Features

Here’s why OPPO created a new brand called Realme

Will it help them take back the budget segment?

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2018 has been one of the most intense years for smartphones with brands launching new phones every other month. In developing markets, the budget and midrange segments account for a majority of the sales, and in an attempt to establish supremacy, companies have pumped in all their resources.

The markets have reacted positively and sales are steadily rising thanks to improving standards of living, technological advancements, and aggressive competition among brands. Pricing is always the primary factor of differentiation and companies want to offer as much as they can, this means the profit margin is often meager.


Behemoth companies like Huawei want dominance in the high-end as well as the price-sensitive segment. But, it gets increasingly difficult to establish a brand image when you have products in all price brackets. With rising sales, Huawei could’ve been associated with budget phones, and this would make launching flagship phones a challenge, especially when they demand a premium.

To counter this brand recognition issue, Huawei launched the Honor brand a few years back. Honor is known to make feature-packed phones that belong in the price-sensitive bracket. Now, the Huawei brand targets the upscale flagship segment with the P and Mate series.

OPPO is trying to pursue a similar strategy with the Realme brand. Realme made its debut in May this year and has launched a handful of phones since then. Its marketing efforts purely target the budget and lower-midrange segment, as well as the youth.

Realme launched as a sub-brand of OPPO but has since parted ways from the parent in terms of management, product design, and operations. This means, even though OPPO owns and strategically helps out Realme by leveraging its supply chain and research, the brand takes its own independent decisions. Design elements and ColorOS are a few things that are being shared by the two brands for now.

This division enables OPPO to concentrate on its high-end flagship phones like the Find X and R17 Pro. OPPO has taken a massive beating in terms of brand recognition even after spending millions on marketing. According to IDC, sales in Q3 2018 have slumped by 2.1 percent year over year while Xiaomi and Huawei have clocked a staggering 21 percent and 32 percent growth, respectively.

The dip in sales is because of two reasons. Firstly, OPPO intends to concentrate on the high-end segment and not get their brand value saturated further. Secondly, it has slowly taken a step back from the budget segment and handed over the reins to Realme. Though, this doesn’t mean OPPO is out of the race; it continues to launch new budget phones, but it’s clear no intensive marketing efforts are being taken up.

Realme’s strategy has worked out positively in the short term and the company has registered a nine percent market share in India’s Diwali festive season. Realme has been targeting online-only sales for now and being a smaller company lets it be more dynamic.

The dynamic nature means it can make a wider range of products quickly, even strategically launching them to undermine the competition. While the brand was hastily launched in May, the recent branding change already matured and was built with a long-term plan in mind.

In the beginning, Realme seemed like a knee-jerk reaction to Xiaomi’s increasing dominance. We’ve seen the brand rapidly launch new phones in the last few months and they genuinely pack some unique offerings instead of just trying to undercut the competition based on pricing.

Only time will tell whether the division of segments among the two brands have paid off, but for now, it’s a strategy worth investing in.

Her GadgetMatch

How to use your selfie camera for better photos

The front-facing camera is all you’ll ever need

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When someone says “selfie,” most people think of photos similar to this:

Shot with the Honor 10 Lite

And while there’s nothing wrong with photos like these, I’m here to tell you that pictures with your smartphone’s front-facing cameras can be way better. No, really.


In this article, I’ll walk you through how to get picturesque selfie shots that are Instagram-worthy.

First off, you’ll need a smartphone with a powerful selfie cam. Gone are the days when front shooters were considered secondary cameras. Brands have now recognized the importance of selfie shooters and they’re now putting in even better ones — thank heavens! The weapon of choice for this activity was the Honor 10 Lite with a 24-megapixel camera equipped with AI.

The next step is finding a great spot. Find a way to mount your phone — whether it be with a phone tripod, or entails propping it up on a wall or your coffee mug (like I did). What’s important is that your phone is on a stable place. Now you can fix your framing!


The camera timer is the most commonly used feature for these photos. All you need to do is turn it on and pose.

Actual outtake shot on the Honor 10 Lite

My favorite selfie feature would be the Palm Gesture. Simply raise up your palm when you’re ready. This saves you the trouble of having to physically tap the shutter button over and over. On the Honor 10 Lite, there’s also the Smile Shutter feature which triggers the shutter every time you smile, and the Volume Control feature which triggers the shutter when you say “Cheese,” or when your voice reaches a certain decibel.

How Palm Gesture works

What I love about shooting with the selfie cam is the fact that it shows me what my photo looks like before I hit the shutter. This means I can move around and make sure none of my body parts are cut out. I can also make sure I’m not shooting an unflattering angle and adjust accordingly. Here are just some samples I shot with the Honor 10 Lite:

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WATCH: How to take IG-worthy selfie portraits


This feature was produced in collaboration between GadgetMatch and Honor.

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Features

Sneaky Apple announcements: Weekend Rewind

Is something big coming?

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Here are the top stories on GadgetMatch this week.

1. Apple announced a bunch of things, Tim Cook starts a meme

Apple quietly announced a bunch of updates to their products, ahead of what many expect to be a big announcement at the end of March.


The company announced significant updates to the iMac. The 21.5-inch iMac now features Intel’s eight-generation six-core processors, while the bigger 27-inch iMac can offer up to an eight-core Intel Core i9 processor which promises 2.4 times faster performance.

