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The Top 10 Global Smartphone Brands of 2017

And the winners are…

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How well did your favorite smartphone brand grow in 2017? 

Here are some interesting insights form IHS Markit, a renowned market research firm, that recently published its findings on the leading global smartphone brands of 2017.

Gold and Silver go to…

Samsung was the leading Smartphone brand of 2017 by shipped unit volume. Its dominance is unchallenged with a total market share of 22% or 316.2 million. Samsung shipments grew 2% last year.

Apple is a distant second at 15% or 215.8 million units — this despite an amazing fourth quarter, where the iPhone X was the bestselling smartphoneApple, however, flatlined this year with zero growth rate.

A Chinese brand takes Bronze

Huawei in third is creeping up on Apple with an 11% market share or 153.1 million shipped units, a plus of 10% compared to the previous year, but ran into speed bumps breaking into the US market. The company only sold around 200,000 units in the fourth quarter of 2017, despite the promising showing of the Huawei Mate 10 Pro in other parts of the globe.

In January, AT&T pulled out from negotiations, days before a partnership was scheduled to be announced at CES 2018. In addition, a proposed bill seeking to ban Huawei from doing business in the US might further hurt the company’s chances of securing all important carrier partnerships for its flagship devices.

Better together

Sister companies OPPO and Vivo took fourth and fifth, respectively. Both companies posted double-digit year-on-year growth rates, 23%  and 18%, respectively. Together, both brands shipped 212.8 million units, enough to get dangerously close to Apple and well ahead of Huawei. Both brands opened flagship stores in China allowing them to boost brand recognition and drive home an image of value for money.

The growth winners are

But when it comes to growth numbers, the clear winners are Xiaomi at sixth and Motorola at ninth. The two brands saw growth rates well beyond any other brand, both enjoying a 58% year-over-year growth.

Motorola now controls 3% of the market while Lenovo, as the owner of the Motorola Mobility name, reached only a 1% market share.  This is a clear validation of Lenovo’s go-to-market strategy to focus on the beloved Motorola brand. In 2018, expect Lenovo to continue to shift away from Lenovo-branded smartphones in favor of Motorola-branded handsets.

What about the other South Korean player?

While LG maintained almost the same unit volume as in 2016 with a growth of just 1%, they climbed up one spot to number seven due to the weak performance of ZTE. LG is struggling to get market recognition for its high-end devices, and with a limited marketing budget compared to other brands, this might not change in the foreseeable future.

And the losers

ZTE and Gionee are the biggest losers of 2017. ZTE declined by 20%, dropping to the eighth spot. Ginoee also declined by 14%.

The overall market

The global smartphone market grew only slightly by 3% equaling a total unit volume of 1.44 billion shipped phones compared to 1.4 billion in 2016. The fourth quarter of 2017 saw a decline of 4.5%, ringing in trouble ahead and laying the foundation for more changes to come in 2018.

News

Foldable iPad coming in 2024, report says

With a carbon fiber kickstand

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Only a few things are as mythical as Apple’s first foldable device. For years, Apple has reportedly worked on foldable technology in hopes of eventually releasing an iPhone or an iPad with the form factor. Now, years later, more and more reports are revealing optimistic developments for the company’s first set of foldable devices.

According to a new one from Ming-Chi Kuo, Apple will likely release the first foldable iPad sometime in 2024. With the new device, the company hopes to revamp the iPad lineup, releasing a more varied mix to boost shipments.

Additionally, Kuo states that the device will come with a carbon fiber kickstand. Besides offering a unique form factor for the lineup, the kickstand’s material will also decrease the device’s weight, making for a lighter iPad.

It’s still some time away from now. Even if Kuo hit the nail on the head with this report, Apple can still change plans between now and 2024. Besides an iPad, the company is also reportedly working on a foldable iPhone to take on Samsung’s dominance in the industry. However, like the enigmatic iPad, not much is known about the foldable iPhone. Given the increasing abundance of reports about the foldable lineup, we will likely learn more as the year progresses.

SEE ALSO: Apple testing E Ink displays for foldable iPhone

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Gaming

It’s easier to get a PlayStation 5 now, Sony says

More supplies worldwide

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Still struggling to get a new PlayStation 5? If dwindling console stocks are keeping you down, Sony has announced a reprieve for queue waiters. The company promised that supply for the console will greatly increase ahead of the PlayStation VR2’s launch in February.

Since the console’s launch back in 2020, scalpers and bots have persistently plagued the industry, taking supplies away from most gamers. Over the years, the impact of supply problems gradually dissipated. Today, it’s easier to buy a PlayStation 5, but supply can still be an issue in some parts of the world.

During CES 2023, Sony initially hinted that PlayStation 5 stocks should increase even more this year. Now, Sony is making it even more official. Today, the company officially posted that it’s easier to find one in retailers globally.

For users hunting for the console in the United States, the United Kingdom, and Europe, Sony recommends going to the official PlayStation store to buy one.

To promote the increased supply, Sony has also released a new promotional video for the PlayStation 5’s exclusives set to imitate a news show.

Only a month into the year, 2023 is already looking to be a great year for the platform. Later in February, Sony is set to launch the new PlayStation VR2. The console will also host a flurry of notable exclusives including Marvel’s Spider-Man 2, Assassin’s Creed Mirage, and Street Fighter 6.

SEE ALSO: PlayStation launches ‘The Year of Play’ campaign

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Entertainment

Netflix confirms One Piece adaptation coming this year

Plus a new poster

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Netflix continues its huge gamble on anime adaptations. Over the past several years, the platform produced a couple of live-action versions of classic anime shows. To the company’s dismay, neither of the adaptations were received well. Still, the gamble continues to truck on. Netflix has confirmed that the upcoming One Piece adaptation is coming this year.

The live-action adaptation isn’t exactly new. Netflix first announced the title back in 2020 but offered only a few developments concerning the show’s production. Now, we have a release window and a poster.

To be fair, the new poster doesn’t show much except for Luffy’s back. A wider shot shows a bit more including the rears of all the Straw Hat Pirates and a shot of the Thousand Sunny in the distance.

Likewise, Netflix has not shared what the synopsis of the One Piece adaptation will be. Historically, the platform’s live-action adaptations start from the very beginning, taking viewers on a compressed tour through the original anime show’s plot.

That said, the company has a long uphill climb to legitimize its live-action anime adaptations. Despite featuring Willem Dafoe as Ryuk, Netflix’s previous Death Note adaptation quickly receded into a forgettable title. Additionally, Cowboy Bebop was canceled after only one season.

SEE ALSO: Netflix Southeast Asia movies to watch

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