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Cherry Mobile, Samsung remain on top of the Philippine smartphone market

Vivo, OPPO, and Huawei are also on the list

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The Philippine smartphone market continues to be competitive and lively with the presence of multiple local and international brands. After having a decline in smartphone shipments last year, the market managed to bounce back.

According to the latest report from the International Data Corporation (IDC), smartphone shipments in the Philippines reached 7.8 million units during the first half of 2018 which is a 5.6 percent growth year-over-year.

The low-end smartphones still had the biggest share of the market. Although, the average selling price grew to US$ 192 or around PhP 10,000 from US$ 127 (≈PhP 6,000) last year.

This shows the willingness of Filipinos to invest in a phone with better specifications and features. In addition, phone usage became heavier. Aside from using the phone for video streaming and as a point-and-shoot camera, consumers were also engaged in mobile gaming.

Flexible financing options played a part in the increase of customer’s purchasing decisions. Card-free installments such as Home Credit allowed Filipinos to purchase more expensive phones with lighter monthly payments.

In the end, Filipinos remain to be price-conscious and want to get the best value. The smartphone trend nowadays not only includes quality cameras, but also bezel-less displays, high-speed processors, AI features, and long battery life.

Among all the smartphone manufacturers present in the Philippines, home-grown brand Cherry Mobile continues to lead the local market. There’s a slight decline year-on-year though, because of price competition and strong marketing of international brands.

In second place is Samsung. The South Korean company remains on top with various offerings from low-end to premium. Celebrity endorsements and maybe even brand loyalty from fans are also factors that keep Samsung strong.

Vivo climbed to third place from fifth in just a year thanks to aggressive marketing efforts and numerous celebrity endorsements. The best-selling models from Vivo include the V9, Y71, and Y85.

OPPO slips into fourth place, but the popular Chinese brand maintains a strong presence with mall ads and active promodisers. The use of popular celebrities also has a high reach among the youth and masses.

Lastly, we have Huawei in fifth place which proves them as a growing name in the industry. The brand’s significant growth is attributed to the similar approach of other Chinese brands: celebrity endorsements, online ads, and in-store retail displays.

SEE ALSO: Huawei and Vivo are fastest-growing smartphone brands in the Philippines

Cameras

The instax Mini 9 comes with a retro craft bundle for the holiday season

For all your scrapbooking dreams

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The holiday season is here!

If you’re still struggling in coming up with a gift idea, Team Instax might have just curated one for you. Fujifilm partnered with Craft Easy to create the instax Mini 9 Craft Kit.

The craft kit comes with a unique, retro tin box that comes in five colors — each with an accompanying message and particular design. Inside you get a Mini 9 camera, a pack of film, as well as crafting materials including wooden clips, washi tapes, and a set of fun stickers. This special bundle could be a great gift for only PhP 4,499 (US$ 89).

instax Mini 9

The instax Mini 9 is an instant camera that lets you take better selfies that you can print thanks to the built-in selfie mirror placed next to its lens. There’s also a close-up lens attachment if you want to photograph your subjects closer. Lighting can easily be adjusted, too, with its brightness adjustment dial. To operate the camera, you only need two AA size alkaline batteries. Happiness is just one click away!

The Mini 9 is available in Flamingo Pink, Ice Blue, Lime Green, Cobalt Blue, and Smoky White. The camera retails for PhP 3,999. It’s available at Fujifilm authorized dealers nationwide.

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OPPO Reno2 F now available in Nebula Green

More color options for the discerning buyer

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OPPO is investing more and more on its Reno lineup. Last October, it unveiled the Reno2 F in the Philippines, essentially replacing the F series. Now, the phone is available in a new color option: Nebula Green.

Still priced at PhP 19,990 for the 8GB + 128GB configuration, OPPO is offering a PhP 500 discount for its Enco Q1 earphones when you buy this color option. To get the new variant, visit any OPPO stores nationwide or their online stores on Lazada, Shopee, Akulaku, Argomall, Abenson, and MemoXpress.

Pay Day Treats promo

To entice more customers, OPPO is also rolling out their Pay Day Treat promo from November 16 to 17. Buyers of any Reno models or the A9 2020 receive free vouchers from Zomato, Grab, Viu, and iWant.

To know more about the promo, visit their Facebook page or their website.

The OPPO Reno 2F is a more affordable variant of the Reno 2 with a focus on great camera experience. It has a quad-camera setup, a nice 6.5-inch AMOLED display, and a Helio P70 processor. Powering the device is a 4,000 mAh battery with support for VOOC Flash Charge 3.0. Additionally, it has a headphone jack and a MicroSD card slot which are rare finds these days.

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Xiaomi and Realme are Lazada’s best tech brands in 11.11 sale

The competition is getting intense

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The competition between Xiaomi and Realme is heating up. Realme, a relatively new brand in the market, is going toe-to-toe with Xiaomi for value smartphones in the Philippines. And if Lazada’s 11.11 sale is an indicator, the two are competing for the best in the country.

Xiaomi is still king

In the recently held 11.11 sale on Lazada, Xiaomi reigned supreme as the best-selling tech brand in the mobile phone and tablet category. The company’s best-selling products are the Mi Smart Scale and the recently launched Redmi Note 8 and Note 8 Pro.

Both midrange phones are priced competitively while offering quad cameras, decent performance, and huge battery life. In particular, the Redmi Note 8 has a Snapdragon 665 processor, 6.5″ HD display, a 4,500mAh battery, and a quad-camera setup. It is priced at PhP 7,990 for the base 3 + 32GB model.

…but Realme is catching up

However, Xiaomi’s reign might be short-lived if Realme continues its strong, fast growth in the country. It placed no. 2 under the mobile phone and tablet category during its first Lazada 11.11 sale. The company witnessed a 966% growth from its September 9 sale.

Realme 5 took the spot for the best-selling smartphone, with competitive specifications of a Snapdragon 665 Processor, 6.5” HD display, 5,000mAh battery, quad-camera setup, and a price of PhP 7,990.

The Realme 5 makes a good alternative to the Redmi Note 8, which has almost the same specs and pricing. However, Realme 5 takes the edge slightly with bigger battery capacity and higher storage for the base variant at 64GB.

It is no wonder that Xiaomi’s intention behind the Redmi Note 8 and Note 8 Pro is to offer competitive phones that match Realme’s offering. Surely, their rivalry is in full swing in the country. But Realme has a lot to go before beating Xiaomi globally — it’s the “sales volume king” in China’s Singles’ Day sales event.

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