I used to live in validation. Maybe it’s because of too much exposure to social media and the little hearts that spark joy when you see them across your notification bars from those vibrant displays in your beloved gizmos.
But I’ve seen it from both generations — Millennials, Generation Z, and even Zillennials (Yes, we exist) — and how a lot of people are struggling with taking control of other people’s perceptions.
TikTok, and the past decade or so, changed the way people behave in social media. While there are still clout-chasers, a lot of people found their voices and their most authentic self. Living unapologetically seems to be the trend nowadays, and a trend that I’m willing to be part of.
In an age of flexing your status symbol, presenting a curated version of yourself, and keeping up with everyone — Samsung disrupts this era with its Awesome campaign rooting back in early 2020. (Right before the world shut down).
Now in its fourth year, Samsung brings out the Galaxy A54 5G, continuing its message that awesome is for everyone. And being awesome, of course, is living on your own terms, unapologetically.
To a new you
It takes a lot of detoxing, unlearning old and learning new beliefs, and creating healthier habits to live my truth.
Samsung’s newest phone is a reminder of what it means to be who you are. When the Galaxy A54 looked similar to its flagship Galaxy S series, I couldn’t fathom the thought of being unable to distinguish which is which, especially for the untrained eye.
But the South Korean company’s explanation, in a press briefing I attended a month ago, appeased my confusion. Like a performer making its way through the fog from a smoke machine.
The goal was to make sure that Samsung users — even if they’re using phones from midrange to flagship lines — have the same design language. Kinda like iPhones.
No matter the price, an iPhone is an iPhone. It evens the playing field and there is no shaming on whether you’re using an iPhone 7, XS, or the latest ones.
So many people are hung up on how their phones would fair against other people, that they forgot that it’s just a tool so you can live the life you want.
BRB, becoming myself
What I love about the Galaxy A54 is how it lets me live my life on my own terms. It’s not a flagship smartphone, of course, but flagship smartphones always made me feel like I’m not using them to their fullest potential.
Midrange smartphones, surprisingly, are enough. They come with powerful chipsets and internals that you can do anything you want.
I mean, come on, dude. I’ve been playing Ragnarok Origin on the A54 from morning until the battery drops dead. Okay, just kidding at the drop-dead part. I don’t do that with my smartphones.
I play at 8 in the morning while AFK leveling during work hours and come back to my phone with a 12 percent battery at 3 in the afternoon. It heats up, but not to the point where it’s blazingly hot that you can’t touch it.
Apart from that, I get to simultaneously use it for chatting with my friends from my sports team and measuring my statistics during training via Samsung Health and my Galaxy Watch4 Classic.
I also play my favorite tunes while connected to my Galaxy Buds2 Pro, use it as a hotspot whenever I’m working remotely at some coffee shop, and even multitask for work-related stuff.
You see, that’s what I like about the A54. I may not binge-scroll on TikTok or watch on Netflix until the wee hours but for whatever lifestyle you have, it’s equipped with enough power to get through your day and night.
Its features are so well-rounded, it doesn’t focus on just an aspect of your life. That’s what makes it awesome.
Record the way you like it
Some people just want to take selfies. Some want to capture their favorite moments during their night outs, travels, and everyday life.
And some would love to record videos and take amazing photographs. Whatever you want to do, the A54 is equipped with the right set of cameras so you can live your most unapologetic self.
Here are some of the snaps I took using the Galaxy A54 for a month.
Live unapologetically
The Galaxy A54, in some way and form, helps you stop caring about what other people think. It lets you embrace your authentic self and encourages you to change what doesn’t work for you.
It’s the quintessential mid-range smartphone; an important device to add to your arsenal as you take on life’s daily battles.
It’s powerful, long-lasting, and takes awesome photos — enough to keep up with you and your preferred lifestyle. Hands down, it’s the best midrange device for any kind of lifestyle. Samsung is true to its promise that Awesome is for everyone.
The Galaxy A54 isn’t just a smartphone anymore, it’s a life companion for a few years or so. (It will have four major OS upgrades and five years of security patches.)
The Galaxy A54 5G starts at PhP 24,990 for the 128GB variant and PhP 26,990 for the 256GB variant. It comes in three colors: Awesome Lime, Awesome Black, and an online-exclusive Awesome Violet.
