Features

How Chinese vendors have taken over the Indian market

Market share has been grabbed but can they sustain it?

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A few years back, the most prominent smartphone companies in India included Micromax, Karbonn, Sony, HTC, and obviously, Samsung. It was a healthy mix of a few homegrown companies along with a blend of various manufacturers from diverse backgrounds. Each had its unique selling point and the market was at a nascent stage.

Fast forward to 2018, the dynamics have completely changed. Except for Samsung, all other companies listed above are almost non-existent and the complete business has been taken over by Chinese makers. According to Counterpoint Research’s Q2 2018 report, Xiaomi, Vivo, OPPO, and Honor (Huawei’s sub-brand) have a combined market share of 53 percent.

Domestic companies like Micromax have a very unstable presence in the region now, and all other vendors like Karbonn, Intex, and Spice have packed up. The only brand that has been able to survive this long is Samsung. But, considering the recent two quarters, even Samsung has lost a substantial share to the Chinese.

How did the newcomers manage to take over the market so rapidly, and successfully?

The base strategy is pretty similar to that of Samsung. Back in 2010, when Nokia and BlackBerry had their superiority, Samsung Mobile was a fledgling in the country. Samsung came in and filled the market with next-generation trendy products at a nominal rate. When Nokia and BlackBerry were busy competing with their QWERTY phones, Samsung was selling touchscreen phones like the Corby and Champ.

These phones appealed to the younger audience, and while Apple was busy knocking down everyone in design, Samsung was busy scaling their production. Soon, we saw their brief stint with Windows OS via the Omnia series, followed by entry into the Android ecosystem. Even with Android, Samsung continued releasing phones in every price segment: The Galaxy Star was a top-selling budget phone, the S-series had just taken off, and new devices were being launched almost every month.

In short, they filled the market with options and every type of user was targeted. The gamble paid off massively. Within a few years, the old behemoths were gone and Samsung had established a brand with trust among users. The company focused on grabbing market share via the budget and midrange segment and simultaneously managing the top-tier S and Note series for higher margins.

This is the same strategy that the new Chinese vendors are applying. First, fill the market with trendy phones that are reasonably priced, and then expand their portfolio. A notch and glass backing are the current trends, and everyone quickly jumped on the bandwagon.

From gradients to patterns, there are multiple options available. Want a performance-centric phone? Huawei and Xiaomi brought in high-end processors for just INR 20,000 (US$ 276). Like iPhone’s Face ID? Almost every phone comes with face unlock.

Vivo brought in the in-display fingerprint scanner before everyone else and it’s exactly the kind of innovation the end user wants. While these companies are busy expanding their portfolio, they are also careful to consider long-term goals. Huawei’s Mate and P series have been mind-boggling, and with the P20 Pro, it has managed to establish itself as a premium player.

OPPO, Vivo, and OnePlus belong to the same holding company — BBK Mobile. OnePlus leads the premium segment while OPPO and Vivo act as test beds for new concepts, like the sliding camera. Ultimately, anything earned by either of them goes to the same pocket. Xiaomi has avoided the top-tier segment until now, but with the POCO F1, it still remains unclear how they intend to establish a premium brand.

Apples and oranges

I haven’t considered Apple in this equation because the company has completely different expectations from the market. It doesn’t care about market share as long as it grabs the top one percent audience. Every week we see new launches happening in the country with each new product trying to take on the competitors offerings.

I’ve heard a lot of people say that the Chinese domination in the country will be short-lived but the statistics suggest a different story. Each of them has also confidently invested in growing their presence; this includes the operation of service centers and exclusive stores. In fact, all of them have joined the Make in India initiative to avoid import duty.

We haven’t seen Samsung get aggressive to the competition yet; they are still trying to make it through at their own pace. It will also be interesting to see how HMD Global is able to make a mark with their Nokia branded offerings in the country.

Explainers

The secrets behind iPhone 13’s Cinematic Mode

Together with Apple’s VP for iPhone Product Marketing as well as their Human Interface Designer

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For the first time ever, we had a three-way interview with Apple’s VP for iPhone Product Marketing, Kaiann Drance as well as one of their leading Human Interface Designers, Johnnie Manzari. If you’re not starstruck enough, both of them appeared in Apple’s September 2021 Keynote event!

Other than new camera sensors, newer camera features are also found on the new iPhone 13 Series. One of those is the new Cinematic Mode.

If you’ve watched some of our latest iPhone videos including the Sierra Blue iPhone 12 Pro Max unboxing, we’ve let you take a sneak peek on that new video mode.

We’re not gonna lie, it’s one amazing camera feature Apple has managed to deliver.

But what are the secrets behind it? And are you curious how technicalities work?

Watch our 16-minute interview with the Apple executives explaining why Cinematic Mode is the next big thing in mobile videography.

