The technology that makes our everyday life better comes at a price — and sometimes it can be steep.
At a time when it’s perfectly justified to spend hundreds of dollars just for a phone, when is pricey too pricey?
I’ve rounded up some ridiculously expensive technology to see just how they fare vis-a-vis the price of an iPhone 7 — because really, that’s the only way we put those sky-rocketing prices in perspective. My top picks go to…
At a whopping $8,140, you could get a dozen iPhones instead! That’s one for each member of your family plus extras for your best friend and their family! Vertu has been known to manufacture “luxury smartphones” (as if having a plain smartphone isn’t luxury enough) and it seems they’ve outdone themselves with this leather covered handset. The smartphone sports a 5.5-inch display, dual-SIM slots, and a (genuine) ruby button (because why the heck not). A 24-hour concierge service also comes with the phone because, well, the price tag justifies a person’s actual salary.
Register your interest to get this phone here
Acer Predator 21 X
For just one more iPhone, you can afford this all-powerful gaming laptop! $9,000 isn’t a game, but for a 21-inch curved display (the first of its kind), two GeForce GTX 1080 video cards, NVIDIA’s G-Sync technology, and its own cooling system, this 8.8kg beauty may just be worth its weight in gold.
This cool $1,996 camera is designed to be thrown around. Equipped with a total of 36 cameras capable of 108-megapixel photos and 16GB storage capacity, the cute contraption promises a different photo perspective with quality that should rival most 360-degree cameras in the market. For what it’s worth — and that’s three iPhones to be precise — it seems like a novel idea; I just don’t know if it’s worth the hefty price tag.
Meneghini La Cambusa Refrigerator
Sure, buying a fridge worth 63 iPhones seems like it’s justified because it’s a fridge after all, yes? Not really. Fridge prices range from less than $1,000 to $2,000 depending on the model, but the La Cambusa just takes it out of the ballpark completely. With a starting price of $26,000, the fully customizable fridge can amount to a whopping $41,500 depending on what you add on. True that a beautiful icebox fully equipped with a flat screen and a top-of-the-line coffee maker with brass handles that match your walls sounds like a good idea, but at that rate, you probably won’t have money left over to afford that house you want to put it in.
Sony Bravia 4K 100-inch TV
The true star of this list is this amazing 100-inch machine. Priced at a whopping $60,000, this TV alone can probably buy you everything on this list and more. It’s not just the size that justifies the tag, as this top-shelf TV is allegedly designed for optimal viewing because it’s a “4K HDR Android TV, featuring a 4K HDR Processor X1 Extreme and LED Backlight Master Drive” — whatever that all means.
Just how many iPhones can you buy with this fortune that can probably end hunger in a small country? 92 iPhones — that’s one for every single relative I have since my great great great grandfather.
Note: An iPhone 7 is priced at $650 and even that is something I find expensive.
Sony A7 III First Impressions
When ‘basic’ is more than what you’d think
While Sony calls the new A7 III its “basic” model, there’s nothing basic about its latest full-frame mirrorless camera. Announced last February, and launched in Singapore this week, this US$ 2,000 / SG$ 2,899 (body only) camera is poised to give competitors a run for their money.
It’s half the price of Sony’s high-end A9, US$ 1,000 cheaper than the excellent A7R III, and costs just as much as Panasonic’s popular GH5 which has a much smaller Micro Four Thirds sensor.
Not just an incremental update, this year’s base model sports a brand new backside illuminated (BSI) 24.2-megapixel sensor with 5-axis image stabilization. Like the higher-end A9, it features 693 phase-detection autofocus points. It can shoot still images continuously at up to 10 frames per second and video at 4K resolution.
While it can’t shoot as fast as the A9 and doesn’t have the resolution of the A7R III, the A7 III is meant for those who want a solid all-around performer, at an affordable price tag (relative to its feature set) and with the best technology Sony currently has to offer.
In fact, among its similarities with its more specialized, and also more expensive brothers, apart from the same BSI technology on its sensor, it’s also got other features we enjoyed when we reviewed the A7R III, including the autofocus joystick and larger capacity “Z” battery which Sony promises should deliver up to 710 shots on a single charge.
I would have loved to also see an OLED viewfinder and full weather-proofing but for its price tag, it’s hard to find reason to complain.