SEE ALSO: Samsung Galaxy A34 review: Awesome, trustworthy all-rounder
HYROX drew people from all over the world for a single purpose: finish the course. In Hong Kong, athletes showed up at AsiaWorld-Expo ready to run, row, and push through 8 stations of pure functional fitness.
So, we brought the Canon EOS R6 Mark III to capture one of the most demanding fitness races on the planet.
The Expo floor is a lighting nightmare, a mix of harsh overheads and deep shadows, but the 32.5MP sensor handled the contrast without breaking a sweat.
The 40fps electronic shutter and Pre-continuous shooting meant we were already capturing the moment half a second before we consciously decided to press the shutter.
Covering a race means staying mobile, and the 8.5-stop IBIS let us move freely alongside athletes without losing the shot. The Dual Pixel CMOS AF II stayed locked on athletes even when they were squinting through the final stretch.
What came out were stories of triumph and determination. Even when their bodies were screaming, they pushed through anyway.
This is what HYROX Hong Kong looked like from the inside.
Words by MJ Jucutan. Photos by Sky Rodillas.
Apps
The No-Nonsense guide to mid-year shopping
Let AI do the heavy lifting for you this Lazada 6.6 Super WOW Sale
The mid-year sale season is here, but the days of mindless impulse buying are over.
Shoppers are shifting toward intentional, value-driven decisions, focusing on quality, authenticity, and actual utility over flashy, low-quality gimmicks.
From 8:00 PM on June 5 until 11:59 PM on June 8, 2026, the Lazada 6.6 Super WOW Sale is dropping major discounts. But the real win is using the platform’s tools to maximize your budget.
Lock in the baseline discounts
Before diving into specific items, map out how to stack the core offers.
You can stretch your money by hunting down LazFlash Deals for up to 90% off, collecting up to PhP 3,000 in stackable vouchers, and ensuring every order qualifies for the free shipping offers available throughout the event.
True value comes from combining these three layers of savings on things you already need.
Filter for authentic value
Shopping smart means avoiding the trap of “too good to be true” counterfeits that end up in the trash.
Data shows a massive consumer shift toward trusted quality, with LazMall growth vastly outperforming standard listings during major sales.
To ensure your money goes toward genuine products with real warranties, restrict your browsing to official, brand-certified stores.
If you are upgrading your tech, parenting gear, or wardrobe, look to trusted names anchoring the sale like UGREEN, JisuLife, ANTA, Maserati Watches, Momcozy, and O.TWO.O.
Outsmart the noise with built-in tech
Don’t waste hours scrolling through endless listings or guessing which product is better.
The smartest way to navigate a massive mid-year event is to let the platform’s built-in features cut through choice paralysis.
Tools like AI Lazzie and AI Picks allow you to instantly compare similar items, analyze prices, and get personalized recommendations based on actual data rather than generic marketing hype.
Smart Shopper Tip: True value is a mix of the right price, verified authenticity, and a seamless return policy. Use this sale period to stock up on everyday essentials and high-quality upgrades rather than panic-buying items you’ll regret later.
Entertainment
X-Men ’97 returns to Disney+ for second season
Emmy-nominated series to continue mutant team’s story
Marvel Animation’s Emmy-nominated X-Men ’97 is returning to Disney+ for a second season, starting July 1.
Along with this announcement, a trailer and poster have been made available. The first season of the animated series was one of the most-watched Disney+ originals, and a hit with fans and critics alike.
Season 2 continues with the heroic mutant team of X-Men, divided and thrown across different eras in time as they struggle to navigate their return home.
Meanwhile, back in the 1990s, suspicious foes and new strains of mutant intolerance are on the rise in the wake of the protagonists’ absence.
The second season will be comprised of nine episodes. The voice cast includes:
- Ross Marquand as Professor X
- Matthew Waterson as Magneto
- Ray Chase as Cyclops
- Jennifer Hale as Jean Grey
- Alison Sealy-Smith as Storm
- Cal Dodd as Wolverine
- Lenore Zann as Rogue
- George Buza as Beast
The series is executive produced by Brad Winderbaum, Kevin Feige, Louis D’Esposito, Dana Vasquez-Eberhardt, Julia Lewald, Eric Lewald, Larry Houston, and Beau DeMayo.
Jake Castorena serves as the supervising producer. Episodes were written by JB Ballard, Beau DeMayo, Bailey Moore, Antony Sellitti, Brian Ford Sullivan, and Mariah Wilson.
The episodic directors are Emmett Yonemura and Chase Conley.
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