Features

Here’s why OPPO created a new brand called Realme

Will it help them take back the budget segment?

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2018 has been one of the most intense years for smartphones with brands launching new phones every other month. In developing markets, the budget and midrange segments account for a majority of the sales, and in an attempt to establish supremacy, companies have pumped in all their resources.

The markets have reacted positively and sales are steadily rising thanks to improving standards of living, technological advancements, and aggressive competition among brands. Pricing is always the primary factor of differentiation and companies want to offer as much as they can, this means the profit margin is often meager.

Behemoth companies like Huawei want dominance in the high-end as well as the price-sensitive segment. But, it gets increasingly difficult to establish a brand image when you have products in all price brackets. With rising sales, Huawei could’ve been associated with budget phones, and this would make launching flagship phones a challenge, especially when they demand a premium.

To counter this brand recognition issue, Huawei launched the Honor brand a few years back. Honor is known to make feature-packed phones that belong in the price-sensitive bracket. Now, the Huawei brand targets the upscale flagship segment with the P and Mate series.

OPPO is trying to pursue a similar strategy with the Realme brand. Realme made its debut in May this year and has launched a handful of phones since then. Its marketing efforts purely target the budget and lower-midrange segment, as well as the youth.

Realme launched as a sub-brand of OPPO but has since parted ways from the parent in terms of management, product design, and operations. This means, even though OPPO owns and strategically helps out Realme by leveraging its supply chain and research, the brand takes its own independent decisions. Design elements and ColorOS are a few things that are being shared by the two brands for now.

This division enables OPPO to concentrate on its high-end flagship phones like the Find X and R17 Pro. OPPO has taken a massive beating in terms of brand recognition even after spending millions on marketing. According to IDC, sales in Q3 2018 have slumped by 2.1 percent year over year while Xiaomi and Huawei have clocked a staggering 21 percent and 32 percent growth, respectively.

The dip in sales is because of two reasons. Firstly, OPPO intends to concentrate on the high-end segment and not get their brand value saturated further. Secondly, it has slowly taken a step back from the budget segment and handed over the reins to Realme. Though, this doesn’t mean OPPO is out of the race; it continues to launch new budget phones, but it’s clear no intensive marketing efforts are being taken up.

Realme’s strategy has worked out positively in the short term and the company has registered a nine percent market share in India’s Diwali festive season. Realme has been targeting online-only sales for now and being a smaller company lets it be more dynamic.

The dynamic nature means it can make a wider range of products quickly, even strategically launching them to undermine the competition. While the brand was hastily launched in May, the recent branding change already matured and was built with a long-term plan in mind.

In the beginning, Realme seemed like a knee-jerk reaction to Xiaomi’s increasing dominance. We’ve seen the brand rapidly launch new phones in the last few months and they genuinely pack some unique offerings instead of just trying to undercut the competition based on pricing.

Only time will tell whether the division of segments among the two brands have paid off, but for now, it’s a strategy worth investing in.

Features

Why the IdeaPad is an ideal partner

For getting started and more

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Lenovo IdeaPad

Every good thing we have today began with an idea. But it didn’t end as just being that.

When you’re in the late stages of college or university education or perhaps about to enter the workforce, this is the time when you’re full of youthful energy and a desire to make a dent in the world.

It’s also around this time that you’re bursting at the seams with ideas on what you want to do, and what you want to contribute to society. You might also be looking for a tool that can help you bring these ideas to life.

It’s a critical time in your life and you may not have the resources for multiple tools. So if you’re putting all your eggs in one basket — or in this case one gadget — let it be something that’s powerful, versatile, and can match all your needs.

Here’s an idea: Perhaps you should get a Lenovo IdeaPad! We think you should choose the new IdeaPad Slim 5/5i or IdeaPad Flex 5/5i. Read on to know why.

The processing power you need 

The IdeaPad Slim 5/5i and Flex 5/5i are equipped with fresh Intel or AMD Ryzen processors to go along with configurations of up to 16GB of DDR4 RAM and up to 1TB of SSD internal storage. That means all the computing power and speed you would need to last you for a few years.

Whether you’re dealing with tons of documents, endless pages of spreadsheets, and slide after slide of presentations, an IdeaPad will have you more than covered.

A workhorse like you deserves a partner that can more than keep up. These IdeaPads come with batteries that can stay with you for over 10 hours. Whether you’re making things happen at home or lugging it around for necessary remote work, it’s a device that has enough juice for a day.

Tools that keep you going

If you’re working with videos and images, the IdeaPad Slim 5/5i and Flex 5/5i will surely help in bringing your ideas to life. The only limit is your imagination.

