Features

Here’s why OPPO created a new brand called Realme

Will it help them take back the budget segment?

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2018 has been one of the most intense years for smartphones with brands launching new phones every other month. In developing markets, the budget and midrange segments account for a majority of the sales, and in an attempt to establish supremacy, companies have pumped in all their resources.

The markets have reacted positively and sales are steadily rising thanks to improving standards of living, technological advancements, and aggressive competition among brands. Pricing is always the primary factor of differentiation and companies want to offer as much as they can, this means the profit margin is often meager.


Behemoth companies like Huawei want dominance in the high-end as well as the price-sensitive segment. But, it gets increasingly difficult to establish a brand image when you have products in all price brackets. With rising sales, Huawei could’ve been associated with budget phones, and this would make launching flagship phones a challenge, especially when they demand a premium.

To counter this brand recognition issue, Huawei launched the Honor brand a few years back. Honor is known to make feature-packed phones that belong in the price-sensitive bracket. Now, the Huawei brand targets the upscale flagship segment with the P and Mate series.

OPPO is trying to pursue a similar strategy with the Realme brand. Realme made its debut in May this year and has launched a handful of phones since then. Its marketing efforts purely target the budget and lower-midrange segment, as well as the youth.

Realme launched as a sub-brand of OPPO but has since parted ways from the parent in terms of management, product design, and operations. This means, even though OPPO owns and strategically helps out Realme by leveraging its supply chain and research, the brand takes its own independent decisions. Design elements and ColorOS are a few things that are being shared by the two brands for now.

This division enables OPPO to concentrate on its high-end flagship phones like the Find X and R17 Pro. OPPO has taken a massive beating in terms of brand recognition even after spending millions on marketing. According to IDC, sales in Q3 2018 have slumped by 2.1 percent year over year while Xiaomi and Huawei have clocked a staggering 21 percent and 32 percent growth, respectively.

The dip in sales is because of two reasons. Firstly, OPPO intends to concentrate on the high-end segment and not get their brand value saturated further. Secondly, it has slowly taken a step back from the budget segment and handed over the reins to Realme. Though, this doesn’t mean OPPO is out of the race; it continues to launch new budget phones, but it’s clear no intensive marketing efforts are being taken up.

Realme’s strategy has worked out positively in the short term and the company has registered a nine percent market share in India’s Diwali festive season. Realme has been targeting online-only sales for now and being a smaller company lets it be more dynamic.

The dynamic nature means it can make a wider range of products quickly, even strategically launching them to undermine the competition. While the brand was hastily launched in May, the recent branding change already matured and was built with a long-term plan in mind.

In the beginning, Realme seemed like a knee-jerk reaction to Xiaomi’s increasing dominance. We’ve seen the brand rapidly launch new phones in the last few months and they genuinely pack some unique offerings instead of just trying to undercut the competition based on pricing.

Only time will tell whether the division of segments among the two brands have paid off, but for now, it’s a strategy worth investing in.

Automotive

Stranger Things 3: What exactly is an ignition cable?

Possessed Billy knew what he was doing

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By now, you’ve probably seen the third and newest season of Stranger Things on Netflix. If you still haven’t, it goes without saying that there are spoilers ahead and you should stay away from this article.

Seeing a pop culture reference such as Stranger Things together with the seemingly unrelated world of automotive in one writeup such as this could be strange (pun intended) for some. We really don’t mind and thought it would be a fun and unique way to talk about the show and learn a few things from it, as well.


So we ask the question: What exactly is an ignition cable?

The ignition cable is part of a vehicle’s ignition system. In simplest terms, it’s a mechanism that starts the engine. By generating a high voltage from the car’s battery to the spark plugs in its engine, it causes them to ignite the engine’s combustion chambers and get it up and running.

And in order to transfer that voltage from the source to the engine, you’ll need an ignition cable as it’s like a subway system that acts as pathways for the voltage to pass through. So if the ignition cable is not present, there’s no way to start the car.

Back to Stranger Things, Billy (although already possessed by the Mind Flayer) obviously still had his knowledge on cars so he took away the ignition cable trapping our favorite gang at Starcourt Mall’s parking lot.

Just to further stress the importance of an ignition cable and the whole ignition system for that matter, we’d like to visit other possibilities and ask, “What if Billy didn’t take it away?”

