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LG claims it designed its notch before Apple’s

LG prefers calling it a secondary display

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Without a doubt, the most notorious design trend to hit smartphones in the past few months is the dreaded screen notch. Consumers are split on it, and manufacturers simply can’t avoid it.

While more and more brands adopt the black cutout, comparisons with Apple’s implementation happen with every new smartphone launch. Even though the Cupertino company didn’t pioneer the notch, they’re being blamed for popularizing it.

The latest smartphone to be hit with copycat accusations is LG’s flagship G7 ThinQ. Despite the handset’s focus on a superior audio experience and its use of AI-powered wide-angle cameras, the notch was once again the target during a Q&A session in Seoul, South Korea.

When asked if LG copied the iPhone X’s features (specifically the notch), Hwang Jeong-hwan, LG’s Mobile Division chief responded with, “LG planned the notch design before Apple.”

He then added that “The display design may look similar to that of other smartphones, but boasts differentiated features.”

LG did, in fact, delay the release of the G7 ThinQ by several months in order to iron out some kinks before launch, but neither that nor the notch-less V30 (released in August 2017, before the iPhone X) came out with a design resembling the new trend.

In LG’s defense, however, it can be argued that the V10, which was released in 2015, had a black space for its two front-facing cameras way before anything else — even prior to the idea of a notch.

In addition, LG would rather call the screen around the notch a secondary display, just like what they’ve done on the V10 and V20. According to the company, indicating it as a notch means something is being taken away, which LG claims it isn’t.

Other interesting bits of the interview include LG saying that LCD panels will be the standard for the G-series while OLED will stick for V-series handsets, and that they’re open to the possibility of adding augmented reality emoji to their devices through a software update.

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Apple is getting sued for false advertising

They lied about screen size and resolution

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Everyone hates false advertising. If a company sells a product, you expect to get exactly what you paid for. Unfortunately, hyperbolic marketing is a thing. Often, companies will oversell their products to maximize sales. Of course, most people don’t mind. If a product works well, advertising doesn’t matter.

Regardless, there will always be a subset of the population that won’t stand for false advertising. Some are even litigious. In America, two people have sued Apple for just that.

In California and New York, two plaintiffs have filed suits against the company for false advertising. According to the extensive law document, Apple lied about their display size and screen quality.

Based on official spec sheets and advertising, the iPhone X and XS have a resolution of 2436 x 1125. The iPhone XS Max has a resolution of 2688 x 1242. However, Christian Sponchiado and Courtney Davis — the plaintiffs — argue that this doesn’t factor in the notch and the rounded corners.

Mathematically, the suit proves that Apple’s advertising is false. For example: instead of the advertised 2436 x 1125 resolution, the iPhone X and XS only have a possible resolution of about 2195 x 1125, a 10 percent discrepancy.

Additionally, the suit attacks Apple’s “it’s all screen” advertising. On launch, the iPhone XS, XS Max, and XR used wallpapers that obscured the notch. According to the suit, Apple intentionally hid the pixels for the “all screen” tagline.

The suit was filed in all 50 US states and the nation’s capital. It tries to appeal to the country’s trade laws. In the suit, both parties bought the latest phones and “suffered injury in fact and lost money because the [iPhones] did not provide the advertised screen quality, resolution, or size and was worth less than the phone he had bargained for.”

Among all of Apple’s various legal battles, this fight is one of the stranger ones to date.

SEE ALSO: Apple will not change its design next year, report says

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Honor smartwatch with MediaTek chip may be coming

Even longer battery life?

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Huawei Watch GT | GadgetMatch

It’s no secret that MediaTek chipsets are found in a ton of products, from smartphones to smart speakers and even wireless earphones. Now, it’s possible we’re gonna see a new one powering a smartwatch, as well.

I’m referring to the next Honor smartwatch, which has leaked through a Bluetooth SIG certification. It may be the successor or lower-end model of the recently launched Honor Watch.

Not much is mentioned on the document other than it’ll have Bluetooth connectivity and a MediaTek chipset. The latter one is more interesting, since we normally find Qualcomm chips inside wearables.

Like with the Huawei Watch GT, recent smartwatch developments have focused more on battery life than operating system or features. Chances are we might see the same level of attention placed on the upcoming Honor smartwatch.

No launch date or other details have been revealed yet. The Honor Watch is the company’s first true smartwatch and MediaTek does have experience with wearables, so it’ll be interesting to see where they’ll go with this partnership.

Via: GSMArena

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Here’s why the Samsung Galaxy Flex will cost so much

Hint: it has something to do with the screen

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Based on the current rumors, next year’s foldable phones will take the mantle as history’s most expensive smartphones. Currently, Samsung’s upcoming Galaxy Flex is already slated to come with price tags above the US$ 2,000 mark. Even without rumors, the revolutionary form factor will easily break banks because of the new screen alone.

Of course, as with all major purchases, we want to know why we’re paying so much. Finally, we have an insider’s look into what’s ticking inside these foldable screens. Via LetsGoDigitalKorean firm CGS-CIMB Research has broken down the list of materials needed to make the Galaxy Flex. For reference, the report also compares the Galaxy Flex’s breakdown with the iPhone XS Max’s and the Galaxy S9+’s.

According to the report, the Galaxy Flex almost completely uses more expensive components than today’s smartphones.

Naturally, the phone’s foldable display takes the cake. The foldable display costs US$ 218.80 per screen. The amount is almost double the price of the iPhone XS Max’s display. It’s also almost thrice the price of the Galaxy S9+’s display.

Image source: CGS-CIMB Research

As for the rest, the Galaxy Flex’s components are a few more dollars more expensive than its comparisons. The comparison only falters in power management. The iPhone XS Max spent almost two dollars more on power management than the Galaxy Flex.

All in all, the Galaxy Flex costs US$ 636.70. This is a huge leap from contemporary flagships. (The iPhone XS Max costs US$ 390.00; the Galaxy S9+ costs US$ 375.80.)

Because of this massive price increase, Samsung can charge more than today’s flat phones. The report estimates a US$ 1,800 SRP. Arguably, a huge chunk of this price will come from the extensive research done to manufacture the product. Regardless, the bank-breaking price tag is still worlds apart from today’s most expensive smartphones.

According to the report, this awful trend will likely continue. In 2022, the industry is expected to ship 24 million foldable phones, compared to next year’s paltry 3.5 million units. Despite the rush in supply, the price will still stay the same, averaging around US$ 1,300 per unit.

SEE ALSO: Samsung Galaxy A8s debuts with Infinity-O display

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