It’s peppered with ports to unlock the multimedia mage in you. IdeaPads typically have a USB-C port, two USB 3.1 ports, a DisplayPort, an SD card reader, and an audio jack. You’re also equipped with competent connectivity (WiFi 5, Bluetooth 4.2). That’s everything you need to work your magic.

If you’re really deep into the arts, the IdeaPad Flex 5/5i comes with a stylus to give your creativity even more flexibility. Flip it however you like and whatever form you’re comfortable with. This is a gadget line that won’t leave you wanting.

A worthy partner

Life is already difficult enough as it is. Make it easier on yourself by choosing a partner that will help you achieve your goals. A partner that can stay with you through the grind and enable you to do things you probably didn’t think you’re capable of.

You need a partner that you can just let loose on without fear that it will give up on you at a crucial moment. This is what Lenovo IdeaPads are built for. They’re designed to provide you better opportunities, greater connectivity, and the ability to transcend limitations with its smarter technology and solutions that unlock your potential when turning ideas into reality.

The IdeaPad Slim 5/5i and Flex 5/5i are pre-installed with Microsoft Office Home & Student 2019 and come bundled with Lenovo’s 3-Year Premium Care warranty upon purchase. This top-notch service provides customers with direct access to Lenovo engineers. They can guide you on basic troubleshooting and do an annual PC Health Check, as well as on-site repairs if absolutely necessary.

Don’t let yourself be held back by machines that fall short of the greatness you wish to achieve. With a Lenovo IdeaPad, you’re equipped with the necessary tools to make it big. Once you have one, all you really need is an idea to build on.


Contact any Lenovo authorized reseller to get your hands on an IdeaPad: http://lenovoph.com/authorizedresellers

This feature is a collaboration between GadgetMatch and Lenovo Philippines.

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Apps

How to get NBA League Pass with your telco provider

There are two package options

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NBA action is in full swing. In fact, it has been since August when the season restarted following a shut down that was caused by the dreaded Coronavirus pandemic. As of writing, we’re in the thick of the Conference Finals series. If you want to catch all the action, here’s how you can get NBA League Pass through different telecomm providers in the Philippines.

It’s now easier than ever to get access to the games legally. All of Smart, PLDT, and Globe are offering the same price packages.

PhP 85 — Watch any three games of your choice
PhP 485 — 30-day pass for all games including live and on-demand

Here’s how to get the subscription for each provider.

Smart Postpaid and Prepaid
(Also works with TNT and SUN Postpaid)

  • Download the NBA app (iOS / Android /APKPure)
  • On the app, click on the icon at the top-right corner
  • Click sign-in
  • A banner on top of the page will appear for Smart, Sun and TNT subscribers
  • Click ‘Get Started’
  • Enter mobile number for verification and a one-time PIN which will be sent to your mobile number
  • Choose your provider: Smart, TNT or Sun.
  • Choose your NBA League Pass Package (3-game or 30-days) and enter mobile number
  • Confirm your payment by entering the one-time PIN sent to your mobile number
  • Click NBA logo and start watching

PLDT Home

  • Go to pldthome.com/nbaleaguepass
  • Select your preferred package
  • The amount will be added to your next bill
  • PLDT will give a voucher
  • Download and sign-in to the NBA app
  • Enter the voucher in the promotion code field
  • Click NBA logo and start watching

Globe

  • Open the GCash app
  • Go to Buy Load
  • Look for the PayTV tab
  • Choose your preferred package. (Note: The chosen package is valid for 90 days).
  • Confirm payment
  • Open the NBA app and enjoy!

As mentioned earlier, we’re no in the Conference Finals with four teams remaining. Dueling in the West are the Los Angeles Lakers and the Denver Nuggets. Meanwhile in the East, it’s a battle between the Miami Heat and the Boston Celtics.

A new NBA champion will likely be crowned in the next 30 days so now is the best time to subscribe!

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Accessories

Apple Watch Series 6 vs Watch SE: Unboxing and Buyer’s Guide

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There’s a new Apple Watch iteration every year — although this year, we have two new models to unbox. Other than that, we also have the newest one-piece bands called ‘Solo Loop’ — both in silicon and braided.

Although Apple completely removed the charging brick out from the usual packaging, they packed several new features on the Watch Series 6 including the new blood oxygen sensor and Always-On Altimeter. Meanwhile, the Watch SE is meant for people who’d want to experience Apple’s wearable without having to spend too much.

Between these two, which of them is your GadgetMatch? Or are you struggling to choose one?

You can head over to our latest Apple Watch Series 6 vs Apple Watch SE Unboxing and Buyer’s Guide right here to find out more.

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