Well, the plan was for Eleven and her group to go to Bauman’s secret place and stay safe while Joyce, Hopper, and the rest try to close the portal and render the Mind Flayer powerless. If their ignition cable was intact, they’d be a lot safer away from the Mind Flayer although we wouldn’t be able to see that amazing fireworks scene inside the mall.

Through this, we see the importance of that one small part under the hood of the car. In real life, it really pays to make sure that everything is in good working condition and that one faulty cable could mean trouble for you if remained unaddressed — unless there’s a car on display inside a mall somewhere that you can take spare parts from!

SEE ALSO: Netflix launches AR Trailer with Stranger Things 3

 

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Features

Is this the chip for the ROG Phone 2? [Weekend Rewind]

Reports say yes!

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Here are the top stories on GadgetMatch this week.

1. Is this the chip for the ROG Phone 2?

We’re entering the second wave of smartphone flagships for 2019. What better way to do so than news on the chip that will power all these new phones.


Enter the Qualcomm Snapdragon 855 plus. It’s not quite the chip we were expecting but it’ll still provide significant performance boosts.

The chip promises a 15 percent improvement on overall graphic performance. That’s perfect for gaming which is why reports of the chip debuting on the ROG Phone 2 is a welcome development. The chip should also provide improvements on AR, VR, and AI features.

We also expect to see the chip on the Samsung Galaxy Note 10, the Google Pixel 4, and the OnePlus 7T.

2. Huawei firing hundreds of workers

The latest chapter in the US vs Huawei saga sees the Chinese company in panic mode.

A report from the Wall Street Journal says the company will fire hundreds of employees from a pool of 850 workers. Most of which will come from their research and development division called Futurewei Technologies.

China-born employees have the option to go back to their home country and still be employed by Huawei. The same is not the case though for their American employees.

The layoffs come from the continued pressure by the US government. This, despite the optimism created by the earlier ban’s lifting.

Huawei is still preparing for the worst. They continue to work on their own OS and are building resistance to potential geopolitical threats in the future.

3. Sony’s A7R IV has a massive 61MP sensor

This wasn’t the announcement we were hoping for, but  it still has plenty going for it.

Sony just launched the latest on the R-series of their full-frame mirrorless cameras – The Sony A7R IV. It has the world’s first 61MP sensor on a full-frame camera. This helps you capture images that don’t lose detail even when you zoom in.

Other improvements include, a 15-stop dynamic range, five-axis optical in-body image stabilization, as well as 10FPS shooting with continuous autofocus. The real-time eye-tracking autofocus also makes its way to video recording for the first time.

The A7R IV also comes with new tech that captures digital audio signal. To take advantage, Sony also introduced a shotgun mic and an XLR mic adapter kit to pair with the camera.

This was a serious flex by Sony. Following the release of the Canon EOS R as well as the Nikon Z6 and Z7 — both of which are mirrorless cameras — the A7R IV is Sony sending a message that they still hold the crown when it comes to full-frame mirrorless cameras.

4. The Galaxy S8 is a lifesaver

Smartphones saving lives is a headline we didn’t expect to see this week but here we are.

A boat in Cebu in the Philippines that was transporting local and foreign divers to a diving spot capsized. Emergency responders were quick to respond to a call saving the lives of all the passengers and crew members. 

The call was made using a Samsung Galaxy S8 — but not just any S8 — it’s one that has been submerged in seawater for 30 minutes.

“Only my S8 was able to connect… and worked all the way until we made it to land. It stayed alive for much longer than I thought possible and it really made the difference,” said the phone’s owner

In case you were wondering, the Samsung Galaxy S8 sports an IP68 rating. Typically, it can survive five feet underwater for up to 30 minutes. We hope to hear more good news like this!

5. FaceApp goes viral again, raises security concerns

If you’re seeing a lot of your friends’ aged faces on social media, well, you’re not alone.

The FaceApp, for some reason, has gone viral again with celebrities, YouTubers, and NBA stars joining in on the fun posting what they’ll look like if they ever make it past 60 years old.

Using the app is pretty straightforward. Just pick a photo and apply whatever filter you like that’s anywhere from beauty filters to gender swaps, and of course, the old age filter.

