Features
Forget about Pixel and Nexus, where’s Android One?
Last week saw Google proudly (yet not surprisingly) unleash its flagship, Nexus-killing Pixel phones. It’s so satisfying to see a pair of Androids that finally feel like worthy iPhone rivals, but they only cover the high-end spectrum. Wandering around blindly in Google’s basement is the series once destined to rule the entry-level smartphone market. Let’s take a moment to figure out what’s happening — or what happened — to Android One.
The Nexus effect
Before going any further, we have to define Android One’s intended purpose. Originally released in 2014 throughout Asia, the program’s smartphones were designed to be a gateway to Google’s mobile operating system. By delivering the latest software updates to bloatware-free phones costing around $100, the search specialist could capitalize on consumers who just wanted a handset that worked well, essentially labeling it as a role model for other entry-level Android devices.
If this sounds familiar to you, that’s because the Nexus series did the same for the premium and midrange market segments. Unlike the new Pixel lineup and its all-out specs and price approach, Google’s previous pride and joy simply maximized the hardware it collaborated on with third-party manufacturers.
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Smartphones such as 2013’s LG-produced Nexus 5 showcased how well Android could be optimized in a competitively priced package, while the two Nexus 7 tablets from ASUS did something similar by cutting down the products’ price without compromising performance.
Why, oh why, Android One
To better understand the root of Android One’s disappearance, you have to know what the internet giant offered hardware partners who were part of the program. It was basically a blueprint, laying out Google’s strict hardware and software requirements in creating a smartphone that fits its mold.
As a result, partners would be assisted in selling attractively priced smartphones; Google would spread the joy of its app suite and integrated search engine; and consumers would be able to buy into a pure Android experience at a fraction of the cost of any Nexus. That was the plan, at least.
By having a stranglehold on the requirements, Google gave third-party manufacturers no freedom in designing their own smartphones. This gave local brands a difficult time differentiating their handsets from everyone else’s.
“Google gave third-party manufacturers no freedom in designing their own smartphones.”
The situation got so bad, Google eventually relaxed its rules on features, components, and price late last year, as reported by The Wall Street Journal. Sadly, it came far too late, and local smartphone brands already lost interest in the system.
And that was just about hardware. Android One partners were also forced to apply a pure operating system on every handset, resulting in an interface free of any bloatware and unneeded features.
While that sounds great for consumers, local companies — especially the struggling ones — needed to make money out of pre-installed apps from sponsors. Those advertisement-loaded games and obscure messaging apps you’ve seen built into phones are vital in paying off a handset’s manufacturing and marketing costs.
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It’s all about branding
With a very small profit margin from $100 phones and Google’s dominant branding inside and out, there was very little incentive in producing for Android One. Now, you might be asking: Google had a similar blueprint for the Nexus series, so how did it manage to last six years? That’s a different case.
Besides receiving full support from Google and being able to sell at a higher price, Nexus partners got a lot more intangible rewards in return. For example: Like LG’s Nexus 5 and ASUS’ Nexus 7, the Huawei-made Nexus 6P became the Chinese company’s ticket to gaining more traction in the US market. It didn’t turn out as well as the two parties had hoped, but it revealed just how important branding was in the succeeding deal that didn’t push through.
“There was very little incentive in producing for Android One.”
The Nexus 6P is a fantastic phone and a great example of how stock Android should be handled, so naturally, Huawei was approached by Google to manufacture the Pixel phones. Problem: There was to be no third-party branding allowed on the new flagship devices, and Google would claim them as its own, one hundred percent.
According to insider reports, this development didn’t bode well for Huawei, who wanted as much global brand awareness as possible, and so the Pixel deal was subsequently handed over to HTC’s Taiwan-based plants instead. Why did HTC bite the bullet? Unless you’ve been living under a rock, you’d know that the former leader in refined Android design hasn’t been doing well financially in the past few years, and any sort of collaboration that involves huge sums of money is heaven-sent for the struggling company.
Dead on second arrival
With all the team shuffling Alphabet (Google’s parent company) has been experiencing, it really makes us wonder where Android One currently resides. Last we heard, the program folded into Google’s new unified hardware division under former Motorola president Rick Osterloh, and plans were set for India to see more handsets launched in the near future — both of which were reported last May by Android Authority and The Economic Times India, respectively.
These bits of news sound all well and good, but if you consider the amount of hardware Google recently introduced and how weak Android One sales have been, it’s not surprising to see the least profitable division take a step back.
