Recently, Samsung China committed a public relations boo-boo. After launching the Galaxy A8s, the Chinese branch announced a future partnership with Supreme, the popular lifestyle brand. Unfortunately, the partnership was not with the original Supreme brand. Rather, the partnered party is Supreme Italia, a knock-off brand based in Italy. At the time, Supreme NYC (the original) and Samsung China knew about Supreme Italia’s status. Regardless, Samsung China still went for the deal.

Now, the company is re-evaluating the partnership once again. According to Samsung leaker Ice Universe, Samsung China issued a statement about the partnership. Translated from the original Mandarin, Samsung said: “Recently, Samsung Electronics announced at the Galaxy A8s conference that it will cooperate with Supreme Italia in the Chinese market. We are currently re-evaluating this cooperation, and we deeply regret the inconvenience caused.”

Based on the original Weibo post, Samsung China received a significant amount of criticism for the snappy decision. Further, it didn’t help that Leo Lau, Samsung China’s digital marketing manager, defended the controversial decision.

Despite not having rights in the country, Supreme maintains a healthy following in China. However, because of the lack of selling rights, Chinese Supreme fans resorted to off-brands like Supreme Italia.

However, it doesn’t excuse Samsung China. With the decision, the Chinese branch has been assaulted by criticisms from both Supreme fans and Samsung’s higher brass. Regardless, the company has a lot of brand equity to lose by being associated with a knock-off brand. With a re-evaluation, the brand is working to restoring some lost credibility.

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Smartphones nowadays are not just about displays, performance, or cameras. Ultra-premium phones already have the capability to quickly fill up their batteries in just 30 minutes, just like the OPPO Find X Lamborghini Edition.

Huawei‘s new Mate 20 Pro with SuperCharge 2.0 technology also has incredible fast charging speeds (70 percent in 30 minutes) using its own 40W charger. But, what about midrange phones?

Image credit: ChargeLab

If this leaked document is real, it appears Huawei is already working on putting SuperCharge technology on its upcoming midrange phones.

According to the leaked information, the fast charger uses a charging protocol that produces half of the Mate 20 Pro charger’s power. So, instead of charging at 10V/4A with a 40W charger, the upcoming standard applies 10V/2A with a 20W charger. Also, it’ll have the reversible USB-C as its interface.

Huawei is expected to announce its new charging technology in 2019, but there’s no exact timeframe for now. There are rumors about plans to introduce it along with the P30 series, which should go official as early as the first quarter.

The charging tech could also be used by Huawei’s sub-brand Honor, so there’s a chance that it’ll be available on more affordable phones, as well.

Source: ChargerLab

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It’s no secret that despite the war fans are raging, Samsung and Apple are good business buddies. There’s a piece of Samsung in your iPhone X, XS, or XS Max — the display. The Korean company is the sole supplier of OLED panels for the current iPhones and they have a solution to keep the cost down.

The gorgeous displays of OLED-touting iPhones take a good chunk of the overall production cost and they drive the product’s price high. To address this, Samsung is reportedly offering a more affordable option by incorporating the so-called Y-Octa panels with in-cell touch technology.

Cheaper doesn’t mean worse, because this technology is used by Samsung on the Galaxy Note 9 and Galaxy S9 phones which have one of the best mobile displays in the market today. It’ll allow Apple to design a thinner, lighter, and hopefully cheaper iPhones in 2019.

According to inside sources, the Y-Octa panels were already offered by Samsung for the production of this year’s iPhones, although Apple wasn’t quite happy about it, yet.

Could this mean iPhone prices will drop next year? It’s a long shot, but we do hope so.

SEE ALSO: Galaxy Note 10’s screen is larger than iPhone XS Max’s, leaks say