Enterprise

Apple might bring back the old-school rainbow logo this year

Set to come with select iPhones and iPads

Published

July 17, 2019

Luigi Leonardo

Image source: MacRumors

Apple’s logo is one of the most ubiquitous icons of this generation. Both Apple and non-Apple users alike can recognize the half-bitten apple from a mile away. However, before its meteoric rise, Apple’s logo had more colorful beginnings.

In the past, Apple used a rainbow-colored variant for its products. However, Steve Jobs’ iPhone era traded this colorful logo for a minimalist grey apple. The new evolution brought Apple’s branding to a sleeker level. Apple was ready for the new world.

Lately, the siren’s call of nostalgia has resurrected the old world for today. A lot of brands today are calling back to their former roots. Old products and branding return for a breath of new life. Considering this, Apple might bring its old properties back from the grave.

According a leaker from MacRumors, Apple will likely bring the rainbow-colored logo later this year. The old logo will likely come with a flurry of products in the future. Unfortunately, the rumor does not reveal which products will come with the resurrection. Most likely, the logo will adorn a few iPhones and iPads soon.

Of course, a rumor is still just a rumor. MacRumors credits only the tipster’s previous reputation as the rumor’s credibility. Apple has not made an official announcement yet. However, if anything, a few signs have already pointed towards the potential resurrection. For one, Apple has recently renewed the logo’s trademark, ensuring the company’s continued usage over the property. Additionally, a resurrection might even go beyond mere nostalgia. Apple has notably supported gender equality, releasing rainbow-themed merchandise previously.

If anything, signs point to yes. Do you want to bring back old school? Where do you want to see the old logo in?

Enterprise

realme is reportedly going back to being an OPPO sub-brand

All scheduled phones will still launch on time, though.

Published

January 9, 2026

Luigi Leonardo

A popular story among Chinese smartphone brands is whenever a sub-brand spinning off into its own independent entity. A less common one is when an independent entity suddenly merges back into the main entity. And yet, that’s the story we have today. realme is reportedly going back to being a sub-brand of OPPO.

If you don’t remember realme’s time as a sub-brand, then it’s hardly your fault. It’s been a long while since realme was considered a sub-brand. In 2018, the brand spun off on its own to form one of the most popular names in the Chinese smartphone space.

Today, via Leiphone, realme will return to OPPO as a sub-brand. Current realme CEO Sky Li will still retain his responsibilities heading the brand. Plus, all products on the current release schedule will still come out as planned.

However, starting this year, realme will start reintegrating back into OPPO, particularly through the latter’s after-sales programs. OnePlus will also follow the same structure going forward.

Currently, realme has not officially announced the move. That said, we also don’t know how the brand will address the reported change. It’s possible that the shift is just internal and has no effect on how the brand faces the public. For now, only time will tell.

Enterprise

Samsung warns that tech prices might increase this year

And it’s all because of AI.

Published

January 8, 2026

Luigi Leonardo

The big story late last year was the skyrocketing prices of chips. Analysts are predicting that the demand for RAM will cause the entire industry to experience hikes this year. Some users, especially in the PC building scene, are already feeling the burn. PCs won’t be the only victims, though. Xiaomi is already expecting hikes across the board. Now, Samsung is adding its voice to the growing list of warnings about price increases.

During CES 2026, Wonjiun Lee, Samsung’s global marketing chief, confirmed that the memory shortages are, in fact, real (via Bloomberg). Moreover, the company is now evaluating whether more price hikes are needed this year for its products. Though Lee expressed regret over pushing the prices to consumers, the state of the industry might force the company’s hand.

Samsung’s opinion has a lot of weight. While other brands have also voiced out their opinions lately, Samsung itself is a producer of chips. If a chip supplier is already warning users of prices affecting them, the effect will likely cascade even more when it comes to device manufacturers.

The ongoing shortage of chips is a result of the overwhelming demand from companies looking to build and bolster AI-based servers. The business-to-business demand is notably different from how regular consumers, who will soon find it hard to buy their own devices, see it.

At the very least, Samsung has not confirmed any price increases yet. However, all eyes are on the next Galaxy Unpacked, when Samsung will launch its newest Galaxy products. Will prices increase or stay the same?

Enterprise

TikTok finally gets a buyer in the United States

The deal targets a closing date in late January.

Published

December 19, 2025

Luigi Leonardo

The year started with a ban. A day before Donald Trump started his second term, TikTok went dark, in anticipation of an impending ban. The platform quickly went back online, leading to an ultimatum that saw TikTok hunt for an American buyer to full stave off a definitive ban in the United States. Now, as the year ends, a buyer is finally here.

Via CNBC, TikTok has reportedly inked a deal to finalize a deal in the United States, as stated in an internal memo from CEO Shou Zi Chew. The memo, which was sent just this week, details a plan that will see the deal close by January 26, 2026.

Fifty percent of TikTok’s newly restructured U.S. arm will be held by a collection of American investors including Oracle, Silver Lake, and MGX. Meanwhile, already existing investors of TikTok will hold 30.1 percent. Finally, ByteDance will retain 19.9 percent.

Additionally, TikTok’s algorithm in the United States will be retrained with American data. The American arm will also handle the country’s “data protection, algorithm security, content moderation, and software assurance.” Oracle will be the “trusted security partner” in charge of making sure the company keeps within regulations in the country.

With a deal pushing through, the long-running TikTok saga in the United States might finally come to a close.