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It’s a shame, really. There were signs of life when Japan launched its own Sharp 507SH, a waterproof Android One handset with a three-day battery life, three months ago. Last February, Google tried something different with the internationally available General Mobile GM5 Plus, which is the first and only midrange smartphone to come out of the One series, appropriately costing $300.
And it’s not like the older One handsets have been neglected, either. The latest version of Android has been rolling out to 2015’s second-generation lineup, and with some tinkering, owners of the first generation from 2014 can get Nougat on their devices, too.
Barely a billion
Back when I interviewed Caesar Sengupta, the VP for Product Management at Google and head of the Android One initiative at the time, when the program was slowly spreading throughout Southeast Asia, he emphasized their main goal: to deliver smartphones to the “next five billion.”
It seems like the Mountain View company’s greatest weakness is being overambitious. Remember Google Glass? Shattered to pieces. And how about Project Ara? We all know how that turned out.
This isn’t to say Android One is dead, but you can’t help but feel discouraged when you realize that releases from the likes of ASUS, HTC, and Lenovo never panned out, and likely never will. Imagine owning a high-quality HTC device equipped with the purest operating system in the market at a price below $300.
One can only dream at this point.
Apple just unveiled their brand spanking new MacBook Pro, now with a touchscreen. That’s fine and all, but something about it lacks… imagination.
Apple broke tech and cultural barriers with the iPhone and the iPad. The MacBook, meanwhile, has been a standard-bearer of personal computing for years. Yet Apple’s latest attempt at innovation doesn’t inspire the same sense of possibility.
Tech creators and publications present at the event have shared their thoughts. While they didn’t necessarily say it verbatim, there’s a “Who asked for this?” or “Who needs this?” energy going around.
The argument for the company in Cupertino has always been that while it might join the party late, it arrives with something refined and ready for the spotlight. That feels less certain in 2026.
I digress.
That’s a whole other topic to unpack, so before I go any further, let me shift back to what I wanted to write about in the first place: the innovations I want to see from Apple. Ones that capture the imagination and inspire possibilities.
MacPad or MacPad Pro
Yes, I’m starting with a haymaker.
For years, users have been asking Apple to make the iPad run some hybrid of iPadOS and macOS.
The MacBook Neo and iPad Pro are proof that this isn’t too farfetched. The former runs macOS on an iPhone/iPad chip (A-series) while the latter runs iPadOS on a MacBook chip (M-series). Computing power doesn’t seem to be the issue. Apple is just likely afraid that one device category will cannibalize the other. That’s pure speculation on my part so let’s just continue with the thought exercise.
Assuming we get that macOS and iPadOS hybrid, what will the hardware look like?
Some disclaimer before the fun part. This whole article is a thought exercise and I am inviting all of you to imagine with me. But to make things feel a little more grounded, I will name models from other brands that Apple can take some inspiration from. Just, you know, Apple-fy it.
For the MacPad or MacPad Pro, I’m thinking something like a 2-in-1. The main body is a slab with a display and kickstand. Think Nintendo Switch 2. But instead of provisions for Joycons on the side, you get some form of cooling and the ports.
Let it have an M-series chip for maximum computing power. But to differentiate it from the iPad, have it come with a foldable keyboard and trackpad folio of some sort.
The ROG Flow Z13 but Apple-fied
Now that I think about it, what I’m describing is likely closer to the ROG Flow Z13. But instead of a gaming aesthetic, make it closer to how sleek and streamlined the look of MacBooks and iPads.
Having spent time with the ROG Flow Z13 (2025), I know there’s something genuinely compelling about this form factor. It’s a tablet with the brains of a full-fledged PC, with the keyboard becoming an accessory rather than a permanent fixture.
I traveled with the Flow Z13 and loved how it could serve as my work machine, gaming console, and entertainment device. Detach the keyboard and you have a screen for watching videos. Prop it up and you have a surprisingly capable gaming machine. Connect it to a TV and you have another way to play. It simplified my travel loadout in ways I didn’t expect.
Now imagine that same flexibility with macOS. A MacPad Pro could be a tablet when you want to browse, read, or watch something, then become a proper Mac when it’s time to get serious about work. You wouldn’t need to choose between carrying a MacBook and an iPad because one device could cover both roles.
A detachable design, done right
There’s already a precedent for this, too. The Lenovo Yoga Duet 7i showed how a detachable tablet and keyboard could work together without either feeling like an afterthought. Its Bluetooth keyboard meant you weren’t necessarily tied to the tablet in the same way you would be with a conventional laptop.
