Enterprise
Samsung falls to less than one percent market share in China
Might pull out of Chinese market by next year
Recently, Samsung launched the Galaxy Note 9 to worldwide acclaim. Ironically, despite the positive response, the company is still slogging through one of its most dismal years to date. Previously, the Galaxy S9 opened to tepid, abysmal sales.
Now, with the dawn of more capable competitors, Samsung is falling more drastically than ever before. Formerly a stalwart in China, the company has now fallen to less than one percent market share in one of the world’s biggest markets.
Just a few years ago, Samsung’s phones captured a comfortable market share lead at 20 percent. The huge lead accurately represented Samsung’s grip on the market at the time.
However, with the recent developments (or lack thereof), the balance of power is steadily shifting. This year, gigantic (but more affordable) outings from smaller companies — Huawei, OnePlus, OPPO, Xiaomi — have taken the market by storm.
Besides the downpour of competitive rivals, Samsung has cited the decline of the smartphone market at large as a reason. From the lack of revolutionary features, adoption and upgrade rates have declined, causing an overall plateauing of phone sales.
According to Reuters, Samsung is considering drastic measures to alleviate the slump in sales. Most radically, the company might pull out of the Chinese market entirely.
Specifically, the plan affects Samsung’s Tianjin factory in Northern China. On its own, the facility manufactures 36 million phones per year. Additionally, Samsung has other plants nearby in Huizhou and Vietnam.
Currently, Samsung officials have yet to decide on the Chinese market’s ultimate fate. However, the pull-out is still a tempting move to improve efficiency.
Regardless, Samsung will remain as a global powerhouse even if it withdraws from the Chinese market. If anything, the move will dictate the company’s (and its Chinese competitors’) trajectory for the future.
Besides Samsung, Apple has also fared similarly, bowing out to Chinese brands in multiple markets.
SEE ALSO: Samsung Galaxy Note 9: Price and pre-order details in the Philippines
Enterprise
Global Connect Show Shenzhen empowers Chinese enterprises
Opportune time for new Chinese enterprises to go global
The Global Connect Show Shenzhen 2026 (GCS SZ 2026) was successfully held on June 1 at China’s innovation hub.
More than 100 Chinese enterprises joined the event, encouraged to expand into international markets.
The program focused on three core pillars:
- Chinese brand going global
- Global channel connection
- Dedicated “Into the Enterprise” series
China has developed a new generation of internationally competitive companies across various sectors, including:
- consumer electronics
- smart hardware
- artificial intelligence
- robotics
As these companies enter a new phase of going global, demand is growing for global communications, brand building, market trust, and localized business networks.
As such, the Global Connect Show is one of the platforms to be able to strengthen the relationship across enterprises, partners, business associations, and even media and influencers.
It is a significant window for innovative brands to enter global retail channels by building compelling brand narratives and developing strong localized operations.
This year’s GCS is the third staging of the show, which consistently aims to match Chinese brands with partners through a results-first approach. Such an approach includes hands-on product experiences, presentations, and one-on-one meetings.
Enterprise
New US-China ban might affect 75% of phones, laptops
Companies can no longer use Chinese labs to test their products.
The United States is continuing its crusade against Chinese technology today. However, the target now isn’t a company from China but a method important to a lot of non-Chinese brands.
Today, via Reuters, the Federal Communications Commission (or FCC) has unanimously voted to prohibit companies from using Chinese labs to test their electronic devices if they are to be sold for use in the United States. Naturally, this includes smartphones and computers.
Notably, the prohibition doesn’t directly target Chinese brands. However, it will still affect a huge swath of the industry. The FCC estimates that around 75 percent of the entire market are devices tested in labs based in China.
This means that companies who wish to sell future products in the country must move their testing to labs in the United States or other countries that it deems secure. At its current iteration, the prohibition will not affect devices that already earned their certification prior. However, it might prevent them from getting recertified once their current one expires.
Now, the prohibition isn’t an absolute lock just yet. The FCC will allow the industry to submit comments about the proposal. But, with a unanimous vote from the FCC, companies might have to start looking for alternative testing sites if they want to stay operation in the United States.
Enterprise
OnePlus has reportedly merged with realme
Both brands were previously rumored for restructuring early this year.
OnePlus has a problem. For a while now, rumors have swirled about the company’s dissolution. For their part, the company has continued to deny the reports, citing business as usual. Likely to their dismay, the reports just keep coming. Today, sources have hinted that OnePlus has merged with realme.
Back in January, it was rumored that OnePlus would be closing up shop this year. Since the company very quickly denied the rumors, the report hardly made waves. However, a suspected merger with realme is more difficult to debunk.
For one, realme is itself in a very interesting position. Also back in January, realme was reportedly moving back into being a sub-brand of OPPO. Coupled together with the OnePlus debacle, all this internal restructuring seems par for the course.
According to Digital Chat Station on Weibo, OnePlus and realme have already concluded the merger. The two brands have reportedly united their Chinese and international operations under one roof. Likewise, their marketing will be the same. Pete Lau will still be the main head for this new division.
As with anything of this nature, take this with a grain of salt. OPPO, OnePlus, and realme have not issued any official statements concerning a merger or a shutdown for any brand.
SEE ALSO: realme is reportedly going back to being an OPPO sub-brand
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