold and oil, where people fight to mine and own it.
We need companies we can trust
When the conference ended, I left and sipped margaritas by the beach — allowing myself to absorb all the truths I found. Come to think of it: Isn’t it scary that Facebook suggests items you’ve previously viewed on Lazada and Shopee? How about the promoted post on your news feed about a lipstick you recently talked about with your friend on Messenger? This is how our data is being used and learning a lot about this process, I was astounded.
It dawned on me: Technology is here to stay and we can’t hinder progress because we’re scared. But what we can do is to find companies we can trust.
To find better resolve, I asked Samsung and Huawei — two of the biggest players in the consumer technology industry. I first met with Patrick Low, Principal Architect for CTO Office Huawei Enterprise Business Group.
Big Data is the enemy (or not?)
In an exclusive interview with GadgetMatch, Low discussed how consumers’ data are being acquired everywhere. Contrary to myths about Huawei, the executive debunked the rumors and discussed how apps are the culprit of data mining, not smartphones.
Samsung Product Manager Anton Andres supported Low’s statement in another exclusive interview. Andres expounded how third-party apps like keyboards try to hijack personal information. Both executives warned users about the apps they download.
On the bright side, both companies believe they’re doing enough to protect their consumers’ data and security. Huawei claims they don’t touch data, while Samsung parades its security solutions found exclusively on their devices. Of course, take everything with a grain of salt. It’s okay to trust at this point, but with reservations.
Taking into consideration what both Low and Andres stated, I started to wonder if big data is the enemy here. If big data sounds martian to you, it’s a technology used to analyze and help companies understand our behavior and preferences. It’s primarily the reason why you get advertisements about an item you were browsing in an e-commerce site or getting contact suggestions from the people in the same vicinity as you.
But as one friend pointed out, big data isn’t our enemy. It’s the abusers of the technology and the perpetrators who use it for their greed and personal agenda.
How can we protect ourselves?
As the world gets more connected, it is up for us to arm ourselves against the threats looming in. Start first on your devices: Use strong passwords and make it a habit to change them regularly.
Social-media wise, check your privacy and sharing settings. When you have an inactive account, find a way to close it. Additionally, read the terms and conditions for every app you download. Consider the risks of using digital assistants like Alexa and keeping an unsecured Wi-Fi, too.
The world is getting more connected, and there’s no stopping it.
There are so many things to do. Make sure you understand what data you’re sending and how your location is being tracked. Right now, it might be easy for you to say that tech companies like Google and Facebook already have a lot of information about us, or they don’t have anything to get since we’re not rich. But cybersecurity isn’t only for the rich people to worry about, it’s for everyone who has access to a connected world.
Sure, we won’t be a hundred percent safe from the possible threats. Thieves are getting smarter, and we need to be smarter than them. Keep yourself informed, that’s the best you can do to significantly decrease the chances of your personal security being compromised. The world is getting more connected, and there’s no stopping it.
Foldable phones arrived in 2019 but do we really need them?
Or is it just a gimmick?
2019 has definitely been an exciting year thanks to the numerous advances we’ve made in mobile technology. We’re one step closer to the 5G revolution, the number of camera lenses on a phone has drastically increased, and affordable phones offer more features than ever.
However, this year witnessed a major milestone. Samsung has been working on foldable displays for years. Their AMOLED display technology is unchallenged and the brand wanted to leverage it for other futuristic projects like a bendable phone.
The Samsung Galaxy Fold was unveiled and was supposed to go on sale soon. But, the initial units were found to be extremely delicate and journalists ended up with broken display within no time. Samsung was quick to acknowledge the fault and delayed the commercial launch by a few months. In the end, the Fold was available commercially and despite its hefty price tag, the response has been positive.
Though, everyone who bought the phone knew what they’re getting — first-generation technology. This means the product still has a lot of room for improvement due to future advancements and this is just the stepping stone. Samsung has been confident that it’ll be able to carve out a new market for foldable phones and recent reports have also suggested a low-cost foldable phone could be in the works.
But why do we need a foldable phone?
Ideally, a foldable phone has a lot of use case scenarios. A phone can be easily converted into a tablet for a bigger display (Fold’s implementation) or we could just fold a phone and make it smaller (Motorola razr’s setup). The technology offers more room for designers to play around with.
Following the footsteps of Samsung, Huawei too unveiled the Mate X this year, but there’s no word on its commercial launch due to the ongoing US ban. Ultimately, every phone maker is keen on getting on board this trend because everyone is talking about it.
Why foldable phones are still a niche?
Practically though, it’s a risky bet to actually replace your conventional phone with a foldable one. Firstly, the body of the phone is often considered sensitive and cannot handle drops like a usual phone. A single crack on the screen could render it useless and fixing a bendable screen isn’t going to be a pocket-friendly affair.
Secondly, the industry is yet to accept foldable phones as a mainstream offering. A decade back, the developer industry was scrambling to make their apps work on a 16:9 screen of a smartphone. Similarly, foldable phones have a unique set of challenges in the user interface that need to be addressed individually. Samsung has implemented a pretty smooth UI, but not all apps are actually scaling or transitioning smoothly.
Adding to this, foldable phones lack a standardized size. The modern standard for a mobile’s screen is anywhere between 16:9 and 20:9. The Fold has an aspect ratio of 21:9, while the smaller display is extremely tall. On the other hand, the Motorola razr gets a different size, increasing the complexity.
Obviously, this isn’t the first time we’ve seen sensitive phones or weird display sizes. The Mi MIX series looks stunning with an edge-to-edge screen but is also extremely delicate. BlackBerry has launched a few phones that have a square display and a physical keyboard.
But these phones don’t cost as much as a foldable phone. And that’s exactly why a customer would think twice before getting one. Is the folding property enough to convince a potential customer?
Foldables vs 5G
While we’re discussing foldable phones, another technology is maturing fast and ready to take over the world. Qualcomm recently held its 5G Summit and announced two new chipsets — Snapdragon 765 and 865.
Both of them support 5G network and the flagship 865 chipset only supports 5G. There’s no extension available to support 4G. In the coming year, the two most trending keywords shall be “foldable” and “5G”. What will you prioritize?
There’s no doubt that foldable phones are the future. But with so many brands trying to make a mark in a short span of time, it just feels a little early to join the party. Especially because a lot of brands lack long-term goal and are simply trying to milk the current trend.
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