India

Moto X4 with 6GB memory and Android Oreo launches in India

Updated and more powerful!

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Motorola just launched a new variant of their midrange phone in India. If the current Moto X4 with its already sizeable memory was not enough, perhaps more RAM will be able to please.

The new Moto X4 is identical to the original model in every aspect aside from the memory and software version available out of the box. From 4GB, the new one has a whopping 6GB of memory. For sure, it’ll run the latest Android 8.0 Oreo, which comes preloaded, smoother than ever.

The updated software comes with all the additional features that you expect from Android Oreo including smart text selection, improved notifications, split-screen apps support, autofill framework, and improved battery life.

The phone is priced at INR 24,999 (US$ 340) and will be available exclusively through Flipkart and Moto Hubs in India starting February 1.

SEE ALSO: Motorola Moto X4 Review: Beautiful and fragile

 

Features

Here’s how IKEA plans to curb increasing air pollution in India

Playing its part in protecting the air we breathe

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IKEA New Delhi Air Pollution

Major cities of India are currently covered in a thick layer of smog and everyone is grasping for a breath of fresh air. The PM 2.5 Air Quality Index of New Delhi crossed the 999 limit for a few hours in the first week of November and is constantly seen in the “hazardous” zone most of the winters.

Every year, farmers in the nearby states burn millions of tons of crop residue to clear fields for the next season. The burning releases toxic gases and particles that stay stagnated in the lower atmosphere and get carried away due to natural winds. Ultimately, these dense gas clouds hover over the metropolitan cities for weeks.

According to a report by India’s System of Air Quality and Weather Forecasting and Research, crop burning constitutes 33 percent of New Delhi and its surrounding states’ air pollution. Residents are forced to use air purifiers indoors and wear a gas mask when outdoors.

IKEA has started a new initiative called “Better Air Now” that aims to acquire the farmer’s unwanted rice straw and turn it into a renewable source for IKEA products. India shall be the first market wherein the giant wants to convert waste residue into useful furniture.

“Starting off in India, IKEA wants to turn rice straw into a new renewable material source for IKEA products. The ambition is to create a model for how to reduce air pollution that could be replicated in other megacities,” said Helene Davidsson, sustainability manager at IKEA Purchasing South Asia.

The company estimates that the first prototype will be available by the end of the year and go on sale starting from 2020 in India as well as other regions. It shall work with NGOs, suppliers, and small-scale farmers to source the leftover residue, though there are no numbers or estimations available on the quantity yet.

IKEA is fairly new to the Indian market and currently operates one store in the region. Though there has been a lot of hype around the company and its offerings, and we expect the company to swiftly expand its operations in the coming years.

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India

These Xiaomi phones have officially received permanent price cuts

In time for the holiday season!

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Just this week Xiaomi announced that a few of its products were receiving a price hike, these include the Redmi 6A, Redmi 6, Mi LED TV 4C Pro, Mi LED TV 4A Pro, and the 10,000mAh Mi Power Bank 2i. The company said a depreciating rupee had consistently increased acquisition costs and hence was forced to bring in a price hike.

Today, Xiaomi signaled a price cut for a few of its Redmi phones. These include two options of the Redmi Note 5 Pro, two variants of the Mi A2, and the Redmi Y2 4GB.

All the listed phones have received a flat price drop of INR 1,000 (US$ 14). The Redmi Note 5 Pro 4GB is available for INR 13,999 (US$ 195), instead of INR 14,999 (US$ 208). Similarly, the 6GB option is now available for INR 15,999 (US$ 223), instead of INR 16,999 (US$ 236).

The Mi A2 64GB is available for INR 15,999 (US$ 223) while the 128GB option costs INR 18,999 (US$ 264). Lastly, the Redmi Y2 4GB now costs INR 11,999 (US$ 167). These new prices are already effective across all sales platforms.

All the above devices have been launched this year and the Redmi Note 5 Pro has been a best-seller. When combined, these devices have contributed in making Xiaomi the top smartphone brand in India and even widen its lead over Samsung.

The company had long back announced its intention of keeping profits under control. The company never intends to cross more than a five percent profit margin on any hardware product, and in case it does, the sum will be given back to the “Mi Fans.”

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India

Netflix announces nine new originals from India

2019 is going to be even more entertaining!

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India is among the most content-hungry markets in the world right now. Thanks to an extensive network of 4G connections and cheap data tariffs, a massive boom is underway and every Internet-centric company wants to be a part of this revolution. While telcos are busy luring more subscribers, content-focused companies have massively increased their investment in this region.

One of these is Netflix, one of the top streaming services in the world. It is expanding its India slate of original content by announcing eight new original films and a new original series. These will include many A-list Bollywood and Hollywood talent on camera as well as off-camera. After the success of Sacred Games this year, the service is even more confident about its investment.

The eight films include Chopsticks, Bulbul (produced by Anushka Sharma’s production house Clean Slate Films), Upstarts, Cobalt Blue (based on a popular Marathi novel), 15th August (a Marathi film produced by Madhuri Dixit), Music Teacher, Hotel Mumbai (starring BAFTA-winning actor Dev Patel), and Firebrand (another Marathi film produced by Priyanka Chopra).

The original series is called Typewriter and it’s about a haunted house and a haunted book that attract a young group of ghost hunters. Netflix has already released four original movies and two original series this year from India while one series is scheduled to release in December.

While Netflix is ramping up its presence in the country, local studios and production networks have been trying to evolve as well. Voot (Viacom18), SonyLiv (Sony Pictures), and Hotstar (Star India and 21st Century Fox) are just a few of these services that already enjoy good public recognition.

Even Amazon is trying to make it big here and has been aggressively pushing its Prime service that has Prime Video and Prime Music bundled along.

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