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The Top 10 Global Smartphone Brands of 2017

And the winners are…

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How well did your favorite smartphone brand grow in 2017? 

Here are some interesting insights form IHS Markit, a renowned market research firm, that recently published its findings on the leading global smartphone brands of 2017.

Gold and Silver go to…

Samsung was the leading Smartphone brand of 2017 by shipped unit volume. Its dominance is unchallenged with a total market share of 22% or 316.2 million. Samsung shipments grew 2% last year.

Apple is a distant second at 15% or 215.8 million units — this despite an amazing fourth quarter, where the iPhone X was the bestselling smartphoneApple, however, flatlined this year with zero growth rate.

A Chinese brand takes Bronze

Huawei in third is creeping up on Apple with an 11% market share or 153.1 million shipped units, a plus of 10% compared to the previous year, but ran into speed bumps breaking into the US market. The company only sold around 200,000 units in the fourth quarter of 2017, despite the promising showing of the Huawei Mate 10 Pro in other parts of the globe.

In January, AT&T pulled out from negotiations, days before a partnership was scheduled to be announced at CES 2018. In addition, a proposed bill seeking to ban Huawei from doing business in the US might further hurt the company’s chances of securing all important carrier partnerships for its flagship devices.

Better together

Sister companies OPPO and Vivo took fourth and fifth, respectively. Both companies posted double-digit year-on-year growth rates, 23%  and 18%, respectively. Together, both brands shipped 212.8 million units, enough to get dangerously close to Apple and well ahead of Huawei. Both brands opened flagship stores in China allowing them to boost brand recognition and drive home an image of value for money.

The growth winners are

But when it comes to growth numbers, the clear winners are Xiaomi at sixth and Motorola at ninth. The two brands saw growth rates well beyond any other brand, both enjoying a 58% year-over-year growth.

Motorola now controls 3% of the market while Lenovo, as the owner of the Motorola Mobility name, reached only a 1% market share.  This is a clear validation of Lenovo’s go-to-market strategy to focus on the beloved Motorola brand. In 2018, expect Lenovo to continue to shift away from Lenovo-branded smartphones in favor of Motorola-branded handsets.

What about the other South Korean player?

While LG maintained almost the same unit volume as in 2016 with a growth of just 1%, they climbed up one spot to number seven due to the weak performance of ZTE. LG is struggling to get market recognition for its high-end devices, and with a limited marketing budget compared to other brands, this might not change in the foreseeable future.

And the losers

ZTE and Gionee are the biggest losers of 2017. ZTE declined by 20%, dropping to the eighth spot. Ginoee also declined by 14%.

The overall market

The global smartphone market grew only slightly by 3% equaling a total unit volume of 1.44 billion shipped phones compared to 1.4 billion in 2016. The fourth quarter of 2017 saw a decline of 4.5%, ringing in trouble ahead and laying the foundation for more changes to come in 2018.

Cameras

The instax Mini 9 comes with a retro craft bundle for the holiday season

For all your scrapbooking dreams

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The holiday season is here!

If you’re still struggling in coming up with a gift idea, Team Instax might have just curated one for you. Fujifilm partnered with Craft Easy to create the instax Mini 9 Craft Kit.

The craft kit comes with a unique, retro tin box that comes in five colors — each with an accompanying message and particular design. Inside you get a Mini 9 camera, a pack of film, as well as crafting materials including wooden clips, washi tapes, and a set of fun stickers. This special bundle could be a great gift for only PhP 4,499 (US$ 89).

instax Mini 9

The instax Mini 9 is an instant camera that lets you take better selfies that you can print thanks to the built-in selfie mirror placed next to its lens. There’s also a close-up lens attachment if you want to photograph your subjects closer. Lighting can easily be adjusted, too, with its brightness adjustment dial. To operate the camera, you only need two AA size alkaline batteries. Happiness is just one click away!

The Mini 9 is available in Flamingo Pink, Ice Blue, Lime Green, Cobalt Blue, and Smoky White. The camera retails for PhP 3,999. It’s available at Fujifilm authorized dealers nationwide.

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OPPO Reno2 F now available in Nebula Green

More color options for the discerning buyer

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OPPO is investing more and more on its Reno lineup. Last October, it unveiled the Reno2 F in the Philippines, essentially replacing the F series. Now, the phone is available in a new color option: Nebula Green.

Still priced at PhP 19,990 for the 8GB + 128GB configuration, OPPO is offering a PhP 500 discount for its Enco Q1 earphones when you buy this color option. To get the new variant, visit any OPPO stores nationwide or their online stores on Lazada, Shopee, Akulaku, Argomall, Abenson, and MemoXpress.

Pay Day Treats promo

To entice more customers, OPPO is also rolling out their Pay Day Treat promo from November 16 to 17. Buyers of any Reno models or the A9 2020 receive free vouchers from Zomato, Grab, Viu, and iWant.

To know more about the promo, visit their Facebook page or their website.

The OPPO Reno 2F is a more affordable variant of the Reno 2 with a focus on great camera experience. It has a quad-camera setup, a nice 6.5-inch AMOLED display, and a Helio P70 processor. Powering the device is a 4,000 mAh battery with support for VOOC Flash Charge 3.0. Additionally, it has a headphone jack and a MicroSD card slot which are rare finds these days.

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Xiaomi and Realme are Lazada’s best tech brands in 11.11 sale

The competition is getting intense

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The competition between Xiaomi and Realme is heating up. Realme, a relatively new brand in the market, is going toe-to-toe with Xiaomi for value smartphones in the Philippines. And if Lazada’s 11.11 sale is an indicator, the two are competing for the best in the country.

Xiaomi is still king

In the recently held 11.11 sale on Lazada, Xiaomi reigned supreme as the best-selling tech brand in the mobile phone and tablet category. The company’s best-selling products are the Mi Smart Scale and the recently launched Redmi Note 8 and Note 8 Pro.

Both midrange phones are priced competitively while offering quad cameras, decent performance, and huge battery life. In particular, the Redmi Note 8 has a Snapdragon 665 processor, 6.5″ HD display, a 4,500mAh battery, and a quad-camera setup. It is priced at PhP 7,990 for the base 3 + 32GB model.

…but Realme is catching up

However, Xiaomi’s reign might be short-lived if Realme continues its strong, fast growth in the country. It placed no. 2 under the mobile phone and tablet category during its first Lazada 11.11 sale. The company witnessed a 966% growth from its September 9 sale.

Realme 5 took the spot for the best-selling smartphone, with competitive specifications of a Snapdragon 665 Processor, 6.5” HD display, 5,000mAh battery, quad-camera setup, and a price of PhP 7,990.

The Realme 5 makes a good alternative to the Redmi Note 8, which has almost the same specs and pricing. However, Realme 5 takes the edge slightly with bigger battery capacity and higher storage for the base variant at 64GB.

It is no wonder that Xiaomi’s intention behind the Redmi Note 8 and Note 8 Pro is to offer competitive phones that match Realme’s offering. Surely, their rivalry is in full swing in the country. But Realme has a lot to go before beating Xiaomi globally — it’s the “sales volume king” in China’s Singles’ Day sales event.

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