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Apple iPhone isn’t top-selling phone in China anymore

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The world’s largest smartphone market hasn’t been so fond of iPhones lately. It was a close fight, but Apple has finally been overtaken by China’s very own brands.

For the first time since 2012, iPhones are no longer the most sold handsets in China for a single year. In 2016, Apple managed to sell a total of 12 million iPhone 6s units, which accounted for two percent of all phones sold in the country, while OPPO earned four percent of the market with 17 million sales of its R9 flagship smartphone.

We saw it coming: Last October, we reported about OPPO and Vivo’s surge in China’s rankings. It was only a matter of time for them to catch up to Apple and take over the charts.

SEE ALSO: OPPO R9s, R9s Plus with 16MP rear and front cameras break cover in China

This would explain why the Cupertino company is so hellbent on officially setting foot in India. Although Apple has been making good sales in the nation of 1.2 billion people, they’ll need to begin locally producing components in order to comply with the government’s requirements for setting up its own retail stores in the country.

Apple’s primary weakness in such markets is the lack of diversity in its portfolio. By having only premium handsets to its name, the company has no way of competing against the entry-level and midrange offerings of OPPO and Vivo, whose smartphones have been improving in quality, as well. Even the strong promotion of the iPhone 7 wasn’t enough to lure in the average Chinese consumer.

Huawei has also been rising up at the expense of Apple. Year-on-year shipments of the former have been up by 21 percent, while the latter has experienced a 21 percent decline during the same period.

Apple will really have to step up its game with the next iPhone to keep up this year. Samsung, who’s well aware of the booming midrange segment, has already launched its Galaxy A series, which sits below the flagship Galaxy S line. Google, on the other hand, might be releasing a lower-priced Pixel later this year.

SEE ALSO: These are the new top vendors in the world’s biggest smartphone market

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Source: CNBC

Image credit: Mike Deerkoski

Enterprise

Samsung will re-evaluate fake Supreme partnership after criticism

They incited the ire of the hypebeasts

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Recently, Samsung China committed a public relations boo-boo. After launching the Galaxy A8s, the Chinese branch announced a future partnership with Supreme, the popular lifestyle brand. Unfortunately, the partnership was not with the original Supreme brand. Rather, the partnered party is Supreme Italia, a knock-off brand based in Italy. At the time, Supreme NYC (the original) and Samsung China knew about Supreme Italia’s status. Regardless, Samsung China still went for the deal.

Now, the company is re-evaluating the partnership once again. According to Samsung leaker Ice Universe, Samsung China issued a statement about the partnership. Translated from the original Mandarin, Samsung said: “Recently, Samsung Electronics announced at the Galaxy A8s conference that it will cooperate with Supreme Italia in the Chinese market. We are currently re-evaluating this cooperation, and we deeply regret the inconvenience caused.”

Based on the original Weibo post, Samsung China received a significant amount of criticism for the snappy decision. Further, it didn’t help that Leo Lau, Samsung China’s digital marketing manager, defended the controversial decision.

Despite not having rights in the country, Supreme maintains a healthy following in China. However, because of the lack of selling rights, Chinese Supreme fans resorted to off-brands like Supreme Italia.

However, it doesn’t excuse Samsung China. With the decision, the Chinese branch has been assaulted by criticisms from both Supreme fans and Samsung’s higher brass. Regardless, the company has a lot of brand equity to lose by being associated with a knock-off brand. With a re-evaluation, the brand is working to restoring some lost credibility.

SEE ALSO: Samsung Galaxy Flex might cost more than $2,500

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Huawei midrange phones will soon have 20W SuperCharge

Another flagship feature for midrange phones

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Smartphones nowadays are not just about displays, performance, or cameras. Ultra-premium phones already have the capability to quickly fill up their batteries in just 30 minutes, just like the OPPO Find X Lamborghini Edition.

Huawei‘s new Mate 20 Pro with SuperCharge 2.0 technology also has incredible fast charging speeds (70 percent in 30 minutes) using its own 40W charger. But, what about midrange phones?

Image credit: ChargeLab

If this leaked document is real, it appears Huawei is already working on putting SuperCharge technology on its upcoming midrange phones.

According to the leaked information, the fast charger uses a charging protocol that produces half of the Mate 20 Pro charger’s power. So, instead of charging at 10V/4A with a 40W charger, the upcoming standard applies 10V/2A with a 20W charger. Also, it’ll have the reversible USB-C as its interface.

Huawei is expected to announce its new charging technology in 2019, but there’s no exact timeframe for now. There are rumors about plans to introduce it along with the P30 series, which should go official as early as the first quarter.

The charging tech could also be used by Huawei’s sub-brand Honor, so there’s a chance that it’ll be available on more affordable phones, as well.

Source: ChargerLab

SEE ALSO: Huawei pledges $2 billion to secure cybersecurity of hardware

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Samsung to supply Apple with cheaper OLED panels in 2019 — report

Will Apple lower their price as well?

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It’s no secret that despite the war fans are raging, Samsung and Apple are good business buddies. There’s a piece of Samsung in your iPhone X, XS, or XS Max — the display. The Korean company is the sole supplier of OLED panels for the current iPhones and they have a solution to keep the cost down.

The gorgeous displays of OLED-touting iPhones take a good chunk of the overall production cost and they drive the product’s price high. To address this, Samsung is reportedly offering a more affordable option by incorporating the so-called Y-Octa panels with in-cell touch technology.

Cheaper doesn’t mean worse, because this technology is used by Samsung on the Galaxy Note 9 and Galaxy S9 phones which have one of the best mobile displays in the market today. It’ll allow Apple to design a thinner, lighter, and hopefully cheaper iPhones in 2019.

According to inside sources, the Y-Octa panels were already offered by Samsung for the production of this year’s iPhones, although Apple wasn’t quite happy about it, yet.

Could this mean iPhone prices will drop next year? It’s a long shot, but we do hope so.

SEE ALSO: Galaxy Note 10’s screen is larger than iPhone XS Max’s, leaks say

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