“Selfie” will always be a part of our everyday lexicon. Even if you don’t like taking selfies, you still know what a selfie is. Since the invention of the front-facing camera, everyone has taken a selfie in one form or the other. Likewise, most people also know what a groufie is — the selfie’s group-oriented cousin. Both the selfie and the groufie have seemingly covered all the bases in the front-facing phenomenon. Besides, we have enough of these terms to last us a lifetime.

Apparently, Apple doesn’t think so. At its latest iPhone 11 launch event, the company introduced another monstrosity into our packed vocabulary — the slofie, a selfie but shot in slow motion. The slofie promotes Apple’s newest camera feature. The iPhone 11 Pro’s front-facing camera packs in a slow-motion shooting capability. The camera shoots at an astonishing 120 frames per second.

As with the Animoji years ago, Apple is going all-in on the slofie. The company has applied for a trademark on the term. The trademark application covers all software involved in shooting the slow-motion selfie. Basically, Apple wants to control the market when the iPhone 11 drops. If the slofie does gain traction, it will likely face competitors and imitators. (For example, the Animoji had its fair share of imitators.) A trademark can prevent that from happening.

In another vein, Apple is still trying to make slofies a thing. Apple, please don’t make slofies a thing.

SEE ALSO: The Apple Watch Series 5 is here!

India is a very happening market for mobile phones right now. Every week we’ve seen a new phone launch in the country and every brand has flooded the markets with options. So far, there are no signs of a cooldown and a vast chunk of the population still hasn’t moved to a smartphone.

With hundreds of millions of phones around us, imagine how many phones would be lost every day. The government of India wants to make it easier for you to find a lost phone and is working on a new project.

Since 2017, the Department of Telecommunication (DoT) has been working on the Central Equipment Identity Register (CEIR), a database for storing IMEI numbers. International Mobile Equipment Identity (IMEI) is a 15-digit unique number that identifies mobile devices. India has over a billion wireless subscribers.

Every device with a SIM slot has an IMEI number. In case of a dual SIM phone, each tray has a separate number. These are used to establish a unique identity and help to trace phones via a wireless connection.

Telecom minister Ravi Shankar Prasad will launch the web portal to report a theft in Maharashtra on Friday. If your mobile phone is stolen or lost, you will have to file a police report and inform DoT via helpline number 14422.

After the police complaint, DoT will blacklist the IMEI number which would result in the handset being blocked from accessing any mobile network in the future. For now, the project is having a pilot run in the state of Maharashtra and will be opened up to the rest of the country soon.

OnePlus has a significant fan-following in India and the brand has successfully developed a devoted community. While launch events are usually reserved for the media to interact and cover the company’s offerings, OnePlus always lets its followers experience the unveiling live and passes are sold out within minutes.

The company has slowly forayed into the premium segment and intends to establish a brand name. OnePlus is hosting a music festival on November 16 in Mumbai and it’ll be headlined by pop stars Katy Perry and Dua Lipa.

Apart from Katy Perry and Dua Lipa, fans will be able to groove to the rhythm of diverse musical minds like Amit Trivedi, Ritviz, The Local Train and Aswekeepsearching.

More acts part of the music festival

Amit Trivedi has composed numerous hits for movies like Dev.D, Udta Punjab, and Queen. He is a familiar draw for those aware of mainstream Bollywood music. The Local Train is a rock band popularly known for their singles like “Aaoge tum kabhi” and “Choo lo”.

This is the first time OnePlus is hosting a music festival in the country. Previously at the OnePlus 6T launch event in Mumbai, the brand had artists like Brodha V and DJ Ishani performing live.

“We are super excited that Katy Perry will be starring in our first-ever OnePlus Music Festival in India! We decided to host this festival to share our passion for music with our community, who are at the heart of everything we do. With Katy on board, this is sure to be a one of a kind experience,” said Carl Pei, Co-Founder, OnePlus.

Tickets for the concert are on sale now via Paytm Insider. The price starts at INR 2,000 and OnePlus users can avail 10 percent cashback after authenticating their phone’s IMEI number.