Enterprise

Facebook is blaming Apple for lost ad revenue

It’s all iOS 14’s fault

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Facebook is not happy with Apple. Over the past few weeks, the popular social media network has persistently voiced its distaste against the company. In fact, two weeks ago, Facebook blamed Apple for harming the revenues of small businesses — a blatant dig against the App Store’s ongoing controversies. Today, however, the platform has another target: iOS 14. Now, Facebook is blaming Apple for lost ad revenue.

In two separate blog posts, Facebook detailed the upcoming changes brought on by the impending iOS 14 launch. Highlighting all of these changes is an updated iOS 14 app which adapts to Apple’s new policies.

In the upcoming update, Apple will force third-party apps to seek the user’s permission before they can collect any information from the device. Data collection is, of course, integral to today’s advertising models. Most advertisers will tailor their ad’s reach to target certain individuals more likely to buy their product. However, data collection is a privacy issue in itself. Apple wants to curb it entirely to promote the iPhone’s privacy tools.

As a result, Facebook’s upcoming iOS 14 app will no longer collect a device’s identifier inherently. According to the post, “this is not a change that [they] want to make.” The company already foresees most consumers to opt out of data collection entirely.

“Some iOS 14 users may not see any ads from Audience Network [its advertising tool], while others may still see ads from us, but they’ll be less relevant,” the post reads.

Once again, Facebook wants to emotionally focus the conversation on the decision’s effects on smaller businesses — who supposedly use Facebook exclusively for marketing. However, the loss of advertising also affects Facebook’s bottom line.

Currently, Facebook is facing several issues regarding its advertising models. In the past months, several companies have boycotted the platform for their advertising, citing Facebook’s lack of hate speech moderation. Responding to this, Facebook’s Mark Zuckerberg assured investors that advertisers “will be back.” However, the platform might have finally met its match in the pro-privacy policies of iOS 14.

SEE ALSO: These are the iPhones that will work with iOS 14

Enterprise

Xiaomi blacklists “Samsung” and other terms from its phones [UPDATED]

But there’s a reason why

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Throughout the past few years, Chinese smartphones have received a lot of flak for its ties to geopolitical issues. Both Huawei and ZTE have already suffered through bans from the American government. Naturally, Xiaomi is in a similar boat. Unfortunately, because of a new research report, things might get worse before they get better.

According to a report published by the National Cyber Security Centre in Lithuania, Xiaomi’s smartphones automatically download a list of terms that they blacklist. The list includes sketchy terms like “China,” “Taiwan Solidarity Union,” and other geopolitical terms. Obviously, including China-related terms can cause a bit of alarm for users elsewhere. However, the blacklist might have uses outside of the obvious.

Spotted by XDA Developers, Xiaomi uses the list for advertising purposes. Besides the China-related terms, the list also includes its brand rivals like “Samsung” and “ZTE.” It also includes pornography and piracy terms. Most ironically, the list also blocks its own smartphone models. The publication spotted that the blacklist is used solely by the smartphone’s advertising platform. Which does make sense now.

The list is designed to block out ads from competing companies and its own (which makes sense since someone who owns a Xiaomi phone probably doesn’t need to see a Xiaomi ad anymore). Blocking pornographic and piracy-supporting ads also makes sense. The China-related terms remain problematic, but there is no indication that Xiaomi uses the list for anything other than advertising.

Further, Xiaomi should activate the filter manually. The automatic download doesn’t automatically mean that the phone is censored. That said, there is still a possibility that Xiaomi can use the filter for more geopolitical reasons. At the very least, current reports don’t point toward that for now.

Editor’s Note: Xiaomi, on Sept 28, sent GadgetMatch the statement below

“Xiaomi’s devices do not censor communications to or from its users. Xiaomi has never and will never restrict or block any personal behaviors of our smartphone users, such as searching, calling, web browsing or the use of third-party communication software. Xiaomi fully respects and protects the legal rights of all users. Xiaomi complies with the European Union’s General Data Protection Regulation (GDPR).”

SEE ALSO: Xiaomi 11T series focuses on mobile filmmaking


The article was originally published on September 24, 2021.

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Enterprise

US drops charges against Huawei heir Meng Wanzhou

Allowed to return to China

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Huawei MateBook D 15

Is the Huawei saga finally reaching its conclusion? For years, the American government has hounded the Chinese company for its ties to its respective country’s government. The administration then issued several bans, forcing Huawei to either find alternatives or give up its business. To the company’s dismay, Huawei has already suffered intensive damage. Now, amid their victory, the United States is throwing the company a bone by dropping its charges against Huawei heir Meng Wanzhou.

Back in 2018, Canadian authorities arrested the daughter of Huawei’s founder Ren Zhengfei. Meng, who is also Huawei’s chief finance officer, was indicted with charges related to an illegal trade deal in Iran. Since then, the company’s heir found herself stuck in a limbo between house arrest and potential extradition to the United States.

Her chapter in the ongoing Huawei struggle is apparently over. In the United States, Meng pleaded not guilty to the government’s charges and agreed to take responsibility for her role in the deal. For their part, the government has dropped the charges in an apparent agreement with the CFO. Meng was allowed to return home to China.

Though Meng Wanzhou is off the leash, Huawei still has an uphill battle because of the said deal. Further, the company is still fighting against bans from the American government. Huawei has already fallen off the ranks in terms of success in the smartphone realm.

SEE ALSO: Huawei wants to help scale-up startups in Asia Pacific

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Apple might be forced to ditch Lightning cables for USB-C

New EU ruling wants a universal standard

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Apple’s Lightning cable remains one of the most divisive aspects in the debate between Android versus Apple. A respectable number of Android users refuse to switch simply because Apple keeps its ecosystem locked under its own hardware like the cable. And, of course, who doesn’t empathize with users looking to borrow a charger from a friend only to find out that they use Lightning or USB-C cables? Fret not; a new ruling might force Apple to ditch their Lightning cables.

The European Commission has issued a new ruling proposal to fight against “consumer frustration and e-waste.” The biggest suggestion proposes that all devices should abide by a universal standard: USB-C. Obviously, the brand most affected by such a proposal is Apple. For years, the brand has stood behind exclusive ports, while others have already adopted the more universal USB-C standard.

It’s not a complete loss for the iPhone maker, though. Another proposal wants to unbundle the free chargers in every new smartphone box. Last year, Apple already made the controversial decision to stop including free chargers in new iPhone boxes. Other brands have slowly followed suit. If passed, other brands will have to follow in Apple’s footsteps as well.

Besides those two, the proposal also wants to prevent charging limitations. Tech makers must not limit their charging speeds, regardless of device or charger. Additionally, brands must be more transparent about their charger’s specs in order to properly inform consumers about buying decisions.

As of now, the proposal hasn’t been approved for the entire region yet. Once it has, the region will implement a 24-month transitionary period for brands. Even then, there’s still a chance that the ruling might not make it to other regions. Either way, it’s a good start towards a more universal standard outside of the Lightning cable.

SEE ALSO: Google Pixel 6 series will not have a free charger

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