Enterprise

ASUS is banned from using ‘ZenFone’ branding in India

As ruled by a court

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Much like most companies, ASUS identifies itself with one brand — the Zen lineup. Throughout the years, the Taiwanese company has released dozens of ZenFones and ZenBooks. With all the experience, ASUS has made Zen its own identity.

Naturally, if you take Zen away, ASUS is in for a marketing nightmare. Unfortunately, an obscure Indian smartphone maker is doing just that. Recently, the India-based Telecare Network has sued ASUS for using Zen as part of the latter’s branding.

According to the court case, Telecare Network has owned “Zen” and “Zen Mobile” since 2008. On their official website, Zen Mobile sells a good number of smartphones and feature phones. The site even advertises their aftermarket service as “Zen Care,” similar to ASUS’ own service. Regardless, ASUS’ usage came second. In comparison, ASUS started using “Zen” in 2014.

Of course, ASUS grew so much bigger than the Indian smartphone brand. Despite the presence of more competitive brands, ASUS is still a global player. Telecare Network’s move is a strategic one. The Indian company accuses ASUS of malicious intent in adopting the “Zen” branding.

In its defense, ASUS claims the universality of the Zen philosophy. Asustek chairman Jonney Shih drew a lot of inspiration from the Buddhist concept. ASUS’ defense hinges on “Zen” as a usable name in the public domain. The company defends that no one can claim exclusivity on the concept.

To ASUS’ chagrin, Indian courts did not see it that way. According to the courts, while the concept is universal as a Buddhist teaching, “Zen” is still an ownable property in the tech industry. Hence, the brand’s defense holds no ground. Moreover, the court can prove that Zen Mobile used the “Zen” branding way before ASUS.

As such, the court has banned ASUS from “selling, offering, and advertising” any devices carrying the “Zen” branding. The ban will take effect after eight weeks (or around the end of July). Further, both parties will have a second hearing on July 10.

Of course, the ban comes from India. However, India remains one of the world’s richest smartphone markets. This decision will likely have wide-reaching repercussions in the future. At the very least, ASUS needs a name change in India. If ASUS fails to defend itself, expect a whole new branding scheme.

SEE ALSO: ZenFone 6 is the best-rated phone for selfies on DxOMark

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Airbnb partners with the Olympics in 9-year deal

Just in time for Tokyo 2020

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Airbnb and the International Olympic Committee (IOC) has signed a new deal to support five Olympics and Paralympics for the next nine years, making the platform a Worldwide Olympic Partner. Apart from the 2020 Games in Tokyo, the partnership covers Beijing 2022, Paris 2024, Milan 2026, and Los Angeles 2028.

According to the IOC, the joint effort will be “in line with the UN Sustainable Development Goals to provide travel options that are economically empowering, socially inclusive, and environmentally sustainable.”

The partnership hopes to minimize construction of new infrastructure for host cities to accommodate not just athletes, staff, and workers, but the surge of tourists as well. This also means generating extra income for new and existing hosts in the local communities during the Games.

IOC President Thomas Bach said that the partnership underpins their strategy to ensure that staging the Olympic Games leaves a legacy for the host community.

Airbnb is also launching a new category of Experiences to be hosted by Olympians themselves. These activities can help provide financial support for athletes while they train, as well as career opportunities even after competing.

Airbnb as a more sustainable option

Airbnb has previously supported Rio 2016 and PyeongChang 2018 as a domestic sponsor. A recent World Economic Forum study found that in Rio, the additional capacity provided through Airbnb was equivalent to 257 hotels. This saved the city unnecessary construction and carbon emissions, while also providing approximately US$ 30 million in direct revenue for hosts. It also generated an estimated total economic activity of US$ 100 million in three weeks.

Similarly, during the Olympic and Paralympic Winter Games PyeongChang last year, Airbnb hosts earned approximately US$ 2.3 million collectively by providing accommodation to 15,000 visitors who would have required 46 hotels.

Most recently, Airbnb hosts across Japan welcomed more than 650,000 travellers during the Rugby World Cup, and earned more than US$ 70 million collectively.

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Enterprise

Lazada’s 11.11 concludes with record-breaking sales

E-commerce is growing in the Philippines

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Lazada just had a blast with its 11.11 sale. This year’s sale sets new records for the online store company, with over 11 million deals from local and international brands sold to customers in the Philippines.

Lazada tallied one million sold items within the first hour of the 11.11 sale. One million users also shopped for various items on the website. By the end of the sale event, Lazada shoppers spent a total of 205 million minutes shopping on Lazada. That’s equivalent to watching a marathon of harry Potter for 187,000 times. Filipinos also proved to be shopping-savvy, collecting up to PhP 170 million worth of vouchers during the sale. One person’s shopping cart even amounted to a whopping PhP 1.2 million.

Bigger league of millionaire sellers

Dealers and sellers also set a record for increasing the membership of Lazada’s millionaire-seller league. The league, where sellers past a million peso sale mark earn membership, gained 1,140 new sellers because of the 11.11 sale.

Top brands in the 11.11 sale include Xiaomi for mobile category; CooCaa for home appliance; Pampers for mother’s care; Hydro Flask for general merchandise; Maybelline for health and beauty; and American Tourister for fashion.

This year’s 11.11 sale proves that e-commerce is booming the country. Globally, e-commerce is growing steadily, with China’s Singles’ Day event this year crossing the US$ 38 billion mark for total sales.

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Enterprise

Huawei might get a third extension in the US

Despite US promises to stop extensions

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When will Trump’s obsession with Huawei end? For more than two years, the US government has wandered into an on-and-off relationship with Chinese companies, especially Huawei and ZTE. Currently, the Chinese corporate world is suffering a massive ban on American soil.

Huawei, the ban’s main target, operates purely through a temporary extension granted by the US government. Unfortunately, the license runs out in a few days on November 18, US time. Even then, the current one is already the second extension since May’s definitive ban. In fact, the government already talked about ceasing the extensions altogether.

However, if their previous “promises” are anything to go by, even this particular promise was made on shaky ground. First reported by Politico, the government is expected to extend Huawei’s extension a third time. Unlike the previous 90-day extensions, however, the upcoming one will extend the company’s license by six months.

Though surprising, a third extension likely stems from the government’s recent headway with a more permanent deal. As such, the Trump administration will gain much more by keeping Huawei as a bargaining chip during the deal’s negotiations.

Still, this is getting tedious. For months, both the US and China have been in a relentless tug-of-war for Huawei’s right to operate. However, despite all the news, the issue hasn’t seen a definitive conclusion. Huawei is still in the same mire that it’s been in since May. Who knows when it will end?

SEE ALSO: Taiwan suspends sale of three Huawei phones

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