News
HUAWEI debuts the Pura 80 Ultra with “switchable” telephoto lenses
Announced alongside three other Pura 80 models
Just two days after the software-studded WWDC 25 event by Apple, HUAWEI tries to steal the spotlight and reveals the Pura 80 Ultra — at least in China.
They clearly won’t miss this chance of joining the “Ultra” gang as all major key players are already out: the Samsung Galaxy S25 Ultra, Xiaomi 15 Ultra, OPPO Find X8 Ultra, and vivo X200 Ultra.
Ultra in sight, and in mind
It seems like HUAWEI is sticking with its “Forward Symbol” camera design this year. However, it’s even bigger than ever — and it’s not purely for aesthetics.
Last year’s “Ultra” highlight was the retractable 1-inch main camera with a variable aperture.
That’s not to say that it’s absent this year. It still has one, just without that pop-up mechanism.
But, the highlight this time, is all about that “switchable” telephoto lens system with just a single image sensor beneath. Proving a further breakthrough in engineering.
The HUAWEI Pura 80 Ultra is capable of giving the best of both worlds: 3.7x and 9.4x optically-zoomed shots. It’s definitely an upgrade from the loner 3.5x telephoto lens of previous iterations.
Additionally, shots beyond 30x will still be achievable in utmost clarity with HUAWEI’s camer-AI magic.
Although the brand has departed from their long-time Leica partnership since the P50 series, HUAWEI’s excellent imaging capabilities still remain.
All thanks to HUAWEI’s XMAGE imaging tech alongside the Red Maple spectral camera first introduced on the Mate 70 series, it can keep up with brands and their camera collabs.
Plentiful Pura 80
If the Pura 80 Ultra isn’t your cup of tea, there are still the other three flavors on the table: the Pura 80, Pura 80 Pro, and Pura 80 Pro+.
Despite their superlatives, this year’s Pura 80 series isn’t as confusing as it seems.
But, for clarifications, here’s a rundown of their camera nuances:
| Pura 80 Ultra | Pura 80 Pro+ | Pura 80 Pro | Pura 80 | |
| Wide | 50MP f/1.6~f/4.0 1-inch sensor |
50MP f/1.6~f/4.0 1-inch sensor |
50MP f/1.6~f/4.0
|
50MP f/1.6~f/4.0
|
| Ultra-Wide | 40MP f/2.2 | 40MP f/2.2 | 40MP f/2.2 | 13MP f/2.2 |
| Telephoto | 50MP f/2.4 + 12.5MP f/3.6 Ultra-large Bottom Telephoto 3.7x optical zoom + 9.4x optical zoom |
48MP f/2.1 Macro Telephoto 4x optical zoom |
48MP f/2.1 Macro Telephoto 4x optical zoom |
12MP f/3.4 Periscope Telephoto 5.5x optical zoom |
| Spectral | 1.5MP Red Maple |
1.5MP Red Maple |
1.5MP Red Maple |
1.5MP Red Maple |
| Selfie | 13MP f/2.0 | 13MP f/2.0 | 13MP f/2.0 | 13MP f/2.0 |
Chipset still remains a mystery but, these Pura 80 phones pack the great goodies: 16GB memory for the Ultra and Pro+ variants while 12GB for the Pro and base models.
Higher 512GB/1TB storage options are exclusive (again) to the higher-end line, while a 256GB option is available for both the vanilla and Pro variants.
5700mAh battery is equipped in all three phones with support for 100W SuperCharge / 80W Wireless SuperCharge speeds.
Aside from that, watered-down specs are found on the vanilla Pura 80: 5600mAh battery, slower 66W wired + 50W wireless charging, and a smaller 6.6-inch flat OLED display.
Speaking of, the three higher-ups all feature a slightly larger 6.8-inch quad-curved OLED display. However, all displays have adaptive 1~120Hz refresh rate, 2160Hz PWM Dimming, and support for DCI-P3 Wide Color Gamut, plus 1.07 Billion Colors.
Also, all models feature HUAWEI’s second-gen Kunlun glass. Albeit, the top-tier Ultra and Pro+ models are Xuanwu or basalt-tempered for an even better scratch-resistance.
The only great denominator among all models is the dual IP68+IP69 rating.
As expected, all phones run the latest HarmonyOS NEXT 5.1 with all the magical, modern-day AI features in mind.
Pricing and Availability
The HUAWEI Pura 80 series is currently open for pre-orders in China. In-store launch and availability to follow on June 26, 2025 (Thursday).
Pura 80 (Velvet Gold, Velvet Green, Velvet White, Velvet Black)
- 12+256GB = TBA
- 12+512GB = TBA
- 12+1TB = TBA
Pura 80 Pro (Glazed Gold, Glazed White, Glazed Black)
- 12+256GB = CNY 6499 (US$ 905 / EUR 795 / GBP 670 / SG$ 1165 / PhP 50,510 / INR 77,410)
- 12+512GB = CNY 6999 (US$ 975 / EUR 855 / GBP 725 / SG$ 1255 / PhP 54,395 / INR 83,365)
- 12+1TB = CNY 7999 (US$ 1115 / EUR 975 / GBP 825 / SG$ 1435 / PhP 62,170 / INR 95,275)
Pura80 Pro+ (Glazed Red, Glazed Green, Glazed White, Glazed Black)
- 16+512GB = CNY 7999 (US$ 1115 / EUR 975 / GBP 825 / SG$ 1435 / PhP 62,170 / INR 95,275)
- 16+1TB = CNY 8999 (US$ 1255 / EUR 1095 / GBP 930 / SG$ 1610 / PhP 69,940 / INR 107,190)
Pura 80 Ultra (Black, Gold)
- 16+512GB = CNY 9999 (US$ 1395 / EUR 1220 / GBP 1030 / SG$ 1790 / PhP 77,770 / INR 119,100)
- 16+CNY 10,999 (US$ 1530 / EUR 1340 / GBP 1140 / SG$ 1970 / PhP 85,490 / INR 131,010)
As of this writing, there’s no word on global availability. We have to wait for HUAWEI if they will still bring their latest Pura line outside the homeland.