The Sony A7 III goes on sale in Singapore starting March 22. It retails for SG$ 2,899 (body only) or SG$ 3,299 with a FE 28-70mm f/3.5-5.6 kit lens.
Sample images below:
Fujifilm X-H1 launches in the Philippines with pricing and availability
Company’s first truly video-centric camera
After bringing the X-A5 lifestyle camera in time for summer, Fujifilm now launched their latest pro-grade mirrorless camera designed for shooting professional videos — the X-H1.
The Fujifilm X-H1 is the first X Series camera with built-in 5-axis stabilization making it perfect for capturing smooth videos with any compatible lens. Fujifilm brags the X-H1 to be the highest performance camera in their series of mirrorless cameras.
The camera features a 24.3-megapixel APS-C X-Trans CMOS III image sensor paired with an X-Processor Pro processing engine. Its ISO range is from 200 to 12800 (extendable from 100 to 51200) and has a continuous shooting speed of 14 frames per second.
Since the camera is made for videos, the X-H1 boasts DCI 4K video recording with an option to shoot in high frame rates at 120fps in 1080p. It’s also capable of F-log SD card recording, 400 percent dynamic range setting, 200Mbps high bitrate recording, verbal time codes, and has a high-quality internal mic (24 bit/48 kHz) which should please video enthusiasts.
There are a couple of firsts on the X-H1 including the new film simulation mode called Eterna that simulates cinematic filming with understated colors and rich shadow tones to make the footage suitable for post-processing. The X-H1 also has a flicker reduction mode when shooting with tricky artificial lighting conditions.
As for the body, the X-H1 is built tough with a magnesium alloy chassis that’s dust-, water-, freeze-, scratch-, and impact-resistant. Adding to that, the camera also has a monochrome display on top along with a tilting 3-inch touchscreen LCD at the back and a 3.69-megapixel electronic viewfinder.
The X-H1 is priced at PhP 106,990 for the body only while the Grip Kit is at PhP 124,990. It’ll be available in Fujifilm stores and authorized dealers in the Philippines.
Canon announces affordable EOS M50 mirrorless camera
Comes with pre-order promos from March 15 to 22!
Mirrorless cameras are a gateway drug to professional photography. However, the usual deterrent to a worthy purchase is their exorbitant price. Canon finally has an answer to those looking for an affordable entrance into the mirrorless world.
Recently announced, the Canon EOS M50 packs in punchy features in a cheaper package. It comes with a new DIGIC 8 image processor, an improved Dual Pixel CMOS AF, and the ability to shoot 4K videos.
The new processor attaches itself to a 24.1-megapixel APS-C CMOS sensor. The camera boasts of crystal-clear images no matter the situation.
Speaking of situation, the EOS M50 optimizes photos even for low-light conditions. It’s capable of a normal ISO speed of 25600 and can be expanded to 51200. Also, the camera comes equipped with a Silent Mode that silences the shutter sound for quiet shooting conditions.
With most cameras wielding 4K video capabilities, the M50 joins but improves the experience with a handful of features. The 4K Frame Grab feature can extract HD stills from videos shot with the camera. The Combination IS and five-axis stabilization features reduce camera shake while shooting, with or without IS lenses. Additionally, the camera can shoot with a high frame rate of up to 120fps.
Meanwhile, the new Dual Pixel CMOS AF covers up to 143 autofocus points. Users can even change their subjects manually by dragging the frame on the built-in LCD panel. The camera can then take shots of up to 10fps, ensuring sharpshooter photos on moving subjects..
For connectivity, the EOS M50 supports Wi-Fi, Bluetooth, and NFC, coupled with the Canon Camera Connect app (available on iOS and Android). The connectivity options allow users to share files and control the camera in real-time.
The Canon EOS M50 comes in black or white. It will arrive with a variety of accessories like straps and jackets.
The Canon EOS M50 will be available in selected Canon dealers starting March 26 in three packages: Body only for SG$ 939; with an EF-M 15-45mm IS STM lens for SG$ 1,099; and, with an EF-M 15-45mm IS STM plus EF-M 55-200mm IS STM lens for SG$ 1,469.
Those who pre-order from March 15 to 22 will receive a camera bag (worth SG$ 31), a premium neck strap (worth SG$ 79), and a 16GB SD card (worth SG$ 16). They will also get a chance to win a SG$ 500 Canon eShop Voucher.
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