Craig Federighi, Senior Vice President of Software Engineering at Apple, went on stage to present the iPhone X’s most polarizing new feature, Face ID — except it didn’t exactly go as planned.
To Federighi’s subtle disgruntlement, the face recognition software didn’t quite work at first, instead asking him to input his PIN to unlock the phone.
Palms smacked faces of those in the room and Apple fans watching the live stream. At the same time, Apple haters may have jeered in satisfaction that one of the iPhone’s new defining features flopped before it reached consumer hands.
But that’s just on the surface. While people were quick to judge this as a failure for the iPhone X, this was merely a lack of foresight on Apple’s part.
You see, like on most smartphones with advanced login features, you’d have to input your PIN whenever the phone is restarted. Even Touch ID has such a precaution. In this case, Federighi simply had a freshly turned on iPhone X, and couldn’t use Face ID without typing the code first.
This didn’t stop Apple’s post-launch woes, however. This gaffe and the delayed rollout of the iPhone X (shipments begin November 3) caused a crash in Apple’s share value and put them in the red for a while.
Despite the reasoning behind it, messing up on the Face ID demo may also weaken consumers’ confidence in the new interface, especially after seeing no familiar home button or Touch ID on the iPhone X.
It was definitely embarrassing and a small blemish on an otherwise perfect event at the Steve Jobs Theater, but Apple will definitely recover — they always do.
Update (9/14/17): A representative from Apple clarified the situation with Yahoo, saying this:
“People were handling the device for stage demo ahead of time,” says a rep, “and didn’t realize Face ID was trying to authenticate their face. After failing a number of times, because they weren’t Craig, the iPhone did what it was designed to do, which was to require his passcode.” In other words, “Face ID worked as it was designed to.”
As it turns out, Face ID was doing its job of locking the phone after several failed login attempts before the presentation started. This doesn’t change the fact that the onstage demo was a failure, but those interested in the iPhone X at least know their future phone won’t let them down security-wise.
[irp posts=”20308″ name=”Everything announced at the iPhone event”]
Apple iPhone 8 and 8 Plus video review
Apple iPhone 8 and iPhone 8 Plus Review
One of the best things about getting an iPhone is simplicity of choice.
Every year Apple releases two phones, the iPhone and the iPhone Plus, and picking between them is as simple as answering, “small screen or big screen, one camera or two?”
Huawei MateBook D 15 2021 11th Gen review: 4 months after
The work from home and online class setup had us all adjusting to this new normal. You’ll see a lot...
Samsung Galaxy Watch4 Review: Best Android smartwatch yet?
But is it any better than the Apple Watch?
Maonocaster Lite AU-AM200-S1: Intuitive and portable podcasting rig
I am a fan of quality and affordable gear. Modern manufacturing techniques and advancements in technology gave us a vast...
realme GT Master Edition: Unboxing and First Impressions
iPhone 13 pre-orders in Singapore begin today
95 percent of iPhone users have serious FOMO
Microsoft is going password-less
Razer now has its own gaming finger sleeves
LG 29WP500 UltraWide Monitor Hands-On
LG 29WP500 UltraWide Monitor review: Bang for your buck
Horizon Forbidden West delayed to 2022 (Updated)
Google Pixel 5a 5G Review: Most affordable Pixel yet
Samsung Galaxy Z Flip3 Review: Flip or Flop?
Her GadgetMatch1 week ago
6 gorgeous smartphones in shades of green
Gaming2 weeks ago
Nintendo might release Game Boy titles to Switch
Smartphones1 week ago
Samsung Galaxy Z Fold3 review: Do-It-All device
News3 days ago
Apple reveals the new iPhone 13 Pro and 13 Pro Max
Gaming1 week ago
NBA 2K22 MyCareer will feel like an ‘open-world’ RPG
News1 week ago
iPhone 14 leaks before iPhone 13 launch
News3 days ago
iPad mini headlines new iPad lineup
Gaming1 week ago
Wolverine is getting a standalone game