That’s the part I’d want Apple to get right. Give the MacPad Pro a proper kickstand, a keyboard that doesn’t feel like a compromise, and enough ports to make it useful beyond the desk. Let people use it as a tablet, a laptop, or a makeshift desktop without having to fight the hardware.
And because this is Apple, I’d expect the accessories to be ridiculously good. If the company can make the Magic Keyboard for iPad feel like a convincing laptop keyboard, imagine what it could do if it built the entire experience around macOS from the start.
Heck, they can even go full Apple and do away with the kickstand and just include a flimsy folio in the original packaging. And then sell a Magic Keyboard and Trackpad folio separately for maximum profit. Now that’s truly the Apple way.
Refined MacBook Pro
Look, I love the MacBook Pro. And I’ll take macOS over Windows any day. But every now and again I come upon a Windows machine that has immaculate hardware.
This year, to me, that’s the ASUS ExpertBook Ultra. In terms of overall build, materials, display, and size it’s my favorite work machine that I personally spent significant time with.
Premium finish
It already has that sleek MacBook look. But on top of that, the Nano Ceramic finish elevates it in a way that only experiencing it firsthand can make you understand.
I wrote about this in my original review, but it’s worth repeating: the Nano Ceramic finish is one of those things that sounds like marketing fluff until you actually touch it. It gives the laptop a distinct texture that makes picking it up feel like an experience in itself.
What’s more surprising is that the feeling doesn’t wear off. I got the ExpertBook Ultra back for another stretch of use after ASUS had already collected it, and I still found myself running my hand across the lid before opening it. Thirty days later, I hadn’t outgrown the novelty.
That might sound trivial, but I don’t think it is. We interact with our laptops for hours every day. The materials, textures, weight, and little physical details all contribute to how much we enjoy using them. If a manufacturer can make something as ordinary as opening a laptop feel special, that’s a kind of refinement worth pursuing.
OLED all day
The OLED display with matte coating is a feast for the eyes. I regularly worked in cafés beside large windows, and the matte coating helped keep the OLED panel looking magnificent even with all that ambient light.
Deep blacks, crisp colors, and fewer distracting reflections made it a pleasure to work on and an even bigger pleasure to take breaks with.
Tantalizing typing
And the chiclet-style feeling keyboard will have you waxing poetic about an intimate connection found and faded. The spacing is excellent, the travel feels satisfying, and I found myself typing without that awkward adjustment period you sometimes get with a new machine.
Neither feature is revolutionary on its own. That’s precisely the point. The ExpertBook Ultra brings together a collection of thoughtful hardware decisions that make the whole experience feel a little more special. I want that same attention to detail from Apple, even if the MacBook Pro is already one of my favorite laptops.
Imagine that hardware running macOS. One can dream.
Yoga MacBook
I don’t know how Apple will do this without Lenovo suing but for the love of the game, please indulge me.
Imagine the aforementioned macOS and iPadOS hybrid running on a machine that morphs from a regular laptop to one that’s display-facing. That’d make a touchscreen MacBook more compelling to more users.
They’re definitely gonna have to call it something else, but a flexible MacBook is more appealing than the same old clamshell but now with a touchscreen. It has more practical uses that extend beyond developers and heavy-duty multimedia professionals and creatives.
Bend it like Lenovo
Lenovo has been doing this for years with its Yoga series, and there’s a reason it has stuck around for ten generations. A good convertible isn’t just a laptop with a screen that folds backward. It’s a device that can adapt to what you’re doing without requiring you to change devices.
In laptop mode, you have a proper keyboard for writing and getting work done. Fold the display into tent mode and you have a convenient screen for watching videos or following a presentation. Flip it into stand mode and you can use it for video calls or put it in front of you while working with someone else. Fold it all the way back and you have a tablet for reading, browsing, or sketching.
I’ve seen how useful these different configurations can be in practice. They’re not just party tricks for product demonstrations. They offer different ways to use the same machine throughout the day, depending on what you’re doing and where you’re doing it.
Software that adapts
Of course, the hardware is only half the equation. macOS would need to adapt to these different configurations, too. Touch targets should be easier to hit when the laptop is folded into tablet mode, while creative applications should make better use of direct interaction with the display. The interface shouldn’t feel like a desktop operating system that reluctantly tolerates fingers.
