Enterprise

ASUS is banned from using ‘ZenFone’ branding in India

As ruled by a court

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Much like most companies, ASUS identifies itself with one brand — the Zen lineup. Throughout the years, the Taiwanese company has released dozens of ZenFones and ZenBooks. With all the experience, ASUS has made Zen its own identity.

Naturally, if you take Zen away, ASUS is in for a marketing nightmare. Unfortunately, an obscure Indian smartphone maker is doing just that. Recently, the India-based Telecare Network has sued ASUS for using Zen as part of the latter’s branding.

According to the court case, Telecare Network has owned “Zen” and “Zen Mobile” since 2008. On their official website, Zen Mobile sells a good number of smartphones and feature phones. The site even advertises their aftermarket service as “Zen Care,” similar to ASUS’ own service. Regardless, ASUS’ usage came second. In comparison, ASUS started using “Zen” in 2014.

Of course, ASUS grew so much bigger than the Indian smartphone brand. Despite the presence of more competitive brands, ASUS is still a global player. Telecare Network’s move is a strategic one. The Indian company accuses ASUS of malicious intent in adopting the “Zen” branding.

In its defense, ASUS claims the universality of the Zen philosophy. Asustek chairman Jonney Shih drew a lot of inspiration from the Buddhist concept. ASUS’ defense hinges on “Zen” as a usable name in the public domain. The company defends that no one can claim exclusivity on the concept.

To ASUS’ chagrin, Indian courts did not see it that way. According to the courts, while the concept is universal as a Buddhist teaching, “Zen” is still an ownable property in the tech industry. Hence, the brand’s defense holds no ground. Moreover, the court can prove that Zen Mobile used the “Zen” branding way before ASUS.

As such, the court has banned ASUS from “selling, offering, and advertising” any devices carrying the “Zen” branding. The ban will take effect after eight weeks (or around the end of July). Further, both parties will have a second hearing on July 10.

Of course, the ban comes from India. However, India remains one of the world’s richest smartphone markets. This decision will likely have wide-reaching repercussions in the future. At the very least, ASUS needs a name change in India. If ASUS fails to defend itself, expect a whole new branding scheme.

SEE ALSO: ZenFone 6 is the best-rated phone for selfies on DxOMark

Enterprise

Samsung is increasing the prices of its chipsets

Others have already accepted

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Shortages are still plaguing the tech industry. Because of various lockdowns throughout the past few years, new devices haven’t met the surge of demand from consumers. Besides not delivering devices, companies also deal with a loss in profit. Inevitably, that lost profit would rear its head in another way. Samsung, a major player in the chipmaking industry, has decided to up its chipset prices.

First reported by Bloomberg, Samsung is renegotiating the prices of its chipsets. If successful, the company’s clients will reportedly pay between 15 to 20 percent more to get their components. Additionally, chips made on legacy nodes will likely pay more in the end.

According to the report, some clients, currently unnamed, have already agreed to the price increase. Others are still in the process of negotiations. Though it’s certainly more expensive, the current forecast speculates that most clients will likely take the new deal. For one, other companies have already upped their prices as well. Samsung isn’t alone. However, the South Korean company has an advantage: more high-tech machines resulting in better chips and faster production.

Of course, the story doesn’t end there. While some clients have already accepted, there is no indication as to who will ultimately shoulder the brunt of the price increase. Will this mean more expensive devices in the future, or will companies graciously take a lesser margin of profit?

SEE ALSO: Samsung Galaxy S22+ review: Love at first touch

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Qualcomm unveils its plans for Wi-Fi 7

Can reach up to 33Gbps speeds

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The transition from 5G to 6G shouldn’t be the only thing we’re excited for. Companies are also working on huge improvements for Wi-Fi. Because of the ongoing popularity of 5G, not a lot of the spotlight was shone on the current Wi-Fi 6 and 6E standards. However, home internet is just as important. Now, the future wants to make things even faster. Qualcomm has announced the next chips to introduce Wi-Fi 7.

Recently, the company officially revealed the Wi-Fi 7 Networking Pro Series. The lineup will eventually don the future of routers for a variety of environments including home and enterprise use. According to Qualcomm, the chips will reach speeds of up to 33Gbps with stabler connections and lesser interference. They will support 2.4GHz, 5GHz, and 6GHz channels.

For reference, Wi-Fi 6 and 6E can reach only up to 9.6Gbps speeds. Though the jump is certainly dramatic, reaching higher speeds is crucial in today’s time when 4K streaming is quickly becoming a norm.

Of course, patience is key. Amid Qualcomm’s announcement, Wi-Fi 7 isn’t exactly here yet. Both networks and router makers haven’t released any products for the standard. However, some sources, like MediaTek, are currently predicting 2023 as a target date for the new standard’s launch in some capacity.

SEE ALSO: MediaTek hosts world’s first demo of Wi-Fi 7

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Samsung announces UFS 4.0

Coming to smartphones and smart cars

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While most consumers focus on the number of gigabytes a smartphone has, a lesser known specification is quietly improving a user’s experience. If you’ve owned any recent Samsung phone, you might have noticed “UFS 3.1” in the specs. Universal Flash Storage helps the smartphone process data faster. Now, Samsung has launched an improved version of the standard: UFS 4.0.

Announced recently, the new standard promises an impressive improvement from the current one. UFS 4.0 reportedly reaches up to 23.2Gbps per lane, double the speeds of UFS 3.1. While the latter finds its home in the Galaxy S22 series, the former will try to find its way into automotive and VR applications.

Using Samsung’s 7th-generation V-NAND technology, the standard can deliver sequential read speed of up to 4200MB/s and write speeds of up to 2800MB/s. Storages with the standard will also come in various capacities up to 1TB.

Samsung will produce the storage starting the third quarter of this year. With the timing down right, the standard will likely make its debut in upcoming smartphones from the company. Besides that, the company is also linking up with other companies around the globe for future partnerships with the standard. It aims to create a global ecosystem helped by the new standard.

SEE ALSO: Samsung is building phone batteries inspired by cars

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