Months ahead of the much-awaited foldable from Apple, HUAWEI has decided to get in the way of the Cupertino-based company by announcing the world’s first wide foldable.

The HUAWEI Pura X Max is the earliest and biggest clapback to Apple’s upcoming iPhone Fold and Samsung’s rumored “Galaxy Z Wide Fold.”

World’s first wide foldable

HUAWEI’s Pura X Max isn’t a direct successor to last year’s Pura X.

Graphics by Vincenz Lee | GadgetMatch

Last year’s offering only had a measly 3.5-inch cover screen. This time, it has a full 5.4-inch wide display outside. Unfolding it reveals a 7.7-inch foldable display instead of Pura X’s smartphone-like 6.3 incher.

Both are LTPO 2.0 OLED displays with an adaptive 1~120Hz refresh rate. They are not compromised with support for 1.07 Billion Colors as well as DCI-P3 Wide Color Gamut.

This new form factor solves the biggest issue seen among standard foldables — especially when consuming content or playing games.

Graphics by Vincenz Lee | GadgetMatch

Stylus support is also expected with HUAWEI’s M-Pen 3 Mini stylus — best for jotting down, scribbling, doodling, drawing, or even just for navigation.

Supporting this foldable screen is HUAWEI’s so-called “basalt water droplet hinge” with core components made of steel.

GIF by Vincenz Lee | GadgetMatch

As for the cover glass, it uses second gen Kunlun glass. And while we’re already at it, the Pura X Max supports IP58 and IP59 ratings for durability.

Maxed out fold

What runs this wide foldable is HUAWEI’s very own Kirin 9030 Pro chipset. The super brand promises up to 30% performance improvements.

Gaming should not be compromised thanks to its extra large VC Graphene Heat Dissipation System. Battery capacity is rated at 5300mAh with 66W wired and 50W wireless SuperCharge speeds.

GIF by Vincenz Lee | GadgetMatch

HUAWEI’s latest HarmonyOS 6.1 not only brings in that translucent trend, they have also adapted to the user’s needs through Immersion Layout.

When used, the app’s controls automatically adjusts if you are left- or right-handed — no matter how you hold them.

Much like most smartphones, HarmonyOS also relies on its AI tools to make things easier.

Last but definitely not the least, it’s camera system.

The HUAWEI Pura X Max boasts a 50MP main (wide) camera with a variable aperture of f/1.4 ~ f.4.0 — much like last year’s Pura 80 Ultra and the latest Pura 90 Pro Max.

It also has another 50MP f/2.2 3.5x periscope telephoto camera that can also take optical-quality 7x shots and as far as 100x digital zoom.

Lastly, the ultra-wide camera is capped at 12.5MP with an aperture of f/2.2. All these cameras are based from HUAWEI’s RYYB image sensor.

Graphics by Vincenz Lee | GadgetMatch

Additionally, there’s a spectral sensor called “Red Maple camera” in its second iteration.

Selfie cameras inside and out are 8MP f/2.4.

Pricing and Availability

HUAWEI’s Pura X Max will be available in five colorways: Olive Gold, Phantom Night Black, Starblue, Vibrant Orange, and Zero Degree White.

Graphics by Vincenz Lee | GadgetMatch

Pricing does not come cheap. The HUAWEI Pura X Max are divided into two editions with four configurations in total:

Regular Edition

• 12+256GB = CNY 10,999 (US$ 1615 / EUR 1370 / GBP 1190 / SG$ 2050 / MYR 6370 / PhP 96,850 / INR 149,650)
• 12+512GB = CNY 11,999 (US$ 1760 / EUR 1490 / GBP 1300 / SG$ 2240 / MYR 6950 / PhP 105,650 / INR 163,260)

Collector’s Edition

• 16+512GB = CNY 12,999 (US$ 1905 / EUR 1615 / GBP 1410 / SG$ 2425 / MYR 7530 / PhP 114,460 / INR 176,860)
• 16+1TB = CNY 13,999 (US$ 2050 / EUR 1740 / GBP 1520 / SG$ 2610 / MYR 8110 / PhP 123,260 / INR 190,465)

* These are only rough price conversion estimates

Collector’s Edition supports China’s Beidou Satellite Services that the Regular Edition models don’t have.

It’s currently open for pre-orders in their home turf while global availability remains bleak. ICYMI, Last year’s Pura X was not released outside China.

Samsung is expanding its AI push beyond flagships with the launch of the Galaxy A57 and Galaxy A37 — two devices positioned as accessible entry points into the broader Galaxy ecosystem.

These new Galaxy A Series smartphones don’t just refresh specs. They carry over a growing part of what Samsung now considers core to the Galaxy experience: AI-powered tools, long-term software support, and tighter ecosystem integration.

For users who aren’t quite ready to commit to a flagship Galaxy S device, this is Samsung making its case: you can start here.

A softer entry into Galaxy AI

The headline feature here is what Samsung calls “Awesome Intelligence,” its midrange-friendly take on Galaxy AI.