This is where a hybrid of macOS and iPadOS could become particularly interesting. Apple wouldn’t have to abandon what makes the Mac good at getting work done. It would simply need to make that experience more adaptable when the keyboard and trackpad aren’t the most convenient ways to interact with the machine.
That’s the kind of touchscreen MacBook I’d get excited about. Not just a MacBook that lets me poke at the screen, but one that gives me a reason to use it differently.
Dream bigger, refine better
To be clear, I’m not asking Apple to reinvent every product in its lineup every year. That would be ridiculous, and not every new idea needs to become a commercial product. But I’d love to see the company take more chances on what its products could become, rather than simply adding another feature to what already exists.
I just miss the Apple that truly turns heads when it enters a room. Right now, it feels to me like the company is banking on the cultural cachet it earned decades ago.
The iPhone Duo and touchscreen MacBook show that Apple is still willing to experiment. Now I’d love to see it push those experiments further. It might as well go all in and Think Different.
Accessories
CASETiFY Match: Finding the right case for your Galaxy Z8 Series phone
Cases that match your personality
A phone case can be more than protection. It can also be a way to show off your interests, personality, and the little things that make you, well, you.
For our CASETiFY Match for the Galaxy Z8 Series, we asked the team one question: Why was this CASETiFY design your Match?
From Spider-Man fandom and capybara obsession to feline-inspired art and snake motifs, here are the designs that found their way into our team’s everyday carry, plus a couple of bonus picks worth checking out.
Rodneil: A little New York energy for a certified web-head
If it wasn’t obvious enough, I’m a certified web-head. I love anything and everything Spider-Man, especially the iconic red-and-blue motif. Though, if we’re being honest, I’m more partial to the red.
I had my eyes on the Spider-Man suit design for the Galaxy Z Fold8 Ultra and the Spider-Man Mask Snappy Grip Stand. Unfortunately, those designs aren’t available for the Galaxy Z Fold8.
So, I went with a design that gives off a bit of New York energy instead. It still pairs nicely with the Spidey Snappy Grip Stand, letting me bring a little of that Spider-Man vibe to my everyday setup.
V: Keeping it cool with capybaras
I’ve been a capybara stan since 2020, long before the world finally caught up with just how cute and chill these animals are. Seeing them get the recognition they deserve has been a source of much excitement.
Finding cool and cute capybara cases and accessories for the phones I use every day, however, hasn’t always been easy.
That’s where Deville Dewil’s capybara collection comes in. It fills that gap while making my Galaxy Z Fold8 feel like an even more personal accessory.
At this point, I’d like to identify as a capy/bara.
Luigi: A cat design that’s playful without being too loud
There’s no shortage of cat-themed cases out there. If you’re a cat lover like me, chances are you’ve considered one at some point.
The tricky part is finding a design that isn’t too whimsical or loud. I love the little furballs, but I still want something sleek and clean.
CASETiFY’s cat collection speaks to that balance. In particular, this design by Catwheezie blends artistry with a touch of whimsy. It lets me show off my personality without being too flashy.
MJ: A little reputation energy
I’ve always had a soft spot for snake motifs, and CASETiFY’s Transparent Kingsnake case gives me Taylor Swift’s reputation era energy.
I love how snakes symbolize transformation. As someone who’s always evolving and never afraid to reinvent himself, that meaning feels personal.
The black-and-white design also brings a sleek, rebellious edge. Paired with my Galaxy Z Flip8, it’s giving statement accessory with a little bite.
Bonus Match: Sunglasses at Night
Sometimes, keeping it simple is the way to go. The Sunglasses at Night design is tasteful and understated, letting me show off the actual color of my phone without competing with it.
Bonus Match: Pink Weekly Planner
For the girls (and gaes) who plan their days–and life–ahead. And of course, for when they need to keep their Wednesdays pink.
Find your Match
There’s no single way to find a phone case that feels right. It might be a favorite character, an animal you’ve loved for years, a piece of art, or a symbol that means something to you.
For our team, the right CASETiFY design is the one that brings a little more personality to a device we carry every day.
So, which design would be your Match?
Hands-On
Apple iPhone Duo Unboxing and Hands-on
Supported apps, crease, cameras, and MagSafe all tested
Apple’s iPhone Duo is finally here!
Aside from unboxing the all-new iPhone-dable in Night Sky, we take a closer look at the display crease, check out the under-display camera quality, see which MagSafe accessories work with it.
Most of all, which apps support it (or not).
But how well does the dual-screen experience on an iPhone actually work? Watch our Apple iPhone Duo unboxing and hands-on to know more!
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