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Apple: Students with Chromebooks ‘are not going to succeed’

Wants you to buy the MacBook Pro instead

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Are you buying the new MacBook Pro? Apple’s new 16-inch notebook is a powerful device built for heavy-duty use. If you’re a student today, a new MacBook is surely an asset, especially if you do heavy design work. In fact, Apple itself is advertising the device as the best option for academic life.

In a recent interview with Cnet, Apple’s marketing head Phil Schiller waxed poetic about the company’s continued dominance in academic institutions and creative industries. “College students’ [use] is dominated by Macs,” Schiller said. “In the majority of creative fields — writers, video editors, music creators and programmers — I think that’s an area that’s super strong.”

In fact, a quick trip to the nearest private college confirms this fact. Macs are super popular. “We just have great customers who love the Mac,” Schiller said.

Of course, the computing world isn’t populated by just Apple. Windows is still a capable alternative for a huge chunk of the world. Apple isn’t happy with Windows’ continued presence.

“The PC world is a world of sameness,” said Schiller. “You have commodity hardware [and] a generic operating system that has to work on a lot of stuff, so it doesn’t work great on any one thing.”

True enough, Apple’s devices are catered more for creative purposes. However, Schiller’s rant goes further. The marketing boss goes off against Google’s Chromebooks, lambasting them as the poorest option for students.

“You need to have these cutting-edge learning tools to help kids really achieve their best results,” Schiller said. “Yet Chromebooks don’t do that. Chromebooks have gotten to the classroom because, frankly, they’re cheap testing tools for required testing. If all you want to do is test kids, well, maybe a cheap notebook will do that. But they’re not going to succeed.”

Schiller’s follow-up tweet doesn’t do much to save face. “We discussed giving kids and teachers the content, curriculum and tools they need to learn, explore and grow. Not just to take a test,” he tweeted. Like the original interview, the tweet touts Apple’s superiority in bringing out success, despite their astronomical prices. To Apple, owning a MacBook is a requirement to be successful.

Schiller’s opinion is a strong statement against Google’s popular notebook. The Chromebook is still a massively affordable and massively flexible option for markets of all sizes. Despite the division losing strength, Schiller’s statement goes against all PCs, as well.

SEE ALSO: Apple sets another record this year

Enterprise

Samsung is increasing the prices of its chipsets

Others have already accepted

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Shortages are still plaguing the tech industry. Because of various lockdowns throughout the past few years, new devices haven’t met the surge of demand from consumers. Besides not delivering devices, companies also deal with a loss in profit. Inevitably, that lost profit would rear its head in another way. Samsung, a major player in the chipmaking industry, has decided to up its chipset prices.

First reported by Bloomberg, Samsung is renegotiating the prices of its chipsets. If successful, the company’s clients will reportedly pay between 15 to 20 percent more to get their components. Additionally, chips made on legacy nodes will likely pay more in the end.

According to the report, some clients, currently unnamed, have already agreed to the price increase. Others are still in the process of negotiations. Though it’s certainly more expensive, the current forecast speculates that most clients will likely take the new deal. For one, other companies have already upped their prices as well. Samsung isn’t alone. However, the South Korean company has an advantage: more high-tech machines resulting in better chips and faster production.

Of course, the story doesn’t end there. While some clients have already accepted, there is no indication as to who will ultimately shoulder the brunt of the price increase. Will this mean more expensive devices in the future, or will companies graciously take a lesser margin of profit?

SEE ALSO: Samsung Galaxy S22+ review: Love at first touch

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Qualcomm unveils its plans for Wi-Fi 7

Can reach up to 33Gbps speeds

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The transition from 5G to 6G shouldn’t be the only thing we’re excited for. Companies are also working on huge improvements for Wi-Fi. Because of the ongoing popularity of 5G, not a lot of the spotlight was shone on the current Wi-Fi 6 and 6E standards. However, home internet is just as important. Now, the future wants to make things even faster. Qualcomm has announced the next chips to introduce Wi-Fi 7.

Recently, the company officially revealed the Wi-Fi 7 Networking Pro Series. The lineup will eventually don the future of routers for a variety of environments including home and enterprise use. According to Qualcomm, the chips will reach speeds of up to 33Gbps with stabler connections and lesser interference. They will support 2.4GHz, 5GHz, and 6GHz channels.

For reference, Wi-Fi 6 and 6E can reach only up to 9.6Gbps speeds. Though the jump is certainly dramatic, reaching higher speeds is crucial in today’s time when 4K streaming is quickly becoming a norm.

Of course, patience is key. Amid Qualcomm’s announcement, Wi-Fi 7 isn’t exactly here yet. Both networks and router makers haven’t released any products for the standard. However, some sources, like MediaTek, are currently predicting 2023 as a target date for the new standard’s launch in some capacity.

SEE ALSO: MediaTek hosts world’s first demo of Wi-Fi 7

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Samsung announces UFS 4.0

Coming to smartphones and smart cars

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While most consumers focus on the number of gigabytes a smartphone has, a lesser known specification is quietly improving a user’s experience. If you’ve owned any recent Samsung phone, you might have noticed “UFS 3.1” in the specs. Universal Flash Storage helps the smartphone process data faster. Now, Samsung has launched an improved version of the standard: UFS 4.0.

Announced recently, the new standard promises an impressive improvement from the current one. UFS 4.0 reportedly reaches up to 23.2Gbps per lane, double the speeds of UFS 3.1. While the latter finds its home in the Galaxy S22 series, the former will try to find its way into automotive and VR applications.

Using Samsung’s 7th-generation V-NAND technology, the standard can deliver sequential read speed of up to 4200MB/s and write speeds of up to 2800MB/s. Storages with the standard will also come in various capacities up to 1TB.

Samsung will produce the storage starting the third quarter of this year. With the timing down right, the standard will likely make its debut in upcoming smartphones from the company. Besides that, the company is also linking up with other companies around the globe for future partnerships with the standard. It aims to create a global ecosystem helped by the new standard.

SEE ALSO: Samsung is building phone batteries inspired by cars

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