Apps
TikTok explains how its “For You” feed works
Easy hacks to improve your reach
TikTok has, for the first time, explained how its recommendation feed works and steps for personalizing the feed to avoid content you may not like or aren’t following.
Pretty much every social networking platform leverages algorithms today to filter, recommend, and prioritize content for a user. Much of the details about how these algorithms work are secret or too complex to understand. TikTok has opened up about its technology to counter accusations of creating filter bubbles.
In simple words, multiple engagement metrics like genre, followed people, likes, and comments are used to create a customized feed for the user. The TikTok algorithm uses machine learning to evaluate the quality of every video uploaded.
Once a video is posted, the level of retention and engagement is used to measure likeability. This also helps in identifying videos that have potential to go viral and are shown to more and more viewers. If you watch a video from start to end, the algorithm considers it to be a strong indication of interest.
@twice_tiktok_official
Other factors
Lesser influencing factors are things like your language preference, your country setting, and your mobile device type. However, TikTok says these factors are used to enhance video-delivery and ensure smooth user experience.
A filter bubble means the algorithm is showing you content from a particular category, genre, or segment. The user is stuck in a phase where only one type of content is delivered and there’s no room for new trends or unique styles.
Furthermore, the algorithm suppresses reviewed content found to depict things such as “graphic medical procedures” or “legal consumption of regulated goods”.
The revelation is part of a broader plan to promote openness at TikTok. The China-backed app has come under heavy criticism after legislators in the U.S. question the company’s data protection policies. The authorities are worried its parent company, Bytedance, could succumb to Chinese government pressure and give up personal data of American citizens.
The app is also under fire in India for its light-handed moderation policies. Videos endorsing violence and harassment have been widespread on the platform.
Apps
The No-Nonsense guide to mid-year shopping
Let AI do the heavy lifting for you this Lazada 6.6 Super WOW Sale
The mid-year sale season is here, but the days of mindless impulse buying are over.
Shoppers are shifting toward intentional, value-driven decisions, focusing on quality, authenticity, and actual utility over flashy, low-quality gimmicks.
From 8:00 PM on June 5 until 11:59 PM on June 8, 2026, the Lazada 6.6 Super WOW Sale is dropping major discounts. But the real win is using the platform’s tools to maximize your budget.
Lock in the baseline discounts
Before diving into specific items, map out how to stack the core offers.
You can stretch your money by hunting down LazFlash Deals for up to 90% off, collecting up to PhP 3,000 in stackable vouchers, and ensuring every order qualifies for the free shipping offers available throughout the event.
True value comes from combining these three layers of savings on things you already need.
Filter for authentic value
Shopping smart means avoiding the trap of “too good to be true” counterfeits that end up in the trash.
Data shows a massive consumer shift toward trusted quality, with LazMall growth vastly outperforming standard listings during major sales.
To ensure your money goes toward genuine products with real warranties, restrict your browsing to official, brand-certified stores.
If you are upgrading your tech, parenting gear, or wardrobe, look to trusted names anchoring the sale like UGREEN, JisuLife, ANTA, Maserati Watches, Momcozy, and O.TWO.O.
Outsmart the noise with built-in tech
Don’t waste hours scrolling through endless listings or guessing which product is better.
The smartest way to navigate a massive mid-year event is to let the platform’s built-in features cut through choice paralysis.
Tools like AI Lazzie and AI Picks allow you to instantly compare similar items, analyze prices, and get personalized recommendations based on actual data rather than generic marketing hype.
Smart Shopper Tip: True value is a mix of the right price, verified authenticity, and a seamless return policy. Use this sale period to stock up on everyday essentials and high-quality upgrades rather than panic-buying items you’ll regret later.
Apps
Meta adds subscriptions for Facebook, Instagram, and WhatsApp
Is your wallet buckling from the weight of so many subscription services? Well, Meta has a trio of new subscriptions for you to sink your hard-earned cash towards. If you have a few dollars, here’s Facebook Plus, Instagram Plus, and WhatsApp Plus.
All three subscriptions are designed to add new features which can enhance the experience for those who practically live on these apps. Among the three, Instagram Plus is the meatiest. It offers users the ability to view other people’s Stories without showing up as a viewer, create more tailored audiences outside of Close Friends, and extend the duration of a Story beyond 24 hours, among others.
Since it shares similarities with Instagram, Facebook Plus offers much of the same features. WhatsApp Plus, however, offers more customization options including new themes, ringtones, and stickers.
If that’s not enough, Meta has also released a new subscription system for Meta AI. Though the basic use of the AI is still free, the new Meta One Plus and Meta One Premium plans offer more capacity and performance for power users. The company is also testing new creator-focused plans, Meta One Essential and Meta One Advanced.
Of course, the new AI-based plans are more focused on those who actually use the AI software. Meanwhile, the three app plans are more for regular users. Facebook Plus and Instagram Plus will cost US$ 3.99 per month. Meanwhile, WhatsApp Plus will cost US$ 2.99 per month.
SEE ALSO: Instagram takes on Snapchat yet again with new Instants feature
Apps
Meta quietly launches Forum app for Facebook Groups
The app highlights discussions from Facebook Groups.
Since the rise of other platforms, Facebook Groups haven’t enjoyed as much popularity anymore. Despite this (or maybe even to help with this), Meta has unleashed an all-new app called Forum.
Designed specifically with Facebook Groups in mind, Forum collates discussions from Groups that the user might be interested in. Much like the websites of the same name from the 2000s, the app wants to feature conversations, rather than canned content that the algorithm shoves towards users on the main Facebook feed.
Users can also ask questions. Forum will sift through real discussions to find an answer. The closest analog today is searching Reddit for troubleshooting questions to get answers based on human experience. The main feed of the new app, however, feels more in tune with Quora’s concept.
That said, it’s a refreshing way to bring social media back to human-made feeds. It’s also a stark admission that the main Facebook feed (and, frankly, Instagram too) is just too inundated with content that users are not interested in.
Lately, Instagram also made the same admission by launching its own “lightweight” app called Instants. Like Forum, Instants was made to recapture the essence of Instagram before the rise of the almighty algorithm.
Forum, however, was launched with much less fanfare than Instants. There was no announcement. Rather, it’s just a casual drop from out of nowhere. The app is available now on the App Store and the Play Store.
SEE ALSO: Instagram takes on Snapchat yet again with new Instants feature
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