UPDATE: Mark your calendars! HUAWEI will reveal the Pura 80 series to the global stage in Dubai, UAE on July 10, 2025.
Further than seen. The #HUAWEIPura80 Series is coming soon. #HuaweiLaunch pic.twitter.com/A3ugWzIbyp
— Huawei Mobile (@HuaweiMobile) June 25, 2025
News
nubia to launch new Neo 5 series gaming phones on March 28
Head to SM Megamall for activities, guest appearances, surprises
nubia Philippines will officially launch the nubia Neo 5 series gaming smartphone on March 28 at their “Enter The NEOVerse: Born To Win” event. It will be held at the SM Megamall Fashion Hall in Metro Manila.
The nubia Neo 5 series’ design and details will be unveiled during the event. It is inspired by the REDMAGIC Gaming Lab, which is behind the REDMAGIC’s high-performance gaming ecosystem.
The nubia Neo 5 series will introduce a bold gaming-centric aesthetic, paired with performance-driven specs.
Customers can expect a sleek, futuristic styling, as well as powerful hardware engineered to elevate everyday mobile gameplay.
Across the lineup, users can expect high refresh rate displays, powerful processors, advanced cooling systems, and the familiar gaming triggers from the previous series.
It does look like nubia is adding AI-powered gaming optimization to give players an extra edge for every competitive match.
All these, of course, minus the flagship price tag.
Enter the NEOverse
At nubia’s launch event, the activity area will be transformed into a gaming-inspired universe.
Guests can explore interactive zones, participate in challenges, and experience the nubia Neo 5 series firsthand. They can also unlock exclusive rewards and prizes.
Moreover, the event will feature appearances from nubia ambassadors Sanya Lopez and ONIC Philippines.
From there, there will be 1v1 gaming sessions with ONIC PH players, as well as a special “Play” segment featuring a yet-to-be-revealed cosplayer.
nubia will also offer event-exclusive deals for early shoppers during the launch. Customers can enjoy up to seven premium freebies per nubia Neo 5 model. This is available for the first 100 customers.
Furthermore, nubia will officially announce its TikTok Super Brand Week, as well as partnerships with Yanlala and Geely.
News
REDMI Note 15 Series named Presenting Partner for Spartan Race Philippines 2026 season
Titan Toughness takes center stage!
Being a Spartan athlete for five years has taught me that endurance isn’t just about physical strength; it’s about the mental grit to keep moving when your body begs you to stop.
In this world, “toughness” becomes more than just a marketing buzzword. Now, it’s a requirement for survival. That’s why the partnership between Spartan Race Philippines and the REDMI Note 15 Series feels like a shared philosophy.
Partner for a tough course
Starting March 21, 2026, at Parklinks, Pasig City, the REDMI Note 15 Series officially joins the Spartan circuit.
For someone who has navigated these obstacles for years, I know that technology usually doesn’t belong in the mud. But the “Titan Tough” promise of the REDMI Note 15 is built for this exact routine.
It’s designed to be there for the moments that matter. For capturing the raw, unpolished triumph of the finish line; for surviving the grit of the course so you can focus on the next hurdle; and for finding the device at the heart of the festival area and the winner’s circle, mirroring the resilience of the athletes themselves.
Join the journey
Whether you are a seasoned elite racer or stepping into your first Open heat, this season is about testing your limits.
To help you get to that starting line, you can use the discount code REDMINOTE15 to get 10% OFF on all Spartan Race OCR, Spartan Kids Race, and Hurricane Heat events.
See you at the starting line. AROO!
HONOR Philippines has launched its latest mass-market smartphone entry that caters to students and the youthful market in general: the HONOR X8d.
The budget smartphone is priced at PhP 15,999 and is available in Blue, Velvet Black, and Velvet Grey colors.
As part of launch offers, those who pre-order until March 27 can get a free accessory and can also avail of 0% installment plans via credit cards and Home Credit.
Customers can get the device through Lazada, Shopee, and HONOR stores.
REVIEW: The HONOR X8d is serviceable
The HONOR X8d is powered by a Snapdragon 6s 4G Gen 2 processor and comes with 8GB of RAM (plus 8GB expansion) and 256GB of storage.
It has a large 7,000mAh battery which supports 45W charging, making it a very long-lasting daily value companion.
The device features a 6.77-inch 120Hz display which has up to 3,000 nits of brightness, making it useful for practical situations.
The handset comes with usual display certifications and protections, including 3840Hz PWM dimming, E-Book mode, SGS drop resistance, and an IP65 rating.
For its cameras, the X8d has a 108MP main camera, plus a 16MP front camera. The main shooter can capture decent quality at 1x, 2x, and 3x zoom ranges.
There are also handy AI editing tools like AI Eraser, AI Cutout, and AI Upscale.
Out of the box, the HONOR X8d runs on MagicOS 10 based on Android 16. It also has staple productivity tools like AI Translate, AI Writing, AI Notes, and AI Recorder, alongside features such as Magic Portal and Circle to Search.
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