 

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Hands-On

Apple iPhone 13 and 13 mini Unboxing and Hands-on

Which iPhone 13 is your GadgetMatch?

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After we unboxed the Sierra Blue iPhone 13 Pro Max and gold iPhone 13 Pro, it’s time to do the same to these iPhone 13 babies.

Changes with the new iPhone 13 and iPhone 13 mini aren’t just about the “odd” camera placement. Other than the new wide camera sensor, there’s a more powerful A15 Bionic Chip, smaller notch, and more.

Watch our iPhone 13 and iPhone 13 mini Unboxing and Hands-on video now to find out more!

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Hands-On

Huawei nova 8i: Huawei’s awesome SUPER midranger

An awesome midrange comeback

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Midrange smartphones have been the middle ground for people who want the premium of a higher end smartphone but don’t want to burn their pockets. Huawei gives in to this demand and claims the title of midrange king as they dethrone all other midrangers with their new nova 8 series — the nova 8 and nova 8i.

Here, we’ll put the spotlight on the Huawei nova 8i.

Build and design

Inheriting the Huawei P Series’ signature stylish aesthetic, the Huawei nova 8i has a fancy and premium design. It is slim, sleek, and has exquisite curved edges, which makes it really easy to grip.

Checking out its back, you’ll definitely notice the quad camera setup that’s surprisingly not bulky at all. It also has a noticeable resemblance with the Huawei Mate 30. But we’ll talk more about the cameras later on.

What also caught our attention is the gradient finish of this Moonlight Silver variant that we have which is absolutely stunning.

Fantastic display

The Huawei nova 8i has an edgeless 6.67-inch display with ultra-narrow bezels around it. This results in an immersive viewing experience for browsing your social media pages or watching your favorite music videos.

The Huawei nova 8i also sports full HD+ resolution and DCI-P3 color gamut, giving us that rich and vibrant color reproduction. Once again, Huawei taps on Tuv Rheinland for certification on low blue light emittance to ensure eye comfort for long hours of work and play. It also has a natural tone feature which automatically adjusts the colors on the display depending on your surroundings.

Gaming

Just as you would expect from a midrange phone, gaming is also something you can do with the nova 8i. With its 180Hz touch sampling rate, your favorite mobile games feel very responsive, making the gaming experience really enjoyable.

When you’re deep into gaming, the last thing you want is to be interrupted by a call or message. Well, you don’t have to worry about that since the Huawei nova 8i has a gaming assistant. You can enable settings so you won’t be disrupted and you can indulge yourself fully to the game.

But the experience is not the only thing that’s fast with the nova 8i. The 66W Huawei SuperCharge can juice up this phone up to 68 percent in just 20 minutes and can fully charge it in just 38 minutes. You can literally stare at your phone as your battery indicator rises.

Cameras

Here’s where the fun part starts. Cameras: 64MP f/1.9 main, 8MP f/2.4 ultra-wide, 2MP f/2.4 macro, 2MP f/2.4 depth, 16MP f/2.0 selfie.

The nova 8i has a quad camera setup with a 64MP main camera which uses a big 1/1.7-inch CMOS sensor. It means its camera sensor has the ability to let in more light. This results to a cleaner image and better low light performance.

And we’re telling you, this sensor is not messing around.

It lets you capture the highest resolution images you could probably ever need. Different from the usual software upscaled images typically seen on an ordinary smartphone. This gives you the capability to zoom in and crop your captured image yet still maintain a tremendous amount of details.

With the powerful cameras that the nova 8i has, you can definitely maximize its features to create your content whether just for leisure, a passion project, or social media content for your business.

EMUI and multitasking

As for its software, the Huawei nova 8i runs on EMUI 11 bringing in a bunch of convenient features that boosts your efficiency. For one, if you’re someone who loves multitasking, the multi-window feature is perfect as it lets you operate multiple apps on your screen.

Speaking of apps, Huawei’s app gallery is loaded with great ones from top shopping apps like Shopee and Lazada, to the most trending ones like TikTok.

And if in case you’re having trouble finding the app for you, Petal Search has got you covered. Just type in the app or whatever it is you’re looking for and Petal Search looks it up for you on different sources making sure you get the absolute best results.

Taking screenshots has never been this easy. You can do so by just swiping down using three fingers.

And for security, a new safe sharing feature has been included on the nova 8i. We now get the option to delete information of your phone and other details before sharing your photos or screenshots.

nova 8i — easy to recommend

Jam packed with features, the nova 8i just enables you to do so much. From capturing great photos and videos to having a seamless gaming and online experience, the nova 8i is an easy phone to recommend. At its price point, it is truly worthy of its crown.

The Huawei nova 8i retails for PhP 13,999. It’s available via online Huawei Store, Lazada, Shopee and Huawei experience stores.


This feature is a collaboration between GadgetMatch and Huawei Philippines.

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