While it’s all fun and games on social media, this has actually raised security concerns. A report on Fast Company indicates the Russian company behind the app saves the photos uploaded by transmitting it to their servers. The US government takes it even further saying it poses some security threat and ordered the FBI to investigate the Russian startup.

FaceApp has denied the allegations saying that images are deleted from their servers within 48 hours from the upload date.

It’s worth noting though that this is not that different from Google and Facebook taking more information than we realize. But if you’re still concerned, the best option is to steer clear of these photo editing apps.


Weekend Rewind is our roundup of top news and features you might have missed for the week. We know the world of technology can be overwhelming and not everyone has the time to get up to speed with everything — and that includes us. So sit back, relax, and enjoy the rewind.

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Automotive

2019 Honda Brio RS: The sporty baby Jazz

A fun ride through and through

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For today’s millennials and young professionals, choosing which car to buy could be a tough choice to make. For some, it has to pass certain requirements like fuel efficiency, ride comfort, space, if it looks good, and more importantly if it fits the budget. This is what first came to my mind when we got to test the 2019 Honda Brio RS. I think it has all the criteria most of us need for our daily commute and I’ll tell you why.

At first glance, it will give you the impression of a baby Jazz as it follows traditional Honda design cues.  It looks far better than its competing compact hatchbacks and is definitely a big design upgrade than the previous generation Brio.  From the front, this car looks aggressive and masculine for its size. The rear, however, still leans on the conservative side. Together with its sporty side skirts, the side profile is sleek with forward-tilting character lines giving it a sense of action and speed.


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Being an RS variant, there are additional design upgrades which include the black roof, blacked-out honeycomb grille, a rear spoiler with mounted third brake light, 15-inch RS design alloy rims, and of course, the bright red RS badges plastered all over. These positively add to the sportiness of the vehicle.

Its Phoenix Orange Pearl body looked glowing hot when the sun hits and we like it

Hopping in, you will immediately notice the orange accents running through the air vents, glove box, and side panels, plus the orange stitching and patterns on the seats. Next, we see the 7-inch touch-enabled infotainment system at the center of the dash which is connected to six speakers. Although that’s the case, we still weren’t impressed with the sound quality as it felt a bit short on bass.

Whether as the driver or passenger, you are seated in a low orientation and feel very close and planted to the ground. The height of the steering wheel and dashboard takes some getting used to if you always drive tall cars. But don’t get the idea that it’s cramped up inside. The seats up front are spacious with plenty of headroom to spare while at the back we have a decent amount of legroom for the average Asian. The trunk was large enough to carry our equipment along with other stuff. It was impressively spacious for a car this size.

We drove to our favorite scenic route of the Sierra Madre mountains, putting the car through its paces. The Brio is powered by a 1.2-liter SOHC i-VTEC engine which I think is sufficient enough for a car this small. It is then mated to a Continuously Variable Transmission (CVT) with sport mode and the company’s Earth Dreams Technology.

This car gives you a smooth and quiet ride even at high speeds. The cabin is astonishingly quiet with very minimal wind noise and vibrations. Thanks to its CVT implementation, this car is so smooth that I didn’t realize I was already going 90 on a 50kph road.

You cannot ask it to drive like its more spirited cousins, though. It is not the fastest accelerating car and pushing down the gas pedal when overtaking or driving up a steep road takes the CVT some time to adjust and you won’t get that instant punch you were expecting.

The Brio also lacks traction control and other basic features like rear sensors and reverse camera. It doesn’t even have a center console box and an armrest, but these are things we can brush aside. In terms of fuel efficiency, we were able to average 11.1km/liter which is not bad considering we drove it aggressively through the winding and steep roads of Tanay, Rizal. Steering was light and handled tight corners remarkably.  Overall, this car gets the job done. It gets you where you need to go and is reliable, economical, safe, and don’t forget that it’s such a looker.

Will I recommend the Brio RS? In the city, this car would be perfect. Although it’s not the most powerful more so for long drives. I can tell you one thing, though, it sure is fun to drive. I’m actually not a big fan of small hatchbacks but it all boils down to the company’s target market. The Brio is tuned to be sporty and modernly stylish so it might appeal to those looking for something that looks fun and doesn’t break the bank.

With those, I could confidently say that the Brio RS has the edge over its small hatchback competitors in terms of performance and design. You won’t go wrong with this car.

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