Running on One UI 8.5, both devices bring features that feel familiar if you’ve seen Samsung’s recent flagships — just scaled for a wider audience.

There’s Voice Transcription baked into the Voice Recorder, letting you convert recordings into text. AI Select surfaces contextual actions directly from the screen, making it easier to grab text, images, or snippets without jumping between apps. And yes, Circle to Search with Google is here too, now with multi-object recognition.

Even Samsung’s voice assistant gets a boost. Bixby becomes more conversational, while Google’s Gemini is integrated to handle more complex, cross-app tasks.

It’s not the full flagship AI suite, but it’s enough to give you a taste of how Samsung sees everyday interactions evolving.

And that’s really the pitch: not everything, but enough to get you started.

Cameras that lean on AI, not just megapixels

Both phones pack a familiar but reliable triple-camera setup, anchored by a 50MP main sensor.

On paper, it’s straightforward. In practice, Samsung is leaning heavily on AI to elevate the experience.

Object Eraser now produces more natural edits. Best Face (on the Galaxy A57 5G) helps salvage group shots. And scene optimization works in the background to balance exposure, skin tones, and detail.

Low-light photography also gets a boost with improved Nightography, aiming for clearer shots without needing manual tweaks.

The Galaxy A57 pulls slightly ahead here, with better image processing, faster shutter speeds, and more refined detail handling — the kind of upgrades you’ll notice when shooting moving subjects or tricky lighting conditions.

For most users, though, both cameras aim to do the same thing: remove friction. Point, shoot, fix — all within seconds.

Built for everyday use (and long-term ownership)

Where the Galaxy A Series continues to shine is in longevity.

Both the Galaxy A57 5G and Galaxy A37 5G promise up to six generations of Android and One UI updates, plus six years of security patches — a commitment that used to be reserved for premium devices.

That’s paired with practical hardware choices:

• 6.7-inch FHD+ AMOLED displays with up to 120Hz refresh rate
• 5,000mAh battery on both models
• IP68 water and dust resistance
• Samsung Knox security with features like Private Album and Privacy Alerts

The Galaxy A57 5G adds a bit more headroom for performance, with upgraded CPU, GPU, and NPU, along with a larger vapor chamber to keep things stable during longer sessions. That’s true whether it’s for gaming, recording, or just heavy multitasking.

It’s also slimmer and lighter, with a more refined finish that pushes the Galaxy A Series closer to flagship territory, at least in-hand.

The ecosystem play

More than anything, the Galaxy A57 and Galaxy A37 feel like onboarding devices.

They’re not trying to outshine the Galaxy S lineup. Instead, they introduce you to how Samsung wants everything to work together — from AI tools to SmartThings to cross-device workflows.

It’s the kind of phone you get when you’re curious about Galaxy, but not fully committed yet.

You get a preview of the experience. The AI tools. The software longevity. The ecosystem hooks.

And if it clicks, Samsung is betting you’ll eventually move deeper into its lineup.

Pricing and availability

Philippine pricing and availability

The Galaxy A57 5G and Galaxy A37 5G are now available in Samsung Authorized Stores nationwide.

For pricing, the Galaxy A57 5G comes in three configurations:

• 128GB – PhP28,990
• 256GB – PhP30,990
• 512GB – PhP37,990

Meanwhile, the Galaxy A37 5G is available in:

• 128GB – PhP25,990
• 256GB – PhP27,990

Color options vary per model. The Galaxy A57 5G is offered in Awesome Navy, Awesome Gray, Awesome Icyblue, and Awesome Lilac. The Galaxy A37 5G, on the other hand, comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen, and Awesome White.

For added peace of mind, Samsung Care+ is also available, offering coverage options designed to help protect the device’s value over time.

In the US, the Galaxy A57 5G starts at $549.99, while the Galaxy A37 5G starts at $449.99.

Context matters here.

In the US, these price points sit firmly in the midrange — not quite “entry-level,” but still more accessible than flagship devices that typically start at $799 and above. They’re often positioned as practical upgrades for users coming from older devices or prepaid/carrier plans.

But when directly converted to Philippine pesos, that’s roughly around PhP30,000+ and PhP25,000+, respectively — a range that already overlaps with aggressively priced upper midrange and even some near-flagship alternatives locally.

For comparison, what many would consider a true “entry point” in the Philippines usually starts closer to PhP12,000 to PhP15,000 ($200–$250).

Which makes the positioning interesting.

These may be “entry points” into the Galaxy ecosystem — but not necessarily entry-level in terms of price, especially in markets like the Philippines. That’s a distinction that matters.

Early take

On paper, the Galaxy A57 5G and Galaxy A37 5G check a lot of boxes: modern design, capable cameras, meaningful AI features, and long-term support.

As much as these feel like “entry points,” they’re also creeping closer to premium territory. And that balance will ultimately decide how compelling they really are.