Enterprise

Facebook is blaming Apple for lost ad revenue

It’s all iOS 14’s fault

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Facebook is not happy with Apple. Over the past few weeks, the popular social media network has persistently voiced its distaste against the company. In fact, two weeks ago, Facebook blamed Apple for harming the revenues of small businesses — a blatant dig against the App Store’s ongoing controversies. Today, however, the platform has another target: iOS 14. Now, Facebook is blaming Apple for lost ad revenue.

In two separate blog posts, Facebook detailed the upcoming changes brought on by the impending iOS 14 launch. Highlighting all of these changes is an updated iOS 14 app which adapts to Apple’s new policies.

In the upcoming update, Apple will force third-party apps to seek the user’s permission before they can collect any information from the device. Data collection is, of course, integral to today’s advertising models. Most advertisers will tailor their ad’s reach to target certain individuals more likely to buy their product. However, data collection is a privacy issue in itself. Apple wants to curb it entirely to promote the iPhone’s privacy tools.

As a result, Facebook’s upcoming iOS 14 app will no longer collect a device’s identifier inherently. According to the post, “this is not a change that [they] want to make.” The company already foresees most consumers to opt out of data collection entirely.

“Some iOS 14 users may not see any ads from Audience Network [its advertising tool], while others may still see ads from us, but they’ll be less relevant,” the post reads.

Once again, Facebook wants to emotionally focus the conversation on the decision’s effects on smaller businesses — who supposedly use Facebook exclusively for marketing. However, the loss of advertising also affects Facebook’s bottom line.

Currently, Facebook is facing several issues regarding its advertising models. In the past months, several companies have boycotted the platform for their advertising, citing Facebook’s lack of hate speech moderation. Responding to this, Facebook’s Mark Zuckerberg assured investors that advertisers “will be back.” However, the platform might have finally met its match in the pro-privacy policies of iOS 14.

SEE ALSO: These are the iPhones that will work with iOS 14

Enterprise

Qualcomm reportedly launching a new Snapdragon 700 chip soon

To fight against the Exynos 1080

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When the Snapdragon 888 launched earlier this week, a lot of people were surprised. Most industry watchers were expecting the Snapdragon 875, as per Qualcomm’s usual naming scheme. However, much like the chipset’s specs, the Snapdragon 888’s name teases good things to come for next year’s flagships. Apparently, we’re not done. Qualcomm is reportedly launching a new Snapdragon 700 chipset to compete against the Exynos 1080.

Leaked on Weibo, the upcoming processor will occupy an upper-midrange slot that was conveniently missing from this week’s big event. According to the leak, the chipset will debut sometime within the first quarter of 2021. Most importantly, new smartphones with the processor will ship immediately after the debut.

Though the leaker did not reveal a lot of details, the new Snapdragon 700 series will supposedly go one-on-one with Samsung’s Exynos 1080 chipset. If this is true, Samsung’s and Qualcomm’s new lineups are strangely positioned. For one, the natural assumption is that the Snapdragon 888 will compare against the Exynos 1080, matching flagship against flagship.

With a potentially strange discrepancy, either the Exynos 1080 won’t perform like a flagship or the Samsung hasn’t announced next year’s flagship Exynos yet. Either way, next year’s processor lineups are shaping up into new and surprising levels of excitement. Already, several smartphone makers are already committing resources towards the newly announced chipsets from both Qualcomm and Samsung.

SEE ALSO: realme Race will be one of the first phones to have Snapdragon 888

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Apps

Enterprise giant Salesforce acquires Slack for $27.7 billion

Salesforce’s biggest purchase in the 21st century

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Business software pioneer Salesforce is buying work-chatting service Slack for US$ 27.7 billion. The acquisition of Slack is being hailed as Salesforce’s biggest purchase in the 21st century.

Salesforce CEO Marc Benioff has said that together the two companies will shape the future of enterprise software. Salesforce has a robust unified platform for businesses to connect with their employees, customers, and partners, making it a perfect match for Slack.

The deal comes as the communication platform struggles to fully capitalize on the Coronavirus pandemic. With remote working becoming the new norm, the demand for enterprise communication apps has skyrocketed.

It faces a lot of competition from Microsoft Teams, which is deeply connected with Office and Outlook. Even Facebook and Google joined the race. However, their solutions lacked deep integration with other enterprise modules.

Slack was founded as a gaming company in 2009 in Canada but it soon emerged as the widely used workplace messaging app. It focused on real-time communication, giving teams the option to rely on an instant messaging app over email.

Details of the sale

According to the acquisition terms, Slack shareholders will receive US$ 26.79 in cash and 0.0776 shares of Salesforce common stock for each Slack share or US$ 45.5 per share based on Salesforce’s closing price on Tuesday.

Salesforce was the first company in the world to widely adopt the SaaS (Software as a Service) model, and it has worked wonders. The company was also among the first to leverage the cloud computing trend. It designed its entire systems around a decentralized hub that can be accessed remotely from any device, anywhere.

If the deal goes through as planned, Salesforce hopes to control Slack sometime from May to July 2021.

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Enterprise

Xiaomi overtakes Apple as third-best smartphone seller

Improves over last year’s performance

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Since Huawei’s struggles throughout the past year, the rise of other Chinese companies became inevitable. Now, we finally have proof. Fresh from a successful run, Xiaomi has overtaken Apple as the third-best smartphone seller during the third quarter of 2020.

As estimated by Gartner, Xiaomi bagged 44.4 million smartphone sales in the previous quarter. For reference, the Chinese company sold only 32.9 million smartphones in the third quarter of 2019, marking a huge increase from last year’s performance.

As a result, Xiaomi moved from fourth place to third place in Garter’s rankings. The company edged out Apple, who sold only 40.6 million smartphones in the same period. While Apple holds on to 11.1 percent market share, Xiaomi will now enjoy 12.1 percent of the total market.

Besides Xiaomi, Huawei was another big mover — at least in terms of units sold. Compared to an impressive 65.8 million smartphones sold in the third quarter of 2019, the struggling company fell to only 51.8 million units sold. Albeit still impressive, Huawei is now farther away from the top spot occupied by Samsung’s 80.8 million smartphones sold.

Speaking of which, the South Korean company moved almost 2 million more units from the previous year. Now, Samsung holds on to 22.0 percent of the market share.

In other news, OPPO, another Chinese rival to Huawei, slightly performed less this year: selling 29.9 million smartphones (compared to 30.6 million units last year) for the fifth spot below Apple.

SEE ALSO: Xiaomi launches 5000mAh ZMI Power Bank, it’ll also warm your hands

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