Disney has just released a new Christmas advert, marking the advent of the holiday season. The company supports its long-term charity partner Make-A-Wish by releasing a three-minute animated short entitled The Gift.

The advert celebrates the comfort that storytelling brings families at times of change. It also shows how it deepens their bonds by being together.

The Gift is the final installment of Disney’s From My Family To Yours trilogy. It premiered on November 2, 2022, across TV and Digital. This includes Disney’s own channels in 46 countries across Europe, North America, South America, Africa, and Asia.

The trilogy

The first-ever Christmas advert entitled Lola was released in 2020. In the first installment, fans were introduced to Nicole and her grandmother, Lola. We watched how their bond deepened as festive traditions were passed down through generations.

It was followed by The Stepdad a year later, following a grown-up Nicole and her own children, Max and Ella. The children welcomed stepdad Mike into their home.

A special storybook was highlighted at the story, celebrating the magic that small moments — reading, in this case — that was created when families do it together.

Both adverts reached over 184 million views worldwide combined.

The Gift

In the last installment, The Gift tackles another festive period coinciding with a touching arrival of a new baby. It demonstrates the power of sibling relationships. This is seen through the eyes of the youngest child Ella as shhe adjusts to the changing family dynamic.

A glow-in-the-dark Mickey Mouse soft toy was highlighted, connecting both past, present, and future in the story. The elder brother, Max, was first shown giving his younger sister Ella the Mickey Mouse toy to comfort her at night. In The Gift, Ella gifted the soft toy to her newborn sibling at their first meet.

Developing the final installment

The Gift has been developed and produced by Disney’s Consumer Products, Gaming & Publishing creative team, led by Angela Affinita, Director of Brand Marketing and Creative, in partnership with Flux Animation Studios in New Zealand.

Encanto star Jessica Darrow’s new single ‘A Little More’

Meanwhile, the Star of Walt Disney Animation Studios’ Oscar-winning 2021 film Encanto, Jessica Darrow, performs the emotive soundtrack “A Little More.” It was penned exclusively for the advert by LA-based songwriters PARKWILD, Sofia Quinn and Rose Tan.

Jessica is best known for voicing Luisa Madrigal in Disney Encanto and singing the viral sensation Surface Pressure, which reached the top three in the UK single charts earlier this year, with over 276 million YouTube views.

Supporting Make-A-Wish

Disney’s long-term charity partner, Make-A-Wish, will get continued support once more, following the 2022 ‘From Our Family To Yours’ campaign.

As part of the trilogy finale celebration, Disney is encouraging fans all over the world to join in and donate to Make-A-Wish® and will match all qualifying donations up to $100,000 helping to grant even more wishes.

To give a gift of hope and joy to children living with critical illnesses this holiday season, fans can donate to Make-A-Wish International at worldwish.org/disney.