News
ASUS ZenFone 3 Deluxe’s reign may be more short-lived than we thought
We had a feeling that the ASUS ZenFone 3 Deluxe’s reign on the throne would’t last long — it’s only started to catch on in certain Asian markets this month — but it may be even more short-lived than we thought.
ASUS is already sending out press invites for the next Zennovation event at the Consumer Electronics Show (CES) 2017 in Las Vegas. The event, which will be streamed live on ASUS’ website, will take place on January 4th, 2017, and it’s highly likely that the Taiwan-based manufacturer will use it as a launch pad to introduce a premium ZenFone handset built around Qualcomm’s next-gen Snapdragon 835 system-on-a-chip, the successor to the Snapdragon 821 found in today’s heavy hitters.
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The Snapdragon branding already appears on the invite, so we would be foolish to assume otherwise. ASUS has somewhat been a pioneer when it comes to using the best components available anywhere; the ZenFone 3 Deluxe — however late (and controversial) it may be — is among the first handsets to launch with the Snapdragon 821 in tow.

ASUS Zennovation invite
Next year, ASUS could once again find itself in the same exclusive club as the likes of Google and OnePlus when all is said and done at CES 2017. Hopefully, if it does announce a Snapdragon 835-based phone, pricing will be competitive with industry disruptors from the Far East. That, or CEO Jerry Shen will take the stage rocking a transcendental product that’s more than just the sum of its glass, metal, and bleeding-edge silicon parts.
The ZenFone 3 Deluxe, though likable, lacks a headline-grabbing feature that truly distinguishes it from other flagships. Obviously, arriving late and being sold at roughly the same price as the Samsung Galaxy S7 Edge and Apple iPhone 7 Plus doesn’t help its cause, either.
So now the waiting game begins, and we’ll be waiting with bated breath for news of updates. We’re pretty sure you will, too. In any case, we’ll be on the ground at CES 2017 on January 4 to find out all of ASUS’ intentions.
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Nothing goes together more than a Chinese smartphone brand and the relentless pursuit for a bigger battery. For years, Chinese brands have engaged in a war for this particular component. Now, the latest salvo has been fired. Honor is reportedly working on a phone with a gigantic 14000mAh battery.
Today, the biggest battery capacity you can find on an Honor phone is 11000mAh. The Honor X80 Pro Max already offers a battery that can last you more than a single day. At this point, it’s certainly more than enough for our daily needs.
According to Digital Chat Station on Weibo, a smartphone brand is currently working on a 14000mAh battery. Though the leak does not explicitly pinpoint Honor, the emoji used (a wolf) is historically used to imply the Chinese brand in Weibo parlance.
A 14000mAh is just absurdly huge. With a battery larger than some powerbanks, battery anxiety becomes moot. It’s bordering on “can we bring this on a plane” territory.
As with all rumored features, the next question is when this battery will arrive on a consumer-ready device. Given how serious the battery wars are for the Chinese market, it’s only a matter of time.
SEE ALSO: HONOR continues APAC expansion, to launch 600 series in Taiwan
Yesterday, Nothing officially teased the Phone (4b), an all-new line positioned below the Phone (4a) series. At the time, the teaser revealed nothing but the design of the upcoming phone. However, ahead of its July 7 launch, the Phone (4b) suddenly appeared on Geekbench, spoiling a few of its mysterious specs.
According to the listing, the Phone (4b) will run the SM6650, more popularly known as the Snapdragon 6 Gen 4. It’s a modestly powered processor built for the budget to midrange segments of the performance spectrum. Having this processor does confirm that the phone belongs to the step below the Phone (4a), bringing affordability to a name other than CMF.
Besides the processor, the new phone will come with an Adreno 810 GPU and 8GB of RAM. Inside, it will ship with Android 16 out of the box, but this will likely be upgradeable to Android 17 later this year.
It’s already confirmed that the Phone (4b) will be quite the looker. The phone will slightly depart from the design philosophy of the Phone (4a) series. Though it will still have a sizable rear island, the camera setup will just be a small vertical strip on the top-left corner. Additionally, the lighting element typical of all Nothing phones will be a small horizontal strip on the bottom-right corner.
Thankfully, the wait for more specs won’t be long. Nothing has confirmed that the phone’s launch is set for July 7.
News
Polaroid says, enjoy the beach before AI ruins it
“We know what we stand to lose if we don’t protect it.”
Tongue-in-cheek marketing is a soothing balm for a world where false promises are more often advertised. But, what happens when those tongue-in-cheek jokes strike a nerve and make you think, “maybe this isn’t a joke anymore”? Polaroid, a huge proponent of analog technology, has put up such a billboard to enjoy the beach “before the data centers drink it all up.”
Right in front of Coney Island (and right in time for summer), Polaroid has a simple message: “Go jump in the water before the data centers drink it all up.”
Though funny by itself, the message plays on an ongoing fear that today’s data centers, built for AI, have such a high water requirement that each query takes up gallons every time. This is, of course, slightly hyperbolic, but data centers are indeed exerting a lot of pressure on their area’s resources. They take a lot of water for cooling and electricity to keep open.
In a statement, Polaroid says that they’re not anti-digital. Rather, “we know we have to live alongside it, but we’re deeply pro-human and know what humanity gives us. And we know what we stand to lose if we don’t protect it. That’s a fight worth fighting,” says Polaroid’s creative director Patricia Varella, via LBB.
Now, this isn’t a completely altruistic ad. It’s still advertising the new Go Generation 3. Still, if you’re looking for a product to go alongside today’s shifting sentiments against AI, a Polaroid might be it.
SEE ALSO: The Loop PH rebrands as lifestyle-tech destination
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