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TikTok explains how its “For You” feed works

Easy hacks to improve your reach

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TikTok has, for the first time, explained how its recommendation feed works and steps for personalizing the feed to avoid content you may not like or aren’t following.

Pretty much every social networking platform leverages algorithms today to filter, recommend, and prioritize content for a user. Much of the details about how these algorithms work are secret or too complex to understand. TikTok has opened up about its technology to counter accusations of creating filter bubbles.

In simple words, multiple engagement metrics like genre, followed people, likes, and comments are used to create a customized feed for the user. The TikTok algorithm uses machine learning to evaluate the quality of every video uploaded.

Once a video is posted, the level of retention and engagement is used to measure likeability. This also helps in identifying videos that have potential to go viral and are shown to more and more viewers. If you watch a video from start to end, the algorithm considers it to be a strong indication of interest.

@twice_tiktok_official

#TWICE #트와이스 #MOREandMORE #moreandmoretwice #MOMO #모모

♬ MORE & MORE #2 – TWICE

Other factors

Lesser influencing factors are things like your language preference, your country setting, and your mobile device type. However, TikTok says these factors are used to enhance video-delivery and ensure smooth user experience.

A filter bubble means the algorithm is showing you content from a particular category, genre, or segment. The user is stuck in a phase where only one type of content is delivered and there’s no room for new trends or unique styles.

Furthermore, the algorithm suppresses reviewed content found to depict things such as “graphic medical procedures” or “legal consumption of regulated goods”.

The revelation is part of a broader plan to promote openness at TikTok. The China-backed app has come under heavy criticism after legislators in the U.S. question the company’s data protection policies. The authorities are worried its parent company, Bytedance, could succumb to Chinese government pressure and give up personal data of American citizens.

The app is also under fire in India for its light-handed moderation policies. Videos endorsing violence and harassment have been widespread on the platform.

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Firefox ad reunites all your favorite memes from decades ago

The Numa Numa Guy, Annoying Orange, and Chocolate Rain are back!

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Before Tung Tung Tung Sahur and Skibidi Toilet, the early internet was populated by charismatic personalities looking to make their presences felt in a land that didn’t have a lot of rules yet. As early users, we danced to “Dragostea din tei,” belted out “Chocolate Rain,” and copied “Shoes” word-for-word. Today, Firefox is bringing all those good memories back for a grand reunion.

In a new ad, the web browser featured ten of the biggest stars of the early internet including the aforementioned Numa Numa Guy, Tay Zonday, and Shoes’ Kelly. You can also see Annoying Orange, Chuck Testa, Overly Attached Girlfriend, Bad Luck Brian, Where the Hell is Matt?, the Apparently Kid, and the Success Kid.

Now, this isn’t just a reunion. The ad has a clear message about today’s most concerning issue: AI. Everything has “built-in AI, always asking, asking, asking,” as the Annoying Orange said.

“They make money by following us, and somehow, I’m the creepy one?” the Overly Attached Girlfriend asked.

All these famous personalities are asking what happened to the internet today. Obviously, the big takeaway is that we should all go back to Firefox.

Compared to other browsers, Firefox has a lot of built-in features that offer a lot of control for users. For one, it has its own VPN for privacy. Secondly, reflecting the ad’s message against AI, the browser has a toggle to minimize AI features.

SEE ALSO: Google illegally destroys 250,000 trees for a single AI data center

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Salesforce introduces Slack Frontline for deskless workers

Simple, secure, mobile-first way for deskless teams across retail, healthcare, manufacturing, field service

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Salesforce is bridging the massive divide between corporate headquarters and deskless workers with the launch of Slack Frontline.

This new solution is designed specifically for retail associates, healthcare providers, factory workers, and field crews.

The mobile-first workspace brings communication, data, role-specific tools, and AI together in a single clutter-free app.

While frontline employees make up about 80 percent of the global workforce, they have historically been left out of workplace transformation, often relying on paper checklists, group texts, and broken communication loops.

Slack Frontline addresses these challenges by giving mobile workers up to 10 role-relevant channels, instant Huddles with headquarters, on-demand AI agents, and automated workflows.

Backed by Salesforce data and enterprise-grade security, the platform lets IT teams govern the entire workforce under one secure layer with employee ID sign-ins, multifactor authentication, and compliance configurations like HIPAA.

This ensures that critical updates, training materials, and shift handoffs reach workers directly in their pockets without needing corporate email addresses or shared terminals.

Moreover, the platform is tailored to transform operations across multiple industries, including retail, home healthcare, manufacturing, hospitality, and field services.

For instance, retail teams can instantly sync promotions and monitor inventory, while healthcare professionals can securely review patient histories and coordinate care on the go.

Manufacturing and hospitality teams benefit from drastically reduced downtime and faster issue resolution, cutting response times significantly.

Slack Frontline is available now as an add-on for businesses on the Slack Enterprise+ plan.

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Apple Music is getting a Liquid Glass makeover

The new logo debuts next week with iOS 27.2.

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Apple Music is getting a revamp. In one of the tamer things going on with the brand today, Apple has introduced a new design language for its native music streaming platform.

In the midst of all the hubbub surrounding the iPhone Duo, Apple released a change in the visual identity of Apple Music. Rather than a static logo, the platform’s newest evolution offers a dynamic look that melds Liquid Glass and the power of sound together.

Confirmed through a behind-the-scenes video, Apple says that the new aesthetic was made with practical effects. Music producer Fred Again and NEST Acoustics submerged the platform’s logo in a tank of mineral oil and creating ripples with sound. The new language matches well with the chrome aesthetic typical of today’s trends and… well, Liquid Glass, of course.

Apple says that the more ripple-filled version will play before longer content like concert recordings (similar to Netflix’s startup stinger). Meanwhile, a black-and-white version will replace the app’s icon currently colored red and white. Current previews show off a simple logo, but it’s unknown whether Apple is adding a but more elements when the final version drops.

The updated version will debut for users after next week’s iOS 27.2 and macOS 27.2 updates.

SEE ALSO: Apple iPhone Duo Unboxing and Hands-on

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