AirPods can now be wirelessly charged. It’ll work with any Qi wireless charging solution. It also delivers better performance efficiency, faster connect times, 50 percent more talk time, and the convenience of hands-free “Hey Siri.”

The iPad Air and iPad mini get a boost in performance, as well as Apple Pencil support for the iPad mini, an A12 Bionic chip, and Retina display with True Tone tech and wide color support.

But perhaps the most significant thing that came out of these updates is Tim Cook giving birth to a new meme.

2. Travel video shot with Huawei P30 leaks

After Huawei’s moon and other samples “leak,” now comes what appears to be a travel video taken with the Huawei P30 Pro.

Cinematographer Parker Walbeck uploaded a Cancun travel video on his channel which was supposedly shot with the P30 Pro. Walbeck did say he made a few edits in post production but also went on to praise the phone’s optical and digital zoom capabilities.

3. Tesla’s Model Y is more affordable

Tesla is taking another stab at a mass market EV with the Tesla Model Y. It can easily be mistaken as the Model X at first glance with its long, sloping lines, wide bonnet, and lower grille. The difference is that being a crossover, the Model Y is bigger. In front there are LED fog lamps, auto dimming and power folding side mirrors, and a choice of 18-,  19-, or 20-inch wheels.

Pricing starts at US$ 39,000 and stretches to US$ 60,000 for the top-of-the-line Performance model. In between those are the Long Range and Dual Motor AWD which are at US$ 47,000 and US$ 51,000, respectively.

4. Black Shark 2 in your area

Xiaomi’s gaming smartphone isn’t playing around. The Black Shark 2 is here with top-of-the-line specs namely a Snapdragon 855 chipset, Adreno 640 GPU, up to 12GB of RAM, and up to 256GB of internal storage.

The Black Shark 2 touts a Samsung-sourced 6.39-inch AMOLED screen, pumping out images at 2340 x 1080 resolution. Additionally, the display’s brightness goes up to 430 nits. Latency has also been reduced to 43.5ms. It has motion interpolation, optimizing the display for gaming purposes.

5. Google Stadia is for people with high-speed internet

At its recent Game Developers Conference, Google unveiled Stadia, its new cloud-based gaming platform. Unlike the PlayStation Now, Stadia does not require its own console. According to Google, gamers can access the platform anywhere online — laptops, TVs (through Google’s Chromecast), and smartphones. Thankfully, the service is brand agnostic; any device will work.

Predictably, this new platform will require a lot of bandwidth, so bad news for locations that don’t have access to really fast internet. And they really should’ve just called it Google Games or Google Gaming. GG.


Weekend Rewind is our roundup of top news and features you might have missed for the week. We know the world of technology can be overwhelming and not everyone has the time to get up to speed with everything — and that includes us. So sit back, relax, and enjoy the rewind.

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Automotive

Nissan pushes through with electrification of Asia and Oceania

One step at a time

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It’s that time of the year again when Nissan gathers thought leaders, government officials, and media representatives from around the region to discuss how to improve and reshape the way people use transportation.

With the theme “Transform the way we drive and live,” this year’s Nissan Futures offers updated statistics and tackles the company’s plans and strategies to fully electrify Asia and Oceania.


Through a report, Nissan kicked off the event by showing us our current situation and where this could lead. They said that in about 30 years, the human population will hit 9.9 billion and two out of three people will be living in cities. This translates to more carbon footprint for each city and heavier air pollution for everyone if we simply continue going down this path.

“Asia Pacific is home to more than 2.1 billion urban residents, that is 60 percent of the world’s urban population. This brings increased pressure on the region’s cities and mobility systems. Events like Nissan Futures create the appropriate platform to discuss solutions for our region’s societies and mobility systems,” said Yutaka Sanada, Regional Senior Vice President for Asia and Oceania. “Driven by our Nissan Intelligent Mobility vision, we are committed to bringing safe, smart, and sustainable mobility to more people.”

Yutaka Sanada officially announces the arrival of Nissan Leaf to more countries.

READ MORE: NISSAN LEAF TO ARRIVE IN PHILIPPINES AND INDONESIA BY 2020

We already talked about the benefits of electric vehicles (as well as myths that surround them) and how they will significantly reduce tailpipe emissions on the streets and eventually reduce air pollution. With that in mind, Nissan envisions a city with a more sustainable environment by jumping on the electric bandwagon. And right now, their Leaf electric vehicle is what embodies their plans for the future.

“The Leaf remains the icon of Nissan Intelligent Mobility, our strategy for moving more people to a better world,” said Daniele Schillaci, Nissan’s Global Head of Marketing, Sales, and Electric Vehicles.

Just earlier this month, the Leaf cemented itself as the most successful EV to date — surpassing the 400,000 sales mark. Although, we weren’t that surprised since we got to drive and experience the Leaf for the second time. I’d say the drive was more exciting this year since we drove it around the open streets of Hong Kong and witnessed how it fared in terms of its safety features, handling, power, and battery consumption.

We made a short video of the drive:

Yes, we’re still far away from cities being fully electric, but Nissan is relentlessly pushing through. It has already put its foot in and is paving the way for electrification that will soon extend beyond the confines of a vehicle.

SEE ALSO: NISSAN INTELLIGENT MOBILITY FIRST LOOK

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