Part of Apple‘s ecosystem expansion is the new Apple Card. As its name implies, Apple Card is the company’s very own credit card which is right inside the iPhone’s Wallet app and works like Apple Pay.
According to Apple, they created Apple Card as a new kind of credit card designed to help their customers have a healthier financial life. By using Apple’s expertise in making things simpler, Apple Card brings together the company’s hardware, software, and services to create a new credit card experience. Since the Apple Card is a digital-first credit card, everything is done within an iPhone.
Apple is delivering this service in partnership with Goldman Sachs and Mastercard as the issuing bank and global payments network.

Apple Card is built into the Wallet app on iPhone | Image credit: Apple
Apple Card works like any credit card, but with seamless integration to the iPhone; it’s practically a credit card designed for the iPhone. The Apple Card and Wallet app make everything easy to understand and record detailed transactions in real-time. Also, support is available 24/7 by simply sending a text from the Messages app.
To entice customer’s to try it out, Apple will offer a rewards system called Daily Cash. Customers will receive a percentage of their every purchase: two percent for items bought with Apple Pay or three percent if the transaction is made directly with Apple. What’s unique about Apple’s rewards system is it’s added daily to the customer’s account (hence its name) and can be used right away.
To top that, Apple Card has no annual, late, international, or over-the-limit fees. Paying off the balance is made simpler too through the Wallet app. This helps customers make better and more flexible payment terms.

Each Apple Card has a unique number which is stored in an iPhone’s Secure Element, a special security chip used by Apple Pay. Of course, Face ID or Touch ID is used to authenticate each purchase.
When shopping at locations where Apple Pay is not yet available, Apple has designed a physical titanium Apple Card. It’s a minimalist and secured piece of metal for purchasing. It has no card number, CVV security code, or any crucial information printed since all these are accessible within the Wallet app.
Privacy and security are taken seriously by Apple, and they assure that neither them nor Goldman Sachs will share or sell data to third parties for marketing and advertising.
For now, only US customers can sign up for the Apple Card. It’ll be available in the coming months to qualified customers.
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